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ENTREPRENEURSHIP
An entrepreneur is a person who has possession of a new
enterprise, venture or idea, and assumes significant accountability for the
inherent risks and the outcome. He or she is an ambitious leader who
combines land, labor, and capital to often create and market new goods or
services.
An entrepreneur is a person who has possession of a new
enterprise, venture or idea and assumes significant accountability for the
inherent risks and the outcome.
An individual who, rather than working as an employee, runs a
small business and assumes all the risk and reward of a given business
venture, idea, or good or service offered for sale. The entrepreneur is
commonly seen as a business leader and innovator of new ideas and
business processes.
Entrepreneurs play a key role in any economy. These are the
people who have the skills and initiative necessary to take good new ideas
to market and make the right decisions to make the idea profitable. The
reward for the risks taken is the potential economic profits the entrepreneur
could earn.
An individual who generates business activity. A businessman or
businesswoman. Often associated with one who takes business risks.
Examples: Businesses owned by entrepreneurs include:
auto dealerships restaurants
retail stores
wholesale distributing companies
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AN ENTREPRENEURIAL CAREER
The entrepreneurial career is not a one day job nor it is bed of
roses. Prosperity and success never come easily. It takes time and needshard work. Systematic planning and business acumen to be successful
entrepreneur.
Therefore, before choosing this path one should be very careful
in knowing about his own self. This introspection process helps him in
knowing about himself. Every person has his own potentiality and
resource. How he looks in to this aspect. If the person cans understand or
identify his inner traits then it help him choosing the right path for which
he should look into his beliefs, faith values etc.
For an entrepreneur it is of great importance to know about
himself on the basis of above mentioned individual consideration. These
consideration give him ample scope to face his own self by asking the
question Who I am? If he can given meaning answer to this complex
question with exemplary courage and utter personal disregard to being
exposed, then it helps him in getting a fair idea about himself. On the
whole it helps him to making the right decision in choosing the right path
for getting involved for deciding the future course of action. This is
nothing but a self-identification process. After having being proper
identified his strength, weakness and ability, he can make a decision of
his choice, whether he will take up entrepreneurship as a career or not. If
yes, then in which entrepreneurial area.
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WHO IS AN ENTREPRENUER
He is a person who develops and owns his own enterprise
He is a moderate risk taker and works under uncertainty forachieving the goal.
He is innovative
He peruses the deviant pursuits
Reflects strong urge to be independent.
Persistently tries to do something better.
Dissatisfied with routine activities.
Prepared to withstand the hard life.
Determined but patient
Exhibits sense of leadership
Also exhibits sense of competitiveness
Takes personals responsibility
Oriented towards the future.
Tends to persist in the face to adversity
Convert a situation into opportunity.
Entrepreneurship is not the proprietary quality of any caste or
community. Many may possess the qualities, but are baffled with
too many questions why, what and how to get about starting new
venture.
Are you prepared to accept it ?
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WHY?
1. Are you prepared to put in hard work for achieving your goal ?
2. Are you possess a strong will power to face and overcome thedifficulties and setbacks and make the enterprise successful ?
3. It your family environment congenial to leaving the traditional
family occupation and undertaking a new venture ?
4. Are you prepared to wait if it take time to set the results of your
efforts ?
WHAT Information Needed
- Prospects and scope of a particular industry or business
- Technical details
- Quantum of investment etc.
- Information about different field about the particular trade
- Purpose of being the business
- Responsibilities towards customers, employees, society etc.
- For marketing of your product be aware of strength and weakness
of
your product.
- Factors offering market demand
- Cost and model of distribution etc.
- Manufacturing process
- Plant and machinery
- Availability of new materials
- Production costs
- Manpower
- Fund requirement of working capital
- Assessment of profitability and repayment of term loan.
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HOW - Implementation Plan
- Final selection of product- Prepare project report
- Registration :
- Apply to Financial Institutions
- Provisional Registration
- Obtain Licenses
- Apply for shed, Land and Power etc.
- Arrange your capital
- Plant Layout
- Construct shed
- Obtain utilities
- Order for NOC
- Order for raw materials supply etc.
- Recruitment and training of manpower
- Arrangements of sales network
- Trail run/sales promotion technique
- Introduction of product
- Commercials production return.
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What it takes to be an Entrepreneur ?
To answer the question, "what does it take to be an entrepreneur?" we
first need to ask the question- why focus on entrepreneurs, what do they
do differently?
In a resource constrained society, entrepreneurs are extraordinarily
evolved
They start with aspirations that lie outside the resource base.
And, it's true that in a resource constrained society, entrepreneurs find,
multiply and leverage resources and create wealth.
They change the game and fight and unseat incumbents.
They find the world different- to shape the future you must first imagine
the
future.
Good entrepreneurs do not benchmark against the best practices; they
create the next practices
Fundamentally entrepreneurship is about discovery of wealth. It's not
taking what is available, but creating and discovering wealth.
It's about courage, passion, humility and humanity.
It creates a social legitimacy to wealth creation and the role of business
The role and responsibility of entrepreneurs is changing as India changes.
This is an important issue to think about, because the nature of
entrepreneurship is different in India- it is more complex, complicated
and
more granular than the West.
In India there are a lot of family-inspired businesses-almost 45% of the
top
500 businesses in this country belong to these categories-that is a
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significant portion of India's wealth creating opportunity.
The kind of entrepreneurship India has- in pockets of excellence, honest,
meritocracy-oriented- is exactly the kind of entrepreneurship that will
make
wealth creation a socially legitimate activity.
We have to create awareness and advocacy for honest people who want
to make a difference, who want to express themselves and for whom
business and institution building is not necessarily for personal glory
WOMEN ENTREPRENEURS
Economic, social, religious, cultural and other factors existing
in the society to a great degree are responsible for the emergence of
the entrepreneurs. Following the World War 2 there is an extraordinary
boost in the number of self employed women in the highly developed
countries of the world.
Numerous numbers of women nowadays are not only climbing
up the corporate ladder but are designing and creating the ladder itself.
The story given in the Newsweek magazine states that, women-owned
businesses today are growing at twice the rate of men's. The
entrepreneurial spirit noticeably has a womanly side to it.
Women entrepreneurs in India symbolise a set of women who
have broken away from the beaten path and are discovering new
views. They had to face many challenges, family oppositions,
pessimistic remarks from their fellow workers in the process of
establishing themselves as independent entrepreneurs. Wanting to dosomething positive in their lives urged and compelled them to be an
entrepreneur.
Today we will be introducing you ,some of entrepreneurs who
are womens , their work , their qualities make them different.
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ENTREPRENEUR IN HR SECTOR
- Sandhya Gaikwad
Dr. ELA BHATT
Mountain Top Shouldnt Forget About The
Base
A good combination of struggle and
constructive work Create, as a strategy,alternative economic organizations
Ela R. Bhatt is widely recognized as one of the worlds most remarkable
pioneers and entrepreneurial forces in grassroots development. Known as
the gentle revolutionary she has dedicated her life to improving the lives of
Indias poorest and most oppressed women workers, with Gandhian thinking
as her source of guidance.
BIOGRAPHY
Ela Ramesh Bhatt born on 7 September 1933 in the city of Ahmedabad in
India. is the founder of the Self-Employed Women's Association of India
(SEWA).A lawyer by training, Bhatt is a respected leader of the international
labour, cooperative, women, and micro-finance movements who has won
several national and international awards
Early life
Ela Bhatt's childhood was spent in the city of Surat. Her father, Sumantrai
Bhatt, had a successful law practice. Her mother, Vanalila Vyas, was active in
the women's movement. Bhatt attended the Sarvajanik Girls High School in
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Surat from 1940 to 1948. She received her Bachelor of Arts degree from the
M.T.B. College in Surat in 1952. Following graduation Ela entered the Sir L. A.
Shah Law College in Ahmedabad. In 1954 she received her degree in law and
a Gold Medal for her work on Hindu Law. She then taught English for a short
time at SNDT Women's University, better known as SNDT, in Mumbai. But in
1955 she joined the legal department of theTextile Labour Association (TLA)
in Ahmedabad.
Current Life
Ela Bhatt is currently living in Ahmedabad with her family, which includes her
son, daughter-in-law and two grandsons. Ela Bhatt's daughter is settled in
USA in the town ofNew Haven with husband and son and a daughter.
Support from significant other -
Ela Bhatt Says : Im a product of the later years of the freedom movement,
the independence movement of my country. As we were studying in school
and then in college our teachers and everybody around was talking about
independence. In the family, also, there was the atmosphere of the
independence struggle. My own grandfather, my mothers father, was in the
Salt March. He was in jail. My mothers two brothers were in jail. (Editor:
begun March 12, 1930, the Salt March led by Mohandas (Mahatma) K. Gandhi
was a 24-day march from his ashram in Ahmedabad to the Arabian Sea to
make salt and protest the British ban of an Indians right to make salt.
In Gandhis thinking
In Gandhis thinking, in his design of
development, the human being is in the
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center. He talks about human values. It may be your personal life or public
life, political life, economical, the life of the nation, of the society, or at a
global level but for him certain values, human values, were central. And
they were non-negotiable. His values are truth, peace, nonviolence.Also, in
this change he put women as the leaders. He said that women are natural
leaders in our fight for social justice where love and peace, nonviolence, are
the chief weapons of the fight.
When I was studying in college, our teachers asked us to go the villages and
live with the villagers. Mainly against injustice, against poverty. We never
had to question how to do it because Gandhiji had shown the way -- how to
go about it and what kind of discipline you have to follow. There I met myhusband (Ramesh Bhat) who was a student leader. I got married and I came
to the same kind of family.
That is what raised the consciousness for me. I am a product of those days.
Opportunity Obsession -
Next, as soon as she finished law (studies) she joined the Textile Laborers
Association,which was started by Gandhiji in 1917. she was working for
textile workers.
It was a union of the textile workers -- that is formal-sector labor. But, slowly,
very gradually, there was a consciousness growing within me that there are
so many other kinds of economic activities being done outside the formal
sector, where there is no specific employer/employee relationship. What
about them? She became more and more confirmed that if we talk of a labormovement worth its name in my country then it should include these workers
who are outside the formal sector. She started calling them self-employed
but economists and others call them the informal sector.
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Motivation to womens movement-
Poverty will never be removed without the participation of women
(16 July 2009)
She realized was that when we talk of women and the womens movement --
who are the women of India? They are rural, poor, illiterateor semi-literate,
and economically very active. The (self-employed women workers) are 80%
of the women of the country. It is these women who should be playing a
leading role in the womens movement.
Self Reliance and Ability to Adapt -
Ela Bhatt is the founder of the Self Employed Womens Association
(SEWA) and was SEWAs first general-secretary. Based in Ahmedabad,
Gujarat, India, SEWA is the largest single trade union in the country with a
membership of 687,000 women. SEWAs members are vegetable and
garment vendors, in-home seamstresses, head-loaders, bidi rollers, paper
pickers, construction workers, incense stick makers, and agricultural workers.
They come from India's "unorganized sector" and organize for their just dues
and rights. 96% of all women workers in India are in this sector. Among their
achievements is the SEWA Bank whose capital is made up entirely of their
own contributions. The SEWA Bank was founded in 1974 by 4,000 women
each contributing ten rupees. This interview was conducted August 31, 2003
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by Nic Paget-Clarke for In Motion Magazine in Ahmedabad. Also see interview
withJayshree Vyas - Managing Director of SEWA Bank.
And the demand is changing so fast. Lets say SEWA Bank gives a loan for
machines. Earlier, the old sewing machine was OK. Their sewing machine
was 15 years old, but it worked. With the new kinds of products they need
another machine. It is called full circle. Earlier it was half circle, half wheel.
Now they need a full wheel. Then, they have to put on the electric motor to
increase their productivity but also for certain designs. And they have to
borrow again for the add-ons. By the time she is trained, or she is ready for
(the new add-ons) manufacturing changes and another kind of add-on is
needed.
Initiative & Creative : Literacy education
Ela Bhatt Says: Education, if you mean by it literacy, then literacy has come
at a later stage, only since five years back, because whenever we had
consulted our members it was not on there priority list.
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To be able to understand financial management, savings, credit, money
management, union laws, their own power to vote, all that was being done
but literacy was missing. I, like any other middle-class woman, I was very
keen from the beginning that, Let there be education. Let them be literate
and the exploitation will be over. But it didnt happen until the last fiveyears.
We started with two districts, and now it is four districts. Now all the districts
are demanding literacy education so we are planning, in a big way, a
literacy program
Lateral Thinking
There are risks in every action. Every success has the seed of some failure.But it doesn't matter. It is how you go about it. That is the real challenge.
Determination-
1. She is also a trustee of the Rockefeller Foundation.
2. She was granted an honorary Doctorate degree in Humane Letters by
Harvard University in June 2001.
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3. Ela Bhatt was also awarded the civilian honour ofPadma Shri by the
Government ofIndia in 1985, and the Padma Bhushan in 1986. She was
awarded the Ramon Magsaysay Award for Community Leadership in 1977
and the Right Livelihood Award in 1984.
4. She has been chosen for the Niwano Peace Prize for 2010 for her
contribution to the uplift of poor women in India.
Creative Problem Solving Technique -
The Elders
On 18 July 2007 in Johannesburg, South Africa, Nelson Mandela, Graa
Machel, and Desmond Tutu convened a group of world leaders to
contribute their wisdom, independent leadership and integrity to tackle
some of the world's toughest problems. Nelson Mandela announced the
formation of this new group, The Elders, in a speech he delivered on the
occasion of his 89th birthday.
Archbishop Tutu will serve as the Chair of The Elders. The founding
members of this group also include Graa Machel, Kofi Annan, Ela Bhatt,
Gro Harlem Brundtland, Jimmy Carter, Li Zhaoxing, Mary Robinson and
Muhammad Yunus.
This group can speak freely and boldly, working both publicly and behind
the scenes on whatever actions need to be taken, Mandela commented.
Shahnaz Hussain - A Successful Indian Woman
Entrepreneur
- Jyoti Bhojwani
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Introduction:
Shahnaz Husain, CEO of Shahnaz Herbals Inc, is a prominent Indian female
entrepreneur best known for her herbal cosmetics, particularly skin care
products. Currently, the Shahnaz Husain Group has over 400 franchise clinics
across the world covering over 138 countries. Her groups products are soldin leading global stores including Bloomingdale's (New York), Galleries
Lafayette (Paris), Seibu (Japan), Harrods and Selfridges (London), and La
Rinaeccente (Milan).
She comes from a royal Muslim family and her father was a very powerful
man. She did her schooling from the Irish convent. Since a very young age,
she had an interest in poetry and English literature. She grew up in a
traditional family, but was privileged to receive modern education. She got
married, when she was only fifteen years old. The next year after her
marriage, she becomes a mother.
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When she went to Teheran along with her husband, she developed a keen
interest in beauty treatments. Eventually, she decided to study the
cosmetology course. She wanted to be self independent and so she began
writing articles for the Iran Tribune on varied subjects. While pursuing
studies, she learnt about the harmful effects of chemicals on human body.
She studied Ayurveda and believed that it is the best alternative to chemical
cosmetics.
After leaving Teheran, she took an extensive training in cosmetic therapy for
a long period of 10 years from the leading institutions of London, Paris, New
York and Copenhagen. She returned to India in the year 1977 and
established her first beauty salon in her abode. Unlike other salons, she did
not use chemical cosmetics. Rather, she made use of Ayurvedic products
that are absolutely safe on the human body. She has ushered an era of
herbal cosmetics.
Her beauty products are very skin friendly and give a beautiful glowing look.
She has not only been able to tap the markets of India, but made her
presence felt in international market too. Now, her aim is to set her footholdin the space. People who go to space usually suffer from skin problems. At
present, Shahnaz Hussain is focusing her attention on creating products that
can prove to be beneficial for the astronauts.
About the shahnaz Husain group:
Her company, Shahnaz Husain Herbals is one of the largest manufacturers of
herbal products in the world. It formulates and markets over 400 productsfor various beauty and health needs and has a strong presence across the
globe, from the USA to Asia.In 2002, the Shahnaz Husain Group, based in
New Delhi, was worth $100 million. It employed about 4200 people in 650
salons spread across 104 countries. The Group has seen a good growth rate
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in the 25 years that it has been in business. The average growth rate in the
initial years (late 1970s to the early 1980s) was 15-20%. In the 1990s the
average growth rate was 19.4%.
Shahnaz Husain as an entrepreneur:
Shahnaz Husain uses the Ayurvedic method of treatment, which uses natural
formulations to cure ailments. She is the pioneer and leader of Ayurvedic
beauty products in the world offering Natural Care and Cure. The Shahnaz
Husain Group offers exclusive salon treatments geared to individual needs as
well as a number of commercial formulations for the treatment of specific
problems like acne, pimples, pigmentation, dehydration, alopecia,(hair loss).
Shahnaz Husain uses the Ayurvedic method of treatment, which uses natural
formulations to cure ailments. She is the pioneer and leader of Ayurvedic
beauty products in the world offering Natural Care and Cure. The Shahnaz
Husain Group offers exclusive salon treatments geared to individual needs as
well as a number of commercial formulations for the treatment of specific
problems like acne, pimples, pigmentation, dehydration, alopecia (hair loss).
Qualities of shahanz Husain as an entrepreneur:
Shahnaz Husain is an innovative entrepreneur. She can be categorised
as a business entrepreneur because her life reflect her eagerness to start
a business on her own terms & she adopted a innovative method and
used Ayurveda as the base to produce products skin & hair care
treatments.
She can be categorised as a growth entrepreneur who climbed the
ladder slowly but reached each heights as she desired.
She is commitment towards work.
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Factor that influenced to achieve the objectives is to cooperation from
family and her cosmetology entrepreneurs.
She is a risk taker of the business. When she started one salon she put
one banner outside salon written the qualification after few days she fixed
for next 6 months.
She is having problem solving skills.
The success mantra of shahanz Husain:
Achieve growth due to the quality of her products and result- oriented
treatments she offers.
She commented, I have relied only on clientele feedback, based on
clinical treatments and this is what has made the ranges truly unique and
result oriented.
Turning point of the business:
The turning point in her business came when she represented India at
the Festival of India in 1980
Her team was given a counter in the perfumery section of Selfridges in
London
She managed to sell her entire consignment in 3 days and also broke
the store's record for cosmetics sales for the year.
As a result, she was offered permanent counter in Selfridges.
Diversification of the business:
The Group has diversified into Ayurvedic centers for Panchkarma, Dhara and
Kerala massage. It has also set up two Shahnaz Husain Ayurvedic Health
Resorts, one near Delhi and another in collaboration with the Hyakumata
group of Japan in the US island of Saipan.A line of herbal drinks under the
brand name Fitness Fiesta Shadrink. These drinks are low calorie, cooling
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drinks to be consumed in the summer.A special range of ayurvedic products
for pets shapets.
Future plans:
She has started work on formulations that astronauts could carry with them
in their extraterrestrial. Sojourns to protect their skin from ravages of space
travel and slow down the ageing process.She has sent National Aeronautics
and Space Administration (NASA) free samples of her moisturizers, hoping
that they will be used on space expeditions.
Aim of shahnaz Husain:
It was aim to get India on the world beauty map. As she felt terrible about
the fact that India was never represented at any world beauty congress.
She was appointed president for the days proceedings at the congress.
She used this opportunity to focus the world attention on Ayurveda.
Shahnaz Husain famous Quotings:
It is important to have a dream and to believe in the magic of yours
dream.
I do not sell products. I sell an entire civilization a jar.
Iam a strong believer in word of mouth publicity because a satisfied
client is the best advertisement says Shahanz.
Shahnaz believes that a true entrepreneur is a person who has
independendence of spirit One should be innovative, dynamic. And
willing to try every avenue towards success.
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ENTREPRENEUR IN FINANCE SECTOR
- Samruddhi Mahadik
Zia Mody
Zia Mody is a prominent Indianlegal consultant an active
member of the Bah' faith. She is considered an authority on corporate
merger & acquisitions law, securities law, private equity and project finance.
Mody's initial education was at Elphinstone College,
Mumbai. She then went on to study law at Selwyn College, Cambridge
University, followed by a masters degree from Harvard Law School. She then
passed the New York State Bar examination, and qualified as an attorney in
the State of New York. She worked for five years with Baker & McKenzie in
New York City, before returning to India. She started her own practice
in Mumbai in 1984, which she merged twice with other firms to form AZB &
Partners, now India's second-largest law firm, where she is a senior partner.
She is also a member of the Securities and Exchange Board of India's
Standing Committee on Mutual Funds, and of the Capital Market Committee
of the Federation of Indian Chambers of Commerce and Industry.
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Zia Mody was selected as one of the 25 most powerful
women in Indian business by Business Today, September 2004 and has been
selected as one of India's 100 most powerful CEO's by the Economic Times in
2005. She has also been awarded the Business Women of the Year-2003 by
the Financial Express in the category of the Best Knowledge Manager.
Qualities which made her entrepreneur :
1. Commitment and determination :
In mid 1980s when Zia started its own practice in India, Clients had
hard time in believing that she would be as good as male finance
advisor. So she set out to prove she is better. It was her determination
towards her goals and her commitment toward her profession who
made her so much successful that her firm, now known as AZB &
Partners, is an international powerhouse that is at the table for most
of the multimillion-dollar deals in the country and 80% of her client
are the MNC
2. Opportunity Obsession :
Rather than be relegated to a junior position in a traditional Indian law
firm, Mody, who had spent the previous four years in a New York City
firm, opened her own firm in Bombay in 1984. She said the schedule
was backbreaking (16-hour days, six and a half days a week)
3. Technical expertise :
In November, Japans NTT DoCoMo, a leading mobile communications
company, announced a deal to acquire a 26% stake in Tata Teleservices
(TTSL) for US$2.7 billion. The deal, which values Indias sixth largest
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mobile phone operator at US$10.38 billion, is subject to Indian regulatory
approvals. It will give the Japanese mobile operator a strong foothold in
the worlds fasted growing mobile market.
Upendra Joshi, a partner at Khaitan & Co who advised DoCoMo, says:
DoCoMo clearly views its proposed investment in TTSL as a long-term
partnership. Although the start-to-finish time extended for about five
months given that the transaction was initiated through a bidding
process, each individual aspect of the transaction hadan extremely
challenging timeframe. Skadden Arps Slate Meagher & Flom is
international counsel to NTT DoCoMo while AZB & Partners (Zia Mody) is
representing Tata Teleservices.
4.Motivating :
Zia says We are able to assess, identify and protect our client's
interests. We have the expertise and bandwidth to advice on overseas
issues. We started about 20 years ago, and over that period we have
grown bigger and have instilled confidence in our clients about our
abilities.
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ENTREPRENEUR IN TECHNOLOGY SECTOR
- Sharda Ingle
The field of biotechnology has
revolutionized the industrial growth of
the world. In India, our own Kiran
Mazumdar is an example for women
entrepreneurs to follow and emulate.
Kiran Mazumdar Shaw, biotech
entrepreneur and CEO of Biocon Indiagroup, is one of the many scientists
India should be proud of. She started
Biocon in 1978 collaborating with an
Irish firm, started two joint ventures,
Biochemizyme and Biocon-Quest India
Ltd.
She has held positions in industry councils, including Vice-President,
Association of Women Entrepreneurs of Karnataka. She was awarded
Rotary Award for Best Model Employer, National Award for Best Small
Industry and most noteworthy is the Padmashri in 1989 from the
Government of India. Ms. Shaw received a graduate honors degree in
Zoology from Bangalore University (1973) and qualified as a Master
Brewer from Ballarat University, Australia (1975).
Ms Shaw also received an honorary Doctorate of Science in 2004, from
her alma mater, Ballarat University, in recognition of her pre-eminent
contributions to the field of Biotechnology. She has also been awarded
honorary doctorates from University of Abertay, Dundee, U.K. (2007),
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University of Glasgow, U.K. (2008) and Heriot-Watt University,
Edinburgh, U.K. (2008). She was accorded a very prestigious
assignment as a Chairperson of the Vision Group on Biotechnology to
draw up the States Biotech Policy.
Entrepreneur Dr. Kiran Mazumdar-Shaw, Chairman & Managing
Director of Bioon Ltd., who became India's richest woman in 2004 was
educated at the Bishop Cotton Girls School and Mount Carmel College
in Bangalore. She founded Biocon India with a capital of Rs.10,000 in
her garage in 1978 - the initial operation was to extract an enzyme
from papaya.
OPPORTUNITY OBSESSION
She had many hurdles to overcome as a woman. Banks were unwilling
to lend to her loans for two reasons:
1. Gender
2. Biotechnology as a new and poorly understood business.
People were reluctant to work for a woman and age went against her
as people felt she was too young to lead a company. Regardless ofthis, she persevered and whilst she did encounter the glass ceiling in
the first 5 years of business, it disappeared once she succeeded to
realize growth in my business. This was due to she knew that this was
an opportunity to take up .
TOLERANCE OF RISK:
Her application for loans were turned down by banks then - on three
counts - biotechnology was then a new word, the company lacked
assets, and (most importantly) women entrepreneurs were still a rarity.
Today, her company is the bigget biopharmaceutical firm in the
country. High risk was associated but she took the risk.
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SELF RELIANCE AND ABILITY TO ADAPT
She believed that Indian women can do well in business even if they don't
belong to a business family or have political influence or immense wealth.
Kiran believed that women in India were not meant for only certain kind ofjobs like teacher, nurse or personal secretary, or for running a small or
cottage industry at the most. She considered herself a representative of
the modern women who could work shoulder-to-shoulder alongside men
and build mega businesses. Expressing a deep desire for equality, she
said in her award acceptance speech, "I do hope that in the not-too-
distant future, there will be one award for men and women alike - the
Businessperson of the Year Award." The Entrepreneur
DERTERMINATION
She is also part of the Prime Ministers Council on Trade & Industry in
India and the US-India CEO Forum. Ms. Shaw also serves as Member,
Governing Body and General Body of the Indian Pharmacopoeia
Commission, an Autonomous Body of the Government of India. She is also
a founder member of the Society for the formation of "Institute for StemCell Biology and Regenerative Medicine" and is Member of the Board of
Trade, Directorate General of Foreign Trade, Ministry of Commerce &
Industry. Ms. Shaw has most recently been nominated as Member, Round
Table on Skills Development, Ministry of Human Resources, Department of
Education, Government of India.
LATERAL THINKING
NEN Advisors Kiran Mazumdar-Shaw, Biocon
What is NEN?
Founded in 2002 by the Wadhwani Foundation, the National
Entrepreneurship Network
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(NEN) is a not-for-profit initiative with the goal of helping launch
thousands of new
entrepreneurs, who in turn will create hundreds of thousands of much-
needed valuable jobs for India.
She always wanted to do something new for the young entrepreneurs
and so she is associated with NEN.
ANALYTICAL SKILLS
Under her stewardship, Biocon has evolved from its inception in 1978 as
an industrial enzymes company to a fully integrated Biopharmaceutical
enterprise encompassing a well balanced business portfolio of products
and services with a research focus on Diabetes, Oncology and Auto-
immune disease. During this transition, Biocon has established 2
subsidiaries: Syngene (1994) to provide development support services for
discovery research and Clinigene (2000) to cater to services in clinical
development.
SUPPORT FROM SIGNIFICANT OTHERS
She is married to John Shaw, a Scotsman and Indophile, who headed aleading textiles MNC, Madura Coats from 1991-1998 as Chairman and
Managing Director. John Shaw is currently the Vice-Chairman, Biocon
Limited and supports her and her business.
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CATERING TO ALL NEEDS
- Team members
THE STORY OF A MIDDLE CLASS WOMAN.
How she became an entrepreneur
Anita and Anuj had been married for over 15 years. They had three
beautiful daughters, business was good, and they had little to complain
about in life. Anita was happy to be a home maker and spent her time
taking care of her family.
Life did an about-turn one fine day, when Anita discovered to her
horror, that Anuj had run up huge debts, business was running at aloss, creditors were queuing up outside the house and even their own
house had been mortgaged!
She was in a dilemma. The easiest way out was to rave and rant and
achieve nothing. She could run away from the situation, but go where?
Food had to be put on the table, bills had to be paid at the end of the
month, education for her three girls had to continue. She could borrow
money but how would she return it? What should she do?
It was then that she took a bold step forward. She approached a
well-to-do cousin and told him being a good cook herself, she would like
to get into catering, but she needed financial assistance to start. He
agreed, and bought her a fridge, freezer, cooking utensils and crockery.
Her parents loaned her some money to tide her over the teething
problems, and she hired one cook and got started.
She first told friends and relatives, put up posters in schools, stores
and offices. She really couldn't afford to advertise. She slogged
whipping up delicious cakes, desserts, kebabs, butter chicken and
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roghan josh on orders. Orders trickled in, but she could barely cover
costs.
Then came a dinner order from a friend, who was having a party for
50. Anita knew she could make it or break it! She hired waiters forserving, cooked everything to perfection with help from 3 hired cooks,
hired serving dishes and somehow saw the order through! There was
no looking back!
Today, Anuj supervises the outdoor catering for parties, the girls
help in the cooking / marketing / deliveries, she employs four cooks on
a regular basis and earns enough to not only run her home, but also
clear Anuj's debts little by little.
Anita had the spirit and the drive. She chose to work out of
home since she knew nothing better and had never worked before.
Meticulous planning, frugal living and hard work have all paid
dividends, as everyone in Delhi knows of "Saffron Caterers
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CONCLUSION
Entrepreneurship plays an important role in the economic growth and
development of nation. It is a purposeful activity includes in initiation,
promotion and distribution of wealth and service. An entrepreneur is a
critical factor in economic development and an integral part of the socio-
economic transformation. It is a risk taking activity and challenging tasks,
needs utmost devotion, total commitment and greater sincerity with
fullest involvement for his personal growth and personality.
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