eTapestry is a Blackbaud Company

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eTapestry is a Blackbaud Company

Cate Shaffer

Account Executive

Breakthrough Internet Strategies for the Next Decade of Fund Raising:

An Executive Briefing

eTapestry is a Blackbaud Company

Who is eTapestry?Who is eTapestry?

Dedicated to serving nonprofits

A fast growing, successful NASDAQ firm

A company that thrives on innovation

A group that is passionate about service

People who love to have fun!

eTapestry is a Blackbaud Company

What is our history?What is our history?

Founded by former execs of MSC

First Software as a Service solution for nonprofits in 1999

6,000 nonprofit cl ients around the world

Became part of Blackbaud-August 2007

eTapestry is a Blackbaud Company

Agenda1. Pure Fund Raising Tools

Recurring Gifts Segmentation

1. Relationship Building Tools CRM Email Web 2.0

3. Donor Loyalty4. Community Building (Donor Login)5. Web Site Optimization6. Research/Analyt ics

eTapestry is a Blackbaud Company

The Rules Sti l l Apply

(I t s all about relationshipsnot technology)

eTapestry is a Blackbaud Company

Know the Difference

It is Now a New World

eTapestry is a Blackbaud Company

The foundation of many Fundraising Programs

Key in ePhilanthropy Transactions

Constituents become Investors rather than Donors

Technology makes it Easy

1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts

eTapestry is a Blackbaud Company

1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts

eTapestry is a Blackbaud Company

1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts

eTapestry is a Blackbaud Company

Personalize Everything You Can

Let Technology do the Work for You

Queries can be Intuit ive and Easy

Think with Building Blocks and Logic

1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

eTapestry is a Blackbaud Company

1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

eTapestry is a Blackbaud Company

1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

eTapestry is a Blackbaud Company

1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

eTapestry is a Blackbaud Company

Strong Relationships are from Knowing Important Details, Hopes and Dreams

Easily Supplement your Memory

Only Works if Used Daily by All

A Remarkable Secret Weapon for Fund Raising

2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

eTapestry is a Blackbaud Company

If you want milk from a cow, you dont send it a letter.

Si Seymour

2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

eTapestry is a Blackbaud Company

The Foundation of the Communications Revolution

Expected by EVERY Generation Now

Use Properly or the Results are Worse than not

A Fraction of the Cost of Other Forms of Communication

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

Email Key Functions

Tracking: bounces, opens, click-throughs

Subscript ion management: automated unsubscribe or opting out l ink

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

Key Functions:

Deliverabil i ty: Fullt ime staff 24/7 monitoring blacklists, spam fi l tering and ISP standards

Horsepower: Up to 300,000 emails per hour via a schedulerSpam analysis tools

WYSIWYG editor

2. Relationship Building:2. Relationship Building:eMaileMail

eTapestry is a Blackbaud Company

You are NOW the Catalyst not the Originator

Where Thousands of New Relationships can Begin

Traff ic you Always Dreamed of for your Web Site

Easier than you Think to Do

2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

eTapestry is a Blackbaud Company

Web 1.0 vs. Web 2.0Web 1.0 refers to first generation Web-based content that was typically one-way static communication.

Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

eTapestry is a Blackbaud Company

Web 1.0 vs. Web 2.0 Web 1.0 was about reading, Web 2.0 is about writing Web 1.0 was about organizations, Web 2.0 is about

communities Web 1.0 was about home pages, Web 2.0 is about blogs Web 1.0 was about portals, Web 2.0 is about RSS Web 1.0 was about owning, Web 2.0 is about sharing

Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

eTapestry is a Blackbaud CompanySource: The Wall St. Journal , 2006

2. Relationship Building:2. Relationship Building:Web 2.0 Online Video UseWeb 2.0 Online Video Use

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 Social NetworkingWeb 2.0 Social Networking

eTapestry is a Blackbaud Company

1,313

Friends

12,309

Friends

18,047

Friends

25,037

Friends

2. Relationship Building:2. Relationship Building:Web 2.0 Social NetworkingWeb 2.0 Social Networking

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 - PodcastsWeb 2.0 - Podcasts

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 Message BoardsWeb 2.0 Message Boards

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 - WikipediaWeb 2.0 - Wikipedia

eTapestry is a Blackbaud Company

Peer Fundraising Online

2. Relationship Building:2. Relationship Building:Web 2.0 Personal Fundraising PagesWeb 2.0 Personal Fundraising Pages

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 Personal Event FundraisingWeb 2.0 Personal Event Fundraising

eTapestry is a Blackbaud Company

2. Relationship Building:2. Relationship Building:Web 2.0 Shopping CartWeb 2.0 Shopping Cart

eTapestry is a Blackbaud Company

Average volunteer sends over 30 emails One in four emails sent by a volunteer results

in a donation Average online event gift is $59 which is a

50% increase over the average off-l ine gift Many volunteers reach their stated FR Goal!

2. Relationship Building:2. Relationship Building:Web 2.0 Personal Event FundraisingWeb 2.0 Personal Event Fundraising

Results:Results:

eTapestry is a Blackbaud Company

How do you know which donors are loyal?

Which are accessible?

Which feel trapped?

Which are at r isk?

3. Donor LoyaltyQuestions

eTapestry is a Blackbaud Company

3. Donor Loyalty

Why Measure?Why Measure?

More NPs Equal More Competit ionMore NPs Equal More Competit ion

Appropriate Donor Strategy is EasierAppropriate Donor Strategy is Easier

Donors Expect MoreDonors Expect More

Everyone Loves to Provide Their Opinion Everyone Loves to Provide Their Opinion

eTapestry is a Blackbaud Company

3. Donor Loyalty