8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 1/38

February 2010 Steven Wolfson

International

Franchising

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 2/38

Annual Accumulat d

P r centage Tur nover 

ince 3

0%

10%

20%

30%

40%

50%

60%

70%

2004 2005 2006 2007 2008

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 3/38

Largest Sunglass Chain

in Israel

5 stores in 2009

60 stores by en of 2010

Cyprus

1 store in 2009

2 stores in 2010

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 4/38

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 5/38

Products Displays

 Advertising& PR

Packaging Up Selling

ConstructionFranchise

Opportunities

New Store

Concepts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 6/38

New Store

Concepts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 7/38

New Store Concept

Exclusive

Spacious

Fashionable

Powerful

Modern

Friendly

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 8/38

Products Displays

 Advertising$ PR

Packaging Up Selling

ConstructionFranchise

Opportunities

New Store

Concepts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 9/38

Pro ucts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 10/38

Pro ucts

High Quality

Affordable

Fashionable

Young

Energetic Varied

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 11/38

Products Displays

 Advertising$ PR

Packaging Up Selling

ConstructionFranchise

Opportunities

New Store

Concepts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 12/38

Displays

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 13/38

Displays

Enhance sunglasses

Designed for ³Out of the Box´ sales

Provide comfortable viewing

Incorporate full length mirrors

Accessible

Back lit

Modular 

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 14/38

 Advertising& PR

Packaging Up Selling

ConstructionFranchise

Opportunities

New Store

Concepts DisplaysProducts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 15/38

Advertising& PR

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 16/38

4uxNHTUIP2http://www.youtube.com/watch?v=K

Naomi Campbell for ERROCA

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 17/38

Advertising

Sensational

Unique Resounding Exclusive International

Exciting $$$

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 18/38

Packaging Up Selling

ConstructionFranchise

Opportunities

 Advertising& PR

NaomiCampbell

New Store

Concepts DisplaysProducts

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 19/38

Packaging

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 20/38

Packaging

Includes case and cloth Gift ready Trendy

Colorful Itemized

(Each pair of sunglasses individually packedand bar-coded)

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 21/38

Up Selling

ConstructionFranchise

Opportunities

New Store

Concepts DisplaysProducts

Packaging Advertising& PR

NaomiCampbell

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 22/38

Up Selling

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 23/38

Up Selling

RX Program (lens meter)

Polarized technology demonstrator 

Handbags

Neck straps

Cleanses

Car clips

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 24/38

ConstructionFranchise

Opportunities

New Store

Concepts DisplaysProducts

Up SellingPackaging Advertising& PR

NaomiCampbell

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 25/38

Construction

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 26/38

Construction

In-house design department

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 27/38

Construction

In-house design department

Versatile display units State of the art security systems

Bar Tags on Side of Sunglasses Comfortable and Esthetic

Overhead Security (Open and Inviting Entrance)

Maximized store room and office facilities

State of the art lighting Esthetic yet effective air conditioning

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 28/38

ConstructionFranchise

Opportunities

New Store

Concepts DisplaysProducts

Up SellingPackaging Advertising& PR

NaomiCampbell

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 29/38

Why the sunglass business?

Strong consumer demand

Year round demand (especially in hot climates)

Increased UV awareness

Fashion accessory for self expression

Impulse buy (light weight and mobile product)

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 30/38

Why ?

Number 1 sunglass chain and brand in Israel

Aggressive pricing strategy targeting the void inthe medium range market

22 years of buying experience & expertise

resulting in higher than average profitability for the franchisee

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 31/38

Why ?

Centralized Logistic Centre

Automated reordering procedures 100% Sales and cash control

One stop supplier for all orders

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 32/38

New Store

Concepts DisplaysProducts

Up SellingPackaging Advertising& PR

NaomiCampbell

ConstructionFranchise

Opportunities

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 33/38

The

Franchise system

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 34/38

Our franchise organizationERRO

CA

 HQ

Wholesaling

and Distribution

InternationalDevelopment +

Management

Marketing and Advertising

Fund

RDAR RDARRDARRDARRDAR RDAR

Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

Franchisee

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 35/38

Our commitment A user friendly and simple business system

Class room and in store training program

Assistance with sourcing locations

One stop store design and construction

Store opening assistance

On going advertising and PR activities

On going mentoring and support program On going automated P&L reports and guidance

On going store visits

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 36/38

Our goals (10 years)

66 stores in 4 countries by 2010  (6 international stores)

79 stores in 5 countries by 2011  (14 international stores)

97 stores in 6 countries by 2012  (27 international stores)

193 stores in 9 countries by 2015  (108 international stores)

848 stores in 19 countries by 2020  (758 international stores)

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 37/38

Steven Wolfson

Thank You !

8/14/2019 ERROCA Eye Wear - Franchising Opportunities

http://slidepdf.com/reader/full/erroca-eye-wear-franchising-opportunities 38/38

For further information on ERROCA¶s

franchising opportunities

Contact Steven Wolfson

Office: +972 2 5 8805

Mobile: +972 54 670 1188

Email: stevenw@erroca.com

www.erroca.com