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2TOYOTA FIRST CAR
ENVIRONMENTAL FACTORS THAT AFFECTED THE PRODUCTION OF
TOYOTA PRIUS
Company Name
Syed Fawad Hussain
MBA (Marketing)
• 1992Toyota Motor Corporation announced the “Earth Charter”
• 1993Partnership for a New Generation of Vehicles (PNGV) announced.
• 1997The Toyota Prius was introduced to Japanese market.
• 2000Toyota released the Toyota Prius, the first hybrid four-door Sedan available in the United States.
HISTORY IN MAKING
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Success of an organization depends upon its adaptability to the environment.
Environment analysis is helpful for survival and prosper the business activities.
Organization environment influence the functioning of the organization system.
ENVIRONMENTAL FACTORS
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Analysis on internal and external factors can produce substantial amount of information.
The environment includes outside the firm which can lead to opportunities for or threats to the firm. (Glueck and Jauch)
ENVIRONMENTAL FACTORS
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External factors Political Legal Forces Economic Forces Technological forces Competitors Customers Internal Factors Beliefs Structure
ENVIRONMENTAL FACTORS
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POLITICAL-LEGAL FORCES
Political influences relate to government or constitutional policies that may affect your business.
Automobiles were subject to many governmental regulations.
Government also encouraged manufacturers to increase the fuel efficiency.
CARB (California Air Resources Board)8
ECONOMIC FORCES
Economic factors affecting the production and sale of hybrid vehicles.
Expensive entry into foreign markets. Increased globalization of the industry
intensified competition.
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Technological changes may create new opportunities for the firm, or threaten the survival of a product, firm, or industry
Technological forces can affect Prius in two ways. It can be:
• A potential opportunity • A potential threat
TECHNOLOGICAL FORCES
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Long term strategic benefit Environmental protection Innovative changes Nickel-Metal hybrid battery
POTENTIAL OPPORTUNITIES
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Reliability of Prius Manufacturing cost Technical problems Development of batteries
POTENTIAL THREATS
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Overheating Cost of battery Warranty & service support issues Regenerative braking system Development of insulated gate
bipolar transistors (IGBTs)
POTENTIAL THREATS
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The biggest fear Competitor’s hybrid strategy Competitor’s demonstration of hybrid
system Changed image of TMC Hybrid vehicle from other companies,
such as the Insight from Honda.
COMPETITORS
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Demand for Prius Consumers price estimation Consumers perception to reduce
pollution
CUSTOMERS
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Aggressive target Mass production Which strategy of launching should be
adopted? Aggressive launch Smoother launch
BELIEFS
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Employees are trained to solve problems.
Inculcation of scientific methods.
CULTURE
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Title
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