Essential Personal Branding The essential secrets of personal branding are revealed by William F. Zachmann, CEO, Canopus Research Inc. *;-)
Transcript
1. Essential Personal BrandingThe essential secrets of personal
brandingare revealed by William F. Zachmann, CEO,Canopus Research
Inc. *;-)
2. What We Will Cover in this Presentation: Personal Brandings
Origins and History Personal Branding Learning Resources
Contrasting Personal Branding Styles Roles of the Container and the
Content The Critical Role of Product Quality Your Product
Improvement Plan Selling Your Goods and Services Whats Next
3. Origin of the Personal Branding Craze
4. Leading to a Plethora of Publications:
5. Including Dan Schwabels Me 2.0:
6. And a Plethora of Web Sites: Tom Peters Fast Company
Article: http://www.fastcompany.com/magazine/10/brandyou.html Dan
Schwabels Personal Branding Blog:
http://www.personalbrandingblog.com/ William Arrudas, Personal
Branding Guru: http://www.williamarruda.com/ Our Own Frank Cutittas
Center for Global Branding: http://www.brandsintl.com/home.html
Personal Branding TV: http://www.personalbranding.tv/ Personal
Branding from the Inside Out (UK):
http://personalbrandingfromtheinsideout.com/ A Personal Branding
Facebook Page: https://www.facebook.com/personalbranding The
Personal Branding Group: http://www.thepersonalbrandinggroup.com/
Susan Hodgkinsons The Personal Brand Company:
http://www.thepersonalbrandcompany.com/ And many more . . .
7. Personal Branding Style A: Fox Hunting
8. Personal Branding Style B: Fishing
9. Fox Hunting Style Its all about: Having the right
Companions, Horses, and Hounds Pursuing the fox aggressively, and
Running it down effectively
10. Fishing Its all about: What sort of fish you want to catch,
Knowing where the fish are, and Having the right: Rod Hook Line
Bait Lures
11. The Container and the Content Form or Substance? What
Matters Most: Advertising/Sales/Marketing, or Quality of Product?
Effective Messaging Counts, but Quality of Goods/Services Do, Too!
Honest Assessment of Product Quality Quality Improvement Critical
for Success
12. Self Improvement = Product Improvement SWOT Analysis
Strengths Weaknesses Opportunities Threats Your Product Improvement
Plan Knowledge Skills Character Contacts
13. Selling Yourself Effectively Understanding Buyers and
Sellers Mastering Your 21st Century Tools of Trade Social Media
Marketing Search Engine Optimization Blogs and Tweets Personal
Digital Networking Outreach Options (email, ads, lists, PR etc.)
Knowing Where You Want to Go Knowing What to do When You Get There
Me 2.0 vs. just Me, too!