I am a graduate from the Rhode Island School of Design’s Industrial Design program. My interests involve user interaction and researching design possibilities in different cultures and demographics. My goal is to apply design processes to improve systems and existing problems. I am currently looking for an environment where extensive research and development allows for confident risk taking and raising the bar for real solutions into the public sphere. I believe my attention for detail, passion for understanding culture, and my education as a multidisciplinary problem solver will allow me to use design to bring improvements to people’s lives. Portfolio 2010 p. 1~10 Chef’s Corner p. 11~20 Solomon Islands’ Education p. 21~28 Seoul Metro’s Design Management Master Plan p. 29 Ceramic Pitcher + Platter p. 30 LG Innotek 30 Extendable Bluetooth Headset p. 31 Metal works p. 32 Cardboard Lamp [email protected]| 858.334.9252
Transcript
I am a graduate from the Rhode Island School of Design’s Industrial Design program. My interests involve user interaction and researching design possibilities in different cultures and demographics. My goal is to apply design processes to improve systems and existing problems.
I am currently looking for an environment where extensive research and development allows for confident risk taking and raising the bar for real solutions into the public sphere.
I believe my attention for detail, passion for understanding culture, and my education as a multidisciplinary problem solver will allow me to use design to bring improvements to people’s lives.
Portfolio 2010p. 1~10 Chef’s Cornerp. 11~20 Solomon Islands’ Educationp. 21~28 Seoul Metro’s Design Management Master Plan p. 29 Ceramic Pitcher + Platter p. 30 LG Innotek 30 Extendable Bluetooth Headset p. 31 Metal works p. 32 Cardboard Lamp
with 5 Babson MBA students and 2 RISD students gathered to improve the grocery shopping experience.
WHY? Food shopping is essential but can be stressful. Most households do their grocery shopping on average, once or twice a week. As grocery store industries are becoming increasingly competitive, there is a growing opportunity for independent services to provide a unique shopping experience. Our goal is to improve shopping experiences for all types of consumers.
17%(2647)
15%(2468)
9.5% (1761)
U.S. total: 116,100 stores
other92,100 stores chains
It all STARTED...
p. 2
I don’t like waiting in line to check out.
Our solution can significantly cut checkout time without adding difficulty.“ ”
“What is most stressful part of your shopping experience?”
Defining the Need
Our solution will simplify the shopping process. Thereby reducing shopping time.
Shopping is time consuming / I don’t have a lot of time.
”“
I have trouble finding items, including those that have been moved“ “
Our solution will inform the user about the location of items with varying specificity.
I forgot what I came for, I forgot my list.Our solution will encourage people to make and remember their lists in order to simplify the shopping experience.
”“
Our solution will inform the user the contents of specific items and provide warnings to consumers who have allergies.
I can’t eat certain things, I am allergic, What is in this?”“
p. 3
Quantitative Data: Survey
Mon. Tues .Wed. Thur. Fri. Sat.Sun.
13 14 15 16 17 18 19
21 22 23 24 25 26
27 28 29 30 31
1 2 3 4 5
121110987
2
5
19
246
1
1
3
9
7
714
18
1
16
99
11
15
ARE YOU LOYAL TO A PARTICULAR CHAIN/STORE?
WHAT MOST INFLUENCES YOUR LOYALTY?
DO YOU SHOP WITH A LIST?
IF NO OR SOMETIMES, THEN WHY NOT??
Yes 30
No19
Quality/ Selection 18
Location 16
Price 8
Familiarity 7
Best Prices 3
Customer Service 2
Specific Items 2
Sometimes 22
Yes 20
No 8
I make a mental list 12
I browse items 5
I forget it 4
I forget to make one 3
I make one on special occasions 3
How often do you go to the grocery store?
4/week 3/week2/week 1/week2/month1/month
How full is your cart when you leave?How long do you spend there on average?
min. 10 20 30 45 hr. 1 1.5 2
basket
1/81/41/23/4full
varies
p. 4
No long lines
Better signage
Delivery
Computerized carts
Better maps
More baggers
Recipes
Bigger / cleaner aisles
Digital scales
Better organization
Knowledgeable employees
More versatile carts
Better prepared food
Nutrition info
Better bags
Cup holders
What would you like to see added to your grocery store to make shopping more convenient?
The top 6 criteria are about decreasing the time spent at the grocery store: - ‘no long lines’ & ‘more baggers’ to decrease the checkout time - ‘better signage’ & ‘better maps’ to find items quickly - ‘computerized carts’ & ‘delivery’ to lessen the work of an individual. In today’s fast paced society people demand a faster experience. However, the concept of ‘quick’&‘fast’ is reactionary solution. When you improve the system through time, people will continue to demand an even quicker experience. As designers we not only wanted to provide their want but also find an opportunity to present an experience which benefits the lives of shoppers.
Quantitative Data: Survey
p. 5
Concept Ideation
RECIPE RACKA unit displaying dozens of recipe cards that are organized by color, representing the base ingredient used in each meal. A scanner and display allows the user to scan a card and gain more information, or scan an item and get recipes for it.
FLOOR SIGNAGE Signage on the floor to direct cus-tomers visibly and clearly.
SMART PHONE APPHand-held device that stores the user’s grocery list and maps out each items location in the store.
CHILDREN’S ENTERTAINMENTA device which engages children to provide parents with a hassle free shopping experience.
SAMPLING STATIONA station with a chef who provides food samples and recipe guides to customers.
Allergy content are easily identified.
Tips and tricks is an educational insight for preparing this meal.
Barcode to scan and gain additional information on a display screen. (Ex. suggested appetizer, side, dessert)
Using well known brand ingredients to gain user’s trust.
Concept 1 Concept 2 Concept 3 Concept 4
Concept 5
Symbols on each card allow customers to quickly identify recipes that meet any criteria they might be looking for (ex. low calorie, under 30 min., etc.)
p. 6
Concept story board
potato
milkcerealpastayam
honeysoda
Option 1: take recipe cards to use creatively.
Option 2: scan it to the display screen to get additional informations (ex. suggested side dish), consolidate multiple recipes to print one grocery list, browse by ingredient, etc.
Why Recipes?The United States is confronting a grave obesity epidemic. The state of Georgia, along with the Departments of Foods and Nutrition at Georgia State University and the University of Georgia, conducted a study to see what could help prevent its residents from succumbing to this phenomenon. The state concluded that among other things, stores “providing in-store recipes” that promote healthy eating to their shoppers would help curtail this travesty.
Another societal trend is the increase in popularity of celebrity chefs. Celebrity chefs have the power to drive customers to their restaurants and to watch their cooking shows on TV. A Packaged Facts market research support suggests that “celebrity chefs’ and food editors’ penchant to recommend specific condiments – and even specific brands- serves to boost specialty sales.” Successful celebrity chefs like Rachel Ray and Emeril Lagasse have leveraged their popularity to expand into TV-spin-offs and book sales.
These two societal trends have most affected Baby Boomers as aging causes them to be more concerned with their overall health and eating habits. According to the Baby Boomer Packaged Facts report, this population “demands rich, flavorful, premium quality foods; they look to television and the Internet to keep themselves informed about new ingredients and recipes.” It also states that, “Shelf talkers and in-store signage are important, especially if they include serving suggestions or even recipes to show how many ways the products can be used.”
In addition, in March 2006 the Food Marketing Institute and the American Meat Institute released a study stating that as competition increases in the su-permarket industry, “effective meat marketing and merchandising strategies provide supermarkets with a prime opportunity to differentiate their stores from other venues and grow their customer base.” The study also found that once customers are certain that a grocery store provides a better variety and quality of meat, their overall meat purchases would also increase if they had “more or better recipes.”
Our concept will increase store loyalty and sales by providing nutrition facts, tips, and the trusted recipes of celebrity chefs. In return, this service will help customers to plan out their meal, eat healthier, and become more aware of their products.
option 1
option 2
p. 7
Designing
“80% of customers will purchase ingredients for a recipe they picked up while shopping.” - Try-foods International, grocery store recipe provider
Market research suggests that “celebrity chefs’ and food editors’ penchant to recommend specific condiments – and even specific brands- serves to boost specialty sales.”
For stores with 50 locations or more seeking to increase loyalty and sales, Chef’s Corner, is a recipe information center that provides customers with trusted recipes that will guide their purchase decisions and motivate shoppers to spend more.
Food Network: A widely pervasive brand with a high degree of perceived quality, this product will integrate their entertaining service to customer who wants to try their reci-pes.
Grocery Shoppers: Grocery store customers want meal options other than their regular shopping lists, and access to affordable, easy to use recipes in-store.
Grocery Stores: Grocery stores need to create a unique buying experience for their shop-pers in order to drive sales.
Market Size: There are 92,103 supermarket chains with 116,100 store locations in the U.S. We expect to gain a 4% market share within our first five years. 355
ergonomic human factor,mission statmentdesign alternitive product under selves
the quotes
modularity
recipes
recipes
recipes
recipes
50 % male
5ft 9 in
maximum stress free head movement 30 deg. in either direction
3 feet
2 feet
maximum stress free eye movement -30 deg.
standard sight line 0 deg.
normal standing sight line -10 deg.
maximum eye movement 30 deg.
limit o
f color d
escriminatio
n 35 deg.
Concept Sketches
Human Factor Study Color Study
“80% of customers will purchase ingredients for a recipe they picked up while shopping.” - Try-foods International, grocery store recipe provider
Market research suggests that “celebrity chefs’ and food editors’ penchant to recommend specific condiments – and even specific brands- serves to boost specialty sales.”
For stores with 50 locations or more seeking to increase loyalty and sales, Chef’s Corner, is a recipe information center that provides customers with trusted recipes that will guide their purchase decisions and motivate shoppers to spend more.
Food Network: A widely pervasive brand with a high degree of perceived quality, this product will integrate their entertaining service to customer who wants to try their reci-pes.
Grocery Shoppers: Grocery store customers want meal options other than their regular shopping lists, and access to affordable, easy to use recipes in-store.
Grocery Stores: Grocery stores need to create a unique buying experience for their shop-pers in order to drive sales.
Market Size: There are 92,103 supermarket chains with 116,100 store locations in the U.S. We expect to gain a 4% market share within our first five years. 355
ergonomic human factor,mission statmentdesign alternitive product under selves
the quotes
modularity
recipes
recipes
recipes
recipes
50 % male
5ft 9 in
maximum stress free head movement 30 deg. in either direction
3 feet
2 feet
maximum stress free eye movement -30 deg.
standard sight line 0 deg.
normal standing sight line -10 deg.
maximum eye movement 30 deg.
limit o
f color d
escriminatio
n 35 deg.
Concept Sketches
Human Factor Study Color Study
Human Factors:Human factors were considered when determining design of a final product. Observed 6ft male’s comfortable eye level and 5ft female’s reachable height.
To maximize profits, displaying sale items take priority in unused spaces. Therefore, our concept should occupy the minimum amount of space, be easily trans-ported, quick to assemble, and attract customers.
p. 8
User Interface
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
Modularity
Customizable Con�guration
Bouche de Noel Roast Turkey Molded Candy
Seasonal and Geographic RecipesMaryland Crab Cakes
Easy configuration of panelTop view:the Chef’s Corner How does it work?
Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
Adjustable panel quantity
All of the cards are organized by base ingredient and color coded, making it easy to find what you are looking for.
The amount of time it takes to prepare and cook each dish is displayed in the clock, and further broken down below it.
The eight most common food allergies are listed on each card. Any time a meal contains one of these ingredients, its bubble turns white.
Each card also indicates the nutritional benefits of the meal by displaying any of the dietary highlights that are appro-priate to the dish.
Card symbol chart
Chef’s Corner Recipe Card Design
p. 9
The Chef’s Corner
p. 10
by Erica Kimby
Solomon Islands’
EDUCATIO N
Project 2: Solomon Islands’ Education
Solomon Islands is one of the most underdeveloped countries in South Pacific. I found that the best intervention for an overall improvement to the country would be to start with their education.
p. 11
by Erica Kimby
Solomon Islands’
EDUCATIO N
Understanding Solomon Islands
# of Islands: 922 islands Population: 581, 318
The Solomon IslandsSO
LOM
ON
ISLA
ND
S’ E
DUCA
TI
ON
p. 12
POPU
LATI
ON
More than 75% of the Islands’labor force is engaged in
GDP growth rate: -2.3% (2009)
The bulk of the population depends on agriculture,fishing, and forestry for atleast part of its livelihood.
$1 USD = $7.34 SBD (2006)
$256 million per/yr
$237 million per/yr
GOVERNMENT ECONOMICS ENVIORNMENT PEOPLE(CHILD) PEOPLE (ADULT)
60,496 students2,514 teachers
24 / 1Primary School
60 %literate
40%illiterate
Adult Literacy
Causes of deathdiphtheria pertussis, whooping coughturberculosispoliomeasles
Under-5 mortality
rate
1990 2006
121/1000
73/1000
Total fertility rate:3.65 children born /woman (2008 est)
Birth rate:28.48 births/1,000 population
fishtimberpalm oilcocoa
foodplant equipmentmanufacturedfuelschemicals
Employment /population
65.7
65.8
1991
2006
Deforestation; soil erosion; coral reefs are dead or dying
2007 earthquake : 52 died, more than 900 homes destroyed thousands of people homeless
Civil war of lawlessnessInt. peacekeeper from Australia restored orderSnyder Rini became prime minister
Total renewable water resources: 44.7 cu km
Population: 559,198 (2010 est.)
EDU
CAT
ION
LITE
RA
CY
MO
RTA
LITY
RAT
E
Growth rate: 2.27% (2010 est.)
Education expenditures:2.2% of GD
TIM
ELIN
E
Land is rich in lead, zinc, nickel, and gold.
IND
UST
RY
RESO
UR
CES
DIS
AST
ERS
TNE
MY
OLPME
YTINRETA
MRE
DNE
GN
OIGI LER
GLO
BA
L W
ARM
ING
CU
RREN
CY
GO
VER
NA
NC
E
Only 60% of school-age children have access to primary education
Healthy life expectancy at birth is at 60 years.
75%Agriculture
20%Service
5% Industry
95% Christian5% maintains traditional beliefs
Islands’ governments is characterized by weak political parties and unstableparliamentary coalitions.
Only 13% live in urban areas
70 different language groups
It is estimated that accessibletimber resources may beexhausted by about 2010 if present levels of logging continue.
YRTSU
DNI
Currently, logging is thethe main income stream
. 22.7% percent of populationliving below the national poverty line EM
PLO
YM
ENT
Some kids do not attend school due to lack of food for lunch.
Taro, the staple root cropis dying off due to the due to salinity of the swamps caused by erosion
70% of the population is under 24 years of age.
Limited opportunitiesfor young people result in substance abuse teenage pregnancy; criminal activitie; and sexual exploitation leading to exposure to HIV infection and sexually transmitted diseases.
Full-time employment is rareIt is common for one wagedperson to support upwards of15 extended family members
MIS
GU
IDEN
CE
The Islands have a constitutional monarchy and a parliamentgovernment. Queen ElizabethII is the Monarch of the SolomonIslands and the head of state; she is represented by the Governor-General.
The head of government is lead by the Prime Minister
Import:
Understanding Solomon IslandsSO
LOM
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ISLA
ND
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DUCA
TI
ON
d
s
p. 13
2006
199
0
2006
199
0
65.7
65.8
20%Service
CURRENT PROBLEM: Environment“Actual logging rates are 700,000 cubic meter per year...The government, however, has issued logging licenses for 4,000,000 cubic meters per year...such an elevated logging rate (12 times the sustainable rate) could deplete the Solomon Island’s forests in only three years” Neal Lineback, Geography in the News
EDUCATION AS A SOLUTION: Educating the public and the policy makers about the long-term environmental impacts of logging, is the first step in saving the natural resource of which all Islanders’ lives depend on.
CURRENT PROBLEM: Health“Solomon Islands has reached a moment in history that it is experiencing a double burden of disease, with the huge increase of Non-Communicable Diseases (NCD) such as hypertension, heart disease, cancer and diabetes.” Jermey Inifiri, Solomon Star Daily Newspaper
EDUCATION AS A SOLUTION: There is a need for education on the various prevention methods for HIV/ AIDS, malaria, tuberculosis as well as non-contractile diseases such as hypertension, heart diseases, cancer and diabetes.
CURRENT PROBLEM: Farming and Erosion “We are trying to address food security, which can affect the growth and health of our people. Our people need to eat a balanced diet and nutritional food, but with effects of rising sea level, food crops like taro in Ontong Java are dying. The coastal people depending on swamp taro and local ferns are losing their source of food due to the salinity of the swamp,” - Casper Supa, Pacific Adaptation to Climate Change (Pacc)
EDUCATION AS A SOLUTION: Educating farmers on different systems of irrigation can improve crop productivity. Educating farmers on where soil erosion will continue its pattern will give farmers more chances.
Problems: Education as a SolutionSO
LOM
ON
ISLA
ND
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Education is the key resource in resolving the problems Solomon Islanders face today.
p. 14
Patric Awauh was a TED speaker who started a liberal art college in Ghana where students are able to understand, analyze and problem solve the situations they and their country are surrounded with. Awauh believes the only way to save Africa from its current state of corruption, weak institution and misplaced leadership is through educating its youth. He calls for a renaissance in Africa by changing its current education of recitation to focusing on topics of ethics, critical thinking and installing a sense of entitlement in his students.
Solomon Island & Education
NeedProblems
My objectives
creative & fun
$ structuresystemstanderization
school educated teachers
facility
materials: teaching resource, text books transportation school supplies: paper, pen, chalk board, chalk, exercise books, books, maps, charts
teachers not showing up to class
short # of qualified teachersnon-proper learning environment: - over crowded classrooms 60:1 - students lose interest and drop outlack of teaching materials, guide, text books
sustainable education (not relying constantly for other country’s help)creating leaders: ability to think, independent, strong, creative
Basic education:-Math: #-English: language, communication-History: understanding the social change-Science: the logic and fact of nature
What does kids want?
play & learn
For schools to operate place for people to gather qualified instructor student materials
Lack of money, structure, and resources are all problems of Solomon Islands’ Education. Even though these long term problems are currently being worked out by the Board of Educations and global organization such as UNESCO, the immediate need of students still exists. Students will continue to go to school everyday unaware of their potential to improve their country from the curriculum they are being taught.
Inspired by Patric Awauh, I want to provide something for the children of today to fuel the leaders of tomorrow.
Brainstorming: Issues around Education
Inspiration: Sustainable leadership through Education
Brainstorming Sustainable EducationSO
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Thoughts
p. 15
es
Erica Korea
- Shy but wanted to play with other children.- wrote a diary everyday.- studied the growth of plants.- participated in school bazaar, bought things on her own.- made many art posters.- historic museum visits.
Arthur America
- being quiet in hallway, going to class on time, doing homework, getting ready for next activity.- aware of other people in class: who’s funny, who is smart, categorize them- jumproaping- praying for no pop quiz- had class cook day
Shaais International School in India
- shy- show and tell circle- math- studied wild animals- made posters and hung it on the wall- did home country project: drew things of daily life of her home culture (food, money, custom, costume).- around the world project: memorized countries and capitals
Sanis Korea
- visiting museums in small group- posting report on the wall- collecting recycled papers for a prize- finding articles on the news paper- writing diary- campingI’ve asked adults to recall on their elementary grade memory. As some doctors emphasize the importance of active
learning, these adults also remember the majority of their favorite activities in school being physical.
Example Activities:Name Beneficial skillsPenPal Writing, communication, gaining cultural insightJournal Writing, reflecting, thinking and expressing News Scrapping Reading, awareness of current eventsShow & Tell Speaking, describing, reasoning, self expressionResearch/ Report Reading, writing, questioning, uncover information, teaching Discussion/Debate Critical thinking,
Learning from different environment:Museum Visit Seeing (object’s size, shape and color), touching, hearing, readingZoo Visit Seeing (animal’s size, shape and color skin texture), hearing their sound, recording their habitatCamping Understanding nature through the senses, learning to live with less, being in unfamiliar places
Thoughts
Many of these activities are notfeasible in an underdeveloped country. What can children in Solomon Island do to learn from their environment?
Types of Active Learning: Listening, Reading, Writing, Speaking, Watching, Drawing, Making, Touching, Role Playing, Exploring, Researching, Interviewing, Teaching
I hear and I forgotI see and I rememberI do and I understand-Confucius
Importance of Active LearningSO
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As a result of foreign colonization, civil wars, weak political parties, and natural disasters, Solomon Islands’ history has been continually unstable. With the label of “developing country,” the Islands have been receiving aid from the generosities of the world. It has become apparent that if Solomon Islanders want to save their culture, natural resources, and future, without the help of other nations, they will need to become their own leaders to change to current system in order.
I believe educating the children of Solomon Islands is the most important asset to bringing these changes. But it is upon how these children are educated that will decide the reality of the Islands’ future. 60% of children don’t have access to a primary education while the majority of the population graduates into a life of farming and agriculture, leaving their school lessons unused. Reading and writing will always be essential, but education must be tailored to the lives of the people in order to serve them well. A more sustainable and relevant education must be put in places if the children of Solomon Islands are to succeed.
My concept is to provide an instructional guide to teach the children of Solomon Islands the different systems that exist on their land through actively engaging with the people and places in their community. They will then come back to the classroom to share and “Connect the dots” of their findings. This exercise in understanding the pieces and analyzing the bigger picture, is necessary in solving the problems of the reality that they will inherit.
By providing the instructions to becoming a researcher of a marketplace or logging facility, children will learn the importance to the relationships that exist in any given system. For example, students may enquire about the journey of a banana and how a farmer grows, harvests, and sells the crop. The guide will then lead them pursue this process in relation to larger ideas these crops are connected to, such as the environmental consequences , trade economy, politics in agriculture, or social concerns in the village. As a result, students will become familiar early on in thinking critically about the complex problems that surrounds their future and making connections about how their community operates. It has become increasingly important for the children of Solomon Island to understand these systems early on, as the average age of employment starts at age 15.
Concept: “Connecting the dots”SO
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Skills practiced:
Skills practiced:
Skills practiced:
For the main project to be most effective, students needs to have some experience in interviewing, documenting, presenting and making connections. The following are exercise projects where students would practice these skills . The projects also teach about the basic cycles in their environment, which is essential to know when making connections throughout the community.
Connecting the Dots: Introductory Exercises SO
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MOTHERFATHER
BROTHERSISTHER
GRANDFATHERG RANDFATHERGRANDMOTHER GRANDMOTHER
Learning the WATER CYCLEKnowledge about the fresh water cycle, how it naturally circulates, how it is stored and accessed, will allow students be aware of the importance, as well as the complexity of water as a resource.
Learning the PLANT CYCLEPlants provide the essentials for human survival: food, shelter, and clothes. It is important to know how plants are grown, harvested, used, and discarded. Knowing its life cycle brings an understanding to its ability and the limits of use.
Creating a FAMILY TREEAsking family members how they and their relatives are connected to each other will help children understand their own position and the connections that exist in their family. Creatinga family tree will visualize this larger view.
Using these essential skills, students are actively interacting with their assigned subjects, rather than relying on the availability of textbooks.
INTERVIEWING SKILLBe clear on what you are asking and listen carefully to question the answers. Always emphasis what your intent is.
DOCUMENTING SKILLRecord key ideas. Write quotes from the interviewee. Draw symbols and pictures as place holders to organize and expand your thoughts later.
UNDERSTANDING SKILLUnderstand how informations relates to each other. Start to form a hierarchy of importance.
PRESENTATION SKILLPresent the information clearly. Emphasis lessons learned, how you can further investigate, and why.
p. 18
Market VisitLook around the marketto find a product that interests you.
Interview the Seller- Introduce yourself, your project, and what you are looking for.- Question the seller’s process with the product: when, why, and how the product is selling.
Ask about the product- Describe the product.- How is it made?- Where is it from?- # of hands it went through?- Who uses them, and how?- What’s its life period?- Does it produce waste?- Ask for suggestions on how to investigate further.
Poster making- Draw the object- Include the findings from the interview-Include locations visited-Make sure to tell the full story and highlight any connections you’ve found
Presenting- Share the finding to the class. -Suggest what connections this product has to the community, how important it is, and how it could be improved.
How is it made?Comes from a banana plantBanana plant takes 9 months to produce banana
How many hands did it go thought? (how did he/she got it?)None, the seller is the farmer
Describe the object (name, type, shape, size, color, smell, taste, tex-ture, parts)Banana (Musca Species): Fruit, long, slight curve, 12 cm, green yellow, tastes sweet, texture is slimy, sticky, fibrous, and it has two parts
What is excess of this product?Peel or none
After the preliminary exercises, students will put their practiced skills to the test. In this example project, a market place is used as the setting to understand the product a student picks to research. They begin by interviewing the seller’s knowledge of the product and all the processes that surround it. After recording the conversation students create a poster and present their findings to the class.
Example project: Research of Banana
In this example project, the life of a banana is defined in detail. From an understanding of its species, components, appearance, smell, taste, and texture, to where the banana came from, how it got to the market, who its used by, how it is used, its benefit and limits. A knowledge of the product’s full life cycle and all its effects will educate students to the larger system behind every product.
Connecting the Dots: Example ProjectSO
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Life period/limit/benefitLife period: 7-10days in room temperaturelimits: it turns brown quickly if it gets bumpedbenefit: high is nutrition (vitamin B6, vitamin C, and potassium)
Userpeople and animals-farmers-crafts persons-cooks
How is it used?cooking: bread, dish, pastries, snack
What is by-product of this? and how are they used?Flower- eatenTrunk- also can be eaten or turned into paper or yarn.Leaves- made into basket or containers.Peel- polishes shoes and leather, whittens teeth.
Where is it from? (Local/ imported, nature/man-made)Local: Makia Island, Solomon Islands
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Connecting the Dots: Class Discussion
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CLASS DISCUSSION It is important for students to understand both their research and how it relates to a larger picture. After the students present, the class analyzes the information. The idea is to use the research and connect the product to all its stories--mapping its footprints starting from the market, to the village, its governing industry, the economy, and all the way to its ecology. In this section a teacher’s role is crucial in guiding the class to discuss the larger concepts and the problems that arise with every connection made.
CONCLUSIONThroughout this curriculum, students confront their reality and discover at an early age the problems of their islands. In this way, children have the necessary information to think critically and feel comfortable in solving the problems they will face as they get older. I believe this type of education is the necessary first step in improving the future of Solomon Islands for its people.
CONNECTING THE DOTSA good way to explain how every students’ project are interconnected, is to map out their findings according to location. In this way, students will be able to make educated conclusions as to the source of a product’s problem and where to best affect it. COCOA BEAN
PACKAGED
SHIPPED TOFOREIGNDISTRIBUTOR
BANANA HARVESTBANANA SHIPPED
COCOA BEAN SHIPPED TO FOREIGN PROCESSING
SOLD AT MARKET
COOKED IN HOMES
CANNING FISH
p. 20
Project 3: Seoul Metro’s Design Management Master Plan
I worked in Seoul, Korea as an intern of The Institute for Industrial Policy Studies, I was given a chance to be a part of a team to construct Seoul Metro’s Design Management Master Plan -a plan that unified the design language throughout Seoul Metro’s system.
’s Design Master Plan
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Seoul Metro’s Current State Examination and Analysis
Defining Seoul Metro’s Design Management Plan (Vision, Mission, Strategy)
Seoul Metro’s Design Management Master Plan(Establish short-term, midterm, long-term strategy plan )
Design Management Detail Strategy Establishment
Internal: Establishing Design Management Group and Management
Understand Internal Organization’s View of Design Management
Design Management Organization Analysis-Design Management Decision-making Process-Design Management organization plan for the whole corporate.
Defining Direction of Design Management: Associate Company, Benchmarking, and Competitor’s case study
User Observation & Theme Station Development-Seoul Metro User’s Experience Examination-Research/Application Plan for Theme Station Development
External: Forming Design Management Group and Management
Method to constructing Seoul Metro’s Design Management Master Plan
p. 22
Understanding Internal Organization’s View of Design Management
Departments participated in one-on-one Interviews:Creative Reform Team, Management Planing Team, Subsidiary Enterprise Team, Intelligence Team, Public Relation Team, Customer satisfaction Management Team, Railroad Project Team, Design Construction Team.
What do you think is the key factor for companies with successful design management? 1. Board of director’s interest and capability in design management. 82.8 / 100 (points)2. Corporate culture with freely raising opinions. 81.2 / 100:13. Following Seoul’s design policy. 72.6/100
Key Findings from Survey
- “Establishing a long term plan which is not momentary. Maintain this is important.”
- Seoul Metro’s order of rank is very clear; therefore the top manager must be the first to endorse the design management plan.
- Seoul Metro Employee understand design management as “a strategic method to empathizing with customers”
- Seoul Metro’s Design Management Ultimate Goal: 65.7% said it is to increase brand value and experience quality for customers through design.
Survey was conducted to get an understanding of Seoul Metro corporate’s dynamic and their knowledge of Design Management. We conducted quantitative survey which were posted online and sent to all employees of Seoul Metro. In addition to surveying, we held one-on-one interviews in order to gain a greater understanding to the different departments’ perspectives.
- Employee’s pick of Seoul Metro’s image key words are: familiar, practical, comfortable, functional.
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t
Understanding Design Responsibilities
PRESIDENT
SECRETARIAT
PUBLIC RELATIONS DEPT. CREATIVITY PROMOTION
CREATIVITY DEVELOPMENT TEAMCREATIVITY EVALUATION TEAM
MANAGEMENT INNOVATION HEADQUARTERS
ADMINISTRATIVE SUPPORT HEADQUARTERS
CUSTOMER SERVICE HEADQUARTERS
GENERAL OPERATION HEADQUARTERS
GENERAL ENGINEERINGHEADQUARTERS
ELECTRICITY TEAM
COMMUNICATION & ELECTRONICS TEAM
SIGNAL TEAM
RAILWAY ENGINEERING TEAM
CIVIL ENGINEERING TEAM
DESIGN & ARCHITECTURE
TEAM
CS MANAGEMENT TEAM
MARKETING STRATEGY TEAM
MARKETING MANAGEMENT TEAM
ENV
IRON
MEN
T MA
NA
GEM
ENT D
EPT.
ROLLING STOCK TEAM
MAINTENANCE TEAM
TRAIN OPERATION TEAM
GENERAL AFFAIRS TEAM
FINANCIAL MANAGEMENT TEAM
SUBSIDIARY BUSINESS TEAM
LABO
R RELATION
SHIP D
EPT.
MANAGERIAL PLANNING TEAM
PLANNING & BUDGET TEAM
ADMINISTRATIVE MANAGEMENT TEAM
H.R. TEAM
INFO. TEAM
SAFETY M
AN
AG
EMEN
T DEPT.
SAFETY SCHEME TEAM
SAFETY MANAGEMENT TEAM
EMERGENCY DISASTER CONTROL TEAM
SAFETY MANAGEMENT TEAM
EMERGENCY DISASTER
CONTROL TEAM
LABOR AFFAIR TEAM
WELFARE TEAM
AUDITOR GENERAL
AUDIT DEPT.
AUDIT TEAMINSPECTION TEAM
Web site, etc.
Station construction, facilities, sign panel, etc.
Management of publicity material inside the station
Public performance, exhibition, etc.
Communicating with customers, customer
satisfaction level, brand com-munication
Advertisement and underground store
management
80.7% Uniformity of design is important for Seoul Metro. 48.2% My job is not directly nor indirectly related to design.
“If design management is to improve customer’s experience, we are doing a lot of it but not directly with design & architect department.”
Conclusion: Seoul Metro’s Design Management has to be delegated as a whole, but many do not see design as part of their task.
Importance of Design Guide:52.4% are aware of Design Guideline published by Design Seoul Headquarter.50.2% are aware of Seoul Metro’s regulations to design changes 76.4% believes a design manual is needed for excellent and uniformed design management.
Seoul Metro customers comes in contact with many types of design: architecture, furniture, way finding, posters, website, etc. However, Seoul Metro did not have a Design Management department to uniform the design language and its presentation. Prior to constructing the Design Management team in Seoul Metro, it was important to know which department performed which tasks and what their opinion on Design Management were.
- Employee’s pick of Seoul Metro’s image key words are: familiar, practical, comfortable, functional.
Key Findings from Survey
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M
S
E(Environment)
R(Resource)
(Mechanism)
(Performance)P
(Subject)
Analysis of Seoul Metro’s Design Management
To get a whole picture of Seoul Metro’s current state, ser-M analysis method was used.
Subject: - Top-Down System management is needed. (Leaders of this company need to show an interest in design management for others to follow it.)- Long term design plan is in need for continuous development.
Environment:- Seoul has started to heavily focus on public design. - Survey shows employees who’s job is not related to design has high interest in design policy.
Resource:- Lack of knowledge as to what design management is. Employees see it as more of a visual organizational tool. - Realizing the need of design management team and specialized knowledge of design management.
Mechanism:- They realize the importance of a design guideline but are not aware of the existing Design Deliberation Rule set by the design team.
Belief / Value Behavior Physicality
MOTIVATION- A system for employees to understand and em-brace the value of design management.
TRAINING- Educational programs for employees to understand and to be familiarize with design management.
COMMUNICATION- A good communication method to educate what design management is and what it can do. - Communicating current design management tasks- Forming a group of design management consultants.
There needs to be a corporate’s design culture and system for Design Management.Seoul Metro is seeking design master plan, and has been putting great effort in educating employees about design; however, Seoul Metro is lacking a circulatory system to manage its design responsibilities.
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Case StudiesAs one of the first step to develop a strong Desgin Management, it is important for Seoul Metro to understand its competitors and the surrounding organizations involved in transportation. Many transportation companies have taken a unique approach to improving their customer’s satisfaction. Additionally, Seoul’s citiy government has established a Design Headquarter to improve public design throughout the city.
Design Seoul Headquarter’s process:1. Establish Design Master Plan.2. Develop design organization system.3. Formation of design specialists.4. Receive citizens response.5. Implement detailed execution plan. 6. Proceed with continuous marketing.
Created Design Seoul Headquarter with specialized designers, architects, etc.Ideology: Human-Heart-HarmonyVision: Caring for CitizensObjective: Impression by Design
Seoul City
Korail has implemented a certification system, where employee can take tests to have different levels of customer service.
Gold Ribbon- Blue kills plus specialized knowledge of national and international service trend/system, along with service manager’s decision-making skill.
Blue Ribbon- Green skill plus CS system and regulation, as well as specialized knowledge and experience.
Green Ribbon- CS basic knowledge and has experience serving customers. Beginner- beginning of CS, someone who has full knowledge of customer service roll. (Employees who serves customers directly has to take this test.)
Korail
IIAC have created systematic yet uniformed way to delegate different designs tasks for the airport. (Created Design management team, established design manual, and design guideline.)
Also, IIAC have used design as a top priority tool to differentiate and to beautify their airport. 1. The power of design as a core valued competitiveness is shared through the company. 2. Total Design action.3. Design Management team’s total design management system.4. Design check-up at multiple stages.
Color, material, equipment, furniture, signage, advertisement and more are checked by Design Management Team.
Incheon International Airport
‘5678 Happy smile’ - Use delightful design to increase customer’s happiness.- Design management team delegates all design materials.
Design Concept:1. Design environments that makes customers happy.2. Design environments that has a good flow of information.3. Safe and comfortable environment.
Seoul Metropolitan Rapid Transit Corporation
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Seoul Metro’s Design Management Direction
Design IDENTITY: Feel so GOOD, Seoul Metro.Design VISION: Creating deep emotion through sensitive communication.Design MISSION: Experience base design notion of not just technical but satisfying sensitivity: not a repetition of everyday but a new experience, not just a passageway but a place where one can rest.
Happiness Program
Clean DesignRenovate old facilities, create pleasant environment, improve graphics
Universal Design - handicap and foreign user friendly,considering surrounding station environments for design plan, creating comfortable facility through user observation research.
Convergence Design - Construct uniformed design identity,establish a coherent communication method between departments for consistent Design management, execute specific designs from Design Guideline.
Ecology Design - Evoke user’s sensitivities, create a simple, strategic, module to facilitate old facilities, Use environmental friendly material to improve customer’s health, Improve station’s air circulation.
Past Present FuturePerception of Subway : transportation service environment happy environment Key Management: safe, speed clean, comfortable cultural, creative Design Range: material, color underground space ?
Seoul Metro needs to improve beyond the functional, fast, and comfortable transportation they provide. It is now time to understand the customer’s need, which also include the disabled and non-native speakers. The unique charateristic about subways, are that they provide a public space for their customers. Taking this to an account, Seoul Metro can expand beyond a functional transportation system and look to enrich the cultural needs and interests of consumers.
- Find the need of customers through focus group interview and observation.- Analyzing 5 senses from before, during, and after experience.- Construct levels of design direction according to customer’s need.
Mid-term2011~2014Design improvement through cus-tomer’s needsEducating employees and expand-ing design culture
Long-term2015~2020Develop themed stations
Settling design management struc-ture
DurationReform Task
Develop operation system
Research customer’s need
Find communication point with customers
Create communication plan through design
Design improvement plan
Evaluation of company’s design mind
Design management development suggestion
Establish design identity
Gather corporate’s opinions on theme stations
Design process / theme station development
Analysis of current state of corporate and stations
Seoul Metro’s Design Management DirectionIn order to provide the highest level of customer satisfaction, Seoul Metro’s needs a fundamental design plan that supports their design identity, vision, and mission. First, it is important to establish the Design Management team through the support of the internal organization. Next is executing a subway design plan to customer’s needs and then finally developing themed stations to outgrow the perception of a traditional subway.
Seoul Metro’s short, mid, long-term plan according to the company’s need:
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Project 4: Ceramic Pitcher + Platter
Learned the process of slip casting: creating posi-
tive shape, producing negative with plaster mould,
and mass producing with different wall thickness
as well as testing glazes. I was interested in fluid
shape and the natural qualities of curves.
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Project 5: LG Innotek Extendable Bluetooth Headset
While interning at Design WOW, an electronic
product consistency, I developed this bluetooth
headset for consumer use. My responsibilities
included market research, concept development,
and 3D rendering. My design was brought into
public market in 2008.
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Project 6: Metal works
Explored qualities of metals in their different forms
using hand tools and heavy metal machinery such
as the lathe and a bridge port.
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Project 7: Cardboard Lamp
This is a simple lamp concept using limited materials
