ESNA The Marketplace

for Energy

Storage

ORGANIZED BY

POWERED BY

October 13 - 15, 2015 San Diego, California

EnErgy StoragE north amErica

The Largest Grid Energy Storage Event in North America

2014 Highlights

- Over 100 speakers and 40+ conference sessions- The 2nd annual ESNA Innovation Awards for excellence in energy storage project development- The inaugural ESNA Champion Awards honoring leadership on the policy and utility side- Seven in-depth workshops and four half-day site tours of local storage installations- A private deal room for business transactions and discussions- Free Tesla Model S test drives for conference delegates

Energy Storage North America is the largest grid connected energy storage conference and expo in the world – focusing on project, customers and deals.

ESNA connects utilities, developers, and energy users at all levels to strategize, learn about, and shape the market for energy storage in North America.

This year’s ESNA exceeded our expectations in every aspect, especially the

strong support we received from sponsors, attendees, exhibitors and speak-

ers,” said Janice Lin, Managing Partner of Strategen Consulting and Confer-

ence Chair of ESNA 2014. “With accelerating commercial progress in energy

storage, both here in North America and around the world, it’s gratifying to

provide such a unique venue for sharing content and ideas within our industry.

“

“

1536 Attendees652 Organizations From 26 Countries

How satisfied were you with ESNA 2014 overall?

Very Satisfied

Somewhat Satisfied

64%

32%

What is the likelihood that you will attend ESNA 2015?

AbsolutelyMost Likely36% 38%

What is the likelihoodthat you will recommend ESNA 2015 to a colleague?

Most Likely

Absolutely

50%

35%

2.94% Policymaker/ Commissioner 8.49%

Analyst/Researcher/Engineer

3.16% Advisor/Consultant

3.16% Business Development/Sales

26.77% President/CEO/Owner, Partner, VP, Board Member

14.36% Director

8.92% Management, Executive Officer, Senior Director

21.22% Manager, Supervisor

10.99% Other

Attendee FeedbAck

Visitor Profile

EnErgy StoragE north amErica 2014

1500+ industry customers, technology providers, and partnersexhibitor FeedbAck

Please rate your overall experience at ESNA 2014

Very Satisfied

Satisfied

78%

22%

How satisfied are you with the professional quality of the attendees?

Very Satisfied

Satisfied

74%

26%

Will you participate in the next Energy Storage North America?

Absolutely

Most Likely

38%

62%

“We thought last year’s ESNA conference was very productive, with steady floor traf-fic and good quality attendees for a first-year show. This year’s event exceeds that by far. So far we’ve had non-stop booth traffic even during conference sessions, met with interested prospects and made many useful contacts.”

David Mall, Technical Sales and Project Manager, Saft America Inc.

“During the ESNA 2014 show, we further strengthened our relationship with existing customers and leading companies in the energy storage industry.”

Fal Dieso, Director of Marketing, Princeton Power Systems

30 Sponsors46 Partners 50 Exhibitors

WhAt our SponSorS SAy

Dynapower Company @DynapowerLLC · Oct 3Thanks to @EnergyStorageNA for a great week in San Jose! Dynapower was proud to be a platinum sponsor for #ESNA2014. See you in 2015!

Stem @stempowered · Oct 1Stem is proud to be a Platinum Sponsor of Energy Storage North America. #ESNA2014

GreenChargeNetworks @GreenChargeNet · Oct 2ESNA 2014 is a reflection of the surging global interest in energy storage

CODA Energy @CODAEnerg · Oct 1We’re thrilled to return to @EnergyStorageNA as a Sponsor for the 2nd year! See what we have in store for #ESNA2014

Bill Holmes @BHolmesKLGates · Sep 25K&L Gates to Host Deal Room at Energy Storage North America Conference #ESNA2014

ParkerSSD @ParkerSSD · Oct 08Thanks to all who visited at @EnergyStorageNA last week. It was a fantastic turnout, and great networking opportunity. #EnergyStorage

EnErgy StoragE north amErica 2014

40+ conference sessions, hands-on workshops, and site tours

delegAte FeedbAck

“ESNA has quickly established itself as the go-to conference for engaging with high-level prospects and other leaders in the storage industry. Besides meeting with potential customers and partners, the conference content alone is worth the price of admission.”

Richard Brody, VP of Business Development and Sales, Primus Power

“The best energy storage conference yet! ESNA is creating the right environment for doing deals”.

Jim Hoelscher, General Manager, Parker Hannifin Corporation

“The conference brought together top start-ups, large strategic accounts, and regulators. Most conferences do one or two of

these well - this had all three”. Mike Jackson, Partner, Westly Group

“From Hawaiian policymakers to Virginian storage developers, the speakers at ESNA brought me up to date on storage technolo-gies and deployment challenges and oppor-tunities across the country. Perhaps most valuable, however, was the chance to con-nect with a diverse set of attendees one-on-one, setting the groundwork for future collaborations.”

Elena M. Krieger, Director, Renewable Energy Program, PSE Healthy Energy

“Everybody I wanted to meet was there.” Joe Eberhardt, Director, Hydropower, West

Region, EDF

top 2014 SpeAkerS

CArlA PEtErmANCommissioner,California Public Utilities Commission

JEANNE FOx Commissioner,New Jersey Board of Public Utilities

Kim WArrENVice President Operations & COO, Independent Electric-ity System Operator Ontario

mAtEO JArAmillODirector of Powertrain Business Development,Tesla Motors

lOrrAiNE H. AKiBACommissioner,Hawaii Public Utilities Commission

mArK NElSONDirector, Integrated Planning & StrategySouthern California Edison

7 in-depth workshopsand 4 half-day site tours of local storage installations

“Attending the customer-sited storage workshop the morning of the first day at ESNA 2014 was by itself worth the price of the ticket for the whole conference!”

Craig Collier, Project Director, Green Energy Resources

eSnA in the neWS

Energy Storage North America Events Price

Full Conference: Oct 13 - 15, 2015 (includes exhibit)

Early Bird (up to July 31, 2015) US $1,195

Advanced (up to October 2, 2015) US $1,295

regular (after October 2, 2015) US $1,395

Half Day Workshops: October 13, 2015 US $495

Exhibit Only: Oct 14-15, 2015 US $100

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Stand package 10’x20’ 10’x20’ 10’x10’

Free participants

5 companyrepresentatives

3 companyrepresentatives

1 companyrepresentative

logo in printed material Bold print Medium-sized print Small print

Emailed copy of attendee list Yes Yes Yes

Advertisement in program 1/2 page 1/4 page N/A

Price US $15,000 US $10,000 US $5,000

10’x10’ Exhibit Space 10’x20’ Exhibit Space

Pipe and drape divisions Standard pipe & drapes Standard pipe & drapes

8’ rectangular table 1 2

Wastepaper basket Yes Yes

Chairs 2 4

Company name sign Yes Yes

Price US $2,500 US $5,000

EnErgy StoragE north amErica 2015

Tickets, Sponsor & Exhibitor PACKAGES for the upcoming Event

register NOW!

Go to www.esnaexpo.com/exhibitors-sponsors/application

For additional information, please contact Daniela Knollat dknoll@mdna.com or follow the QR code.

larger Exhibit Spaces available and will be quoted upon request

utility-ScAle FinAliStS

Mobility FinAliStScuStoMer-Sited FinAliStS

EnErgy StoragE north amErica 2014

The Awards 2014

1. Abengoa Solana Solar Generating Plant, Gila Bend, AZ

Rated Power: 280 MWRated Capacity: 1.680 MWhTechnology Type: Thermal StoragePowered by: Abengoa Solar, Liberty Solar, Arizona Public ServiceServices Provided: Renewable Energy Integration, Onsite Renewable Energy Shifting

Abengoa’s Solana is the largest solar thermal parabolic trough plant in the world. With a 6 hour energy storage capacity, Solana meets the needs of APS and consumers whether or not the sun is shining. Delivering clean electricity to approximately 70,000 Arizona households, it prevents the emission of 475,000 tons of CO2 annually.

More Info: http://www.energystorageexchange.org/projects/346

2. Southern California Edison tehachapi Wind Energy Storage Project, Tehachapi, CA

Rated Power: 8 MWRated Capacity: 32 MWhTechnology Type: Lithium Ion BatteryPowered by: Southern California Edison, LG Chem Ltd., ABBServices Provided: Renewable Energy Integration, Fre quency Regulation, Resiliency, T&D Deferral, Spinning Reserve

As the largest lithium-ion energy storage system in the world (by energy capacity), Tehachapi BESS will demon-strate the effectiveness of lithium-ion battery and smart inverter technologies to improve grid performance and integration of large-scale variable energy resources. Cru-cial to the project’s success is the use of a mini-system (30kW/116kWh) that allowed lab testing of components and control features, and verification of operations prior to energizing the full system.

More Info: http://www.energystorageexchange.org/projects/8

3. 2500 r midtown, Sacramento, CA

Rated Power: 4.5 kW per unit/ 153 kW total Rated Capacity: 11.64 kWh per unit/ 396 kWh totalTechnology Type: Lithium Polymer BatteryPowered by: Sunverge Energy, Pacific Housing, Sacramento Municipal Utilities District, 2500 R Group, Sabal FinancialServices Provided: T&D Deferral, Electric Bill Manage ment, Renewable Energy Integration, Spinning Reserve, Frequency Regula tion, Resiliency

The 2500 R Midtown project demonstrates how orches-tration of solar, storage, and smart devices delivers multi-ple benefits to utilities and consumers. The Sunverge SIS is installed at 34 Net Zero homes to provide: 1) Real-time monitoring and control of distributed energy resources; 2) Fleet management for Virtual Power Plant operations; and 3) Web application integration and delivery.

More Info: http://www.energystorageexchange.org/projects/328

1. SEPtA Energy Optimization Project, Philadelphia, PA

Rated Power: 1.5 MW for braking energy capture, 800 kW for load modulationRated Capacity: 3.34 kWh for braking energy capture into ultra-capacitors, 560 kWh for load modula tion with the lithium-ion batteryTechnology Type: Lithium Ion Battery, UltracapacitorsPowered by: ABB, Southeastern Pennsylvania Transpor tation Authority, Viridity Energy, Maxwell Technologies, SaftServices Provided: Electric Bill Management, Frequency Regu lation, Transportation Services

This innovative system recovers into ultra-capacitors the excess braking energy from thousands of daily train stops; while si-multaneously modulating the substation load with lithium-ion batteries to provide fast response frequency regulation to the PJM energy market. By implementing two key industry trends with a single platform, the system delivers over $250K of annual economic benefit.

More Info: http://www.energystorageexchange.org/pro-jects/1234

2. Powertree San Francisco One, Sixty-eight locations

Rated Power: 48 kW per unit/ 3.3 MW totalRated Capacity: 52 kWh per unit/ 3.5 MWh totalTechnology Type: Lithium Iron Phosphate BatteryPowered by: Powertree Services Services Provided: Renewable Energy Integration, Frequency, Regulation, Transportation Services, Resil iency, T&D Deferral, On Site Power

Powertree Services’ San Francisco One delivers an integrated distributed system benefiting multiple customers including Tenants, Multi-Unit Owners, Electric Vehicle Drivers, CAISO and local economy while minimizing grid costs, reducing GHG/gasoline/diesel use. Solar PV, High current EV charging and Grid tied energy storage are all integrated to deliver multiple value streams.

More Info: http://www.energystorageexchange.org/pro-jects/1426

3. Benicia City Hall - Solar EV Fast Charger with Energy Storage, Benicia, CA

Rated Power: 20 kW Rated Capacity: 40 kWhTechnology Type: Lithium Ion BatteryPowered by: Geli, CODA Energy, Energy Vault, Ideal Power, BTCServices Provided: Electric Bill Management, Renewable Energy Integration, Onsite Renewable Energy Shifting, Transportation Services, Onsite Power

Geli presents the first Storage, Solar, and Grid Powered Dual Port EV Fast Charging System for Multiple Energy Services. The Geli Internet of Energy System at Benicia City Hall delivers EV Fast Charging, facility energy management, grid services, and enables solar integration by solving key issues with NEM and interconnection.

More Info: http://www.energystorageexchange.org/pro-jects/1381

1. Green Charge Networks GreenStation 2.0, Eight locations including City of Redwood City, 49ers Stadium, City of Lancas-ter & Shore Hotel

Rated Power: 30 kW per unit/ 240 kW totalRated Capacity: 30 kWh per unit/ 240 kWh totalTechnology Type: Lithium Ion Battery Powered by: Green Charge Networks, SamsungServices Provided: Electric Bill Management, Renewable Energy Integration, Onsite Renewable Energy Shifting, T&D Deferral, Transporta tion Services

The true power of distributed energy storage is in the network. GreenStations have been deployed in New York City, all 3 Cali-fornian IOUs, and 1 municipal power authority so far to date. In aggregate and in concert with Green Charge’s innovative Power Efficiency Agreement performance-based financing, this network is on track to reach hundreds of MWs and contribute to distribution grid integrity across the country.

More Info: http://www.energystorageexchange.org/pro-jects/1387

2. EaglePicher PowerPyramid BESS, Promontory, UT

Rated Power: 300 kWRated Capacity: 1.2 MWhTechnology Type: Valve Regulated Lead Acid BatteryPowered by: EaglePicher Technologies, ATK Launch SystemsServices Provided: Electric Bill Management, Renewable Energy Integration, Resiliency

EaglePicher’s ATK BESS PowerPyramid™ project is a 300 kW/1.2 MWh arrangement utilizing a variety of battery string options providing increased value for many storage applica-tions. The project demonstrates the ability to capture multiple value streams with energy storage, and the PowerPyramid™ flexibility and modularity make it beneficial for any system.

More Info: http://www.energystorageexchange.org/pro-jects/1400

3. UCSD/BmW 2nd life EV Energy Storage System, San Diego, CA

Rated Power: 108 kWRated Capacity: 180 kWhTechnology Type: Lithium Ion BatteryPowered by: BMW, University of California San DiegoServices Provided: Renewable Energy Integration, Transporta tion Services, Onsite Renewable Energy Shifting, Resiliency

This unique energy storage project demonstrates the first ap-plication of large scale energy storage (100 kW/ 160 kWh) using repurposed electric vehicle (EV) batteries, and the benefits and synergism of energy storage and EVs. This offers a low cost alternative for energy storage through reduced battery cost, while at the same time reducing overall cost for electric vehicles, by creating a secondary market for EV batteries.

More Info: http://www.energystorageexchange.org/pro-jects/285

HAl rOmANOWitzCEO of Alton Energy1933 - 2014

SAlly miKSiEWiCzCEO of East Penn Manufacturing Co.1962 - 2014

the AWArdS Are dedicAted to

40 Projects Nominated 9 Finalists and 3 Winners 800+ Votes

CArlA PEtErmANCommissioner,California Public Utilities Commission

NANCy SKiNNErCalifornia Assembly member

DAVE FriBUSHProject Manager, Battery StoragePacific Gas & Electric

StEVE WillArDSr. Project Manager EPri

policy chAMpionS utility chAMpionS

“We’re honored to receive

this prestigious award in

recognition of advancing

power efficiency and intel-

ligent energy storage from

coast to coast.”

“ “Vic Shao,

CEO of Green Charge Networks

2014Awards

plAtinuM SponSorS

gold SponSorS

Silver SponSorS

Supporting pArtnerS

lunch SponSor

MediA pArtnerS

The Sponsors and Partners 2014

CoalitionSUSTAINABLE ENERGY

LocalGovernment

Technology Consortiu

m

New

York B

attery and Energy Storage

TM

GRIDMARKET.COM

CALIFORNIAENERGYMARKETS

Utility