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Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device...

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The 81 st China International Medical Equipment Fair (CMEF Spring 2019) Sponsorship Plan Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn To help exhibitors quickly enhance their brand recognition, the Organizer of the CMEF has provided the “Marketing & Promotion Plan” that covers different promotional channels including online, offline, on-site and off-site events, aimed at satisfying the brand promotion demand of exhibitors. Want your brand promoted to professionals in the shortest time possible? Join CMEF NOW! May 14 to 17, 2019 National Exhibition and Convention Center (Shanghai)
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Page 1: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

The 81st China International Medical

Equipment Fair (CMEF Spring 2019)

Sponsorship Plan

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

To help exhibitors quickly enhance their brand recognition, the Organizer of the CMEF has provided the “Marketing & Promotion Plan” that covers different

promotional channels including online, offline, on-site and off-site events, aimed at satisfying the brand promotion demand of exhibitors.

Want your brand promoted to professionals in the shortest time possible?Join CMEF NOW!

May 14 to 17, 2019 National Exhibition and Convention Center (Shanghai)

Page 2: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Professional Audience / End UsersEach CMEF attracts many professional visitors and end users from

hospitals. Therefore, CMEF is the leader of similar exhibitions in

the Asia Pacific region in terms of both online exposure and on-site

visits, allowing us to help enterprises attract many professional

audience in the shortest time.

01

02

03

Online ResourcesBased on nearly 40 years’ experience, we have accumulated rich

online resources:

The annual PV and UV of our official website are respectively over 2

million and nearly 700 thousand, growing steadily at over 25%

annually.

Our official WeChat account has more than 110 thousand followers,

with over 20 thousand daily active followers.

Our database now includes over one million quality data entries,

covering nearly 80% of China’s industrial professionals; our

international database includes nearly 200 thousand data entries that

cover more than 150 countries and regions.

Offline ResourcesAs the largest professional medical device exhibition, CMEF

attracts several hundreds of thousands professional visitors. In

2016, annual visits reached 350 thousand, including 50 thousand

international visits; among these over 30 thousand directors,

experts, scholars and leaders from hospitals, research institutes

and health-care departments of different administrative levels.

Every year, CMEF has more than 150 thousand viewers of various

printed promotional materials,, and attracts over five thousand

news reports on global media.

CMEF Advantages

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Page 3: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

May. 14 -

May. 17,

2019

May. 18 -

Jun. 7,

2018

Circular Time

CMEF Core TimeCircular Time

20 days before

the exhibition

20 days after

the exhibition

Four days during the exhibition

45 days, starting from the 20th day

before the exhibition until the 20th day

after the exhibition (including the

exhibition period)

Core Time

Between the core time of two

exhibitions, with each cycle

covering 45 days

Circular Time

Core Time

Circular Time

Promotional Cycle

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

To meet different needs of exhibitors, CMEF has set two different promotion cycles:

Core Time & Circular Time

Apr. 23 -

May. 13,

2019

Note: All CMO services quotation is tax-inclusive

Page 4: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Online Promotion - Website

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

CMEF Homepage1400*400, slide show

Key PositionLocated at key positions

and displayed concurrently with

the exhibition logo; can be linked

to company website.

Limited AvailabilityDue to limited space, so the

number of advertisements is

limited to two(2)/exhibition on the

“first come, first served” basis.

81st CMEFCore Time

USD 11,800 /45 days

Circular Time

USD 4,450 /45 days

Location

Price

Features

Conditions

Purchase this and have your company/product advertised for

free in two issues of CMEF E-NEWS or product

recommendations.

Page 5: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Homepage

Left/Right sides200*350, does not move along

with the screen; using GIF or

other dynamic images

First ScreenBetween the first and second

screen, next to the pre-

registration button, can be linked

to company website

Limited AvailabilityDue to limited space, the number

of advertisements is limited to

two(2)/exhibition on the “first

come, first served” basis.

81st CMEFCore Time

USD 6,650 /45 days

Circular Time

USD 2,250 /45 daysPurchase this and have your company/product advertised for

free in one issue of CMEF E-NEWS or product recommendation.

Location

Price

Features

ConditionsHOMESIDES

HOMESIDES

Online Promotion - Website

Page 6: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Homepage Fixed

ColumnIn the middle between the 2nd

and the 3rd screen, Exhibitor

Recommendation, VIP location

reserved for quality exhibitors

First ScreenSecondary pages can be set up

on CMEF website to display

company news, product

description, etc.

Limited AvailabilityDue to limited space, the number

of advertisements is limited to

two(2)/exhibition on the “first

come, first served” basis.

81st CMEFCore Time

USD 8,850 /45 days

Circular Time

USD 4,450 /45 days

Purchase this and have your company/product advertised for

free in one issue of CMEF E-NEWS or product recommendation.

Location

Price

Features

Conditions

Online Promotion - Website

Page 7: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Single Article with

ImagesOne single article with images,

published on CMEF WeChat account

ExclusiveArticles are provided by exhibitors or

reposted from the WeChat account of

exhibitors; the organizer need to review,

and can modify the article after discussion

with exhibitors

One Article per WeekDue to limited space, each exhibitor can only

send one article each week during the Core

Time (not including the Circular Time) on the

“first come, first served” basis.

81st CMEFCore Time

USD 4,450 /time

Circular Time

USD 2,250 /time

Purchase this and have your company/product advertised for

free in one issue of CMEF E-NEWS or product recommendation.

Location

Price

Features

Conditions

Online Promotion - WeChat

Page 8: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

First Article in a

CollectionFirst article in a multi-article

collection, published on CMEF

WeChat account

ExclusiveArticles are provided by exhibitors or

reposted from the WeChat account of

exhibitors; the organizer need to review,

and can modify the article after

discussion with exhibitors

Two Articles per WeekDue to limited space, each exhibitor can only

send two articles each week during the Core

Time (not including the Circular Time) on the

“first come, first served” basis.

81st CMEFCore Time

USD 3,000 /time

Circular Time

USD 1,500 /time

Purchase this and have your company/product advertised for

free in one issue of CMEF E-NEWS or product recommendation.

Location

Price

Features

Conditions

Online Promotion - WeChat

Page 9: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Non-first Article in a

CollectionNon-first article in a multi-

article collection, published on

CMEF WeChat account

Exclusive, Cost-effectiveArticles are provided by exhibitors or

reposted from the WeChat account of

exhibitors; the organizer need to review,

and can modify the article after

discussion with exhibitors

Two Articles per DayDue to limited space, each exhibitor can only

send two articles each day during the Core

Time (not including the Circular Time) on the

“first come, first served” basis.

81st CMEFCore Time

USD 1,200 /time

Circular Time

USD 750 /time

Location

Price

Features

Conditions

Online Promotion - WeChat

Page 10: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Floor PlanAll printings and reference boards that contain

the floor plan shall clear mark the booths of

respective companies using colored company

logos (for other exhibitors, only company

name abbreviations are provided).)

EverywherePrintings include but are not limited to: visitor’s

guide and exhibition catalog (expected quantity:

visitor's guide 30,000/exhibition, exhibition

catalog 10,000/exhibition)

Booth SizeCompanies with two standard booths or

over 18 sqm exhibition area

81st CMEFCore Time USD 1,500 /time

Location

Price

Features

Conditions

Offline Promotion - Floor Plan

Page 11: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Large Visitor FlowFloor decals are important guidance tools

in the hall, and can only be added by the

organizer. They are exposed to massive

visitors that enter the exhibition hall.

Five Exhibitors per HallReserved for companies with four standard

booths or over 36 sqm exhibition area; due

to limited space, at most five exhibitors are

allowed in each hall on the “first come, first

served” basis.

81st CMEFFloor decals at entrance/exit USD 6,000/pair

Passage decals USD 3,000 /passage (round)

Package price USD 7,500

(Including a pair of floor decals at

entrance/exit and two passage decals)

Location

Price

Features

Conditions

Floor DecalsFloor decals will be added to the

nearest entrance/exit and the nearest

passage, and guidance decals will be

added at the middle of the passages,

Offline Promotion - Floor Decals

Page 12: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Opening Ceremony ScreenThe opening ceremony of the 81st CMEF is

located in the North Hall at the National

Exhibition and Convention Center (Shanghai).

The screen size is at least 7m(W) X 4m(H)

Focus of All AttentionUsed for the opening ceremony of the exhibition

and different exhibition halls. Located at the

main entrance. Exhibitor advertising videos can

be played when the screen is not used by the

organizer.

Video ClipsVideo clips should be at least 960P and no

more than three minutes in length. Video

contents must comply with relevant laws and

regulations.

81st CMEFCommercial Advertisement Time on first day

USD 5,500 / 3h

Commercial Advertisement Time on second and

third day (middle of the exhibition)

USD 4,000 / 3h

Commercial Advertisement Time on last day

USD 2,250 / 3h

Location

Price

Features

Conditions

Offline Promotion - Opening Ceremony Screen

Page 13: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Offline Promotion - Souvenirs

Naming Right for Visitor’s Souvenirs

❖Contents and Specification:

All souvenirs will be provided by CMEF organizer

The outer package of souvenirs will be printed with CMEF logo and exhibitor’s logo;

No less than 5,000 souvenirs will be distributed;

Target:

CMEF Pre-registration visitors

❖Cost: USD 7,500

Naming Right for

Exhibitor’s Souvenirs

❖Contents and

Specification:

All souvenirs will be

provided by CMEF

organizer

The outer package of

souvenirs will be

printed with CMEF

logo and exhibitor’s

logo;

No less than 3,000

souvenirs will be

distributed;

Target:

CMEF exhibitors

❖Cost: USD 7,500

Naming Right for

Forum Attendee’s

Souvenirs

❖Contents and

Specification:

All souvenirs will be

provided by CMEF

organizer

The outer package of

souvenirs will be printed

with CMEF logo and

exhibitor’s logo;

No less than 4,000

souvenirs will be

distributed;

Target:

Forum attendees

❖Cost: USD 7,500

Naming Right for

Forum Attendee’s

Souvenirs

❖Contents and

Specification:

All souvenirs will be

provided by CMEF

organizer

The outer package of

souvenirs will be printed

with CMEF logo and

exhibitor’s logo;

No less than 4,000

souvenirs will be

distributed;

Target:

Forum attendees

❖Cost: USD 7,500

Forum Souvenirs

❖Contents and

Specification:

All souvenirs will be

provided by the exhibitor;

The outer package of

souvenirs will be printed

with CMEF logo and

exhibitor’s logo;

Quantity of souvenirs will

be subject to the scale of

the designated forum.

Target:

Specified forum

designated by exhibitor

❖Cost: USD 6,000

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Page 14: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Offline Promotion -Advertising Materials

Ads on the

Visitor Registration Counter

❖Contents and Specification:

The visitor registration counters are located at each entrance of exhibition halls, where exhibitors, pre-registration visitors and on-site visitors will pass by and see your company logo on these counters.

❖Cost: USD 15,000

Forum Sponsorship for

Bottled Water

❖ Contents and Specification:

Exhibitor can provide no less than 5,000 bottles of water printed with their company logo;

❖Target:

All guest speakers and attendees in the forum.

❖Cost: USD 6,000 (Exclusive)

Forum Sponsorship for

Notebooks and Pens

❖ Contents and Specification:

Exhibitors can provide no less than 300 notebooks or pens printed with their company logo;

❖Target:

All attendees in the forum.

❖Cost: USD 6,000

Ads at VIP Lounge

❖Contents and Specification:

Exhibitor’s company brochures will be placed on the brochure holders at VIP lounge.

VIP lounge is a place where VIP exhibitors, VIP visitors and forum speakers take rest and chat with each others.

Only VIPs are allowed to enter.

❖Cost: USD 4,500

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn

Page 15: Equipment Fair (CMEF Spring 2019) Sponsorship Plan...As the largest professional medical device exhibition, CMEF attracts several hundreds of thousands professional visitors. In 2016,

Contact Us

For more sponsorship plans,

please contact

Ms. Yolanda Li

Tel: 010-84556527E-mail:[email protected]

Mr. Xueyang LiuTel: 010-84556621E-mail:[email protected]

CMEF Online Promotion

CMEF International Marketing

GO

Forward

81st

Asia Pacific's leading event serving the entire value chain for the medical devices market www.cmef.com.cn


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