Estero Lifestyle Magazine - November 2012

7/30/2019 Estero Lifestyle Magazine - November 2012

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OVEMBER 2012 HEALTH MATTERS | MIROMAR OUTLET PLAYS SANTA | THE BUZZ

CHRISTMASIN NEW YORK CITY FGCU EAGLESREADY TO FLY

BISTRO 41

Farm Table to


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HAPPY NOVEMBER,ESTERO!!!

Who says we don’t have seasons?

How many of you felt the change

from summer to fall? And just in

time, on October 12th, to usher in the

opening of the Florida Everbladeshockey season! And don’t these

cooler, crisp mornings feel great?

While some parts of the country

have many changes to their weather

and vegetation in the fall, we can

tell it has arrived simply by the

temperature of the Gulf and the car

carriers making their annual trek

into town. We already have a little

more traffic and our shops, stores

and restaurants are slightly busier

(Hooray!). Sunrise comes a littlelater and sunset a little earlier.

And this time of year there is so

much vying for our attention!! The

World Series is running into the

month of November for the first

time. College football is nearing

the end of their regular season

and FGCU men’s and women’s

basketball seasons start up in just a

week or two!!

You can read about what to

expect from Coach Andy Enfield

and his men’s team as they headinto his second year at the helm!!

And Coach Karl Smesko has been

challenged with a younger women’s

team this year, which should prove

to be exciting. Nevertheless, there

are high expectations of both teams

as their seasons begin. I hope you

will take time to attend a game or

two and help us root on the “home”

team!!

Of course, it won’t be long before

the holiday shopping season ramps

up and gets going full throttle!!! The

local malls are anticipating a robust

retail season. Check out what

exciting things are planned during

the holidays, complete with a listing

of activities and special events

taking place at Coconut Point,

Miromar Outlets and the Gulf Coast

Town Center.

You can also learn about the latest

trend in restaurant foods as we take

a look at those involved in “Farm to

Table” dining. And our restaurant

feature is on Bistro 41 in the Bell

Tower Shops in south Ft. Myers.

Chef Heath Higginbotham presents

an extraordinary array of tastes,

textures and flavors. You’ll want to

put this one on your “to do” list!!! And of course we have a calendar

of events that is chocked full of

possibilities.

Again, on a personal note, in a

few weeks most of us will gather

with family and friends to celebrate

Thanksgiving. I don’t know of any

community that should have more

to be thankful for than Estero. I,

for one, am still proud to be living

in the United States of America,

the greatest country in the world!

I am thankful for the many men

and women in uniform who are

trained so well to protect us and our

interests world-wide and to preserve

our freedoms.

I am also thankful for so many

who have contributed in some way

to the success of Estero Lifestyle

Magazine and carrying us on into our

third year. We have tremendously

supportive advertisers who deserve

your attention, as they make an effort

to help make Estero the paradise that

it is.

And finally, as always I am thankful

for you –our readers. I am constantly

humbled by your warm and

enthusiastic embrace of our efforts.

It is such an honor to represent thecommunity of Estero.

I hope that each of you will take

time during the month to reflect,

in your own way, on what you are

most thankful for. Good health,

true friends, loving family or special

opportunities – take time to be

thankful. And tell the ones that you

love, that you do!

Your thoughts are always welcome.

And you can follow us on Facebook

at http://www.facebook.com/gary.

esterolifestyle .

And as always, “Enjoy the Lifestyle”

Gary

N O V E M B E R

2 0 1 2

from the publisher





PUBLISHER Gary Israel

EDITOR IN CHIEF Brian Nienkowski

ASSOCIATE EDITOR Danielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

ART DIRECTOR Alexander Hernandez

MARKETING MANAGER Megan Sadaka

WRITERS

Laura Cummings, Laura Gates,

Kevin Lane, Bruce Turkel

PHOTOGRAPHERS

Laura Gates

Downtown Photo/Fort Lauderdale,

Dreamfocus Photography

ADVERTISING SALES

Gary Israel

Jill Horowitz

Rona Levenson

Sally Nicholas

Beth Tache

LIFESTYLE PUBLICATIONS, LLC

CHAIRMAN Gary Press

PRESIDENT Jim Norton

88 NE 5th Avenue, Delray Beach, Florida 33483239.287.4246 | fax 954.252.4432

www.lifestylemagazinegroup.com

©2012 Estero Lifestyle is published by Lifestyle

Publications, LLC, all rights reserved. Estero Lifestyle

is a monthly advertising magazine. All contents are protected

by copyright and may not be reproduced without written

consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher

harmless from any error.

EsteroLifestyle





10 THE BUZZ

HEALTH & WELLNESS

12 Health Matters STYLE

16 Travel Style:Christmas inNew York City

FEATURE

18 Bentley Muslanne

COVER STORY

20 Farm to Table

PEOPLE

26 Mimi Straub

28 Adrienne Weissman and

Ashley Pogue

HAPPENINGS

30 Miromar OutletsPlays Santa

32 FGCU Eagles Readyfor Season

DINING

38 Bistro 41

42 CALENDAR OF EVENTS

SCENE ON SITE

46 Bonita SpringsChamber of Commerce

44 Wildcat Run

66 AND ANOTHER THING

contentsNOVEMBER 2012

NOVEMBER 2012 HEALTH MATTERS | MIROMAR OUTLET PLAYS SANTA | THE BUZ

CHRISTMASIN NEW YORK CITY

FGCU EAGLESREADY TO FLY

BISTRO 41

Farm Table to

20

O N T H E C

O V E R

42

16

32

18

12



Judi Gietzen Mem er:

2012 WCR Bonita Springs-Estero Chapter PresidentWCR Top Producer Award Recipient 2006, 2008, 2010 & 20112012 Estero Chamber of Commerce Membership Chairman

Bonita Springs-Estero Board of Realtors & 2012 Board of DirectorNational & Florida Association of Realtors

Charter Member: Women’s Executive Golf Association

Estero Resident & RealtorCommitted to the Community

Assisting Buyers, Sellers, Investors& International Clients

“Specializing in Estero’s Elite Communities” ” ESTATE HOMES, VILLAS & CONDOS

Featured Communities

www.JudiGietzen.com

%JSFDUt5PMM'SFF

Miromar est a

Gran ezza T e Broo s

Wi cat Run

SellingLifestyles,Not Ju

Rea st te!



thebuzz

After their smash debut Sigh No

More, which won British Album of

the Year and Billboard Music Awards

Top Alternative Album among other

awards, Mumford & Sons have a new

release Babel. Mumford & Sons uses

bluegrass and folk instrumentation,

such as a banjo, upright bass,

mandolin and piano, played with a

rhythmic style based in alternative

rock and folk. The foursome,

including Marcus Mumford, Ben

Lovett, “Country” Winston Marshall,

and Ted Dwane – who all play a

variety of instruments, bonded over

their shared love of “rootsy” music.

Look for Babel on the charts, as the

band already played on Saturday

Night Live to an appreciative crowd

and have launched a new tour – U.S.

dates will be announced.

M M U S I C

It’s just what

it sounds like – a

mud run! Runners

slog through

miles of mud andconfront a variety

of obstacles (which

make you climb, jump over fire pits, crawl,

swing and sometimes crash), that are most

definitely going to test your strength and

endurance. Also referred to as Adventure Racing, these events are anything

but normal – one event in Florida even has zombies on the course attacking

racers. The races are designed to be tough but exhilarating and mostly fun!

They’re usually 5k in length and have their rewards – like free beers at the

finish line and many have all-out bashes following the races with live music,

food and drink. They even have shower stalls set up so racers can clean off

and change into new clothes. Speaking of clothing, it’s smart to be prepared

for one of these races with trail running sneakers and water proof socksmade of high-tech fabric, shorts and shirts that you don’t mind getting wet

and muddy and maybe some type of support and protection for your knees

and elbows, like Ace bandages or some other sort of wrap to protect them

while you are crawling and climbing.

Also, don’t go alone; take a few friends and form a team. Run together, help

each other when the obstacles get demanding and cheer for each other. Some

teams even dress up in goofy outfits like dresses over top of their racing

clothes or wear serious military style gear. For more information on Mud

Runs and Adventure racing in Florida click here http://mudandadventure.

com/events/florida/

Located on the Mezzanine Level of the Au-Rene

Theater, the new Club Level offers patrons an exclusive

experience. Club Level guests enjoy complimentary

valet parking, open bar, hors d’ouevres, coffee and

dessert, along with extra-roomy theater seats in a

seating area adjacent to the lounge. With a view of the

performance from the stage view windows within the

lounge, guests will enjoy a truly unique theater setting.

“In what we believe is the first of its kind in a performing arts center, the

Club Level at the Broward Center offers a unique entertainment experience

for South Florida theatergoers,” said Broward Center President and CEO

Kelley Shanley. “With a private lounge offering light fare and cocktails

adjacent to oversize, plush theater seating and other top-shelf amenities,the Club Level is designed to complement the social aspects of attending a

performance. We’re delighted to introduce this innovative concept to our

audiences. It will be the ideal

setting for business and group

entertainment -- or a memorable

night out on the town.”

The Club Level lounge will be

open 60 minutes prior to curtain,

throughout the performance and

for 45 minutes after the final

bow, allowing guests to relax

and linger over coffee or dessert

following the show.

M

B

MUD RUN CRAZE

BROWARD CENTER FOR THE PERFORMING

ARTS UNVEILS THE CLUB LEVEL EXPERIENCE

MUMFORDAND SONS



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F u l l s e a so n a nd h a l f s e a

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S e l e c t P l a n s :

1 0 o r 2 0 g a m e s o f yo u r c

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A n y G a m e, A

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1 1/ 7 E L M I

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1 1/ 1 0 G W I N

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1 1/ 3 0 G R E E

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B r e a k a w a y S p

o r t s P u b o p e n

s a t 5 : 3 0 b e fo r

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G E R MA I N A R E

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I F I CA T E S A VA I

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health & wellness

GO TAKE A HIKEIt doesn’t have to be a hike, but after you’re done

eating and cleaning up after your Thanksgiving feast,

it’s a great time to take a walk. A nice relaxed walk

with family and friends is an excellent way to wrap

up your festivities; it’s not only exercise it’s a bonding

experience.

THANKSGIVING EDITIONIt’s November and that means Thanksgiving is

drawing near – with its glorious foods tempting family

and friends to pig out. But it’s possible to eat healthyduring thanksgiving. It just takes a little willpower and a

fresh approach when preparing the meal.

5 TIPS FOR A HEALTHIER THANKSGIVING

Turkey: When it comes to eating turkey stick with the

white turkey meat with the skin removed, and take it

easy on the gravy. A three ounce portion will save you

50 calories and four grams of fat compared to dark

meat.

Stuffing: Avoid white bread stuffing. Use multi-grain

bread or whole wheat. And replace the chicken brothwith low sodium broth. Also, don’t be afraid to add

some fruit and toasted nuts to the stuffing.

Cranberry sauce: Check out homemade cranberry sauce

recipes. They tend to have much less sugar than canned

cranberries

Mashed potatoes: Use skim milk or low sodium chicken

broth instead of whole milk or cream when whipping the

potatoes, and cut down on the butter. Potatoes have a

wonderful flavor; they don’t need a half stick of butter.

Or make sweet potatoes.

Dessert: Pumpkin pie is a staple on Thanksgiving and itis surprisingly healthy when compared to other desserts

and it is loaded with beta carotene. Blueberry and

Cherry pie are also good choices.

HEALTHY THANKSGIVING SNACKSMost people think of Thanksgiving as an all day feast

with hors d’oeuvres and snacks followed by the main

meal. Try these healthy snacks to cut down on your

caloric intake:

Fresh fruit: An array of colorful fresh fruit such as

strawberries, slices of apples and pears, melon and

grapes create a beautiful presentation – and they’re

tasty.Cheeses: Try low fat cheeses, such as cheddar and jack

cheese. Or you could put out some brie to pair with the

fruit.

Dips: Make your favorite dips but use

fat free Greek yogurt instead of sour

cream. And instead of fatty chips, cut

up and serve fresh vegetables for

the dip.

Nuts: Nuts have abundant

amounts of protein, fiber,

healthy monounsaturated

fats, vitamins, nutrients,

and antioxidants. Trywalnuts, almonds,

pistachios and

pecans.

TURKEY CONTROVERSY:DEEP FRYING

Some turkey enthusiasts believe that deep frying a

turkey is the best possible way to keep the bird moist

and delicious. But deep frying food is a no-no, right?

Well, if you use 100% peanut oil you could be limiting

the poor health impact of frying.

The American Heart Association says, “Most

of the fats you eat should be the “better” fats –

monounsaturated or polyunsaturated fats.” Vegetable

oils (canola oil, olive oil, peanut oil, and sunflower oil)

are recommended sources of these fats. A 4-ounce

serving of roasted

turkey has 241

calories and 12 gramsof fat while a 4-ounce

serving of turkey

deep-fried in peanut

oil comes in at 253

calories and under 14

grams of fat, a slight

difference.

You can purchase

turkey deep fryers at

Amazon, Home Depot

and Target.

health MATTERS





health & wellness

Connecting With Your KidsThrough Sports And School

As I spoke about in last months’ column, kids connect

best with you when you, the parent, are actually enjoying

yourself as much as they are. I have two boys and through

coaching all of their sports, we have developed a bond

greater than I could have hoped. You don’t actually have

to be the head coach. You can be the assistant or the

score keeper and the snack mom. Just being at the field

and supporting the kids and learning what to do from

the coaches to help the child do better for the next game

will show enough interest to bond. Children are very

perceptive and are far more aware of your involvement

than you think. Having the parents, if possible, at the field

as often as possible will create a good sense of family unity

even if the parents are divorced. Those are some of thebest memories I have as a kid. I have coached 13 seasons

of sports so far and always get emotional when a kid

performs well and the first thing they do is turn around to

the stands to see if their family saw it, like clockwork. My

8-year-old actually started his own blog called AJs’ World

of Sports where he documents his sports achievements.

Another great way to connect is through their school.

This needs to be done sooner than later because the

teenagers may not be too thrilled with mom or dad being

around their friends. I try and volunteer in the lunch room,

clinic and field trips pretty regularly. The way my boys’

faces light up when they come in for lunch and I am there

is priceless. They are actually happy that I am there and

show me off to their friends. Like I said the teenagers

may sing a different song. It is also a great way to stay

connected for parents who are divorced and don’t have

the kids for a week at a time. That is my situation and

the boys never go two days without seeing me because

of either coaching or school activities. I think because of

the involvement in the kids’ lives at an early age, you can

get and stay connected as the children get older and keep

those lines of communication as open as possible. Please feel free to contact me for more info on my fitness

training or Life Coaching services at GPSLifeStyle@

Hotmail.com or 954-649-3283.

BY DAVID SHERMAN

14 APRIL 2012 | LIFESTYLEMAGAZINEGROUP.COM



DIVORCE, MARITAL AND FAMILY LAW

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marital and family issues,we understand.

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travel style

Christmasin New York City






ELEGANCE

with an edge Named after the famous corner at the end of the straight-away at Le Mans, where

Bentley vehicles have roared to six victories, the Mulsanne exhibits Bentleys sporting

pedigree and its unmatched flair for luxury. When first introducing this vehicle Dr

Franz-Josef Paefgen of Bentley remarked:

“The challenge we set our engineers was to create a new, grand Bentley that would stand as

the pinnacle of British luxury motoring, offering the world’s most exclusive driving experience.

They have responded to this challenge with real passion, and the result is a luxury grand

tourer that sets new standards in terms of comfort, effortless performance and handcrafted

refinement – the very qualities for which Bentley is renowned.“

And new to the 2013 model is a standard ultra-slim, tilt-opening sunroof with tinted glass,

which draws light into the cabin. The sunroof is also equipped with a color-matched Alcantara

blind that silently closes at the touch of a button.

Other standard features on the Bentley Mulsanne include:

s 6.7 liter twin-turbocharged V8, producing 505 hp and 752 lbs. ft. torques Drive Dynamic Control: four driver-selectable settings – Three standard modes: Bentley,

Sport and Comfort and a fourth mode “Custom” allows the driver to tune the system to

his or her driving style

s Paintwork applied and polished by hand to a mirror-finish: A choice of 28 paint colors

customized for the Mulsanne

s Hand-selected leather to all trimmed surfaces including seating, console, door panels

and more



s Front seats with 12-way electrical adjustment,

including lumbar support, two memory

positions and adjustable heating

s 8” high-resolution color screen to display

“infotainment” and vehicle systems

information, which is automatically concealed

behind a veneered panel when not in use

s Central Multi Media Interface (MMI)

rotary controller with convenience keys

for instant access to the main system of

menus: Navigation, Telephone, Radio,

Media, (including DVD’s when fitted) Tone,Information and Car systems

s Satellite navigation system integrated in car’s

hard disc, ensuring fast route calculation.

Four map configurations in system including

3-D topographical maps and city views and

day/night display modes

s Mulsanne audio system with 14 speakers

– two subwoofers, powered through six

channels with digital sound processing

s Full iPod and MP3 player compatibility

including full-color album art display and

video playback

s Telephone system with Bluetooth wireless

connectivity

But that’s not all; Bentley is also introducing the new Mulsanne Mulliner edition. This

Mulsanne is a distinctive and sportier interpretation, blending a range of eye-catching

design features such as unique painted or polished 21-inch wheels with race-derived,

titanium fasteners; a pair of sweeping wing vents made from cast, polished stainless

steel that duplicate Bentley’s “Flying B” emblem, which emphasize the effect of speed

and movement on this physically dynamic car; intricate Diamond Quilted leather on

the front and rear seats and door casings; and the Drive Dynamics Control system

that offers the “Sport” setting providing improved steering accuracy, grip on the road

and body control. Both versions share the same engine, which propels them from

0-60 in just 5.1 seconds and a top speed of 184 mph.

Bentley also announced that all Mulsanne models offer the option of “an exquisitely

detailed, Bentley designed, luxury bottle cooler and rear cabin storage area with spacefor two full-size Champagne bottles in a canted position.” Included with this bottle

cooler are three hand-blown and hand-cut lead crystal champagne flutes, created

by British designer, David Redman of London.

And now this singular, grand touring Mulsanne lineup will be available to residents

of South Florida. Sales Manager (Bentley/Rolls Royce Motor Cars/Aston Martin Fort

Lauderdale) Howard Schwartz, remarked, “The new 2013 standard sunroof Mulsanne

model will be available in November for show and test drive.”

Asked if the Mulsanne had any competitors in the car market Mr. Schwartz replied:

“The Mulsanne is at the top of the Bentley lineup. The only real competitor to the

Mulsanne would be the Rolls Royce Phantom – the Mulsanne is Bentley’s answer

to the Phantom.”

For more information regarding the Mulsanne and the Mulsanne Mulliner edition

contact Howard Schwartz at 954-779-2009 or email at [email protected]





After all, it is how we humans

lived for centuries. It was only a

few decades ago when processed

foods started to make life easier for

the newly two-income-dependent

families of the fifties. In the middle

of the last century we reached a

gastronomic turning point: we losthours of our days to additional work

and the factories that employed us

started making food products in the

name of convenience. Somewhere

along the way agrarian amnesia

allowed hundreds of miles to come

between the farm that produces

our food and the table where we

consume it. But now the “farm to

table” movement aims to shorten

that distance and get local food

on the plate. There is a particular

challenge to this culinary concept

in southwest Florida, but there are

a few restaurants in the Estero area

willing to take on the task.

When Joe and Donna Scalli

decided to turn their successful

wine bar at Coconut Point into a full

service restaurant called SouthforkGrille, they weren’t really looking

for a trendy concept. “I just thought

we should do things the way they

ought to be done. Get products

from as close to here as we can and

they’ll taste better. That’s what I’m

after - having the food taste good,”

says Joe; “I didn’t realize I was being

hip.” Chuckling at the absurdity of

simple food being a national foodie

trend, Joe and Donna talk about one

of their regulars.

“Farm to table” is the hottest concept to hit the

restaurant world since chefs discovered their deeplove of all things pork. But the cutting-edge ideaof serving only foods from a 100 mile radius ismost certainly marinated in history.By Julie Glenn

Farm to Table



“She came in after we changed the

menu and pulled me aside,” recalls Donna.

“She says ‘I don’t know what you’re

doing differently, but what I just had wasamazing. What did you change?’” Donna

laughs. “That’s what we want. We’re not

trying to prove any point or make any

big statement. We’re just trying to bring

in the best food we

can find to make the

best dishes we can.”

This is why they

hired Chef Philip

Donall whose

passion for local

ingredients borders

on obsession. His

joyful eyes sparkleas his hands pull

apart the two

semi-circles of

a watermelon

radish he just pulled from the cooler

and sliced. “Look at that. Isn’t that

beautiful?” He doesn’t wait for a

response, “It’s amazing. That came

from a producer a little north of here

in Fort Myers. Such a cool place,” he

beams. He and the Scalli’s had just gone

to tour Rabbit Run Farm which grows

a fair percentage of the produce in

Philip’s kitchen. “They grow everything

hydroponically because down here it’s

the only way to get anything to grow inthe hot summers,” he says.

Being in the extreme climate of

southwest Florida sets obvious limits

on what can be gotten locally and

forces many “locavores” to expand

their definition of local. Generally,

the theory is that food should come

from no further than 100 miles away.

But, for Estero that would rule out the

apple and a number of other fruits and

vegetables. Even tougher, restaurants

adhering to the 100 mile rule would

be deeply impacted right in the main

course: meat. Jeff Mitchel is preparing to open a

new farm-to-table inspired restaurant in

December called The Local at Airport-

Pulling and Pine Ridge Roads. He found

a local beef producer who raises grass-

fed cattle north of Fort Myers. “But to

be served in a restaurant, the beef has to

be processed through a USDA certified

slaughterhouse. The closest one we

could find is in Ocala. So we would

buy the animal here, ship it to Ocala,

and then ship it back. It completely

negates the intention of minimizing our

carbon footprint. So, no, we can’t do

the 100 mile limit for some things,” Jeff

explains.The USDA certification is required for

any purveyor selling animal products

to restaurants. Fish will figure heavily

at The Local as there are a number of

certified fishmongers selling the Gulf’s

finest. And of course local produce will

rotate onto the menu as the seasons

and availability change.

“We’ve found so many people locally

producing so much -- even cheese. It is

surprising,” beams Jeff. “There is a lot

going on right here so we will be able

to be mainly local thanks to the people

working so hard to make produce possible down here. It just tastes better

in most cases, and you’re helping out

the guy growing baby spinach and

kale up the street by using your buying

power locally.”

Jeff’s restaurant, the Local, is slated

to open in mid December at Airport

Pulling and Pine Ridge Road.

Southfork Grille (formerly the Grape)

is serving local-ingredient driven dishes

for lunch and dinner at Coconut Point

Mall.

“There is a lotgoing on right

here so we will beable to be mainly

local thanks to thepeople working

so hard to makeproduce possible

down here.”




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Estero’s Grand Dame Turns 100While newer residents to Estero might not

know Mimi Straub, the old timers credit this

small but spirited woman with ensuring the

community stays connected with its unique

past.

As founder of the Estero Historical Society,

Straub brought a team of passionate volunteers

together to preserve history as the community

was experiencing rapid development. Today

the Society carries on the work Straub began in

1999, and members are preparing to celebrate

the 100th birthday of the Grand Dame of Estero.

“She is ‘Ms. Estero,’” said Society President

Jean Pryal. “I love herdearly, and I wish she

could live forever. She’s

been an inspiration to me.”

Born on Nov. 5, 1912,

Straub grew up in Carlisle,

Penn. The daughter

of a minister, she was

introduced to community

service at an early age.

Eileen Galvin first met

Straub when Straub was a

docent at Koreshan State

Historic Site, where she

volunteered for 12 years.“Mimi was a very

dedicated person in doing

things that would last, and

she was so personable

she could engage anyone

in conversation,” Galvin

recalled.

She will always remember the night Staub

talked a Florida Gulf Coast University official into

giving the Society a room to store documents

and artifacts at the university.

“She really was charming...and still is,” Galvin

said.

Mary Ann Weenan, a past president of the

Historical Society, recalled the Society’s first

fundraiser, a yard sale held in front of Mimi’s

house in Estero River Heights, which netted

$23.

Weenan calls Straub “the force behind

everything.” She pushed to have a map made of

Estero and commissioned a book on the history

of early Estero.

“She knew everybody and anybody,” Weenan

said. “She’s a little, teeny lady, but if you sit

and talk to her for ten minutes, she grows instature.”

Intelligent, grand and gracious are words

often used to describe Straub.

“She’s a leading lady in Estero,” said Zelda

“Sis” Newberry, who has known Straub for 30

years. “She’s a well educated, well spoken lady.

She’s still sharp as a tack. She’s an inspiration in

my life and so many more.”

ii

LP

happeningspeople

mimistraub

MIMI STRAUB

BY LAURA J. CUMMINGS



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Estero Boutique Evelyn & Arthur’sOwner and Buyer…Featured In “I Am

Ming Wang” Look-Book CollectionIn addition to the Evelyn and Arthur boutique at

23106 Fashion Drive, Suite 129 in Estero, owners

Adrianne & Fred Weissman have seven other stores

in Florida and a fast growing e-commerce business…

Like a lot of retailing entrepreneurs, Adrianne

honed her fashion merchandising skills as a buyer

for a major department store. In her case, the store

was Macy’s in New York City. She also coordinated

aspects of the annual Macy’s Thanksgiving Day

Parade.Adrianne is the daughter of the store founders,

Evelyn and Arthur Lewis, who in 1984 retired to

Palm Beach, Florida. Evelyn quickly realized that

her New York wardrobe didn’t fit her new lifestyle of

sunny skies, majestic beaches, lavish golf courses and

crystal blue waters. So, she and Arthur retired from

retirement and created an apparel store designed to

fit REAL women… featuring clothes that are modern,

but not edgy; stylish but not faddish.

Today, the stores continue the traditions of the

founders, carrying merchandise that is colorful and

catering to the local market, providing a fine mix

of contemporary and resort clothing for the stylish

woman. Adrianne is also the buyer. She, along withher husband Fred, who plays an integral role in the

company, and their incredible team; work tirelessly

to bring great style and service to their customers.

“Ming Wang is one of our most popular lines,

designed to wear – and last,” Adrianne said. “The

pieces are crafted with a specialized yarn so that the

entire collection is wrinkle-free, machine washable,

fade-resistant, travel friendly… and a comfortable

fit.” Ashley Pogue, an accessories buyer and assistant

apparel buyer with Evelyn and Arthur, echoes

Adrianne’s enthusiasm for the line, saying “…you get

that dressy, fun look without feeling uncomfortable.

It’s easy to wear but you look like a million bucks.”

Adrianne and Ashley were chosen to be part of the2012-2013 “I Am Ming Wang” look-book, the primary

marketing tool that showcases the collection.

“The models in our look-books are real women

who represent a range of generations, ethnicities,

and sizes, and like Adrianne and Ashley, embody

the essence of the Ming Wang brand through their

confidence, motivation and poise, as well as inner and

outer beauty,” Ms. Wang explained.

Adrianne also oversees the company’s extensive

charitable outreach. For more than 30 years, shehas been personally involved with Temple Israel,

helping to ensure that the Temple makes an impact

in the community. Since 1995, members of the

congregation have cooked and served dinner once a

month as well as the Christmas meal every year for

St. George’s Soup Kitchen. She’s a Board Member of

Palm Beach Habilitation and is active in organizations

that support breast cancer research.

Visit www.evelynandarthur.com or call (239) 949-

4110.

ii

LP

happeningspeople

adrianne& ashley

ADRIANNE WEISSMAN AND ASHLEY POGUE

BY KEVIN LANE



One of our most important goals at Lifestyle Magazines is to provide you

with an outstanding publication that is designed especially for you. Therefore,

we are asking for your help to accomplish this by completing this short survey.

This survey is conducted by a third party professionalresearch firm. All data and information is strictly

confidential and reported only in the aggregate.

Lifestyle Magazines does not have access to the data

or individuals responses, and will receive only an

overall summary report of the findings.

In return for your valuable time, you will be entered into a drawing for prizes

including complimentary dinners at local restaurants, shopping sprees at

local retailers, tickets to Club Red at the BB&T Center, a brand new iPad mini

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Please help us continue to improve by taking the survey @ www.lsmsurvey.com



MiromarOutletsPlays Santa

For the eleventh year in a

row Miromar Outlets is making

sure that Santa Claus delivers a

memorable Christmas to many

special children in Immokalee.

On Thursday, December 15

and Friday, December 16, 2011,

Miromar Outlets’ team members

will surprise 297 children in the

pre-kindergarten programs at

Village Oaks, Pine Crest, Lake

Trafford, Eden Park, ITECH, and

Guadalupe Center schools in

Immokalee.

Gift-wrapped packages for the

children total more than $27,000

worth of clothing, shoes and hand-

selected toys which have been

purchased by Miromar Outlets

at OshKosh B’Gosh,

Nike Factory Store and Justice at

Miromar Outlets. Every gift has

been customized to meet the needs

of each individual child. All gifts

will be wrapped and personally

addressed to the children courtesy

of Florida Gulf Coast Universitystudents in the local

chapter of Sigma Lambda

Beta, a multicultural social

fraternity.

Miromar Outlets, voted

Southwest Florida’s “Best

Factory Outlet Shopping

Center” for 13 years in

a row, features over 140

great designer and brand

name manufacturers’

outlet stores including

Ann Taylor Factory Store,

Bloomingdale’s The OutletStore, Bailey Banks &

Biddle, Brooks Brothers

Factory Store, Calvin

Klein, Coach Factory, Cole

Haan Outlet, Columbia

Sportswear Company,

DKNY, Esprit, GUESS Factory,

Haggar, J.Crew Factory, Juicy

Couture, Justice, Kenneth Cole

Company Store, Lacoste, Levi’s

Outlet Store, Michael Kors,

Movado Company Store, Neiman

Marcus Last Call

Store, Nike Factory Store,

OshKosh B’Gosh, Polo

Ralph Lauren Factory

Store, Saks Fifth Avenue

OFF 5TH, Tommy Hilfiger, TrueReligion, Vera Bradley, White

House Black Market, and many

more.

Miromar Outlets is a project of

Margaret Antonier, President and

CEO of Miromar Development

Corporation, a multi-faceted real

estate development company

with a portfolio of residential and

commercial properties including

the nearby Miromar Lakes Beach

& Golf Club, voted #1 Community

in the United States and Miromar

Design Center, the only designcenter in Southwest Florida and

one of just 19 in the country. www.

Miromar.com.

Miromar Outlets is located

at exit 123 off I-75, on Miromar

Outlets Boulevard in Estero,

between Naples and Fort Myers,

across from Miromar Design

Center. Store hours are Monday

through Saturday 10 a.m. to 9

p.m. and Sunday 11 a.m. to 6 p.m.

www.MiromarOutlets.com. LP

happenings

hKosh B’Gosh,

ctory Store and Justice at

happenings

15DECEMBER

ANDECEMBER 16TH

239.390.5128





happeningshappenings

After making it to thechampionship game of the

Atlantic Sun Conference

tournament in the Eagles’ first

year of postseason eligibility, the

Florida Gulf Coast University

Men’s Basketball team is gaining

national attention as a rising

program to watch.

Led by Andy Enfield, who

enters his second season as head

coach, the Eagles are getting

noticed as a team on the fast

track to collegiate basketball

success.The Eagles have set a

challenging schedule, beginning with a Nov. 9

away game at Virginia Commonwealth. The home

opener against Miami is set for Nov. 13. The

Eagles also will face Duke for the first time in

team history as part of the Battle4 Atlantis holiday tournament,

which will be broadcast live on

ESPNU Nov. 18.

“Everyone’s excited to play

against Duke,” said senior

Sherwood Brown, one of just

two seniors who led the Eagles

in scoring and rebounds last

season.

The Eagles have gained

momentum in preseason play,

going 3-0 against Bahamian

professional teams this summer.

They averaged nearly 40 percenton three-pointers using the

international line, which is more than a foot

further from the hoop.

“We’re optimistic about our early season games

because we had a terrific summer, and a very

productive trip to the Bahamas,” Enfield said

during a recent preseason scrimmage. “We had

an amazing experience to see a different culture

and bond as a team.”

Named one of the nation’s top recruiters during

his previous position as an assistant coach at

Florida State, Enfield has been on the road this

summer assembling what Michael Rogner of

Bloguin.com calls “the best recruiting class inthe Atlantic Sun.”

Although the team is young, the Eagles have all

five of their starters returning. The team is deeper

and older than they were last year, Enfield noted.

“We think we have enough basketball talent

on our roster to compete with anyone on our

schedule,” he said. “Our goal is to be on the hunt

for a league championship.”

Returning starters include sophomores Brett

Comer and Bernard Thompson, both named to

the Atlantic Sun All-Freshman Team last season.

Comer led the league in assists while Thompson

Eagles Well Poisedfor Upcoming MensBasketball SeasonBY LAURA J. CUMMINGS



ranked third in the

league in steals and

posted impressive

stats in rebounding and

scoring.Eric McKnight, a

6-foot-9 transfer from

Iowa State, is eligible

for play this year while

two other transfers,

Nate Hicks (Georgia

Tech) and Jamail Jones

(Marquette) -- a former

top-100 recruit -- will

aid the team in practice

as they wait for their eligibility to kick in next season.

“It’s a pretty deep team and we all get along, so I think

we’re going to do good this year,” said senior Eddie Murray.

Like Brown, he’s hoping for a conference championshipand a NCAA tournament

bid to cap off his final

year at FGCU. It seems

a much more realistic

goal now than when he

entered the program

four years ago.

“There’s definitely

a different feel to the

program from my first

year to now,” Murray

noted. “Coach Enfield

definitely came in with a

positive attitude. There’s a

winning atmosphere here.

You can feel it.”FGCU is ranked third in

the preseason by Athlon

Sports, behind Mercer and

USC Upstate. Last year’s

A-Sun champ, Belmont,

has joined the Ohio Valley

Conference.

Enfield said he has

“great respect” for the

Atlantic Sun Conference,

adding the overall talent level of the league has strengthened

tremendously.

He sees a growing fan base from the university and the

Fort Myers-Estero community which adds excitement tohome games and a desire to avoid letting those fans down.

“We feel we play an uptempo and exciting style of

basketball,” Enfield said. “We’d like our basketball

program to grow as the school grows, and we’d like to

build a tradition here where the students, faculty and the

community are enthusiastic about FGCU basketball.”

The home opener against Miami is scheduled for

November 13 at 7:05 p.m. at Alico Arena. For a complete

season schedule, visit www.fgcuathletics.com. Single-

game or season tickets may be pre-ordered by calling

(239)590-7145.

“We’re optimistic about our early

season games because we had

a terrific summer, and a very

productive trip to the Bahamas,

We had an amazing experience to

see a different culture and bond

as a team.”LP



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DENTIST

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FIN ANCI AL AD VISORS

PUBLICREL A TIONS

FITNESS

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DENTISTIN NCI AL AD VISORS

DOCTORS

L A W Y E R S

CP A

Lifestyle Advice

Advertising Section

from the Experts



An IRA can be one of the mostvaluable gifts you leave your children – they have the potentialto obtain tax-deferred growthon your account for many yearsafter your death. And thanks to a

Florida law passed in 2011, it isnow clear that inherited IRAs willenjoy the same creditor protectionas they did during the originalowner’s life. Unfortunately, thecomplicated and often confusingrules governing IRAs preventmany family members fromobtaining the tax deferral benefitand cause the entire account tobecome taxable immediatelyafter the original owner’s death.

The most important step inguaranteeing that your family can

enjoy the tax-deferred growthand stretch out the distributionsover their life expectancy ismaking sure your beneficiary

designations are correct. Onlycertain persons or trusts qualifyand if you fail this step, thereis little chance your intended

beneficiaries will be able fix theproblem. Things could get worseif you forget to name a beneficiary– your IRA custodian’s policywill likely require a distributionto your estate, which wouldaccelerate taxes, force a probate,and potentially expose the entireaccount to the creditors of your estate. It is a good idea to reviewbeneficiary designations on allof your accounts, including lifeinsurance, every few years.

A non-spouse beneficiary

that inherits an IRA must alsobe sure to have the account re-titled correctly. For example,acceptable titles include “IRAf/b/o John Doe as beneficiaryof Jane Doe,” and “Jane Doe,Deceased [date of death] IRAf/b/o John Doe, Beneficiary.”Failure to name it properly willdisqualify the account.

If you have wealthy adultchildren, they should bereminded that they can disclaimtheir share of your IRA in order to

pass it to their children to avoidtax consequences. However, onceagain, only certain beneficiarydesignations will allow a

disclaimer to work properly. If youare fortunate enough to have anestate that is subject to the federalestate tax, your IRA beneficiary

will receive an additional benefit– an income tax deduction for anyestate taxes paid on the account.For the remainder of 2012, estatesof more than $5.12 million aresubject to the federal estate tax.If Congress takes no action by theend of the year, the exemptionwill fall to $1 million January 1st.

It is important to work with aqualified advisor when dealingwith designating beneficiariesor re-titling an inherited IRAaccount, as this area of the

Internal Revenue Code is verycomplicated and it is likely thatthe IRA custodian (the companyholding the account) will give youincorrect information.

T. John Costello is an Attorney in Kelley Kronenberg’s Fort Myers office. He leads the firm’s Wills,Trusts and Estates Department.John focuses his practiceon Estate Planning, matters involving the Administration and Litigation of Trusts and Estates and Probate issues, as well as

general Business, Corporate and Intellectual Property matters Hecan be reached at (239) 332-0283or [email protected].

ENSURING YOURINHERITED IRA GIFTWILL BE WELL RECEIVED

T. JOHN COSTELLO, ESQ. Wills, Trusts and Estates Attorney

Kelley Kronenberg

12486 Brantley Commons CourtFort Myers, Florida 33907

Phone: (239) [email protected]

tp://estateplanning.kelleykronenberg.com

lifestyle advice




http://slidepdf.com/reader/full/estero-lifestyle-magazine-november-2012 38/5238 APRIL 2012

Looking for a hip

place for al fresco dining

this fall? Try Bistro

41. Located in the Bell

Tower Shoppes, Bistro 41exudes chic.

The contemporary feel

of the restaurant coupled

with an expansive outdoor

dining area makes this a

superb choice for casual

fine dining. Judging from

the architectural features

and decor of bright,

bold paintings, we were

anticipating something

special on the plate-ups.

Chef Heath Higginbotham did not disappoint

as he presented beautiful dishes, making iteasy to feast with the eyes first. To be sure, the

bold flavors were not a disappointment, either.

Propelled by the success of Bistro 41,

owners Shawn LeMarie and Robert Rommel

recently purchased Bayfront Bistro on Fort

Myers Beach. Both restaurants have captured

local culinary awards.

Many things have changed for the Bell Tower

Shoppes and its eclectic collection of retailers

since Bistro 41 opened in 1997, but the quality

of this restaurant is not one of them.

Bistro 41 serves natural foods, using locally-

grown organic produce and meats without

antibiotics or hormones. Those with specialdietary needs will find dining at Bistro 41 easy,

as the menu identifies dishes which are dairy

free, gluten free, peanut free and vegetarian.

As we were seated in the center of the bistro,

we perused the expansive wine offerings and

noted the “41 Special,” a superb deal for two

including salads, entrees, dessert and wine

for $41. The bistro also presents wine dinners

throughout the season, where international

and domestic wines are paired with special

menu items for a five-course meal.

For starters, we ordered the Famous 41

Flat, a meat-and-cheese platter which includes

Mediterranean olives, fresh strawberries, hardsalami, crostini, red onion marmalade and

apricot preserves, along with a choice of three

cheeses. We selected the tangy Maytag Blue

Cheese, a rich and creamy St. Andre and the

Lamb Chopper, a mild sheep-milk cheese with

a smooth, buttery texture.

We also tried the Bistro Crab Cake, which

is pan seared and served with a zippy avocado

remoulade, along with caramelized plantains.

This sweet-savory combination is a definite

palate pleaser.

Next we moved to the salads, which we

enjoyed with an extra helping of crostini

bread. The house Bistro Salad is packed withflavor, featuring mixed baby field greens with

portobello mushrooms, gorgonzola cheese,

red onion, sun-dried tomatoes, toasted

walnuts and pine nuts, topped with balsamic

vinaigrette and pesto drizzle.

“Full” portions of the salad are large enough

for a meal, and “half” portions are still ample

for splitting if you plan to indulge in the main

course.

Selecting a dish wasn’t easy with options

including pork, pasta, chicken, steak, salmon,

scallops and other seafood. We knew someone

diningstyle

CHEF HEATH

HIGGINBOTHAM DID

NOT DISAPPOINT AS HE

PRESENTED BEAUTIFUL

DISHES, MAKING IT EASY

TO FEAST WITH THE EYES

FIRST. TO BE SURE, THE

BOLD FLAVORS WERE

NOT A DISAPPOINTMENT,

EITHER.

BISTRO 41BY LAURA J. CUMMINGS



must order the bistro’s “Award Winning” Pork Pot Roast,

a staple on the menu for years. If ever the chef tries to

remove it, faithful customers are aghast, said our server,

Dan.

While pot roast may sound like Mom’s home-

cooking, Bistro 41 manages to make this comfort food

sophisticated. Braised in port wine and well-seasoned,

the Good Nature pork roast is served atop roasted garlic

mashed potatoes with a stack of caramelized onions

swirled on top. The dish is finished with savory gravy

and beurre monté and served with broccolini.

We also tried the Prime Bavette Steak, a French-style

cut of marinated beef packed with meaty flavor. TheDivers Scallops were also exceptional. The pan-seared

sea scallops were skewered on lemon grass and served

over herb tomato spinach orzo pasta with lemon infused

extra virgin olive oil and feta cheese.

Also on the menu are seasonal Chef’s Features, which

change according to the availability of fresh ingredients

and the inclination of the chef. Spanish Stuffed Peppers

were on a recent menu, while previous menus have

featured Duck Breast Wellington and Twin Lobster Tails.

We topped off the meal by splitting two delectable

desserts, the ever-popular crème brûlée and a luscious

Bourbon Chocolate Bread Pudding.

Bistro 41 is located at 13499 S. Cleveland Avenue in

the Bell Tower Shoppes. Reservations may be made by

calling (239)466-4141 or online at www.bistro41.com.



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Lifestyle Magazine is looking to featuresome of South Florida’s most pampered pets.Please submit a photo of you & your petfor consideration for an upcoming issue to:

[email protected]



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Fort Myers, Fl 33919

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onven en ee oun y oca ons o er ve ou

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R e g u l a r P r i c e s

*One Coupon Per Visit*Sale & Promotional Items Excluded

ur Nei hborhood

Hea t Foo tore!xp 11/30/1

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CUSTOM & PRESERVATION

FRAMING Additional services such as:

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Turnaround time 3-5 days

HOURSMonday - Friday

9am-5pmSaturday

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[email protected]

BONITA SPRINGS

Sandpiper Plaza3725 Bonita Beach Rd.

Suite #6



ARTS & ENTERTAINMENT

NOV 1NAPLES INTERNATIONALFILM FESTIVALNaples Philharmonic Centerfor the Arts(239)597-1900 orwww.thephil.org

NOV 1-179 TO 5 THE MUSICALBroadway Palm DinnerTheatre(239)278-4422 orwww.broadwaypalm.com

NOV 1-23I LOVE YOU, YOU’REPERFECT, NOW CHANGEOff Broadway Palm Theatre(239)278-4422 orwww.broadwaypalm.com

NOV 1-30POP ART WITH ANDY WARHOLCenter for the Arts of BonitaSprings(239)495-8989 orwww.artcenterbonita.org

NOV 2THE PHANTOM & FRIENDSBarbara B. Mann PerformingArts Hall(239)481-4849 orwww.bbmannpah.com

NOV 3HOME & GARDEN SHOWGermain Arena, Estero(239)948-7825 orwww.germainarena.com

VINTAGE RV SHOW

Koreshan State Historic Site(239)992-0311 orwww.floridastateparks.org

63RD ANNUAL SWAMPBUGGY PARADETamiami Trail fromFleischmann Blvd. to 3rdAve. S. (239)774-2701 orwww.swampbuggy.com

NOV 4BONITA SPRINGSCONCERT BANDRiverside Park, Bonita Springs(239)405-3320 or www.bonitaspringsconcertband.com

NAPLES DIXIELAND JAZZBANDCambier Park, Naples(239)213-3058 orwww.naplesgov.com

NOV 5NATIONAL SYMPHONY ORCHESTRA OF CUBANaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 9HEART WITH SHAWNCOLVIN

Barbara B. MannPerforming Arts Hall(239)481-4849 orwww.bbmannpah.com

NOV 10FLORIDA PANTHERFESTIVALNorth Collier Regional Park,Naples(239)353-8442 orwww.fws.gov/refuges

ESTERO FOOTLOOSE &FANCY FREE 5K RUN/WALK Koreshan State Historic Site,EsteroFoot Solutions, (239)495-8911or www.floridastateparks.org

SANTA’S ARRIVAL & TREELIGHTING CEREMONY Bass Pro Shops, Gulf CoastTown Center(239)267-0783 orwww.gulfcoasttowncenter.com

HOLIDAY FASHION SHOWMiromar Outlets(239)948-3766 orwww.miromaroutlets.com

FINE ART & CRAFT SHOWCambier Park, Naples(239)353-3092 orwww.naplesgov.com

NOV 11TAP DOGSNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 12DRUMLINE LIVE!Naples PhilharmonicCenter for the Arts(239)597-1900 or

www.thephil.org

NOV 13BONITA CHRISTIANFORUM: BRENDA WARNERFirst Presbyterian Church,Bonita Springs(239)992-3233 orwww.bonitachristianforum.org

NOV 15-16BROADWAY’S NEXT H!TMUSICALNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 16PIGS IN PARADISECHAMPIONSHIP/BBQFESTIVALSeminole Casino, Immokalee(239)658-1313 or www.seminoleimmokaleecasino.com

NOV 17ESTERO CONCERT SERIESAT KORESHANKoreshan State Historic Site,Estero(239)596-8404 orwww.floridastateparks.org

GULF COASTSHAKESPEARE FESTIVALAlliance for the Arts,Ft. Myers(239)596-8404 orwww.artinlee.org

WORLD BEER FESTIVALGermain Arena, Estero(239)948-7825 orwww.germainarena.comNOV 18TASTE OF BONITARiverside Park, Bonita Springs(239)860-8866 orwww.tasteofbonita.com

HAVE AN EVENT COMING UP?Email us at [email protected]

ESTERO EVENTSN O V E M B E R 2 0 1 2

calendarofevents



GULF COAST SYMPHONY:RACHMANINOFFBarbara B. MannPerforming Arts Hall(239)481-4849 orwww.bbmannpah.com

GULF COAST BIG BANDCambier Park, Naples(239)404-9293 orwww.naplesgov.com

NOV 19NAPLES FESTIVAL OF LIGHTSThird Street South, Naples(239)434-6533 orwww.thirdstreetsouth.com

MANNHEIM STEAMROLLERCHRISTMASNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 21-DEC 15LEADING LADIESSugden Community Theatre,

Naples Fifth Avenue S.(239)263-7990 orwww.naplesplayers.org

NOV 22-DEC 25MIRACLE ON 34TH STREETBroadway Palm Dinner Theatre(239)278-4422 orwww.broadwaypalm.com

NOV 24TREE LIGHTINGCEREMONY Coconut Point Mall, Estero(239)992-9966 orwww.simon.com

LET IT SNOW HOLIDAY FEST Village at Venetian Bay, Naples(239)403-2218 orwww.venetianvillage.com

NOV 24-25NAPLES FALL FINE ART &CRAFT FESTIVAL10th Street S., Naples Depot(239)262-6517 orwww.naplesart.org

THE NUTCRACKER:MIAIMI CITY BALLETNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 27NPO: MUSIC OF THEDOORSNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 27-DEC 2ELFBarbara B. MannPerforming Arts Hall(239)481-4849 orwww.bbmannpah.com

NOV 28DAVE DOZ & FRIENDSCHRISTMAS TOURNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

NOV 29-DEC 9A FUNNY THINGHAPPENED ON THE WAY TO THE FORUMCommunity School of Naples, Livingston Road(888)966-3352 orwww.theatrezone-florida.com

NOV 30LAKESIDE COUNTRY BASH(ALAN JACKSON)Lakes Regional Park,Ft. MyersInfo: (239)851-6434 or www.sparkenrichmentfoundation.org

A CHRISTMAS CAROL: THECONCERTNaples PhilharmonicCenter for the Arts(239)597-1900 orwww.thephil.org

ELVES & THE SHOEMAKERBroadway Palm Children’sTheatre(239)278-4422 orwww.broadwaypalm.com

SPORTS & RECREATION

NOV 1-4CALUSA BLUEWAY PADDLING FESTIVAL

Various sites in Bonita/FortMyers/Sanibel

(239)533-7474 or www.lusabluewaypaddlingfestival.com

NOV 2-4RED SNOOK CATCH &RELEASE TOURNAMENTConservancy of SouthwestFlorida(239)403-4219 orwww.conservancy.org

NOV 2ESTERO HIGH FOOTBALLv. LEHIGHEstero High School(239)947-9400 orhttp://est.leeschools.net/

GULF COAST SWIM TEAMFRIDAY NIGHT RACESFGCU Aquatics Center(239)949-6671 orwww.gcst.org

NOV 3-4BUDWEISER FALL CLASSICSWAMP BUGGY RACESFlorida Sports Park, Naples(239)774-2701 orwww.swampbuggy.com

NOV 7 & 9FL EVERBLADES VS.

ELMIRA JACKALSGermain Arena(239)948-7825 orwww.floridaeverblades.com

NOV 9ESTERO HIGH FOOTBALLv. BISHOP VEROTEstero High School(239)947-9400 orhttp://est.leeschools.net/

NOV 9-11FGCU BASEBALL: GREEN/BLUE WORLD SERIESSwanson Stadiumwww.fgcuathletics.com

NOV 10FL EVERBLADES VS.GWINNETTGermain Arena(239)948-7825 orwww.floridaeverblades.com

NOV 13FGCU M. BASKETBALL VS.MIAMIAlico Arenawww.fgcuathletics.com

FGCU W. BASKETBALL VS.FIUAlico Arenawww.fgcuathletics.com

NOV 15FGCU M. BASKETBALL VS.AVE MARIAAlico Arenawww.fgcuathletics.com

NOV 19ESTERO HIGH BASKETBALLv. CAPE CORALEstero High School(239)947-9400 orhttp://est.leeschools.net/

NOV 20ESTERO HIGHBASKETBALL v. SWFLCHRISTIANEstero High School(239)947-9400 orhttp://est.leeschools.net/

NOV 21

FGCU M. BASKETBALL VS.ALCORN STATEAlico Arenawww.fgcuathletics.com

NOV 22FGCU M. BASKETBALL VS.TOLEDO/SAMFORDAlico Arenawww.fgcuathletics.com

NOV 30FL EVERBLADES VS.GREENVILLEGermain Arena(239)948-7825 orwww.floridaeverblades.com



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Bonita SpringsChamber of Commerce

45th Anniversary



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scene on site

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Mik low,Robert Mi ,i ,, Br i li s B urphy,,,, r..

Gr g Eg a a & e Bran

Wildcat Run Golf and Country

Club hosted its annual “WildcatRun Gives Back” day Sept. 27,

inviting local firefighters and

police officers to enjoy a day on

the links.

T r Lindg en, Jim Bro n,, Rambo & Mat Pa tti

rt Calho ,, Bo y unte ,, e f D k s ason e ko Mik Ch ti ns , yan Bell, ul T o ble & S a La ler

Wildcat RunGives Back





LauderdaleImports BMW

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From the moment your hands grip the wheel you feel the power.

This is where sleek design meets brute force. Sit back, hold on, and enjoy the thrill of your new ride.

Be the first to experience the next Ultimate Driving Machine® at Lauderdale BMW.

visit us at

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Lauderdale BMW of Ft. Lauderdale1400 South Federal Highway • 1-800-239-8855

US1 between the Downtown Tunnel & the Airport

Lauderdale BMW of Pembroke Pines14800 Sheridan Street •1-800-281-7044Just East of I-75



Caring people , caring for people . www.LeeMemorial.org

E

ven with a diagnosis o prostate cancer, Glades

County resident Don Crosswell ound his surgerysimple and recovery quick. Robotic surgery made the

diference in Don’s patient experience and allowed him

a rapid return to his normal activities. To read more o

Don’s story, please visit www.LeeMemorial.org/caring

Don CrosswellRobotic Surgery Patient

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da Vinci Surgery - SmallerIncisions,Faster Recovery



BY BRUCE TURKEL

AND another thing...

DOES PRETTY MATTER?

In his best seller

Blink, Malcolm

Gladwell writes about

the decisions we make

quickly Gladwell argues

that millions of years of

evolution have given us the

skills we need to make instant

choices, often without all the

facts. One of his examples is a

story about a museum that spent

an enormous amount of money

on a well-tested and professionally

authenticated ancient statue only to have

an expert question the providence of the piece after onequick glance.

Being a designer, I found that discussion extremely

interesting because I often wonder the same thing. Is

surface design — and the decisions made because of

it — a shallow criteria or is it a true harbinger of much

deeper meaning?

Nature seems to side with the second argument. The

black/red/yellow pattern of a coral snake, for example,

broadcasts the viper’s poisonous abilities, hence the

nursery rhyme, “red on yellow, kill a fellow, red on

black, friend of Jack.” Thorns, fangs, and claws all look

dangerous and remind us to stay away. And evolution has

graced some less dangerous creatures, such as the small

emperor moth, with features designed to make them lookmuch more formidable than they actually are — in the

moth’s case, spots across delicate wings that resemble the

eyes of the fiercest owl.

Politics, too, thrives on decisions made based on

surface image. The 1960 presidential debate between

Richard Nixon and John F. Kennedy is an oft-quoted

example. While most analysts say that radio listeners

thought Nixon won the debate, Kennedy was declared

the winner based on TV viewers. JFK’s youthful, vigorous,

and handsome visage trumped the old school Nixon who

was described as tired, puffy, and unshaven.

Regardless of their political affiliation, every president

since Reagan has been tall and good-looking, including

the two candidates for the current presidential race. Andalmost a century ago, the man widely declared to be one of

the worst presidents in history, Warren Harding, was said

to have won the race because he “looked presidential.”

Packaging has always been one of the key assets of

marketing too, and until recently the belief was that

80% of purchase decisions were made in-store when the

consumer actually saw the product. Today, when more

and more purchase decisions are made online, sites that

are visually oriented and aesthetically pleasing outscore

and outsell sites that are not.

Computerization has also made surface appeal more

important. Because of modern design and manufacturing

techniques, virtually

all products function

the way they should.

Remember the days

when TVs used to

break? Picture tubes

would blow, the gears

inside dials (remember

dials?) would strip, remote

controls would fail. But

thanks to computer design

and digital signals, today’s TVs

work like they’re supposed to and

consumers don’t feel the need to replace

them very often. To stimulate sales, manufacturers haveto create new features - flat screens and 3D TV - just to

get their customers back into the stores.

Cars from Korea’s Kia used to be considered cheap

and tinny transportation. But just as with televisions,

computer-aided design and manufacturing changed the

abilities and durability of the cars, bringing them into

line with other, much more expensive automobiles. Kia

telegraphed these changes with cutting-edge design

and today their beautiful cars are rocketing up the sales

charts.

But the question remains, are visuals reliable indicators

of quality or just shallow eyewash? Would Ron Paul have

been a more successful candidate if he looked more

like Mitt Romney than a ventriloquist’s dummy? WouldRomney and Barack Obama have been as successful as

they’ve been without their movie star looks? Would Apple

have become the most valuable technology company on

the planet without its steadfast commitment to design?

Miami, Milan, and Madrid have all built their businesses

based on aesthetics. Audi, Kia, and Infiniti, too. So have

Apple, Bose, and Bang & Olufsen. But does that mean

their product offerings are better than the rest?

That’s a question deserving of a formidable debate.

What I know is that besides being an enjoyable end in

and of itself, good design is a valuable business asset.

Companies that invest in aesthetics see the difference

on their balance sheets. And time-starved consumers

make purchase choices based on the snap decisions thathave been honed by millions of years of evolutionary

development.

Bruce is a branding expert who makes his clients’

brand experiences more valuable.

He’s worked with great organizations including

Discovery Channel, Baptist Health, MetCare,

and Miami. He’s spoken at MIT, Harvard, and

hundreds of conferences. He’s been on NPR and

CNN and featured in The New York Times and Fast

Company Magazine. He has published three books

on advertising including Building Brand Value.

You can reach Bruce at [email protected] LP



TIP t FGCU is a state-approved educa pr ar tion instiitute

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GULF COAST

FLORIDA

UNIVERSITY

COLLEGE OF

EDUCATION

For more informationcontact Dr. Diane Schmidt

at (239) 590-1557

www.fgcutip.com

[email protected]

You rememberyour favoriteteacher, who will

remember you?The Teacher Immersion Program

(TIP) at FGCU College of Education

is a program that is delivered at

the graduate level and is designed

for career changers and those

with degrees in areas other

than education who wish

to become teachers.



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Estero Lifestyle Magazine - November 2012

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