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Ernest TaiEricsson Limited
Sept 10, 2002
One-Stop shop toMobile Internet
90% of the time, a new MMS user …
Subscribe to MMS service for free?Subscribe?
When configuration message arrives, press Yes.
Operator X
OTA MMS configuration to
MSISDN X
MMS configuration, press yes to proceed !Proceed?
MMS settings Configured
My MenuWhat’s New?Menu ListOption
MSISDN not in MMS database, UAProf indicates
MMS !MSISDNUA-Prof
Operator X
1
MMS, WAP, SMS? OFF?4
Operator Y
3
?
Compose a message
To: 9123456From: xxxxSubject: xxx
Send?
2
Operator X
80% of time, a new Java user…
My MenuWhat’s new?Menu ListOption
Operator
UA-Prof
List Games for
P800
Java game
$15
$15
1
Java game
Downloading
Operator
Content ChargesGPRS Charges
2
Cell reselectionMoving !
Java game
Downloading
90%
Data
Nack
Data
Nack
3
Java game
Downloading
ERROR !
Connection is bad. Am I charged?
Call CS Hotline
4
What communication problem we are solving?
Operator
Person Person
P2P Operator
PersonContent
P2C
Java MMS WAP(color) WAP(b&w) SMS
How to enable different handsets to talk?
How to enable inter-operator messaging?
Operator X Operator Y
How to enable CP to supply contents efficiently?
Enabling one content to address all handsets & Web?
XML, HTML, WML1.2, WML1.3, XHTML
It’s not only about technology … it’s about …
Technology Enablers
Customization
Integration
End user experience
Marketing
Technology Enablers WAP, MMS, Java, IMPS, MoD
Technology Enablers WAP, MMS, Java, IMPS, MoD
Customization, Integration Inter-operator Legacy phone Flexible charging Content management
Customization, Integration Inter-operator Legacy phone Flexible charging Content management
End user experience Performance, contents, portal
End user experience Performance, contents, portal
Marketing Branding, service offering
Marketing Branding, service offering
MMS – Enable P2P and P2C
MMC
AutomaticAdd to directory
SubscriberDirectory
First time userAuto registration
MMS Phone
WAP Phone
Web Retrieval
MMC
Legacy Phone support
Content Provider Interface
SOAPHTTPSMTP
CP support
Email to Phone
Phone to Email
Email support
IMPS – Enable P2P and M2I
User Status, Mood, Location Buddy List, Chat Room Comply with WirelessVillage IMPS standard Interwork with ICQ, Yahoo/AOL Messenger Interwork with MMS, SMS, WAP, Java
User Status, Mood, Location Buddy List, Chat Room Comply with WirelessVillage IMPS standard Interwork with ICQ, Yahoo/AOL Messenger Interwork with MMS, SMS, WAP, Java
ICQ - 127M users, 700M message per day
ICQ Client
The technology is here, to integrate it end-to-end is the key
InstantMessaging
Mobile Positioning
Video Streaming
Java Provisioning
MMS gateway
WAP gateway
SMS center
2.5G Network
3G Network
GGSNContent Management
Content Providers
Text Messaging
Picture Messaging
Instant Messaging
Java Gaming, MTV
Video Streaming
Location-based service
Internet Browsing
Network Management
Billing Mediation
Satisfying End-user experience throughe2e Performance Optimization
End-to-end Performance Optimization
Capacity,Processor Load,Channel loading,Dropped CallsCongestion
-Latency-Throughput-Successful Service Attempt-Dropped Service
Radio Network
Core Network
Service Network
WAP/Interactive
Multi-media/Streaming
FTP
KPIsKPIs
KPIsKPIs
KPIsKPIs
KPIsKPIsKPIsKPIs KPIsKPIs
Simple tools for content creation
Tools to Resize pictures (WAP, MMS, Java, MPS, etc.) Capture portions of pictures Add multiple frames, voice clips, Ringtones
EnlargeShrink Rotate
Brightness
Sample Viewer
SelectRegion
Frame assembler
Finally … Content Providers
MMS E-card
MMS Ringtone
Java Games
Mobile Finance
Summary
User Experience is everything Enablers without customization will not
meet the user experience The principle is enabling P2P and P2C
communication Ericsson provides the enablers,
networks, and integrate end to end e2e optimization enhance experience Contents tools, Content providers
alliance helps operator reduce time-to-market
Network
Enablers
content
Users
One-stop shop to Mobile
Internet
One-stop shop to Mobile
Internet