THE FUTURE OF VIDEO MARKETING

2017’S ESSENTIAL

VIDEO MARKETING

TRENDS

WE START OUR LIST WITH THE PHENOMENON THAT IS LIVE VIDEO

STREAMING ACROSS SOCIAL NETWORKS SUCH AS FACEBOOK LIVE

AND PERISCOPE.

IN 2014 CEO MARK ZUCKERBERG WAS QUOTED AS SAYING “IN FIVE

YEARS MOST OF FACEBOOK WILL BE VIDEO.” WE THINK HE ’S WELL

ON HIS WAY.

FACEBOOK LIVE

QUALITY

OVER QUANTITYDEVELOPING A CONSISTENT AND

CONSTANT SUPPLY OF RICH

APPROPRIATE CONTENT SHOULD BE

ENCOURAGED , BUT NOT AT THE COST

OF COMPROMISING YOUR BRAND AND

VALUES .

CHOSE QUALITY OVER QUANTITY BY

SEEKING THE SUPPORT OF

PROFESSIONALS WHO CAN HELP YOU

CREATE AND DEPLOY EFFECTIVE VIDEO

AND ANIMATION .

DRIVEN BY STYLE RATHER THAN SUBSTANCE ,

THE FASHION FOR FULL-SCREEN VIDEO PLAYOUT ,

FROM YOUR HOMEPAGE , IS ON THE RISE . 

CLEARLY , THIS IS ONE AREA WHERE ASSISTANCE

IS RECOMMENDED , ENSURING THIS CRITICAL

‘TOUCHPOINT ’ ON YOUR CUSTOMER ’S JOURNEY

IS OF PROFESSIONAL QUALITY .

HOMEPAGE

VIDEO HEADERS

HOW-TO VIDEOSBY NO STRETCH A NEW TREND , BUT CERTAINLY ONE THAT IS GROWING IN

POPULARITY AS WE ALL SPEND MORE TIME SEARCHING ‘HOW-TO ’ ACHIEVE TASKS .

WHATEVER YOUR CRAFT , QUICK FIX OR HOBBY , THERE WILL UNDOUBTEDLY BE

CONTENT OUT THERE FOR YOU. . . AND AS BUSINESS OWNERS AND MARKETERS ,

THERE IS NO BETTER TIME TO BE CREATING TRAINING CONTENT.

MULTI-PLATFORM

MARKETING

FIRST SEEK TO UNDERSTAND WHERE YOUR

ONLINE AUDIENCE HANGS OUT , BEFORE

TARGETING THEM WITH CONTENT WHICH IS BOTH

APPROPRIATE AND FORMATTED FOR THAT

CHANNEL .

WINNING CAMPAIGNS WILL ALWAYS DEPLOY

ACROSS A NUMBER OF KEY CHANNELS ,

ENGAGING AUDIENCES AT THE RIGHT TIME , IN

THE RIGHT PLACE .

VIRTUAL REALITY

V R A N D A U G M E N T E D R E A L I T Y H A V E S L O W L Y B E E N E V O L V I N G I N T H E

L A N D S C A P E . W H A T W E ' L L W I T N E S S O V E R T H E C O M I N G Y E A R W I L L B E A

S E I S M I C S H I F T I N H O W W E I N T E R A C T W I T H V I D E O I N T H E F U T U R E .  

W H I L S T T H E P L A T F O R M H A S B E E N P R I M A R I L Y D E V E L O P I N G R A P I D L Y

A M O N G S T T H E G A M I N G C O M M U N I T Y , C L E A R C O M M E R C I A L

O P P O R T U N I T I E S F O R V R W I L L B E G I N T O E M E R G E .  

360 VIDEOWITH OVER 2 MILLION SUBSCRIBERS TO IT’S VR CHANNEL, YOUTUBE IS ALREADY AHEAD OF

THE GAME, STREAMING THOUSANDS OF INTERACTIVE VIDEOS AND ENABLING CONSUMERS

TO IMMERSE THEMSELVES IN 360 DEGREES OF ACTION. WHETHER IT’S PROVIDING TOURS,

DOCUMENTING EVENTS OR PRODUCT OVERVIEWS, THE POSSIBILITIES FOR 360 VIDEO ARE

ENDLESS, AS IS THE OPPORTUNITY FOR ENGAGING YOUR CONSUMERS.

TEASER CAMPAIGNVIDEOS

IF THE DESIRE IS TO SUBTLY LEAD

YOUR AUDIENCE, THEN SEEK TO BUILD

ENGAGEMENT AT VARIOUS POINTS IN

THE ‘SALES FUNNEL.’

ANTICIPATE WHEN AND WHERE YOUR

AUDIENCE MAY ENCOUNTER VIDEO

CONTENT. UTILISE AS MANY DIGITAL

CHANNELS AS APPROPRIATE, DELIVER

TAILORED CONTENT AND ENTICE YOUR

VIEWER TO TAKE ACTION.

AS ADVANCED PRODUCTION TECHNIQUES ARE NOW MORE ACCESSIBLE, THE DAYS OF THE ALL-TOO-COMMON DULL CORPORATE VIDEO ARE RAPIDLY

DISAPPEARING. 

CONSUMERS EXPECT TO BE WOWED AND SO THE HUNGER FOR CINEMATIC EXPERIENCES, REGARDLESS OF SUBJECT MATTER, IS STRONG.

CINEMATIC PRODUCTION TECHNIQUES

INTERACTIVE VIDEO

NOWADAYS, AS CONSUMERS, WE’RE STEADILY

BECOMING USED TO INTERACTING WITH

ADDITIONAL LAYERS OF VIDEO INFORMATION.

AS ACCEPTANCE GROWS AND ONLINE FORMATS

SUCH AS HTML5 OFFERS DEVELOPERS THE SCOPE

TO BUILD NEW FUNCTIONALITY, (SUCH AS

SHOPPING BASKETS & PRODUCT INFORMATION,)

THE INCREASE OF PREVALENCE OF INTERACTIVE

VIDEO WILL BECOME INEVITABLE.

MORE THAN EVER, ALL BUSINESSES SMALL AND LARGE MUST

SEEK TO DEFINE THEIR BRAND AND RAISE THEIR PROFILE

WITH VIDEO. 

VIDEO AND ANIMATION CAN BE YOUR MOST POWERFUL

MARKETING WEAPON. ASSESS WHAT IS VIABLE AND

POSSIBLE WITHIN YOUR ORGANISATION AND SEEK TO MAKE

PATHWAYS OR SHIFT FOCUS.