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The e-book project of the Public Libraries // www.eReolen.dk
Nordic meeting in Stockholm
October 2012
The e-book project of the Public Libraries // www.eReolen.dk
”The Public Libraries’ e-book project”A project subsidised by the Development Pool – The Danish Agency for Culture 2011-2012
• Vendors: – DBC (Danish Library Center)– Publizon: Digital
distribution service– Web agency
• Litteratursiden.dk (Literaturesite)
• Netlydbog.dk (Audio books)• Licensgruppen (Info databases)
BeginningSpring 2011
Launch1 November 2011
Project end31 December 2012
Operation2013 -
Partners• Nine large Danish
libraries
• Two publishers: Gyldendal and Lindhardt & Ringhof
The e-book project of the Public Libraries // www.eReolen.dk
Status october 2012• All Danish public libraries
participate
• 127 publishers (oct.)
• 3637 titles (oct.)
Extra subsidy from theAgency for Culture
• 1 m Danish Kroner for content
New service by Danish Libraries 1.November 2011
The e-book project of the Public Libraries // www.eReolen.dk
The Project Idea (1)
Establishing a new and durable,national library service withDanish e-books - fiction and nonfiction
• New service with access to online loans of new and up-to-date e-books from Danish publishers
• Focus on dissemination of literature as well as editors and news
• Analysis, testing and choosingnew price models and business models which meet the demands of both publishers, authors and libraries
• Contributing to ensuring the libraries’ role in the development towardselectronic media
– the digital shift
The e-book project of the Public Libraries // www.eReolen.dk
The Project Idea (2)
• Builds on modern architectureand new IT solutions
• Platform independent• Standard interfaces with
the opportunity for severalvendors
• Integrable in the libraries’ interfaces
• Builds on the T!NG data repository (”brønden”)
• Focus on mobile dissemination
• Focus on user interface and user-friendliness(DRM download/Stream)
• Will be a part of the DDL Danish Digital Library
The e-book project of the Public Libraries // www.eReolen.dk
Statistics - visits8
6.1
56
86
.55
6
12
7.3
38
15
4.1
08
16
6.9
66
18
6.8
48
16
8.8
82
18
6.9
39
21
3.1
69
21
7.1
39
22
1.6
83
48
.11
9
42
.78
6
58
.51
4
77
.35
3
72
.96
2
74
.27
8
76
.66
4
80
.45
6
89
.65
9
98
.39
3
10
1.9
43
-
50.000
100.000
150.000
200.000
250.000
no
v-1
1
dec
-11
jan
-12
feb
-12
mar
-12
apr-
12
maj
-12
jun
-12
jul-
12
aug-
12
sep
-12
okt
-12
An
tal b
esø
g
Month
Number of visits / unique visits per month for all libraries2011-12
Antal besøg
Unikke besøg
66,%
33 %
Number of visitors mobile platforms September 2012
Mobil besøgende
Besøgende PC / Mac
The e-book project of the Public Libraries // www.eReolen.dk
Statistics – ”downloans”1
9.0
10
24
.49
4
37
.46
1
47
.54
2
54
.76
4
51
.47
5
58
.17
3
65
.43
8
87
.97
2
74
.40
7
73
.55
0
43
.50
4
80
.96
5
12
8.5
07
18
3.2
71
23
4.7
46
29
2.9
19
35
8.3
57
44
6.3
29
52
0.7
36
59
4.2
86
-
100.000
200.000
300.000
400.000
500.000
600.000
700.000
no
v-1
1
dec
-11
jan
-12
feb
-12
mar
-12
apr-
12
maj
-12
jun
-12
jul-
12
aug-
12
sep
-12
Nu
mb
er o
f “d
ow
nlo
ans”
Number of ”downloans” per month / accumulated ”downloans”
Antal downlån
Antal downlån akkumuleretRabattrappe pris Over / Under 12 mdr.
70.000: 18,50 - 15,0095.000: 18,00 -14,50120.000: 17,50 -14,00145.000: 17,00 - 13,50170.000: 16,50 - 13,00
The e-book project of the Public Libraries // www.eReolen.dk
Negotiated agreement withpublishers Gyldendal og Lindhardt & Ringhof (Nov. 2011 – Nov. 2012)
• Pay- per–download model• Discount ”staircase”• Price depending on the
topicality of the book• 30 days loans• 1 renewal• Free samples• ”Buy -it-now link”
Business Model - Result
The e-book project of the Public Libraries // www.eReolen.dk
Negotiated agreement withpublishers Gyldendal og Lindhardt & Ringhof (Nov. 2011 – Nov. 2012)
• Selection of materials
• If possible, publishers provideaccess to loans from the entirecatalogue for sale
• Libraries have the opportunityto choose materials – centrally
• Libraries can place limitations on
• the number of loans per month• budget per month
• Option: 15 days’ loan for 25% reduction in price – three libraries
Business Model – Result (2)
The e-book project of the Public Libraries // www.eReolen.dk
Prices: 30 days downloan/stream – Discount ”staircase”
Titles 0-12 monthsafter the e-book waspublished Dkr.
Titles more than 12 months after the e-book was published
0 – 70,000 18.50 15.00
70,001 – 95,000 18.00 14.50
95,001 – 120,000 17.50 14.00
120,001 – 145,000 17.00 13.50
145,001 - 16.50 13.00
The e-book project of the Public Libraries // www.eReolen.dk
Negotiation parametres
”Friction”
• Library card
• Loan period
• Renewal
• Number of loans per borrower per month
• Max. number of loans of new titles per month
• Waiting period
• Number of copies (Overdrive)• Technical solution with
selected limitations
Price
• Discount steps – quantitydiscount
• Price differentiation based on the age of the title
The e-book project of the Public Libraries // www.eReolen.dk
Negotiation parametres
Integration to buying
”The-buy-it now” link• Discount if loan results in
buying• Integrated presentation
of loans and buys
Others
• Editors/dissemination
• Learning and courses at the library
• Marketing/knowledge of e-books
• Using libraries’ space/promoting authors
• Collaboration ondigitising backlist
The e-book project of the Public Libraries // www.eReolen.dk
Business Models
• Pay-per-loan
• Subscription/Flat rate/big deals
• Licence/ Overdrive
• Overdrive with limitations in number of loans per copy
• Patron Driven Acquisition, PDA
The e-book project of the Public Libraries // www.eReolen.dk
Libraries – future plans
• eReolen continues in operation 2013 as a DDB service
• New agreement withpublishers for 2013
• New ebooks still part of content
• New vendors areincluded
• Streaming tecnologyimplementet
• Buying integratet
• More focus and more resources ondissemmination
• Pilot project: digitalization of books 3-10 years old (More volumen - relevant titles)
• Selfpublishers included
• Public domain titels
The e-book project of the Public Libraries // www.eReolen.dk
New dissemination•Themes – presentation of selected titles•Better subject categories•Greater focus on editors’ news•Reading lists (Libraries’, users’)•More use of social media•Better collabotaion withpublishers oninformation/films, etc.
The e-book project of the Public Libraries // www.eReolen.dk
Technical solution - players
Publishers Publizon•Adm.•Validation of borrowers
•Security•Metadata and files
DBC•Cata-loguing
•Host
Librarysites
TING Brønd
eReolenWebsite
Mobile theme
The e-book project of the Public Libraries // www.eReolen.dk
The e-book project of the Public Libraries // www.eReolen.dk
Integration with library catalogue
The e-book project of the Public Libraries // www.eReolen.dk
Marketing• Web banners• Logo• Files ready for press for
– Physical banners– Posters– Flyers
• Press releases• Instructions/Handouts• Graphics for big screens can be found
here• Suggestion for text for info screens• Summer campaign• Bogforum/Krimimesse• Local initiatives – Teaching/instruction https://ereolen.dk/presse
The e-book project of the Public Libraries // www.eReolen.dk
http://ebibnyt.dk/
Communication for libraries about development