Date post: | 28-Nov-2014 |
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EPFL, spring 2010 – week 3!qualitative analysis
overview ➝ today’s goal – provide basis for as many ideas for
you as possible ➝ brainstorming ➝ competitive analysis ➝ literature research ➝ interviews
➝ brief introduction to qualitative analysis ➝ practical work: ➝ data analysis ➝ literature review
data source vs. approach vs. context
questions answered by source and approach
nice stories but how to analyse?
qualitative analysis - approaches
➝ interpretative techniques "(observer impression)
➝ coding ➝ recursive abstraction "
summaries of summaries ➝ mechanical techniques "
content analysis – counting keywords
coding
➝ summarizing responses into groups ➝ to reduce number of responses ➝ to make comparison easier ➝ in a group ➝ as similar as possible and ➝ as different as possible to every other group
➝ can be done by multiple people to agree on (judges)
coding ➝ complete
transcription of interviews
➝ multi-pass approach
➝ look for themes in individual interviews
➝ develop and refine codes across interviews
coding
coding – quick and dirty
➝ cut out and sort into groups (assign codes) ➝ akin to card sorting (popular HCI method) ➝ please put remarks on the cover sheet of each
interview for the interviewer/note taker