Date post: | 19-Dec-2015 |
Category: |
Documents |
View: | 213 times |
Download: | 0 times |
Establishing and Gaining Credibilitypresented by
Mary C. Kimber and Linda P. WilliamsMarch 12, 2010
Enhancing Your Leadership RoleWithin Your Firm
Increasing your own brand
“It’s all marketing”
Increasing Your Own Brand
• Be your own PR firm– Approach it like you are running for political office:
goal is to become KNOWN– Announce you’ve arrived/been promoted– Build a “coalition” of friends, fans, teams• Make connections for others; do someone a “favor”
– Use a variety of tools: electronic, word of mouth, walking the halls
Increasing Your Own Brand
• Image first and fast, but then substance lasts– Know your stuff: your firm’s practice, your clients,
the competition– If you don’t know, find out– Work hard; deliver; do what you say you are going
to do
Learn Who’s Who
Use firm hierarchy to your advantage
Increasing Your Own Brand
• Find “champions”– Who knows you and your work?• Bounce off ideas; ask advice; seek guidance
– Who do others respect?• Ask for introductions• Offer to take someone you respect to lunch, coffee
• Know your adversaries– Do they matter or not?– How to win them over or at least neutralize
Enhancing Your Own Brand
• Expand and strengthen your position and reputation outside the marketing department– Connect with other administrative depts.– Find a mentor; offer to be a mentor – Serve on firm committees – ask for a seat at the
table– Volunteer for community initiatives – Take the
lead – become the “Salvation Army guru”, etc.
Enhancing Your Own Brand
• Have “a life” outside of work – be interesting– Elevator speech – tell your story– Do something you’ve never done before– Be engaged in the world - have a “civic” life– Bring a new face to a meeting, lunch, to the gym
• Who do you admire? – How did they get where they are?
Have a “life” outside of work!
Think and Act Like a Leader
Think and Act Like a Leader
• Take the lead - it’s often there for the taking• Produce – get things done that matter– Have objectives and plans for achieving them– Measure results– Be a problem solver, not a whiner
• Innovate and embrace change– new policies, office goals, strategies, technologies– encourage creative thinking
Think and Act Like a Leader
• Communicate with conviction and diplomacy• Demonstrate integrity and commitment to
your key obligations– your firm: culture, practice, lawyers– your staff– yourself
• Recognize diversity– Wear another “hat” to see other perspectives– Trust the strengths of others
Think and Act Like a Leader
• Leaders are not born leaders– Trial and error, self-assessment, discipline, an
education-in-progress• Take risks– Take on assignments that challenge you and are
outside your job description– Have the courage to be someone’s “adversary” or
to make it to management’s radar screen• Say “Thank You”
Fine Tuning Your Communication Skills
Fine Tuning Your Communication Skills
• Translate goals into action– Define your goals (this sounds easier than it is)– Set up metrics– Realign whenever you need to– Use outside sources– Be a good listener (listening is part of
communicating!)– Have a game plan for each initiative – how are you
going to get from A to Z?
• Case Study: Roll out of new branding; messaging internal firm-wide campaign– Focus groups & surveys lead the way– Variety of tools• Mail campaign; video; launch party
– Stakeholder presentations - make people feel a part of it!
– Commitment of leadership– Be open to modifications that come up
– Brainstorming – make time for formal and informal sessions - at PB we aim for quarterly off-site sessions
Fine Tuning Your Communication Skills
Think Creativelyfor higher quality results
How is this accomplished?
Think/Be creative
Think/Be creative
• Get out of your rut– Look outside of your office: city, state, global– Focus groups & surveys
• Look to the corporate world for ideas• Make time for brainstorming sessions• Be inclusive– Everyone has an idea – the best often come from
the least-likely sources
– Brainstorming – make time for formal and informal sessions - at PB we aim for quarterly off-site sessions
Think/Be creative
• Turn challenges into opportunities to try something new
• Read, read, read• Make time to think and get your brain
engaged• Use technology: YouTube; blogging;
knowledge management, other social media platforms
Managing, training, and mentoring
Managing, training, and mentoring
• Management “Best Practices”– Have a plan and vision– Provide direction– Educate– Build a team– Motivate others and get things done
• Cultivate trust and loyalty– Keep confidences – your word is golden– Be transparent in decision-making
Managing, training, and mentoring
• Formalize Your Staff Training Program– Customize your orientation – by position, office,
and experience– Implement the buddy system– Embrace the power of sharing information– Create written marketing department knowledge
guides and measurement tools– Have a yearly plan– Maximize the value of external programs
Managing, training, and mentoring
• Mentoring “Best Practices”– Know and recognize each person’s unique skills
and interests– Empower others• Delegate projects or a leadership roles• Allow someone else to run the meeting• Tell and show them they are valuable to the firm• Challenge everyone to stretch their skill set – expand
their talents
Managing, training, and mentoring
• Mentoring “Best Practices”– Educate and provide context for every project– Encourage and demonstrate “self management”– Develop team goals and strive to complete them
together– Have fun!
Have funand don’tforget...
to laugh.
Presented by
Mary C. KimberPatton Boggs LLP
Linda P. WilliamsFinnegan, Henderson, Farabow,
Garrett & Dunner, [email protected]