Date post: | 18-Jan-2017 |
Category: |
Technology |
Upload: | navid-kabir |
View: | 30 times |
Download: | 3 times |
Where should we go?
What should we do?
Who is to help us?
Computer not
functioning
properly
Bad
NetworkWe need more
equipments
No internet
connection
N2sys is an IT service provider who
offers services in the areas of
• IT maintenance
• Data connectivity,
• IOT
• IT solutions.
In growth stage after 8+ years
Lack of advertising and promotions
Decentralized work spheres
Gaps in market segmentation
No Specific target market
Challenges
Feasible Solutions
Target Specification
• Demographic
• GeographicAdvertising
• Poster
• Digital Marketing
Public Relations
Sales Promotion
• Membership card
• Reference card
• Discount Card
Introduction of new services
Direct Selling
4- Last 6
months
• Overall Bangladesh
3- 3rd 6 months
• New geographical area-
• Chittagong
2- 2nd 6 months
• Increasing coverage
• Dhanmondi
• Mirpur
• Motijheel
• Tejgoan
Phase 1- 1st 6
months
• Providing coverage
• Baridhara
• Uttara
• Bashundhara
• Banani
• Gulshan
Geographical
Companies
Meeting breakeven points
Highly dependable on IT
Commercial Businesses
Newly Introduced ones
Government Offices
Foreign Ministry
Education Ministry
Health Ministry
Demographical
Digital Marketing
Regular Facebook page Update
Regular Web Page Update
Search Engine Optimization
Online Store
Public Relations
• Comment
• Review
• Sharing Experience
• News Paper
• Leaflet
• Press Release
• New Service
• Introducing New Products
Direct Selling
Auto-response System
Emailing Clients
Video-Conference
Providing expertise, consultancy directly online
1stH
alf • 3,456,000
BDT
• 5,000,000 People
2ndH
alf • 2,764,800
BDT
• 4,000,000 People
3rdH
alf • 3,456,000
BDT
• 3,000,000 People
4thH
alf • 5,529,600
BDT
• 50,000,000 People
Overall cost in newspaper, leaflet, press release and
advertising for increasing coverage according to geography
Coverage Basis
The Cost Comparison includes-
IT Engineer:
• BDT 500.
Pay per click (google certified):
• BDT 1000.
Certified analytics professionals:
• BDT 1000.
Expert web consultants:
• BDT 1500.
Creative designers:
• BDT 500.
Content writers:
• BDT 500.
Graphics designers:
• BDT 500.
Programmers and digital professionals:
• BDT 500
Total cost of 4 phases is 15,206,400 BDT
Average cost is 14,400,000 BDT
Extra money on hand 806,400 BDT
Public Relations-
• Newspaper 80,000 BDT
• Leaflets 70,000 BDT
• Press Release 100,000 BDT
• Public Response in Social Media 500,00 BDT
Cost in PR 300,000 BDT
Transportation 250000 BDT
Storage 100,000 BDT
Total 350000 BDT
Total cost of 2 years(BDT)
Setup and Maintenance 300,000
Marketing 100,000
Total 400,000
REVENUES Total Expected Reach 62,000,000
Expected Response (50% of reach) 30,000,000
Expected Revenue (300000*1000) 300,000,000
REVENUES
Market entry strategy-
• IT Service Providing
Product and brand launch
• Online Store
Competitive intelligence data
• Analysis of participants in our industry
Market analysis,
• Reviewing and responding to changes
IT Maintenance
Internet and Data
Connectivity
Networking
Hardware Solution
Server Solution
CCTV Solution
Access Control
Smart Home
Solution
Web Development
App Development
Our Products and Services