E q u ip in g M a r k e t e e r s f o r S u c c e s
B r a n d G r o w t h a n d P e r s o n a l G r o w t h
g o H a n d in H a n d
Baptiest Coopmans, june 2012
M a r k e t in g L e a d e r s E n a b le O t h e r s
W h o a m I , w h e r e d o I c o m e f r o m …
Im a g in e M y s e l f …
W h y d o p e o p le w o r k ? . . .
TO CREATE VALUE1
2
3
RECOGNITION
PERSONAL GROWTH
… N o . 3
MARKETEER AS GARDENER
FACT BASED MARKETING, DEEPLY ROOTED SKILLS
MARKETINGLEADERS ENABLE OTHERS
2 00 2
2 00 8
2 0 12
M a r k e t e e r a s G a r d e n e r …
M a r k e t in g i s a s k i l l …Fact based, needs extensive training
L o o k in t h e M ir r o r , and ask yourself …
MARKETINGLEADER ?1
3 IMPACTFULL ?
4 CLEAR WHAT AND HOW ?
5 BUILDING COMMUNITY ?
6 ENABLING OTHERS ?
2 MY LEGACY ?
M a r k e t in g L e a d e r sAs Story Teller and Capability Builder
E n a b l in g o t h e r s b y …
GIVING PURPOSE AND… CREATING THE STORY
TOGETHER…
M y t im e a t K P N …As Story Teller and Capability Builder
M a r k e t in g le a d e r , a r e y o u w i l l in g …
TO COMMIT YOURSELF REALLY PERSONALLY
K P N M a r k e t in g A c a d e m y
K P N M a r k e t in g A c a d e m y
K P N M a r k e t in g A c a d e m y
K P N M a r k e t in g A c a d e m y
M a r k e t in g L e a d e r s L e a v e L e a g a c ie sHow you measure succes……
M a r k e t in g L e a d e r s …Brand Growth & Personal Growth go Hand in Hand
F O R YO U R P E O P L E
A N D F O R YO U