Recruiting in the Digital Age
Webex Details:
Monday, January 12
Call In: 650-429-3300
Access Code: 925-607-819
A reminder to please mute your line
A reminder to record this session
2
Your resident talent brand expert
©2013 LinkedIn Corporation. All Rights Reserved.
And a fun fact about me that isn’t in my LinkedIn profile…
Today’s Objective:
To arm you with the knowledge so that you can effectively
communicate to your hiring managers why brand MATTERS.
The death of the recruiter as an order takerA timely announcement
“What would you
like in your job
description?
Talent Acquisition 2.0 - Four Pillars of Success
Everyone builds a
personal brand
(with guidance)
Sourcing strategy sessions
Spread the net. Engage the
right employees.
Internal capability upgrade
The New First Impression
LinkedIn: A global pool of talent
3M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
18M+BRAZIL
100M+UNITED STATES
OF AMERICA
9M+CANADA
24M+INDIA
6M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
16M+UNITED KINGDOM
8M+FRANCE
7M+ITALY
2M+BELGIUM
1M+DENMARK
3M+TURKEY
5M+NETHERLANDS
1M+SWEDEN
6M+SPAIN
332M+Members
worldwide+2 New members per second
5M+CHINA
TALENT SOLUTIONS
To build a strong corporate brand, you
need brand ambassadors – employees
who are thoroughly engaged, connected
and committed.
Ekaterina Walter, Forbes
What is a Brand Ambassador?
TALENT SOLUTIONS
Branding
The importance of an Inspiring Profile
• Higher relevancy and rank in
search
• Your professional brand on
• Establish and build your
expertise
• Develop your professional
network
TALENT SOLUTIONS
Tell the story of why you are
so passionate to work
Equinix. What do you love
about your job and Equinix?
Meet Ed…your hiring manager
LinkedIn Confidential ©2013 All Rights Reserved
• He needs an inside sales rep
• Looking for a candidate with 1 – 3
years of experience
• Would prefer a candidate with a non-
technical background – ideally from a
communications or business
background, and with the soft skills
needed to succeed in this sales role at
Equinix
• Need the role filled…
• YESTERDAY
2014 LinkedIn Corporation. All Rights Reserved.
Kristin Rice, Talent Brand [email protected]
415-500-8898
TALENT SOLUTIONS
MY PROFILE, MY STORY
If you only have 15 minutes, do these things first…
Photo
•The average time spend viewing a profile is 7 seconds – in those 7 seconds, your picture and title are noticed first. Make it count!
•Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable.
•Remember: members with profile photos are 7X more likely to appear in search results and have a 50% increase in view rate!
Headline
•Your headline is a great way to show your value and passion in one quick line.
•Make the reader want to read more!
•Include relevant keywords that will assure your profile is easily discoverable.
Summary & Experience
•Your summary is your “elevator pitch”. Use it to tell your story and remember to focus on your strengths.
•Make sure to summarize your experience in 2 – 3 concise sentences. Use this area to describe your major wins or projects for a position, and the value you brought to your team.
•Remember to highlight what makes working at Equinix such an amazing experience for you. You are not only selling yourself, but also the company for which you work.
Get creative and
don’t be afraid
to show your
personality!