Date post: | 16-Jul-2015 |
Category: |
Mobile |
Upload: | tal-gurevich |
View: | 66 times |
Download: | 1 times |
Founding Team Gil Toledo
Product
Experience in leading tech and
internet companies, development
and professional services, along
with product design projects.
Tal Gurevich
Business
Entrepreneurial and business side
experience in internet &
monetization, traffic acquisition and
sales from the leading internet
companies in Israel.
Alon Kaduri
Technology
Development experience in web,
client and server side applications,
with a background in internet SaaS
platforms from major companies in
the field.
Mobile WebOpportunity
Mobile is a BIG opportunity
which is currently running
a “desktop ads paradigm”
Mobile display is limited
Mobile website owners see little value from
their mobile traffic and are limited to
standard ad units.
Mobile display is aggressive
For mobile ads to be effective they need to be BIG or AGGRESSIVE, or hey… why not both.
Solve something meaningful
Create a solution to monetize mobile, which is not display banners, but converts well, while being non-intrusive, and provides competitive revenue, with existing mobile demand inventory.
Re-monetize mobile web.
No displayNon intrusive
High converting
What?
Our code detects screen
gestures and uses it to our
advantage.
Why?
Because gestures on mobile
provoke the browser to react
and reshape.
This presents opportunities to
monetize in a very high
converting, and highly creative
way.
Here’s an example of how browsers reshape with a
gesture when a user scrolls.
One code to capture native gestures and
monetize natural mobile behavior
Several of our development products
Errnio Search
Scroll events
Errnio select
Tap events
Errnio slide
Slide events
One platform to convert existing mobile demand into relevant contextual inventory
Existing UI serving the offers in the
right format by product
Relevant database to serve offers by context
existing revenue partner
platforms
Building a platform to
serve the right offer, in
the right UI, at the
relevant context.
The way to do this is to
call on the right ad from a
variety of sources,
according to user input,
and serve the result in the
right UI while letting them
bid.