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76

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(Weaknesses)1.2.

(Opportunities)1.2.3.

(Threats)1.2.3.4.

(Strengths)

(Weaknesses)

(Opportunities)

(Threats)

vs

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7-11 VS

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Product

Season & Occasion

Price

1.2.3.4.5.

7-11

20057-1177HELLO KITTY

584.26166.78

7-11

7-1119

39

7-11

(1)

(1)(2)(3)

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(1)(2)

(1)

7-117-11

35

Place 7-Eleven

VMS

24

POS (Point on Sale) EOS

(Electronic Ordering System) GOT

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Promotion

-

77

0800-008-711 30

OPENI-CASH

1.2.3.

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SWOT (Strengths) (Weaknesses) (Opportunities) (Threats) () () () () () Product Price Place () Promotion-