14
8
9
10
8.0INTERVIEWS ON AVERAGE OF A PANELIST LIFE TIME
4STEPS TO OPT-IN
> Accept Terms and Conditions
> Accept Survey Participation
> Provide demographic background
> Provide contact email address
6
11
12 13
7
1415
8
16
17
18
9
19
20
21
30-45%PARTICIPATE RATE
1-25%RANGE OF DROP-OUT RATE
10-15%AVERAGE DROP-OUT RATE
10
22
11
23
24
25
12
26
27
28
13
