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Essentials of Powerful A/B Testing (Lev Tatarov Product Stream)

Date post: 15-Apr-2017
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Help customers with…

● Setting up the right goals

● Identifying focus areas and strong ideas

● Experiment design

● Results interpretation

● Running an optimization program & scaling up

Lev Tatarov

Strategy Consultant@

Conversion rate = converted visitors / total visitors

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Time

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Admarkt (PPC)

Inconclusive results

Inconclusive resultsNo wins


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