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ERP & Commerce by Ahlam

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    ERP & E-Commerce

    P

    reparedb

    y:

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    ERP

    (Enterprise Resource Planning)2

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    Facilitates business,supplier, and customer

    information flows

    Supports basicinternal business

    processes

    An integratedsuite of software

    modules

    The backbone ofbusiness processes

    A cross-functionalenterprise system

    ERP

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    ERP software is a family of software modules that supports the

    business activities involved in vital back-office processes.

    ERP gives a company an integrated real-time view of its core

    business processes, such as production, order processing andinventory management.

    ERP systems track business resources (such as cash, rawmaterials, and production capacity), and the status of

    commitments made by the business (such as customer orders,purchase orders, and employee payroll), no matter whatdepartment has entered the data into the system.

    Characteristics of ERP

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    ERP software suites typically consist ofintegrated modules of:

    Manufacturing

    Distribution

    Sales

    Accounting

    Human Resource applications

    Characteristics of ERP (continued)

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    ERP Application Components

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    Benefits and Challenges of ERP

    ERP Business Benefits

    1. Quality & efficiency

    2. Decreased costs

    3. Decision support

    4. Enterprise agility

    ERP Challenges

    1. High risk & cost

    2. Hardware and softwareare a small part ofoverall project

    3. Failure can cripple or killa business

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    Costs of implementing a new ERP

    system

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    Causes of ERP Failures

    Common Causes of ERP Failure

    Over-reliance

    on ERP vendoror consultants

    Under-estimating the

    complexity ofplanning,development,

    training

    Failure toinvolve affected

    employees inplanning anddevelopment

    Trying to do toomuch, too fast

    Insufficienttraining

    Insufficient dataconversion and

    testing

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    Electronic Commerce

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    Is more than just

    buying and selling

    products online

    Relies on theresources of the

    Internet, intranets,

    extranets, and other

    technologies

    Is the online process of

    developing, marketing, selling,

    delivering, servicing, and paying

    for products & services transactedon internetworked, global

    marketplaces of customers, with

    the support of a worldwide

    network of business partners.

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    Electronic Commerce Fundamentals

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    E-commerce

    is changing

    the shape of

    competition

    E-commerce is

    changing the

    speed of action

    E-commerce is

    changing streamlining

    of interactions ,

    products andpayments from

    customers to

    companies and from

    companies to

    suppliers

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    The Scope of e-Commerce

    There are a range of business processes involved in the

    marketing, buying, selling, and servicing in e-commerce.

    Companies involved in e-commerce as either buyers or

    sellers rely on Internet-based technologies and e-

    commerce applications and services to accomplish

    marketing, discovery, transaction processing, and product

    and customer service processes.

    The Internet, Intranets, and extranets provide vital

    electronic commerce links between the components of a

    business and its customers, suppliers, and other businesspartners.

    This allows companies to engage in three basic categories

    of electronic commerce applications.13

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    Categories of e-Commerce

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    Business-to-

    Consumer

    (B2C)

    Business-to-Business

    (B2B)

    Consumer-to-Consumer

    (C2C)

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    B2C e-Commerce

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    e-commerce websites that providevirtual storefronts andmultimedia catalogues .

    Online customer support Interactive order processing

    Secure electronic payment systems

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    B2B e-Commerce

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    Secure Internet or extranet e-commerce websites

    Electronic data interchange (EDI) via the Internet or

    extranets for computer-to-computer exchange of e-

    commerce documents

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    C2C e-Commerce

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    C2C is an important e-commerce alternative for B2C

    or B2B e-commerce.

    Personal advertising of products or services to buy or sell by

    consumers at electronic newspaper sites, consumer e-

    commerce portals, or personal websites is an important form ofC2C e-commerce.

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    Bricks and Clicks in

    E-Commerce

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    It is a business model by which a company integrates both offline

    (bricks) and online (clicks) presences.

    A popular example of the bricks and clicks model is when a chain

    of stores allows the customer to order products either online or

    physically in one of their stores, also allowing them to either

    pick-up their order directly at a local branch of the store or get itdelivered to their home. There are many alternative

    combinations of this model.

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    Bricks and Clicks

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    Alternatives and benefits trade-offs for an

    integrated or separate e-commerce business

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    Spin-Off

    Strategic

    Partnership

    Joint

    Venture

    In-

    HouseDivision

    Separation

    Greater FocusMore Flexibility

    Access to Venture Funding

    Integration

    Established BrandStored Information

    Purchasing Leverage

    Distribution Efficiencies

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    A formal alliance between two commercial

    enterprises, where each possesses one or morebusiness assets that will help the other.Eg. Rite Aid and DrugStore.com

    Strategic Partnership

    The creation of an independent companythrough the sale or distribution of new shares of

    an existing business/division of aparent company.Eg. Barnesandnoble.com

    Spin Off

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    A joint venture is a business agreement in whichparties agree to develop, for a finite time, a new entity

    and new assets by contributing equity.Eg. KB Toys BrainPlay.com

    Conducting an activity or operation within acompany, instead of relying on outsourcing.A

    firm uses its own employees and time to keep adivision or business activity, such as financingor brokering, in-house.Eg. OfficeDepot.com

    In-House Division

    Joint Venture

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    Other Clicks and Bricks Strategies

    Other clicks and bricks strategies range from:

    Partial e-commerce integration using joint ventures and

    strategic partnerships.

    Complete separation via the spin-off of an independente-commerce company.

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    Benefits and challenges of a completely separate

    clicks and bricks strategy

    Access to venture capital funding,

    create an entrepreneurial culture,attract quality management,

    maintain a high degree of business flexibility, and

    accelerate decision-making.

    Benefits of a partially integrated clicks and bricks

    strategy

    Sharing established brands

    Sharing key business information

    Joint buying power

    Distribution efficiencies

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    Questions???

    to beDiscussed.

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    1. Explain Enterprise Resource Planning

    in detail.

    2. What is E-commerce? Explain the

    clicks and bricks strategy of E-

    commerce.

    3. What is e-commerce? Explain thethree basic categories of e-commerce

    with examples.26

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    [1] Management

    Information Systems,

    6th/Ed.

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    References

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    THANKYOU

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