Moving from media relations to media relationships

PR in the age of Twitter & social media

It’s all about the relationships

A note on measurement…

My thoughts on the new PR

• Think outside the box

• Provide value

• Understand that the media is evolving too

The bottom line:

Adopt new tools and embrace new ways of approaching PR or become obsolete.

Thank you!www.twitter.com/erin_bury

erin@redwirenation.com

Our gracious host!