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Erantucci 28 nov rev1

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Emiliano Rantucci – CAPGEMINI ITALIA Milano, 13/11/2014
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Page 1: Erantucci 28 nov rev1

Emiliano Rantucci – CAPGEMINI ITALIA

Milano, 13/11/2014

Page 2: Erantucci 28 nov rev1

Agenda

Page 3: Erantucci 28 nov rev1

3

Page 4: Erantucci 28 nov rev1

Empowered Consumers Require Revolutionary Change

Dynamic

Retailer ’s

Complete

Shopping

Experience

4

Page 5: Erantucci 28 nov rev1

Technology Driving Pace of Change

5

Page 6: Erantucci 28 nov rev1

Because the New Customer Shopping Journey

Events Press

Search

Marketing

In-Store

Word of

Mouth

Social

Network

Manufacturer

Website

Manufacturer

Website

Manufacturer

Website

In-Store In-Store

Mobile

Mobile

Retailer

Website

Retailer

Website

Retailer

Website

How-To Video Reviews PR Social

Friends

Media

Advertising

Pop-up Stores

Blogs

And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device

Loyalty

Programs

CRM Activities

Advertising PR

Media

6

Page 7: Erantucci 28 nov rev1

Events Press

Search

Marketing

In-Store

Word of

Mouth

Social

Network

Manufacturer

Website

Manufacturer

Website

Manufacturer

Website

In-Store In-Store

Mobile

Mobile

Retailer

Website

Retailer

Website

Retailer

Website

How-To Video Reviews PR Social

Friends

Media

Advertising

Pop-up Stores

Blogs

Loyalty

Programs

And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device

CRM Activities

Advertising PR

Media

7

Because the New Customer Shopping Journey

Page 8: Erantucci 28 nov rev1

8

The Situation Today for Many Retailers

Page 9: Erantucci 28 nov rev1

9

Vision to Reality

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10

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Why Microsoft In Retail?

Decades of Expertise Best Platform for Enterprise

Best in Class Consumer Experience

Great Devices for Retail

13

Page 14: Erantucci 28 nov rev1

Biggest Partner Network For Apps & Deployment

Familiar and Intuitive Tools

$10Billion R&D Investment

14

Page 15: Erantucci 28 nov rev1

Grazie

Emiliano Rantucci

Sales Manager – Microsoft Dynamics

Phone: +39 349 6819619

E-Mail: [email protected]

Twitter @erantucci


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