Date post: | 08-Feb-2017 |
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VajrakayaDesign | Develop | Brand
Essentials Of App Store Optimization
VajrakayaDesign | Develop | Brand
App store optimization (ASO) is your best bet to gain low-cost
app exposure, resulting in increased app downloads, a higher
number of quality users, and increased revenue. To explain
briefly and concisely: ASO is the process of increasing the
visibility of a mobile app in an app store through various tactics.
VajrakayaDesign | Develop | Brand
Choosing The Right Visuals
Visuals do not precisely influence the ranking algorithms but they
do play a major role in branding and giving users an insight of your
app. This is critical, you want something that draws users in and
stops them from scrolling past your app while browsing the app
store.
Your icon should stand out as well as speak of what the app is.
When researching numerous options in the app store, your icon is
your first and sometimes only impression. It is also a good idea to
make the icon design consistent throughout the app as well as with
your website.
Besides the icon, the first two screenshots are most crucial, as they
are the ones showcased in search results. Don’t just use the
screenshots as a place to place some pretty images. Portray the best
facets of the app and consider using words to describe what is
happening in the images. Treat these as advertisements and if
possible, tell a story.
Off-site Factors
The good news: there are further critical factors that can boost the
visibility of a mobile app in an app store. The bad news: you can
not manage them directly. The so called off-site factors can only be
dominated via external promotional sources.
Is there a relationship between number of downloads and the App
Store ranking? Yes, and it has a huge effect on ranking. In order to
attain top 10 rank in the App Store, an app will need to have a huge
volume of downloads in a timeframe of 72 hours. There are several
factors which will aid attaining the desired amount of downloads.
Reviews and ratings, social media and press presence all subsidize to
this. However if you are looking at an entry into a highly competitive
niche (such as gaming), buying downloads will be your best bet.
VajrakayaDesign | Develop | Brand
Reviews And Ratings
Why are these critical to any app on app store? Well, is a relationship
between ratings and rankings, and also users will not install an app
with a low rating, suspecting a poor experience.With this said, asking
for ratings and/or reviews is a double-edged sword, you want the
review, but not bad ones. Here are some simple guidelines to follow
to receive positive feedback and ratings:
Don’t ask when they are in the middle of something, you’re killing
their user experience.
Don’t ask for feedback as a crash report, that’s literally asking for
negative reviews.
Ask users if they would like to provide feedback, rather than begging.
Now that you’ve learnt all there is to app store optimization, you’re
halfway there! But having a mentor is always advisable.
VajrakayaDesign | Develop | Brand
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