Erfolgreicher agieren mit Analytics_Markus Barmettler_IBM Symposium 2013

© 2013 IBM Corporation

Outperform with IBM Business Analytics

Markus Barmettler

Technical Leader Business Analytics

7. Mai 2013


Source: http://www.mckinsey.com/insights/business_technology/how_advanced_analytics_are_redefining_banking

In the 1980s and 1990s, IT systems transformed virtually every singlebank process. Today, banks have that rare opportunity to reinventthemselves again—with data and analytics.

“Every single major decision to drive revenue, to control costs, or to mitigaterisks can be infused with data and analytics,” says Toos Daruvala, a directorin McKinsey’s New York office, “this will be a differentiator for some period of time.”

How Advanced Analytics Are Redefining Banking


Key shifts are fueling the urgency for Smarter Analytics

The proliferation of big data

Organizations using advanced analytics enjoy 32% higher return on invested capital

Increasing consumer expectations

Accelerating pressure to do more with less

of consumers rely on social networks for purchase decisions

of business are not using big data for business advantage


The Dawn of Big Data: the uncertainty of new information is growing alongside its complexity

2010

Vo

lum

e i

n

Vo

lum

e i

n E

xa

by

tes

Exa

by

tes

9000

2015

Sensors Sensors

& Devices& Devices

VoIPVoIP

EnterpriseEnterprise

DataData

SocialSocial

MediaMedia

8000

7000

6000

5000

4000

3000

Source: IBM Global Technology Outlook 2012IBM source data is based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence datais provided for illustrative purposes and is not intended to be a guarantee of future growth rates or market opportunity

We are here.We are here.

© 2013 IBM CorporationSource: IBM CEO Study, 2012.

Percent of CEOs who believe their organization is good at driving value from information

OutperformersUnderperformers

Outperformers are seizing the

opportunity

26%

54%

Accessto data

Draw insightsfrom data

Translate insightinto action

108% more

108% more

86% more31%

57%

26%

54%

5 © 2013 IBM Corporation


Driving value from Analytics goes beyond technology and requires a high Analytics Quotient or maturity…

STEP 1:

Novice

• Inflexible

• Spreadsheets

• Extracts

• Manual Intervention

• Static Reports

• No governance

Builder

STEP 2:

• Departmental

• Task automation

• Silo KPIs, metrics

• Some standards

• Some self-service

• Emerging CoEs

• Minimal governance

STEP 3:

Leader

• Cross-functional

• Applied analytics

• Aligned KPIs, metrics

• Trusted information

• Common standards

• Full self-service

• Aligned CoEs

• Formal governance

STEP 4:

Master

•Enterprise aligned

•Enabling strategy through execution

•Highly collaborative

•360 degree insights

•Analytics-driven culture

•Strong analytics program & governance

Manual, slow, error prone, cumbersome, fragmented data quality concerns

Automated, instant, accurate, seamless, converged Data governance is in place


STEP 1:

Novice Builder

STEP 2: STEP 3:

Leader

STEP 4:

Master

Manual, slow, error prone, cumbersome, fragmented data quality concerns

Automated, instant, accurate, seamless, converged Data governance is in place

…and there is a strong linkage between maturity and Analytics Centers of Excellence (ACE)

n = 5748 organizationsIBM Study of AQ respondents, 2012

of Novices had an ACE

of Builders had an ACE

of Leaders had an ACE

of Masters had an ACE


ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by their ability to leverage …

All perspectivesPast (historical, aggregated)

Present (real-time)Future (predictive)

At the pointof impact

All decisionsMajor and minor

Strategic and tacticalRoutine and exceptionsManual and automated

All informationAll information

Transaction data Application data Machine data Social data

Enterprise content

All peopleAll departments

Experts and non-expertsExecutives and employees

Partners and customers


Operations

Finance

Risk

Customer

Optimizing the supply chain Deploying predictive maintenance capabilities

Transform thread & fraud identification processes

Enabling rolling plan, forecasting and budgetingAutomating the financial close process

Delivering real-time dashboards

Making risk-aware decisionsManaging financial and operational risks

Reducing the cost of compliance

…and focusing on high-value initiatives in core BUSINESS AREAS

Advanced client segmentationLeveraging customer sentiment analysis

Reducing customer churn


IBM Business Analytics enables you to blend different sources, connect them together and apply advanced analytics in order to answer key business questions…

60% improvement in revenue retention rates by analyzing customer data from a broad array of sources

Create a customer-focused enterprise with analytics

• Which customers are likely to leave?

• What offer is most likely being accepted by the customer?

• Which channel is most effective to use for customer communication?

Multimedia

Sensor &Network DataWeb & Social

Interaction Data

TransactionalData History

Text, Content& Documents

Customer


IBM Business Analytics enables you to use analytics to drive automated decisions that maximize business outcomes faster

Reduced claims processing time on low-risk claims by nearly 90% and saved more than $2.5M in fraudulent payouts.

ANALYZE, PREDICT & AUTOMATE for more accurate answers

• Algorithms for building predictive models using big data

• Processing closer to the data for scoring and deployment

S

R P

Stream

Scoring StreamModel Publish

Operations


IBM Business Analytics enables you to “listen” to your assets and establish Analytics Driven Asset Management

36% reduction in customer calls through increased preventive maintenance. Emergency investigations dispatched within 10 minutes from 49% to 93%

PLAN, MANAGE & MAXIMIZE to increase efficiency and profitability

• Instrumentation enables monitoring asset diagnostics to evaluate product performance and quality

• Predictive Analytics models enabling «fix before break»

• Spatial Schedule Optimization enables «while in the neighboorhod» scheduling

Operations

“Our assets are talking to us, we are not listening” –

Mujib Lodhi – CIO DC Water


IBM Business Analytics helps organizations transform financial processes and drive improved performance

4% savings in Cost of Goods. Over 40 million miles saved in transportation costs

PLAN, REPORT & ALIGN in order to gain time, control and confidence

• Improve visibility with driver-based and predictive forecasts

• Rapidly adjust and re-align resources• Deliver fast, reliable performance reports and

analysis• Automate financial close process• Define, measure and adjust strategy with

metrics

Finance


IBM Business Analytics helps organizations to optimize business outcomes through horizontal and vertical risk integration

70% of counterparty exposure measurements changed by 20% or more

RISK-AWARE business decisions and improved compliance management

• Understand the impacts and act on financial uncertainly and exposure across your business

• Manage operational risk to improve visibility into risk exposure across the enterprise

• Sustain compliance across multiple IT best practice frameworks and understand the impact of IT risk, threats and vulnerabilities to the business processes they support

• Manage regulatory change

Risk


IBM Business Analytics enables the core capabilities to deliver better business outcomes

Data Warehouse

Information Integration and Governance

BIG DATA PLATFORM

Report Analyze Model Plan Collaborate Predict

Trusted analytics advisor with a proven track record for delivering value

Deep business expertise

Stream Computing

HadoopSystem

Content Management

Performance Management

Customer | Finance | Operations | Risk

BUSINESS ANALYTICS

Business Intelligence

Predictive Analytics

Performance Management

Content Analytics

Decision Management

Risk Analytics

Business Intelligence and Predictive Analytics

Information Integration and Governance

BIG DATA PLATFORM

SECURITY, SYSTEMS, STORAGE AND CLOUD

Sales | Marketing | Finance | Operations | IT | Risk | HR

ANALYTICS

SOLUTIONSIndustry

CONSULTING and IMPLEMENTATION SERVICES

Content Management

Data Warehouse

Stream Computing

HadoopSystem

Analytics innovation that matters


Have never been more important

Delivered to all types of organizations

Better Outcomes

Strongest portfolio in the market

IBM Smarter Analytics

Analytics


• Talk to our experts

• Join analyticszone.com

• Follow #cognosinsight

• Connect with IBM Smarter Analytics on Google+


Our experts available for you:

Frank HeinzelmannSenior Solution SpecialistGovernance, Risk & Compliance

Meet us at the booth...or connect with us on Social Media ( Linkedin / Xing)

Tim HasenfussConsultantAdvanced Analytics

Marco LopreteSenior Solution SpecialistSales Performance Management

Markus BarmettlerTechnical LeaderBusiness Analytics

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