Mobile & eRetailMarch 7, 2012
woensdag 7 maart 2012
Mobile & eRetail | 2012
Consumer Contradiction
Maximize Choice Flexibility
Minimize ChoiceComplexity
woensdag 7 maart 2012
Mobile & eRetail | 2012
Flexibility and Complexity
5.3 research events in 201010.4 research events in 2011
When using smartphones instore, more than 50% of consumer do not buy on that visit.
woensdag 7 maart 2012
Mobile & eRetail | 2012
Mobile & eRetail
42% of mobile phones are smartphones
70% of mobile phones are smartphones
39% growth YOY in mCommerce until 2016
2.3% Conversion rate for tablets(2.5 for desktop’s)
woensdag 7 maart 2012
Mobile & eRetail | 2012
The Three Complications
Don’t get caught in the technological armsrace unless you know what you’re fighting1.
2.3.
Flexibile mobile functionality means organizational flexibility
Consumer Complexity
woensdag 7 maart 2012
Don’t get caught in the technological arms race unless you know what you’re fighting. 1
woensdag 7 maart 2012
Mobile & eRetail | 2012
Possibility vs Reality
woensdag 7 maart 2012
Mobile & eRetail | 2012
Airwalk’s invisible augmented reality pop-up store
woensdag 7 maart 2012
Mobile & eRetail | 2012
In the face of complexity, think small
woensdag 7 maart 2012
Mobile & eRetail | 2012
Should I develop a mobile website or mobile app ?
VS
App Website
woensdag 7 maart 2012
Flexibile mobile functionality means organizational flexibility2
woensdag 7 maart 2012
Mobile & eRetail | 2012
Mobile and PC
woensdag 7 maart 2012
Mobile & eRetail | 2012
Tesco
woensdag 7 maart 2012
Mobile & eRetail | 2012
The “AppleStore Experience”
woensdag 7 maart 2012
Mobile & eRetail | 2012
Flexibility for Everyone
There needs to be flexibility and agility across departments to make the most of mobile’s potential
woensdag 7 maart 2012
Consumer flexibility3
woensdag 7 maart 2012
Mobile & eRetail | 2012
Our Final Complications
Cutting through the technological complexity by starting small and developing an understanding of what consumer actually need and use.
Cutting through the complications that arise out of mobile’s functional flexbility by aligning your organization and stakholders to be agile and function across departments
I would like to return to the initial observation concerned with complexity for the consumer and helping in the decision making process.
1.2.3.
woensdag 7 maart 2012
Mobile & eRetail | 2012
Choice complexity
To make choices simpeler, consumers make sub-sets of
their preferred products and then choose from them.
woensdag 7 maart 2012
Mobile & eRetail | 2012
Social-Mobile
woensdag 7 maart 2012
Mobile & eRetail | 2012
Mobile CRM
Insert video from youtube
woensdag 7 maart 2012
Mobile & eRetail | 2012
Mobile CRM
Insert video from youtube
woensdag 7 maart 2012
Mobile & eRetail | 2012
Bridging systems
Mobile is only a bridge that connects and integrates
other infastructural systems like CRM, social media, or organizational
structures
woensdag 7 maart 2012
Bedankt!
woensdag 7 maart 2012