Irish Successes – Experiences - Tips for applicants 7th October, 2016

Eddie Shaw

Contents

• Who are Carr Communications?

• Our EU track record

• The lessons we have learnt

• Our areas of interest in the future

Who are Carr Communications?

• Over 40 years in business

• Household brand name for public relations, communications, careers, HR consulting and training & development.

• Developing new services in areas such as behavioural economics and making an impact in a digital world

• Blue chip clients such as;– We never talk about our clients!– We help them talk about themselves – Truth and facts

• Became involved in EU projects about 9 years ago

So what we need is lots of new diverse babies that are protected by the best bits of the bathwater

Our EU Track record

• Have been involved in 38 proposal consortia in diverse range of Work Programmes including:– Manufacturing; Space; Transport;

Security; ICT; Health; Food Security and the Environment

• Coordinated 2 of the 38. Both not funded. Both scored 13.5 out of 15

• Of the 38 proposals 8 were successful and funded – 21% success rate

Current Projects

The Key lessons we have learned

Benjamin Franklin (1709 – 1790) allegedly said . . .

293 years later . . . Roy Keane (1971) definitely said . . .

So what we need is lots of new diverse babies that are protected by the best bits of the bathwater

Key Lessons – The Present

• H2020 - Before the Call• Enterprise Ireland and NCPs• The Call

– Lots of great ideas searching for a call for funding?– Wrong way round

• The Consortium• The Coordinator• The Proposal

– Don’t waste time on bad calls, consortia, proposals, • Planning the proposal

– Drafting, writing, reviewing, thinking, questioning, visuals, budget, editing and proofing

• The Big Decision – Go or No Go

So what we need is lots of new diverse babies that are protected by the best bits of the bathwater

Key Lessons – The Future

• And the Winner is . . . IMPACT• Communication is . . .

– The creation of understanding – Enabling action– That changes behaviour– For the common good

• Dissemination is . . .– A good story well told

• Exploitation is . . . – Continuity of positive change

• Behavioural Science– Economics and Psychology

So what we need is lots of new diverse babies that are protected by the best bits of the bathwater

Key Lessons – The Future

• IMPACT• Communication is . . .

– The creation of understanding – Enabling action– That changes behaviour– For the common good

• Dissemination is . . .– A good story well told

• Exploitation is . . . – Sustainable positive change

• Behavioural Science– Economics and Psychology

So what we need is lots of new diverse babies that are protected by the best bits of the bathwater

Key lessons – The Future

• IMPACT• Behavioural Science

– Economics and Psychology applied to behaviour change

• Research is required– Explore and improve the connection

between Communication, Dissemination, Exploitation, Behavioural Science and IMPACT

!terate Team Meeting28th June 2016

Work harder selecting the right call and consortia to be part of - as you

do in developing a proposal

Our areas of interest in the future

Particular areas of interest

• Calls that involve some of the following:• shifting the behaviour of citizens in

a positive way• a need for significant stakeholder

engagement• training and education programmes• real impact that will deliver societal

benefit

• Always willing to listen to any opportunity and very happy to help

Irish Successes – Experiences - Tips for applicants 7th October, 2016

Eddie Shaw