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1 | Page Love and War Effective Public Communication (FCOM 0102) Assignment 2 Sharon Chow Ci Yung (0313387) Lee Qian Ying (0313749) Teoh Hui Yu (0313701) FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Transcript
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Love and War Effective Public Communication (FCOM 0102)

Assignment 2

Sharon Chow Ci Yung (0313387)

Lee Qian Ying (0313749)

Teoh Hui Yu (0313701)

Vicky Lee Wei Kee (0313317)

Lim Chong Min (0313739)

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Table of Content

NO. CONTENTS PAGE

1. Synopsis 3~4

2. Script of Love and War 5

3. Characters of Love and War 6~14

4. Concepts Applied in Story 15~20

5. References 21

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Synopsis

This story takes place in the 21st century where a Korean young man, Choi Seung Hyun

and a Japanese girl, Suzuki Yumiko who fell in love with each other while they volunteered as

doctors in Kenya. However, they didn’t get blessings from his family because Seung Hyun’s

grandfather held grudges against the Japanese. Mr. Choi’s hatred against the Japanese is so

intense as he was traumatized by them during the World War II.

During the World War II, Mr. Choi’s mother was forced by the Japanese military to

become a comfort woman. Mr. Choi’s father tried to stop the military from taking the love of his

life away but he was beaten to death by the Japanese soldiers. All of that happened right in front

of the eyes of Mr. Choi. Since then, he started hating the Japanese and assumed all of them are

severely cruel and heartless. Decades later, his hatred towards them never faded away. He has

never traveled to Japan nor purchase any Japanese brand products. He even gave up on a million

dollar contract because he had to work with a Japanese company if he signed it.

However, his only grandson, Seung Hyun has no idea the reasons behind his avid actions

against the Japanese until his grandmother, Mrs. Choi told him what happened decades ago.

Seung Hyun decided to give Yumiko as he made a promise to his grandparents that he will only

marry someone that both of them approve. After the break up, Yumiko returned to her

hometown, Tokyo while Seung Hyun started working for his grandfather.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Five years later, Yumiko went to South Korea to attend a family friend’s wedding. When

she was on her way back to her hotel after attending the wedding, she saw an old man fainted

right in front of her eyes. Without any hesitations, Yumiko ran to check his conditions.

Apparently, he got a heart attack. She performed CPR on him and called the ambulance for him.

On the ambulance she realized that the old man was Mr. Choi. Mr. Choi was then rushed to the

ER. Seung Hyun and Mrs. Choi rushed to the hospital when they received the news. There,

outside the operation room, Seung Hyun and Yumiko finally meet each other the first time since

the breakup. Hours later, the doctor came out of the operation room and told them Mr. Choi was

doing fine and the operation was really successful.

Mr. Choi then found out the one who saved his life was Yumiko. He then realised his

mistake for labelling all Japanese are cruel. He finally granted his blessings to Seung Hyun and

Yumiko. Seung Hyun immediately ran to Yumiko’s hotel before she return to Tokyo. They got

back together. Yumiko moved to Seoul and started working there as a doctor. Two years later,

the couple got married and lives happily ever after.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Characters

Choi Seung Hyun

- Volunteered as a doctor in Kenya where he met Suzuki Yumiko

- Only heir to Big Bang Co., one of South Korea’s pharmaceutical companies

- Raised by his grandparents, Mr. and Mrs. Choi

- Suzuki Yumiko’s love interest, then husband

Suzuki Yumiko

- Volunteered as a doctor in Kenya where she met Choi Seung Hyun

- Choi Seung Hyun’s first love, then wife

Mr. Choi

- Choi Seung Hyun’s grandfather

- CEO of Big Bang Co., one of South Korea’s leading pharmaceutical companies

- Anti-Japanese

- Unsupportive towards Seung Hyun and Yumiko’s relationship

Mrs. Choi

- Choi Seng Hyun’s grandmother

- Revealed to Seung Hyun the reasons behind Mr. Choi’s intense hatred towards the

Japanese

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Script

Part 1: The Encounter

Seung Hyun is a recent graduate from Seoul University, one of the most prestigious

universities in Asia. Before he kicks off his promising career as a doctor, he decided to take a

gap year and volunteer in Kenya. There and then he is in love with Suzuki Yumiko. Both of them

fell for each other instantly though they have completely different cultural backgrounds.

Setting: Kenya

Seung Hyun : Hi! My name is Seung Hyun. Choi Seung Hyun. I’m from South Korea.

What is your name?

Yumiko : I’m Suzuki Yumiko.

Seung Hyun : I guess you’re from Japan. Which part of Japan are you from?

Yumiko : Tokyo.

Seung Hyun : Do you mind if I address you as Miko?

Yumiko : *smiles shyly*

Seung Hyun : I will take that as a yes.

Yumiko : I never expected a Korean would want to bond with a Japanese.

Seung Hyun : What makes you think so?

Yumiko : You know…

Seung Hyun : The conflicts between our countries?

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Yumiko : Yes.

Seung Hyun : It’s not your fault, right? What happened in the past should have been left in

the past. What is the point of holding a grudge?

Yumiko : I attended a student exchange program at South Korea back in my high

school days and that was one of the toughest two weeks of my life.

Seung Hyun : What happened?

Yumiko : The students at the high school didn’t really like us, the Japanese students.

I’m sorry if I offended you but they are racist. They called us with offensive

names. Though we don’t really understand the meaning since they spoke in

Korean but from the tone, we knew they were saying negative things. *Starts

crying*

Seung Hyun : I apologise on behalf of those who have offended you and your

friends.*Hugs Yumiko*

Yumiko : You don’t have to apologise. You’re not like them. You are different.

Seung Hyun : *Wipes the tears on Yumiko’s face.* From now onwards, I’ll protect you.

You can always count on me. I’ll be your knight in shiny armor.

Yumiko : But we’re different in many ways. Are you sure this could work? Would

your family approve me?

Seung Hyun : As long as they learn to understand you and your culture. Besides, my

grandparents, though they are in their late 70 now but they are pretty open-

minded.

Yumiko : I guess I will trust you.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

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Seung Hyun : Don’t worry. You can always count on me.

Yumiko : I really don’t want to get discriminated again. It hurts.

Seung Hyun : You won’t. You have me now.

Yumiko : *Looks at Seung Hyun and smile*

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Part 2: The Obstacle

After dating for year, Seung Hyun decided to return to South Korea. He brought Yumiko

along with him to introduce her to his grandparents. The couple was planning to tie the knot in

three months’ time.

Setting: Choi Family’s Living Room

Seung Hyun : Grandpa, I would like you and grandma to meet my girlfriend. We had been

dating for a year.

Mr. Choi : It’s about time for you to settle down.

Seung Hyun : Are you free tomorrow? I’ll make a reservation at your favorite restaurant.

Mrs. Choi : What is more important than meeting our future daughter-in-law?

Seung Hyun : I’ll take that as a yes.

Mr. Choi : What’s her name? Is she also a doctor like you?

Seung Hyun : I’ll leave those questions for her to answer when you meet her tomorrow.

Mrs. Choi : I bet she is a nice girl.

Seung Hyun : Yes. She is very nice but she may be slightly different from those girls that you

set me up before.

Mr. Choi : She doesn’t have to come from a rich family, as long as she has a kind heart

and loves just as much as me and your grandma loves you then we will you our

blessings.

Mrs. Choi : Nothing matters more to us than our only grandson’s happiness.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Setting: Restaurant

Seung Hyun : I’m sorry to keep both of you waiting.

Mr. Choi & Mrs. Choi: It’s alright. We arrived early.

Yumiko : *Enters the restaurant wearing a kimono* Nice to meet you Mr. Choi and Mrs.

Choi. My name is Suzuki Yumiko.

Mr. Choi : *Drops his cup on the table* There is no way that I am giving both of you my

blessings. Seung Hyun, of all the girls out there, you chose a Japanese? Are you

out of your mind? What is so good about her?

Seung Hyun : What is the matter?

Mr. Choi : I would never allow our family’s pure Korean blood got ruined by this

Japanese woman.

Seung Hyun : Why are you being so rude out of a sudden?

Mr. Choi : Me? Rude? Ask her what the Japanese have done to us. She’s a witch.

Seung Hyun : Grandpa!

Mr. Choi : If you insist to marry her, then don’t ever address me as your grandpa. I’ll cut

off all my ties with you. We shall never meet nor talk again. *Exits the

restaurant*

Seung Hyun : Grandma, what is wrong with him? Why is he being so rude to Yumiko?

Mrs. Choi : I would have warned both of you if I know this young lady is Japanese.

Seung Hyun : What is wrong with her being Japanese? Grandma! What is going on?

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Mrs. Choi : There’s a reason why your grandfather do not approve this relationship and the

reason is his hatred against the Japanese. During the World War II,

grandfather’s mother who is your great grandmother was forced by the Japanese

military to become a comfort woman, in other words, a prostitute. Your great

grandfather tried to stop the military from taking the love of his life away but he

was beaten to death by the Japanese soldiers. All of that happened right in front

of the eyes of your grandfather’s eyes and all of that happened when he was five

years old. Since then, he started hating the Japanese and assumed all of them are

severely cruel and heartless. Until now, his hatred towards them never faded

away. He has never traveled to Japan nor purchase any Japanese brand products.

He even gave up on a million dollar contract because he had to work with a

Japanese company if he signed it.

Seung Hyun : Is there any way he would change his mind?

Mrs. Choi : I’m sorry Seung Hyun. I’m sorry Yumiko.

Yumiko : It’s alright. *Smiled stiffly*

Mrs. Choi : *Exits the restaurant*

Seung Hyun : Yumiko…

Yumiko : I don’t want to put you to risk your relationship with your grandfather because

of me. Things just don’t work that way. I know you love me and I love you too.

Let’s break up. *Storms out of the restaurant*

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Part 3: Reunited

Yumiko travelled to South Korea to attend her friend’s wedding. It had been five years

since the last time she travelled to South Korea. It was her first time travelling there all alone. As

she was walking around the streets of Seoul alone, she saw an old man fainted right in front of

her eyes.

Setting: Streets of Seoul

Yumiko : Sir! Are you alright? Please answer me! Can someone please call the

ambulance?

Old Man : *Unconscious*

Yumiko : *Performs CPR on the Old Man*

Setting: Ambulance

Yumiko : This old man looks familiar. *Paused for a moment* He is Seung Hyun’s

grandfather, Mr. Choi!

Setting: Emergency Room

Doctor : The patient needs to undergo surgery immediately.

Nurse : Alright. I will contact his family.

10 minutes later, Seung Hyun and Mrs. Choi arrived at the hospital. Seung Hyun was

shock to see Yumiko there.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Setting: Outside the Operation room

Seung Hyun : Yumiko?

Yumiko : Hi. Your grandfather fainted and I sent him here.

Mrs. Choi : Thank you so much.

Yumiko : I should go now.

Three hours later, the doctor came out of the operation room.

Doctor : Congratulations, the surgery was very successful. Luckily the young lady who

sent him here performed CPR on him or else… Anyways, he will be awake in

two to three hours.

Seung Hyun & Mrs. Choi: Thank you so much.

Setting: Ward

Mr. Choi : The doctor said a young lady sent me here. She saved my life. If it wasn’t

because of her I would be in the morgue now. I need to thank this lovely lady

personally.

Seung Hyun : She’s Yumiko.

Mr. Choi : Yumiko? The Japanese girl?

Seung Hyun : Yes, my ex-girlfriend, Suzuki Yumiko. She’s a Japanese and she saved your

life.

Mr. Choi : I was wrong all these time. I shouldn’t have humiliated her. I shouldn’t have

stopped both of you from getting married. I made a big mistake. Seung Hyun,

do you still love her?

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Seung Hyun : Yes. She is the love of my life.

Mr. Choi : Go and get her before it’s too late.

Seung Hyun : *Storms out of the ward and rushed to Yumiko’s hotel*

Setting: Hotel Lobby

Seung Hyun : Miko!

Yumiko : *Turn back* Seung Hyun? How do you know I am here?

Seung Hyun : I called Junsu, your only friend in Seoul. He told me you came to attend his

wedding.

Yumiko : What is it?

Seung Hyun : I came here to apologise. I owe you an apology.

Yumiko : You didn’t do anything wrong. I get why your grandfather was so mad at the

Japanese. I myself as a Japanese admit the fact that the army have done lots of

cruel things in the past. I don’t blame you nor your grandfather.

Seung Hyun : *Hugs Yumiko* I’m sorry. Can we start all over? It was my fault that I didn’t

protect you five years ago. I broke my promise.

Yumiko : *Nods* I forgive you.

Yumiko moved to Seoul and started working there as a doctor. Two years later, the

couple finally tied the knot and lives happily ever after.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Concepts applied in the story

Intercultural communication is “the interaction between people from different cultural

backgrounds” (Martin & Nakayama, 2009). These days, the world we live in is a “global village”

that no nation, group or culture can stay anonymous (Samovar & Porter, 1991). All parts of the

world are affected if anything happened in a part of it. The growths in technology and changes

in demographics have shaped a world which intercultural communication is common. As the

world became smaller, the interaction between people from many different cultures increases as

the modern technology has made it easier for the people to communicate with people anywhere

around the world.

Samovar & Porter (1997) mentioned that the communication practices and behaviors of

people with different cultures will vary as their perceptions of the world are not the same. In

some cases, the message may be interpreted to carry a different meaning than was intended when

it is encoded by a person in one culture and decoded by a person in another culture in the context

of his or her own cultural background.

Attribution and perceptual errors are more likely to occur between peoples with many

differences. Therefore, some problems may occur during intercultural interactions.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Ethnocentrism

Ethnocentrism is a negatively judging aspect of another culture by the standards of one’s

own culture. Being ethnocentric is being in the superiority of one’s own culture. Every one of us

goes from an ethnocentric perspective, but difficulties arise when we interpret and evaluate other

cultures negatively compared with our own. In general, a lack of interaction with one another

culture brings up high levels of ethnocentrism and encourages the impression of cultural

superiority. Ethnocentrism makes others fell defensive.

Example:

Mr. Choi : *Drops his cup on the table* There is no way that I am giving both of you my

blessings. Seung Hyun, of all the girls out there, you chose a Japanese? Are you

out of your mind? What is so good about her?

Seung Hyun : What is the matter?

Mr. Choi : I would never allow our family’s pure Korean blood got ruined by this

Japanese woman.

In Love and War, one of the reasons Mr. Choi refused to give blessing to Seung Hyun

and Yumiko is due to ethnocentrism. Mr. Choi believed in the superiority of the Korean culture

and held the believe that allowing a non-Korean to marry into the family would only ruin his

family’s pure Korean bloodline. His words were rather offensive towards Yumiko.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Stereotype

In 1922, a journalist, Walter Lippmann used the word “stereotyping” to describe

judgments made about others on the basis of their ethnic group membership. At present, it is

used more to refer to judgments made on the basis of any group membership. According to the

psychologists, stereotyping is explained as mistakes that our brains make in the perception of

visual illusions. The brain often reaches the wrong conclusion when the information is

ambiguous. Stereotypes can be positive or negative.

Example:

Seung Hyun : What is wrong with her being Japanese? Grandma! What is going on?

Mrs. Choi : There’s a reason why your grandfather do not approve this relationship and the

reason is his hatred against the Japanese. During the World War II,

grandfather’s mother who is your great grandmother was forced by the Japanese

military to become a comfort woman, in other words, a prostitute. Your great

grandfather tried to stop the military from taking the love of his life away but he

was beaten to death by the Japanese soldiers. All of that happened right in front

of the eyes of your grandfather’s eyes and all of that happened when he was five

years old. Since then, he started hating the Japanese and assumed all of them are

severely cruel and heartless. Until now, his hatred towards them never faded

away. He has never traveled to Japan nor purchase any Japanese brand products.

He even gave up on a million dollar contract because he had to work with a

Japanese company if he signed it.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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In the script, Mr. Choi held negative stereotype against the Japanese, he assumed that all

Japanese are cruel and anything related to the Japanese are bad. For instance, he refused to

purchase Japanese good and declined a golden opportunity to work with a Japanese company.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Prejudice

According to Rothenberg (1992), Prejudice means the irrational dislike, suspicion, or

hatred of a particular group, race, religion, or sexual orientation. A person is viewed according to

the superficial characteristics that make them part of the group. It is confirmed that the highly

prejudiced individual has an authoritarian personality (Adorno et al., 1950). Even when

presented with new and conflicting information, the highly prejudiced people are unlikely to

change their attitudes.

Example:

Seung Hyun : Why are you being so rude out of a sudden?

Mr. Choi : Me? Rude? Ask her what the Japanese have done to us. She’s a witch.

Seung Hyun : Grandpa!

In Love and War, Mr. Choi disliked Yumiko and called her a witch because of her race.

Though Seung Hyun tried to convince change Mr. Choi’s rude attitude towards Yumiko but he

refused to listen.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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Racism

Racism is the belief that doctrine that inherent differences among the various human

races, usually comprising the idea that one’s own race is superior. Racism and discrimination

were used as great weapons boosting fear or hatred of others in times of conflict and war, and

even during economic downturns.

Example:

Yumiko : I attended a student exchange program at South Korea back in my high

school days and that was one of the toughest two weeks of my life.

Seung Hyun : What happened?

Yumiko : The students at the high school didn’t really like us, the Japanese students.

I’m sorry if I offended you but they are racist. They called us with offensive

names. Though we don’t really understand the meaning since they spoke in

Korean but from the tone, we knew they were saying negative things. *Starts

crying*

In the script, Yumiko and the other Japanese exchange students were victims of racism.

The South Korean high school students called them names and talked behind their backs simply

because of their race. Their rude behaviors scared Yumiko’s feelings.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN

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References

Adorno, T.W., Frenkel-Brunswick, E., Levinson, D.J., & Sanford, R.N. (1950). The

Authoritarian Personality. New York: Harper.

Jandt, F.E. (2010). An Introduction to Intercultural Communication: Identities in a Global

Community (6th ed.). United Kingdom, London: SAGE Publications Ltd.

Martin, J.N. & Nakayama, T.K. (2009). Intercultural Communication in Contexts. United States

of America, New York: McGraw-Hill.

Pearson, J.C., Nelson, P.E., Titsworth, S. & Harter, L. (2013). Human Communication (5th ed.).

United States of America, New York: McGraw-Hill.

Rothenberg, P.S. (Ed.). (1992). Race, Class, and Gender in the United States: An Integrated

Study (2nd ed.). New York: St. Martin’s.

Samovar, L. A., & Porter, R. E. (1991). Communication between Cultures. Belmont, CA:

Wadsworth.

Samovar, L. A., & Porter, R. E. (Eds.). (1997). Intercultural Communication: A reader (8th ed.).

Belmont, Ca: Wadsworth Publishing Company.

Samovar, L.A. & Porter, R.E., (2003). Intercultural Communication: A Reader (10th ed.). United

States of America: Holly J. Allen.

FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION

SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN


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