Essential Marketing strategy
“No sales, no company.”– Mark Cuban
Marketing Strategy
1
2
3
4
Online sales
Apply APP
Customers
Channels
Train of Marketing Thoughts
1Support
2Connection
3Engagement
4
How apply marketing strategy into reality
Multi-channel
How to support your APP ?
homeTechnical
Support
How to support your APP ?
1. Attract the Right Audience
2. Properly Manage Expectations
3. Remove Barriers to Sign-up
4. Drive Engagement & Investment
5. Make it Easy to Share
Marketing
support
CRM
Centered on valued customer
customers loyalty
Reliable
Credible
Responsive
Trained
Easy
Enlarge marketing channels
Customer
App
stores
Sales SourceSales Source 2011 2012 2013
In Store 94.4% 93.3% 90.6
On-line 5.6% 6.7% 9.4%
Total 100% 100% 100%
Website
Revenue by Region
Region Percent of Revenue
North America 49%
Latin America 38%
Europe 9%
Asia/Pacific 4%
Total 100%