Petaluma

Museum

Association

INTER 2013 VOLUME 23, ISSUE 1

Quarterly Newsletter

SPRING 2013 VOLUME 23, ISSUE 2

Petaluma Museum Association Board

Executive Officers

President: Joe Noriel

Vice President: Brian Granados

Treasurer: Jodi Clinesmith

Recording Secretary: Faith Ross

Directors:

Dan Brown

Paula Freund

Carol Sachal

Skip Sommer

Mark Tomlinson

Elizabeth Walter

Parks & Recreation Dept.

Don Phoenix

Recreation Music and Parks Commission

Maggie Hohle, Representative

The Petaluma Museum AssociationNewsletter is published quarterly and

distributed to our members. Many thanksto all our contributors and to our

proofreaders and volunteers who help withour mailings.

If you would like to contribute any news oritem of interest to our newsletter you canemail to mary@petalumamuseum.com

Deadline for submission is June 15, 2013

On The CoverOn the Cover

HISTORIC PETALUMA CITY HALL REMEMBERED

The unique building pictured on the cover served asPetaluma’s City Hall for a period of almost seventy years fromthe 1880’s until the 1950’s. It was located where today part ofthe parking lot at the junction of Kentucky and Fourth Streetsis located. The address was 1 Kentucky Street. The coverphoto shows City Hall to the left of a modern photo of the streetwhere there is a one story commercial building housing severalretail businesses.On April 18, 1887 the Board of Trustees, today’s City Council,accepted the completed structure from the contractor. In 1886the Board had sought bids for the project which was designedby the firm of S. and J. C. Newsome. The contract wasawarded to George Furner who submitted the low bid of$15,499. At the time the building was completed Furner askedfor, and was awarded, an additional $850 for what wasdescribed as “extra work.”It was considered a very “modern” building with all theamenities of the day. Petaluma’s citizens believed the newbuilding would lead to a boom in all aspects of daily life inPetaluma. Over the life of the City Hall all the usual city officeswere housed there at times, although, as the needs of the citygovernment changed so did the city departments occupyingthe building. At the opening Petaluma Engine CompanyNumber 3 occupied space on the ground floor and had adormitory on the third floor. The fire department continued touse the ground floor space until 1938 when the currentdepartment headquarters were completed on D Street. Thecity library moved into space in the building in 1887 andremained there until it moved to the Carnegie library buildingcompleted in 1906. Early on the Police Department hadoffices there and the city jail was located there for a period.During World War II the War Ration Board was there.Eventually, time took its toll and the building that wasconsidered “cutting edge” in 1887 was past its prime by 1955.Various departments moved out to more modern, functionalspace. The current City Hall was constructed and theremaining departments moved by 1955. A contract wasawarded to the Lantzo Co. of San Francisco for $3,750 todemolish both the City Hall building and the WashingtonGrammar School and remove all the debris. Within threemonths both buildings were gone.Perhaps the only relic of the old City Hall which remains is theCity Seal and that is only because of luck. The seal was foundin a junk yard in Sausalito a number of years ago, refurbishedand now is mounted on a wall in the chambers of the CityCouncil in the current City Hall. ~John Benanti

Cover photo is a collaboration of Mary Rowe & Solange Russek

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The sun was warm but the windwas chill.You know how it is with an April day. ~Robert Frost

President’s Message Joe Noriel

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“To everything, turn, turn, turn.”“There is a season, turn, turn, turn”

~The Byrds

The old saying “Time Flies” is so true. When I first joined the Board of Directors my youngest daughterPayton was just born and now she is entering Kindergarten. As my second term as Museum Presidentends and I depart for new ventures I reflect back on what has been one of the most incredibleexperiences of my life and for that I thank you all.

Every journey has an end, but I think it’s what you learned along the way that is important. I suppose,in a way this journey has become a part of my soul. It has changed me as a person and given mean appreciation of the human condition I could have never imagined possible. I look back on a tenurehaving gotten the opportunity to witness the unyielding power of the human spirit. It came in differentstories but showed itself again and again. It was witnessed in the individual strength of those whosurvived the holocaust, the perseverance of a teenage black girl who became a civil rights leaderand the courage of the Native American’s who showed patriotism to a country who discounted theirworth. It was especially present in the courage of the astronauts who took the ultimate leap of faithas they left the surly bonds of earth and walked on the moon. I was most moved by all thosepresenters who served our country. It was an honor and a privilege to share their stories of sacrificeand service. Whether they served in WWII, Korea, Vietnam or Iraq and Afghanistan, we all live infreedom because of their selfless efforts. As these exhibits broadened my mind, the varied music ofthe century’s filled my soul as the Museum became a concert hall.

I want to thank you all again for this incredible opportunity and I will always be grateful for yoursupport. A special thank you to Althea Torliett, a museum volunteer who also happened to be my5th Grade teacher at Wilson School who made a shy kid feel special. Thank you to my family fortolerating all my time away from home. To the many individuals I served with on our incredible boards,the amazing docents, and volunteers, and a very special thank you to Liz Cohee. Truly one of themost special people I have come across in life. My Zen leader, my right hand and honored friend.It’s because of her the impossible became possible.

All my best,

Joe Noriel

P.S. Please stay in touch. You can reach me by visiting my web site: www.historyconnection.net ,a new history related project I am working on.

Petaluma History & Commentary Skip Sommer

PETALUMA, CALIFORNIA . . . small town U.S.A.. . . River Town . . . Egg Capital of theWorld. . . . We Petalumans love our town,

and we love our parades, especially the annualButter and Egg Day Parade, which is coming upin April.

The tradition of parades may have begun withchildren simply walking in a line, and evolved intosuch extravaganzas as May Day in Moscow, theFourth of July, Mardi Gras, Macy’s at Thanksgivingand Chinese New Year. (The Chinese, by the way,even had a parade to end the solar eclipse . . .and, of course, it appeared to work). There havebeen gazillions of parades, but here’s one thatreally stood out in Petaluma.The year was 1876, the country’s Centennial.Petaluma was only 18 years old, but it put on awhopper of a parade on July Fourth of that year.All citizens were requested to decorate theirhomes and places of business “in a manner neverto be forgotten.” Firecrackers, Roman candles,and torpedos were offered for sale, a horse racewas scheduled in Petaluma Park, and a “grandgymnastics exhibition and ball” was held by theTurn Verein. (A German athletic club).

The Independent Order of Foresters also threw a“Grand Centennial Ball” that night at The WashoeHouse, and if you didn’t have your own carriageto get there, you could take the stagecoach or renta “turn-out” from the Washington Livery Stables.The parade itself was a doozy. It was more thana mile in length and attracted over 10,000 viewers.(That was about four times our population then).One float, “The Centennial Car,” was 32 feet longand contained 100 young ladies dressed demurelyin white and holding small American flags. Thefloat was skippered by D.W.C. Putnam, the localcarriage and wagon maker, and powered by “fourgentle horses.” The Weekly Argus said: “Petalumaexcels herself. No crowds ever yet seen here couldequal it. Sidewalks and streets--everywherepeople could stand were crowded. The paradewas much the largest, most attractive andenthusiastic that ever before moved through ourstreets. Everybody was happy and not a singlearrest made!”The parade “terminated at the cemetery” (a lot ofthings terminate there, it seems), and the speakerof the day was the Grand Marshal of the parade,a Santa Rosa gentleman named George Green.Green’s presentation was reviewed the following

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PETALUMA AND PARADESMain and Washington St.

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day by Petaluman F. M. Fairbanks, who saidGreen was “wearing a not too new Prince Albertsuit, with a tall silk hat and a well-stained sweatband. He delivered a long tirade, which lasted forhours and most people quietly disappeared.” (It isthis writer’s assumption that these two gents werenot buddies.)By the 1900s, Petaluma’s Fourth of July paradeshad begun selecting an “Independence DayGoddess,” and in 1900, that lady was Myrtle Healy.Ms Healy was accompanied by Ms. Hattie Cooperas “Columbia” and Ms. Martha Rose as“California.” The selections had been made by TheWoman's Improvement Club, which decided thata blonde should represent the Goddess and abrunette represent Columbia and the hair color ofCalifornia was left to chance. Probably becauseof the recent Spanish-American War, there wasalso a separate float representing “Cuba” and thelady playing Miss Cuba was Ms. “Trixy Smith” (aninteresting name).

After World War I, Petaluma held a “War RevivalParade” (not a well thought-out title). The ArgusWeekly reported that “Jack Cavanagh (ofCavanagh Lumber Co.) appeared in his OaklandAutomobile, converted into a beautiful float, which,he had adorned with a miniature Goddess ofLiberty and a full regiment of tiny soldiers flankedby cannon. On the radiator was a a miniatureairship, while a small battleship occupied thehood.” The Argus went on to comment: “There arenot a score or two of auto owners like live-wireJack Cavanagh.”

Parades are like milestones in the life of ourcommunity. A joy for child and adult and a thrill forparticipants. “Everyone Loves a Parade” and“Don’t Rain on my Parade” are two popular songscelebrating parades.The biggest parade in Petaluma these days is theButter and Egg Day Parade and it’s coming up onApril 27th. Each year this parade celebrates thecontributions of our dairy, beef and poultryindustries. Without these active ranchers andprocessors, one can only wonder what Petalumawould be like. The feed mills, the railroad, the riverand street shipping, the early banks and hotels areall a result of our agricultural heritage.This years theme is Petaluma Legends. Also,while you’re in the mood, you should visit thePetaluma Museum to see the new show: PetalumaRemembered, as well as the many recent changesthat have been made to the permanent exhibits onthe museum mezzanine.It’s all about Petaluma on April 27th!

Jack Cavanagh seated 2nd from right.

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Can you identify the Who, Where & What in thispicture? This photo is part of our Ed Mannioncollection. Please send your answer tomary@petalumamuseum.com and put mysteryphoto in the subject box or call us at 778-4398.

MYSTERY PHOTO

Answers to our Winter issue mystery photos

Member Ken Nugent identified the photo as afoundry and the forms with the crosses as molds.We also got a response from Craig Witt whostated “ I worked at Petaluma Iron and AluminumFoundry on Lakeville Hwy in the mid 70's and Ithink this is it. The items on the floor in the frontare definitely sand molds with aluminum jacketsover them ready for pouring molton iron into them.These jackets are removed after the iron hassolidified slightly (when there is no danger of aleak) and re-used on the next mold (going back inthe photo).”

Boy with pool stick identified asTim Talamatez by Jan Rudd

Vietnam Memorial ReplacementAs many are aware, the Vietnam Veterans MemorialPlaque in Walnut Park was taken from its foundation inDecember, 2012. In the aftermath of that theft, a hugeup-swelling of support from Petaluma and surroundingtowns and cities created a fund to ensure the replacementof the plaque. After weeks and months of planning andpermissions, the plaque is well on its way to reinstalla-tion. Completion is hoped for in May, but a permanentdate is yet to be set. A target date for the dedication isMay 30th.If you have any questions, please contact the PetalumaMuseum at 707-778-4398. A warm thank you to allwhose efforts and contributions are making this restora-tion possible!

1969 Dedication of the Original Vietnam Memorial Plaque

ÒÒÒÒÒÒÒÒÒÒÒÒÒÒÒÒÒÒ

VOLUNTEER SPOTLIGHT

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Textile Curator & Preservationist

I sat down with Teresa to get a brief history of whereit all began. She grew up in San Francisco where sheattended private schools and continued on to college.She remembers at the age of five how much shewanted to learn the English language and her fathermade a point to teach all of her siblings before theystarted in the school system. She loved museums andwas within walking distance to the De Young, whichshe visited often. She moved to Petaluma about 42years ago and discovered there was a need for ESL(English As A Second Language) teachers and beganteaching classes during the day and also after schoolprograms in both Petaluma and Santa Rosa. She alsotaught classes in Citizenship in two languages foradults.She continued to seek out museums in the area andabout 30 years ago decided to volunteer for thePetaluma Historical Library and Museum. She hashelped with many exhibits over the years. Her interestleaned toward historic costumes and she soon foundher niche in the textile department. She sought outclasses in preservation and textiles and also attendedseminars to improve her skills. Our exhibit “I DO!”which Teresa spearheaded displayed our collection ofhistoric wedding dresses and was a huge success withrecord attendance. Teresa also became interested insculpture and was a student of celebrated local artistRosa Estebanez. This has been an asset in restoring

some of the artifacts at the museum. She also servedas a PMA board director for six years.Teresa is very involved with Petaluma’s Dia de losMuertos/Day of the Dead celebration and creates analtar each year for the event. Besides being ourTextile Curator she also serves on the PermanentExhibit Committee. We are lucky to have such atalented person here at our museum.

Jessica Toy,College Intern

Restoring the rooster

I received my Bachelors in United States History fromPacific Union College in 2011. Since that time I havebeen enrolled at the University of Oklahoma. I am intheir liberal studies department to receive my Master’sin Museum Studies. I am hoping to graduate nextspring.

About three years ago I was enrolled as a history majorin College, I knew that I did not want to be a teacherso I came to the museum and helped with the flightexhibit. I knew that working in a museum was mycareer goal. So when it came time for me to choose amuseum for my school internship there was only onemuseum I would choose!

My future career goal is to become either a museumcurator or archivist. Besides the fact that the Petalumamuseum has helped to deepen my love of working ina museum, it has also taught me the first steps toworking in a museum.

Teresa Froschl

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The Egg Queen of 1923

AS PETALUMA CELEBRATES its 32nd Annual Butterand Egg Day Festival, we realize just howimportant it is to celebrate the people who

helped to make the Festival what it is today. Howeverone such individual that helped to make this daywhat it is, was not part of the Butter and Egg DayFestival, she was part of the Egg Day Parade. EmilySpaich affectionately called Millie was born inPetaluma sometime during 1905 or 1906 to newlyimmigrated parents from Czechoslovakia andSwitzerland. Emily’s mother Emilia was a dressmaker in Petaluma when her daughter was born.Emilia worked a few buildings down from their homeat 118 Liberty Street as the family lived in their homeat 114 Liberty Street in a home that is no longerstanding, but has since been replaced by thePetaluma Market. By the time the 1920 censusarrives, Emily who was now 14 was living in a singleparent home with her mother Emelia, and her sisterLena. While her mother is listed as a widow, herfather had never been present throughout either the1900 or 1910 census with his family. Emily had astrong connection to the egg industry early on as thecensus states that her sister Lena was a bookkeeperfor the egg depot. In 1921 Emily seems to have herfirst taste of the Eggs festival as she participatedalongside the hats of all nations float. Emily is seenwearing a small black hat, and one can only wonderif Emily dreamed of one day becoming the Egg DayQueen like she saw that August day.

However she did not have to dream for long, twoyears later in August of 1923, Emily was crownedthe Egg Queen. Emily was lucky to be chosen thatyear as the winner the previous year was chosenfrom a small town in Tennessee. Numerousphotographs show the activities that Emily took partin that day. These photos show her standing in front

of chicken banners, holding baskets full of eggs,surrounding herself with her “court”, and ridingelaborate chicken themed floats. While it is notcertain, Emily most likely would have attendedevents later such as the Egg Queen Ball.

Emily is found in written history the next six yearsmoving between Santa Rosa and San Franciscoholding odd jobs, but little did she know, her day ofroyalty as the Egg Queen would precede her. OnSunday, April 21, 1929, almost six years to the daywhen she was crowned, the Oakland Tribuneannounced the marriage of Emily Spaich to aPetaluma local physician, surgeon, and owner of thePetaluma General Hospital, Arthur Gomez Lumsden.After announcing the bride and grooms parents, thenews article concluded by stating “The Bride is thedaughter of Mrs. E. Spaich of Petaluma, and someyears ago was the queen of the annual eggs dayfestival.” Emily moved back to Petaluma with hernew husband where they would move into a smallhouse which still stands at 611 4th Street.Unfortunately the paper trail on Emily ends with the1930 census. Her husband Arthur went on to remarryin 1940, and nothing is known of Emily after thatpoint. Despite the hard life that Emily may have had,it must have been exciting for her to become theEggs Day Queen of 1923. Emilie Spaich is one ofthe little known legacies, and heart of the Butter andEgg Parade of Petaluma that until recently was lostto history.~Jessica Toy

Volunteer spotlight continued

John Praetzel

I attended the SRJC for several years before I trans-ferred to UC Davis where I received my BA in Historywith a minor in Cultural Anthropology.

I am a fifth generation Petaluma native, and growingup I always enjoyed learning about the local history ofour town. So, the Petaluma Museum was the naturalplace for me to volunteer in order to learn more aboutmuseums, and about our city’s rich history.

I hope to one day pursue a full time career in the fieldof museum work and my time volunteering here at thePetaluma Museum has given me invaluable experi-ences that I will draw upon as I pursue that goal; whileat the same time reinforcing my desire to pursue thiscareer path.

John has been volunteering for over a year workingon various projects throughout the museum. He willbe leaving us in early April and will be missed.

Calendar of EventsUpcoming Exhibit:

PETALUMA REMEMBEREDApril 11 – May 19, 2013

$4.00 General$3.00 Seniors/Member

Children under 12 and Military FreePlease check petalumamuseum.com for updates

regularly

OFFICIAL OPENING BUTTER & EGG DAYS‘Good Egg Award’ & Presentation of the Parade

Grand MarshalSaturday, April 20

12:00 p.m.

Sky Hill Cultural Alliance & The Petaluma MuseumAssociation

Present:SPRING GALA!

Concert and Benefit Art ShowSunday, April 21 – 3:00 p.m.

Reservations: $25 if reserved before April 15th/$35 afterthat date

BUTTER & EGG DAYS PARADESaturday, April 27 – 12:00 Noon.

Watch for our Museum Entry! Special Seating onMuseum Steps

DOCENT LED DOWNTOWN WALKING TOURS BEGINSaturday, May 4th - 10:30 a.m.

Every Saturday Through the End of October

Jura Margulis, PianistSaturday, May 18

Russian-born pianist playing music of Bach, Shubert,Puccini and Saint-Saens

TONY REDHOUSE PERFORMSSaturday, May 25 – 6:00 p.m.

Celebration of American Indian Culture

Rededication of the Vietnam Memorial PlaqueThursday, May 30th (tentative)

CALIFORNIA REDWOOD CHOIRPERFORMS “LANDMARKS . . .with Love” Concert

Friday, May 31 – 8:00 p.m.Tickets $20 and available in advance at

Brownpapertickets.com

THE ART OF RAYMOND SELLSExhibit – June/July

More Information at Petalumamuseum.com

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DOCENTS NEEDED!

Do you have 3 hours a month to spare? Whynot join our team of docents. It is a veryrewarding experience and you will meet manyunique and inspiring individuals.

With your help we can create a wonderfulatmosphere for all those who visit thePetaluma Historical Library and Museum.

Please call the office at 778-4398

We © our Volunteers

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The Man Who InventedPetaluma

Petaluma had already been a city for seventeenyears when he was born in Portland, OR in 1875and it was celebrating its 60th anniversary whenhe arrived in Petaluma in 1918. But Herbert (Bert)Kerrigan did more to create the image and legacyof Petaluma than anyone before him or since. Inthe six years after his arrival his efforts and ideasresulted in a national and even worldwide imagefor Petaluma which we continue to celebrate today.

For several years the city’s business communityhad been concerned about the loss of its industrialand commercial base. Much of the town’seconomy was founded on 19th century businessesand 20th century technology was changing theway business was done. Bert had been involvedin helping San Francisco businesses recover fromthe 1906 earthquake when he was asked by thePetaluma Chamber of Commerce to look at thetown’s business situation. After a few months hereported to the Chamber that the solution was inwhat was already here--the poultry business. TheChamber bought into his ideas and Bert set out toshow what could be done.

Bert created the slogan, “Petaluma, the World’sEgg Basket” and started “Egg Day” as a way topopularize an “Eat More Eggs” promotionalcampaign. He started an egg parade and wasinstrumental in the establishment of a National Egg

Day. He had a 15 foot long egg basket placed atthe railroad depot which was also exhibited innumerous other places.

In 1918 the first Egg Day parade in Petalumafeatured an Egg Queen and her court of chicksand attracted four newsreel companies whosefilms of the event were shown in theatersnationwide. The Chamber prepared a bookletwhich was sent to thousands of individuals and ofcourse praised the virtues of Petaluma. Theseefforts resulted in many people coming toPetaluma to start small farms and ranches and,hopefully, achieve the American dream.

Each year the events became more elaborate asBert’s promotional skills led him to propose and tryalmost anything that brought attention to Petaluma.His efforts reached their peak in the 1921 and 1922events.

For example, in 1921 Bert and a group ofPetalumans visited the San Francisco Ad Club.The Egg Queen was in attendance, a chickendance was performed and some members of theaudience were inducted into the Order of CluckClucks. Bert gave a pep talk and distributed“World‘s Egg Baskets.” He introduced aPetaluma couple who were to be married as partof the Egg Day celebrations. California GovernorStephens was the featured speaker on Egg Dayand a 400 member Petaluma Egg Chorusperformed. An Egg Day ball was held atDreamland which was located where theBoulevard Cinemas is today. Bert invitedcelebrities, some of whom came and added to thefestive events held around town. At one event7,500 eggs were barbecued and given out, allpromoting the Petaluma poultry industry. All of thispromotion came at a cost, and the cost of 1921’sactivities far exceeded the income to cover them.After some discussion the Chamber agreed to doit again in 1922.

Business, however, was good. An example wasLyman Byce’s Petaluma Incubator Co. Itexpanded its production capacity into a newbuilding. Bert promoted a national egg layingcontest. Chickens owned by a Petaluman won,and 23 of the 36 entrants were from the Petalumaarea. Bert didn’t hesitate to promote the results.He brought the Fox Motion Picture Corp. to town

to film at the Must Hatch and White hatcheries.He promoted Al Hermann, who had an uncannyability to imitate the sounds of every possible kindof fowl. It was not all poultry with Bert. Forexample, he brought a company to town whichagreed to reopen the old shoe factory, adding 100jobs to the Petaluma payroll.

The 1922 Egg Day was incorporated into thefive-day Sonoma County Fair. To handle thethrongs he knew would be coming Bert and agroup of leading business people decided the townneeded a first class hotel. He and communityleaders began a fund raising drive and eventuallyover 500 Petaluma residents pledged moneywhich led to the building of the Hotel Petaluma.The Egg Queen contest for 1922 was a nationalevent and the winner was a young woman fromClarksville, TN. She won a free round trip toPetaluma and the Egg Day events. LutherBurbank was a participant as was CharmainLondon, the widow of Jack London. Bert stageda “chicken chase” at the corners of Powell andMarket Streets in San Francisco and then had aplane drop two sacks of chicken feathers overThird and Market Streets. Attached to the featherswas a card telling how the recipient could receivethree dozen of Petaluma’s finest eggs. The 1922events made money.

After Egg Day was over Bert moved on to newefforts. The Chamber sponsored a play, “PrincessPetaluma,” featuring the musical numbers, “Forestof Kale,” and the “Chicken Dance.”

Bert Kerrigan was not all showmanship andrazzle-dazzle. For some years Petaluma poultrypeople had been concerned about foreignproduced poultry products, especially frozen eggsfrom China, used in the commercial bakingindustry. Bert traveled to many states andWashington, DC to rally Americans behind effortsto levy tariffs on foreign poultry products. Chinesepoultry products imported to the US in 1915 wereworth $1.7 million. In 1920 the figure was $16.3million and for the first two months of 1921 alonethe figure was $12 million. On Egg Day, 1922Congress agreed on a tariff on foreign eggs.

Concern over imports did not stop Petaluma’seggs from being marketed heavily overseas inEurope and South America. In 1920 Petaluma

shipped more than 22 million dozen eggs, in 1921the figure grew to 26 million dozen and in 1922 itwas over 27 million dozen. In 1920 almost 3million poultry were shipped, it nearly doubled to6 million in 1921 and in 1922 more than doubledagain to 12 million.

Bert’s days as a Petaluma promoter ended in 1924when he resigned as Chamber manager. TheChamber had gone heavily into debt and memberswere unhappy despite all the successes Bert’sefforts had produced. Bert Kerrigan stayed inPetaluma for a few years. He later moved to MenloPark and worked for the California Public UtilitiesCommission. He died in 1959 at age 84. Noobituary appeared in the Argus-Courier, Press-Democrat or San Francisco Chronicle. He isburied in his hometown, Portland, OR. His wifedied in 1962 and is buried at Cypress Hill. His onlychild married a Petaluma man and died in 1999and is also buried at Cypress Hill.

It was only six years, but what a six years it was.Between 1918 and 1924 Bert Kerrigan created animage of Petaluma that made it known around theworld. The image he led in creating almost ninetyyears ago is what we celebrate with History Dayand the Butter and Egg Day Parade. ~John Benanti

Bert Kerrigan and his daughter Herleon

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You can see this poster in our researchdepartment at the Petaluma HistoricalLibrary and Museum.

Visit us soon! There are lots of interestingthings to see!

One of the many vintage Butter & Egg Day postersthat will be on display. This one dates back to1984 and is in color.

Petaluma RememberedApril 11 – May 12

“Petaluma Remembered” – the upcomingexhibit at the Petaluma Museum runs from April11th to May 12. “The exhibit will highlight thoseunique people and events that make Petaluma

such a recognizable City”, says Joe Noriel,Museum President.

On display will be memorabilia from the WorldChampion Petaluma little league season,

artifacts representing Lynn Woolsey’s historicrise to congress as well as rare and unusual

artifacts and historic images focusing onPetaluma’s unique place in history.

Admission: $3.00 Members/Seniors$4.00 General

Children 12 and Under FreeHours: Thurs. – Sat. 10-4

Sundays 12-3

Your business card here

Your business card here

Become a Business Sponsor, Company Sponsor or CorporateSponsor and enjoy the many benefits at those membershiplevels.

Business Sponsors will have their cards appear in the newsletterfour times a year.

Company or Corporate Sponsors will have their logo appear inthe newsletter four times a year.

Please check out the membership brochure enclosed with thisnewsletter for more details.

Support your local museum!

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Join in the Work Being done atThe Petaluma Historical Library and Museum

The Petaluma Museum Association Board of Directors is made up of volunteers who are responsible for theefficient operation of the Museum. To make this job manageable and allow other Museum members to help withthis enormous job, committees have been established so that the work can be done within small groups that sharea common goal. Each committee has defined responsibilities that may, in some instances require them to workwith one or more of the other committees to accomplish the overall purpose and mission of the Petaluma MuseumAssociation.

Please review the brief descriptions for each committee below and decide what committee(s) you would like tobecome a part of. Each committee will include one or more members from the Board of Directors of the PMA.Join the Board of Directors in making sure our museum operates as efficiently as possible. Let us know whereyou want to work.

Policy and Procedures Committee – This committee includes the executive committee (president, vice president,secretary and treasury of the museum board) They are responsible for making sure that the by-laws are adheredto and updated as needed. They will help write policies and procedures for the museum.

Development and Marketing Committee – This committee is responsible for media coverage of all events andexhibits, membership drives and annual financial appeals.

Finance Committee – This committee is responsible for maintaining accurate financial records for the museum,annual two-year budget, forecasting, preparing reports for the organization and government reporting.

Permanent Exhibits and Accessioning and De-Accession Committee - This committee maintains and improvesthe museum’s permanent exhibits, manage accession and de-accession of museum artifacts.

Program of Public Service Committee – Review all request for use of the museum facilities and prepare a scheduleof events and exhibits for review and approval by the museum board.

Volunteer and Docent Committee - Train and schedule docents and other volunteers as needed for activities heldin the museum. Be the liaison between the board and volunteers.

Facility Care and Maintenance Committee – Ensure the security and maintenance of the building and grounds,work with other committees to accept and dispose of non-artifact physical assets.

MUSEUM HIGHLIGHTS

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George Murphy, an Academy Award WinningPhotographer and Petaluma resident generouslyshared his rare Space Shuttle images and wasalso part of our Speaker Series. He shared insightinto photographing the shuttle, the many technicalaspects dealing with lighting, and the many variedconditions that came up. He also shared hisexperiences as leader of visual effects inHollywood.Many thanks to all who loaned us items for thisexhibit including rare artifacts from “The Space

Station Museum” inNovato.

“Wings in Space, A Tribute to the Space

Shuttle Program”

Shuttle Astronaut, Jose Hernandezmakes an appearance and shares his

experiences to a full house.

Jose Hernandez gave a inspirational talk thatwas enjoyed by an audience of adults and youngchildren. He was very generous with his time ,signing autographs and taking photos withwhomever asked. He also took a tour ofdowntown Petaluma on the fire department’sHook & Ladder Fire truck. We were so fortunateto have him visit our city and museum.

Photo courtesy of Scott Manchester/The PressDemocrat

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Museum Highlights cont.

Black History Month Exhibit

Petaluma Blacks for Community Development(PBCD) has been sharing black history for 35 yearswith the Sonoma County community. Our 2013 celebrationof Black History Month has been a success becauseof the commitment of the members of PBCD and somuch community participation. The theme this yearwas “African Americans Then and Now”. The exhibitwas created by members of PBCD with help from thePetaluma Historical Library and Museum staff andvolunteers. The exhibit included a timeline of blacksin America, slavery, the Emancipation Proclamation,Reconstruction, Harlem Renaissance Era, civil rightsera, Buffalo Soldiers, black townships, blacks in aviationand sports; and our current president. The exhibit alsofeatured a section on Blacks in Petaluma dating backto the 1800’s, thanks to historian Katherine Rinehartand a section about Petaluma during Reconstructionthanks to Skip Sommer. Thank you to the many peoplewho contributed their time to put the exhibit togetherand those that loaned us artifacts, paintings, dolls, etc.There were over 900 people who came through themuseum doors to see the exhibit including classes fromMcNear Elementary School, Casa Grande High Schooland San Antonio High School.

Our Black History celebration at the museumopened with a “Gala” celebrating the music of the 20’sand 30’s, the Harlem Renaissance period. Originallycalled the New Negro Movement, the Harlem Renais-sance was a literary and intellectual flowering thatfostered a new black cultural identity that lasted fromabout 1919 until the early to mid 1930s. We dressedin clothes of the period to hear music by a wonderfuljazz trio made up of Bob Johns on piano, David ScottSaxophone and Dorian Bartley, vocals and bass. Themuseum was packed for this event.

Two movies were shown, “Slavery by AnotherName” and the classic “Cabin in the Sky”. “Slavery byAnother Name” is a 90 minute PBS documentary thatshows the new system of involuntary servitude thattook place after slavery was ended in the UnitedStates and lasted well into the 20th century.

The last Friday in February is always our BlackHistory community program that is held at the Petalu-ma Community Center and is free and open to thepublic. Participants in the program are of all races andage groups throughout Sonoma County. This year’sprogram was filled with young people who danced,sang, performed a skit and produced and performed amonologue telling the story of Sally Hemings andSojourner Truth.

Our final event took place on March 17. SinceMarch is Women’s History Month we decided to havean open forum on “The Changing Roll of Women inOur Society”. Retired Congresswomen Lynn Woolseywas there to share some of her experiences in con-gress and the changes she has seen in her lifetime. Itwas a good experience to hear women share what itwas like for them 30 or 40 years ago trying to get intothe workforce or get credit as compared to now.

“African Americans - Then and Now”

Faith, Carol & Solange enjoying the music

NEW MEMBERS

Jan-FebKaresa Bullock, Sandra Campbell, John Fornachon, AldoGaribaldi, Donald Hofvendahl, Jacqueline Klose, MaryLevesque, Bente Niles, Mr. & Mrs. Rhoverhamelman,Barbara Russell-Cambra, Nancy Wolf

RENEWALS

Jan-FebJohn Agnew, Ann Amyes, Dina Angress, Sue Davis,George Daum,Ellen De Leon, Jeanne DeLucca,Dave Denton, Chris Everitt, Nicholas & Colleen Falcone Kate Keaton, Ron Larsen, Marcella Lee, Chuck Lucas,Leslie & Dave Malloy, Collette Michaud & Steve PurcellCharles & Glee Murphy, T.J. & Dorothy Nelson, Flo OlsenRonn Patterson / Dolphin Charters, Stuart Righter, Alexander & Carol Sachal, Glenn Stewart, Marilyn Vitalie,Elizabeth Walter

DONATIONSAnn Amyes, Liz Cohee, Paula FreundMarvin Dolowitz, Eric & Mary Ann Swanson

MarchDebbie & Brian Crosby, Petaluma Blacks For CommunityDevelopment, Summit State Bank, Rick & Judy Williams

MarchDonald Bennett, Pat Faverio, Donna & Don Forst, Greta &Nicholas Goulden, Gerry Groves, Evelyn Gurevitch,Kay Hardy, Steven Kirk, Lily Kwong, Mary Lill Lee,Matthew McConnell, Constance Madrid/All CaliforniaVicki McDill, Jaana Nieuwboer, Dorothy Peck, PhyllisSharrow, Eric & Mary Ann Swanson, Carolyn Torliatt,Carol M. Weisker, Ron & Dolores Westerterp

LIFETIME MEMBERS

Linda Adams & Ken Larson, Mr. & Mrs. Marv Ashman, Ron Bausman & Art Wagner, Jim Becker, Ann &Gordon Blumenfeld, Walter & Marilyn Bragdon, Tom & Kathy Brandal Virginia Breedlove, Arthur & SelmaCader, Codding Foundation, Clark & Susan Coolidge, James and Liz Cohee, John Cota & Teresa Barrett,Jack Dei, Sr., Angela E. De Carli, Daniel & Elissa DeCaro & Family, Marvin & Shirley Dolowitz, DianeDorfman, Karen & James Ely, June Ferguson, Bonna & George Flynn, C. Michael Forrest, Alice &Donald Forsyth, Jim & Kris Foster, Kathy & Richard Fries & Family, George & Margaret Gambonini &Family, Cheryl & Derlin German, Ken & Annette Goltermann Family, Margaret Gossett, AliceGuglielmetti, Bill & Connie Hammerman, Ann Hobrecht, Miriam Hodge, Gary & Lynn Imm, Carol Isaak,Toby Kaehler, Steve & Karen Kemmerle, Mildred King, Bill & Lucy Kortum, Jack & Verna Krout, Rollie &Shirley Leeburg, Catherine & Theodore Lehmann, Paul & Marlene Lewis, Blanch Lieb, Sid & GerryLipton, Constance Mahoney, Amy Malaise & Gary Fusco, Peter Masi/Master Cleaners, Charles & EvelynMatteri, Shirley B. McDonald, Mc Dowell Drug Task Force, James & Sue Mc Isaac, Keith & DebbieMcNeil, Robert & Virginia Merwin, Max Mickelsen, Pierre & Sonja Miremont, Tim & Lori Nelson,Tammara Norman & Edwin Hamilton, Ross Parkerson, Edward & Barbara Peterson, Ray & EttamariePeterson, Charles & Mary Pheil, Russel Pleech, Shep & Velma Porter, Lawrence Reed, Ed & BernadetteRicci, Tim & Deborah Riddle, Katherine & William Rinehart, Walter & Emily Roeder, Rotary Club ofPetaluma, Jerry & Mary-dee Roy, Gloria Salick, Nancy Sasser, Richard & Lucille Sharke, Shep & LouShepherd, Alba Silva, Skip Sommer, Springfield Place, Clarice Stasz, Thomas & Mary Stelzner, Charles& Althea Torliatt, Barbara Tornberg, UBS Financial Services, Gene & Lenore Urbain, Vietnam Veteransof America, Chapter 563, Michael & Elaine Von der Porten, Marcie Waldron, Ruth Walker, Ron &Judy Walters, Margery Wolf, Sarah Young, Scott & Meredith Young, Nick Zaillian

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Membership

A very special thank you for all of youwho supported our year end appeal.Your generosity and thoughtfulcomments were very muchappreciated.

J0IN OR RENEW - It’s Easy to Do

1. Visit our website, petalumamuseum.com, complete the membership form and make a PayPal, Visa orMastercard payment

2. Complete the attatched form, pay with Visa or Mastercard or enclose your check made payable to thePetaluma Musem Association and mail it to our address on the payment form

3. Call the PMA office at (707) 778-4398 Monday through Friday, between 10:00 AM and 3:00 PM, and paywith your Visa or MasterCard.

ADDITIONAL WAYS TO SUPPORT THE PMAVolunteer - the PMA welcomes and sincerely appreciates members who can dedicate their time and energyGive the gift of membership - the cost will be discounted 10%Be a “Legacy Donor” - the PMA is delighted to offer naming opportunities to those giving “Leadership Gifts”

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All membership dues are valid one year beginning the month of enrollment and are tax deductible as provided by law.

MEMBERSHIP BENEFITS & CATEGORIES

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COLLECTOR’S CORNER

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This is a rare soda bottleembossed with Endres &Company. In the early 1890’sJohn Endres purchased thePetaluma Soda Works fromBernard F. Connolly and by 1895the soda works was now knownas the Capital Soda and BottlingWorks and was located at 725 BStreet. Endres was the proprietorof the soda works with John F.McCarthy as the manager untilaround 1903 when he sold thebusiness to Louis G. Schmidt.The three bottles are from thecollection of Dan Brown.

Capital Soda and BottlingWorks/Petaluma, CASometime around 1906 LouisSchmidt sold the Capital Soda andBottling works, which was located at329 Upham Street, to HenryHammermann and Johannes Jarrwho changed the name to theCapital Bottling Works.Hammermann and Jarrmanufactured all kinds ofcarbonated drinks until around 1915.

Non Profit Org

U.S. Postage

PAID

Petaluma, CA

Permit No. 301

PETALUMA MUSEUM ASSOCIATION

20 Fourth Street, Petaluma, CA 94952 707-778-4398 FAX: 707-762-3923 www.petalumamuseum.com

Petaluma Historical Library & Museum

Watch out for our entry this year in the Butter & Egg Day Parade on April 27th. Our Antique EggTruck will be cruising along and our Legendary Leghorns will be hitching a ride. Be sure to stop byand see our exhibit titled Petaluma Remembered opening April 11th.