Integrating Social MediaInto an Overall Marketing Plan

@EricaCampbell@HomesPro@AptsForRent

THE STATE OF SOCIAL MEDIA

Source: Facebook

Source: Instagram

Sources: Nielsen, Nirogram, Experian, and Emarketer

Source: Twitter

TWITTER PROFILE

Source: YouTube

Social Media + Content Marketing

= Killer SEO

Social in the Top 10:Google+Facebook SharesFacebook CommentsFacebook LikesPinterestTweets

SOCIAL SIGNALS

Source: Search Metrics

SOCIAL SIGNALS

Source: Search Metrics

CREATIVE WAYS TO VISUALLY

TELL YOUR STORY

PINTEREST

THE PIN CYCLEHow a pin meets new people

Sold within 6 days of being on Pinterest!!

VERIFY YOUR WEBSITE

ADD THE PIN IT BUTTON

MEET THE TEAMLink back to your About

Us page on your site

SHOWCASE LISTINGS Add descriptions &

hashtags

GREEN LIVINGPeople will jump behind a cause before they supporta brand.

CUSTOMER TESTIMONIALS

LOCAL

• Neighborhoods• Dining Guide• Shopping• Nightlife• Events

• Entertainment• Schools

• Local Businesses• Professional/

Home Services

• Seasonal Boards• Home Décor• Recipes• DIY Projects• Moving Tips

• Small Spaces• Organization • Going Green• Gift Ideas• Pets

APARTMENT LIFESTYLE TIPS

MARKETING IDEAS

SUITE STAGING IDEAS

RENTAL ADVICE

PLACE PINSInclude a map, address, &

phone number

If you could have the room of your dreams, what would it be? How would it look? How would it feel?

1 winner10 items selected to purchase for 10 lucky participants from their “Décor by Me” Pinterest Boards.

PINTEREST TIPSDownload the FREE Homes.com Pinterest White Paper

bit.ly/HDCPinterestWhitePaper

INSTAGRAM

MOBILE PROFILE

Company Name, Profile, URL

Profile Pic

Photos

Followers & Following

Source: Instagram

FILTER OPTIONS

FILTER OPTIONS

BEFORE AFTER

ADD RELEVANT HASHTAGS

CROSS PROMOTEIncrease follower growth by cross-promoting to other social accounts

FLOOR PLANS & SPECIALS

FEATURES & AMENITIES

BRAND CULTURE

BEHIND THE SCENES

EVENTS & PERKS

LIFESTYLE Emulate other Instagram

users posting about your category

LIFESTYLE People love food & animals

HAPPY RESIDENTS

SNEAK PEEK

LOCAL Position yourself as the local expert

CONTESTS Crowdsource content from employees &

residents

CROWDSOURCE ADS

Repurpose consumer generated contest photos

for Facebook Ads

PHOTO EDITING APPS

• Piktochart (Infographics)

• PicMonkey (Text)

• Picframe (Multiple photos)

• Phonto (Text)

• Flipagram (Photo videos)

• Rhonna Designs (Text/Designs)

INTEGRATION

REPURPOSE CONTENT

bitly.com/EricaCampbellByrum

@EricaCampbell

+EricaCampbellByrum

/EricaCampbellByrum

/EricaCampbellByrum

/EricaCampbellByrum

/EricaCByrum

Erica ByrumDirector of Social MediaHomes.com & ForRent.com