E&T Project Journey

RileyTrumanXing JianAudreySerena

Contents

• Week 4: 3 Products We Chose• Week 5: Observations & Interview• Week 6: Persona• Week 7: Ideation• Vacation: User Feedback/Interview

Week 4-3 Products We Chose1st product: An Advanced Fridge

Week 4-3 Products We Chose2nd product: Powerful Audio Speaker

Week 4-3 Products We Chose3rd product: Rainy Pot

Final product we chose

MATRIX AUDIO QUBE

Functions It Have

• Small (5X5 CM)• Efficient• Bluetooth function• Durable• Long-lasting battery life (Up to 8 Hours)• Rich sound quality• Can fit into pockets• User-friendly

Week 5-Observation & Interview

Objectives of this lesson:

• Learning the tools to interview and observe

• Practice interview

Week 5-Observation & Interview

• We are required to draft out 15 interview questions based on our final product we chose.

• Then, we use the POEMS framework when interviewing our users.

POEMS framework

• PEOPLE: Individuals involved in the activity

• OBJECTS: Things people interact with while doing the activity

• ENVIRONMENT: The space, settings or location where the activity takes place

• MESSAGES/MEDIA: Information that is being transferred during the activity

• SERVICES: Services by people or system which enable the activity

Goals for our Interview

• Gathering information• Seeking out different perspectives• Pulling out as much information from interviewees as

possible

our TARGET USERS

• Teenagers and above.• Those who frequently use portable speakers to listen to

music.

Our Interview Questions

• Do you listen to music?

• When will you use your phone as speakers? Will you use it often? Why or why not?

• Do you own a portable speaker? If yes, are you satisfied with its size and overall performance? If no, is it because of the cost or some other reasons?

• Do you think current portable speakers in the market spoil quickly?

• Do you think it is trendy nowadays to own a portable speaker?

• When you are with your peers, do you usually play music in the background?

• Do you feel that when using portable speakers instead of larger audio speaker, you are sacrificing the quality of sound?

• What do you think of our product? (show sketches & features)

• What do you like about our product?

• Do you think that there is anything to improve for our product to make it more appealing to users?

• Do you believe that while compressing the size, our product still keep the high quality of sound many expensive speakers possess?

Our Findings Who we interviewed

1. Novi

2. Brian

3. Mrs. See

4. Leon

Our FindingsKey Insights Gathered from Novi

• To some extent, because of the limitations due to size, the performance might be sacrificed to compensate for more compact speakers.

• The idea of it sounds good. • An issue of it being the shape of a cube. Because it’s a cube, it can be

kind of bulky as it is literally a cube. Cube is uncomfortable in the pocket. Unless it is longer or flatter.

• Bluetooth feature is good because cables can be troublesome at times.• Suggestion to the improvement of physical features.• A lot of speakers in the market that still produce quite a decent quality

for sound, but they are not very compact or small. • Doubt whether a small portable speaker will be able to work fully well.

Our FindingsKey Insights Gathered from Brian Wong

• Quality is the most important.• Extraordinary in terms of its size as our team have

improved sound quality without enlarging it as compensation.

• Shape of the speaker (Would not be comfortable in the pocket if it is in the shape of a cube).

• Highly doubt that a small portable speaker can succeed because we need to take into consideration the speaker’s functions and whether it could fit into such a small size.

Our FindingsKey Insights Gathered from Ms See

• Bigger speakers are not necessarily advanced, whereas small and sophisticated speakers can be advance.

• Good and has the features that most portable speakers nowadays in the market have.

• Some suggestions for the improvements of physical features: Material shock resistance, durable, knock proof impact, not affected by motion, colours available, rounding the edges of the cube.

• Depends on the quality, not the size or the compactness.

Our FindingsKey Insights Gathered from Leon

• Good for it to have the Bluetooth functions and being durable.

• Suggests customisable designs.• If our portable speaker is made of good materials, it can

be as good as larger portable speakers out there in the market; provided the quality is also same.

Improvements to our audio speaker after interview

Before Interview

• Small (5X5 CM)• Efficient• Bluetooth Capability• Durable• Long-lasting battery life

(Up to 8 Hours)• Rich sound quality• Can fit into pockets• User-friendly

After Interview (Add Ons)

• Use Bluetooth 3.0• Will reconsider the portable

speaker’s shape• Variety of Colours• Shock Resistant• Liquid Ingress Protection level

6/7 (undergoing testing)• Hardware compatibility with

iOS7 and Android

Week 6-Persona

Objectives for this lesson:

• Analyse interview data

• Identify insights and user needs

• Develop a persona

Week 6-PersonaWriting and summarizing of main points of empathy map

Week 6-PersonaPresentation of empathy map

Week 6-Persona

• John needs a way to make sure that the portable speaker doesn't spoil in terms of quality, soundness, durability and whether it is long-lasting because he has a habit of throwing it around and usually lending it to his friends' usage.

Week 7-Ideation

Objectives for this lesson:

• Generate a range of ideas

• Develop ideas into concepts

• Develop concepts

• Visualizing concepts

Week 7-IdeationBrainstorming of Ideas for Audio Speaker

• We were told to brainstorm ideas for our proposed product to tackle the needs of our persona.

• Writing down the 'rules' and 'broken rules'.

Week 7-IdeationBrainstorming Rules that we follow:

• Staying focused

• Going for quality

• Encourage promising ideas

• Not to dwell

• Building up on other people's ideas

Week 7-IdeationBrainstorming of different ideas

Week 7-Ideation'Rules' & 'Broken Rules' Chart (rule breaker technique) + Research

Week 7-IdeationPresentation of Ideas (Brainstorming)

Week 7-IdeationTable of comparison of different design criteria

Week 7-IdeationPresentation of ideas (rules & broken rules + comparison table of design criteria)

Week 7-Ideation (3 concepts we come up with) 1st concept

Week 7-Ideation (3 concepts we come up with) 2rd concept

2

Week 7-Ideation (3 concepts we come up with) 3nd concept

3

Vacation-User feedback & Interviewtarget users

• Absolutely anybody who owns a smart device or computer who enjoys music.

• People who like to sit down and just chill or serenade their friends.

Vacation-User feedback & Interviewabout the experience

What went well? • Interviewees answered promptly and gave beneficial feedback, like

how can the functions can be improved further, etc.

What could have been done better? • In the future, our next set of questions will be constructed of well-

ordered and coherent questions.

What will you do differently next time? • We will indeed implement and do our best to empathize with more of

the general potential users.

Was it a useful exercise?• Yes, it indeed was an eye-opener to the real world when it comes to

interviewing and having to improvise if needed.

Vacation-User feedback & Interviewabout the feedback

What are the positive feedback? • Many praised our original concept due to it’s originality and simplicity.• Selling point of it in which is affordable and yet promises high quality

components• The key factor in creating this involves generating a perfect product from

constructive feedback from all kinds of users.

What are the negative feedback? • It may not be as outstanding as how we carry it forward.• Some may not find it futile.• Concept 1 being shaped as a cube will be uncomfortable if placed in

pockets; even though it has the round edges, but it will definitely feel bulky.

Our Final Product we chose after interview (3nd concept)

Improvements/Features of our productPhysical buttons/interface

• Power Button• Bluetooth tab• Audio Jack• Micro USB• Smooth flow of audio from uniquely designed speakers

Improvements to our productother unique designs

• Lanyard• Volume (UP/DOWN) arrow• Aluminum Air Craft grade body• Multi-colors• Shock-resistant & water resistant rating• Hardware compatible with IOS & Android• Compressible/collapsible body

Final design of our product

Concept Sketch