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data page Source: Pew Research Center, data collected Feb. 22-March 4, 2018 Source: Donald W. Reynolds Journalism Institute, survey conducted September 2017-March 2018 Newspapers Online-Only Metered Pay Models Based on a survey of 333 online news sources, 236 of them newspaper websites Almost 7 in 10 Americans Have News Fatigue Metered Free Freemium Hard Survey Only Average Regional Pricing Northeast-New England West-Pacific South-Atlantic Northeast-Middle Atlantic Midwest-West North Central South-East South Central Midwest-East North Central West-Mountain South-West South Central $140.01 N/A 72% 20% 62% 48% 92% 78% 69% 80% 5% 4% 0.4% 3% 4% N/A $133.57 $120.05 $116.53 $111.75 $104.60 $90.42 $86.57 $82.25 Avg. Price Region Pay Models Based on a survey of 5,035 adults 18 years of age or older % of U.S. adults who say they are worn out by the amount of news these days AMONG THOSE WHO FOLLOW THE NEWS… AMONG THOSE WHO THINK NATIONAL NEWS ORGANIZATIONS DO_____IN COVERING IMPORTANT STORIES Most of the time Only when something important is happening l l e w y r e V l l e W y l r i a F Not too/Not at all well Source: “Teens, Social Media & Technology 2018,” Pew Research Center, survey conducted March 7-April 10, 2018 Source: IAB Internet Advertising Revenue Report/ New Media Group of PwC, May 10, 2018 Source: IAB Internet Advertising Revenue Report/ New Media Group of PwC, May 10, 2018 U.S. digital ad spending set a new record in 2017, topping $88 BILLION, an increase of 21% from 2016. Mobile represents a 57% share of the total digital advertising revenue in the U.S. marketplace. Total mobile ad spending reached $49.9 BILLION in 2017, an increase of 33% from 2016. Digital video hit $11.9 BILLION in 2017, a 33% year-over-year increase from $8.9 BILLION in 2016. On mobile devices, video revenue increased by 54% to $6.2 BILLION, representing the first time that mobile video revenues surpassed desktop video. Mobile search ad revenue is up 31% to $22.1 billion. Mobile banner advertising is up 35% to $18.4 billion. Mobile video ad revenue is up 54% to $6.2 billion. Mobile audio ad revenue is up 36% to $1.2 billion. Most Popular Online Platforms Among Teens Based on interviews with 1,058 parents who haves teenagers, as well as interviews with 743 teens ages 13 to 17 U.S. Digital Ad Spend On the Rise Strong Mobile Growth Within Digital Formats 85% 32% 72% 15% 69% 35% 51% 10% 32% 3% 9% <1% 7% 1% 3% 3% % U.S. teens who… YouTube Twitter Instagram Tumblr Snapchat Reddit Facebook None of the above Say they use… Say they use_____most often
