On doing

Who’s the monkey?41y, father, 3 kids, girlfriend. Lives in Odense, Office in Aarhus, Works all over dk.

What are you?

Passion is your engine

Courage is your driver

Arrogance is your friend

Big means slow

There is no train

YOU

Selling Building

Processing

Organization

Talent

Idea

Business

Product

Opportunity

Change

Adaption

Feedback

Changing personal financeSpiir is actually a set of hypothesisses. 2011: People dont spend time on PFM because its a hassle. 2015: People dont spend time on PFM because they are busy with their lives

Analytics Guru Solitary Excel Master Life companion

20112010 2016

Changing personal financeMission #1 was to improve life quality through simple financial overviews and budgets that is fun to use

Mission #2 is to improve life quality by nudging financial literacy.

Changing personal financeFrom numbers to feelings, from strategies to habits….

Spiir backgroundSpiir is a consumer platform nudging financial awareness into its users. Spiir is improving life quality for more than 100.000 Danish consumers. Spiir is free, fun, informative and very liked by the users. Spiir is convenient and fetches transaction-data from all Danish banks on a secure and fully automated basis

Say hi to your money assistant Spiirs new mobile digital assistant is targeted at digital millennials (16-35 årige) who primarily uses smartphones when online. The app is designed around habitual loops to engage users often. It turns personal finance into something fun and creative.

Spiir mobile

Spiir mobile

Consumers love Spiir(sorry only Danish, but check out the starts while you wait for Google translate)

Fintech financing trend (B$)

Becoming the interface

Spiir

Becoming a market platform

Offers / Lead marketing channels

Bank ProductBank Product

Bank service Bank service

Services ??

Retail Insurance

User data

Spending patterns

DK banks

DK users

users

Payment/ transfer

Account & transactions

Spiir Targeting

Engine

Campaigns

Market- insights

Targeted offers

Spending patterns

Rest of EU users

Rest of EU banks

User data

Life companion