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eTapestry Internet Fundraising Strategies Seminar

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  • eTapestry is a Blackbaud Company

    Welcome! We wil l get started shortly!

    -Please mute your l ine to avoid backround noises

    -Please sign into the audio portion conference call also to get started!

  • eTapestry is a Blackbaud Company

    Cate Shaffer

    Account Executive

    Breakthrough Internet Strategies for the Next Decade of Fund Raising:

    An Executive Briefing

  • eTapestry is a Blackbaud Company

    Who is eTapestry?Who is eTapestry?

    Dedicated to serving nonprofits

    A fast growing, successful NASDAQ firm

    A company that thrives on innovation

    A group that is passionate about service

    People who love to have fun!

  • eTapestry is a Blackbaud Company

    What is our history?What is our history?

    Founded by former execs of MSC

    First Software as a Service solution for nonprofits in 1999

    6,000 nonprofit cl ients around the world

    Became part of Blackbaud-August 2007

  • eTapestry is a Blackbaud Company

    Agenda1. Pure Fund Raising Tools

    Recurring Gifts Segmentation

    1. Relationship Building Tools CRM Email Web 2.0

    3. Donor Loyalty4. Community Building (Donor Login)5. Web Site Optimization6. Research/Analyt ics

  • eTapestry is a Blackbaud Company

    The Rules Sti l l Apply

    (I t s all about relationshipsnot technology)

  • eTapestry is a Blackbaud Company

    Know the Difference

    It is Now a New World

  • eTapestry is a Blackbaud Company

    The foundation of many Fundraising Programs

    Key in ePhilanthropy Transactions

    Constituents become Investors rather than Donors

    Technology makes it Easy

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts

  • eTapestry is a Blackbaud Company

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts

  • eTapestry is a Blackbaud Company

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts

  • eTapestry is a Blackbaud Company

    Personalize Everything You Can

    Let Technology do the Work for You

    Queries can be Intuit ive and Easy

    Think with Building Blocks and Logic

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

  • eTapestry is a Blackbaud Company

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

  • eTapestry is a Blackbaud Company

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

  • eTapestry is a Blackbaud Company

    1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation

  • eTapestry is a Blackbaud Company

    Strong Relationships are from Knowing Important Details, Hopes and Dreams

    Easily Supplement your Memory

    Only Works if Used Daily by All

    A Remarkable Secret Weapon for Fund Raising

    2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

  • eTapestry is a Blackbaud Company

    If you want milk from a cow, you dont send it a letter.

    Si Seymour

    2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)

  • eTapestry is a Blackbaud Company

    The Foundation of the Communications Revolution

    Expected by EVERY Generation Now

    Use Properly or the Results are Worse than not

    A Fraction of the Cost of Other Forms of Communication

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    Email Key Functions

    Tracking: bounces, opens, click-throughs

    Subscript ion management: automated unsubscribe or opting out l ink

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    Key Functions:

    Deliverabil i ty: Fullt ime staff 24/7 monitoring blacklists, spam fi l tering and ISP standards

    Horsepower: Up to 300,000 emails per hour via a schedulerSpam analysis tools

    WYSIWYG editor

    2. Relationship Building:2. Relationship Building:eMaileMail

  • eTapestry is a Blackbaud Company

    You are NOW the Catalyst not the Originator

    Where Thousands of New Relationships can Begin

    Traff ic you Always Dreamed of for your Web Site

    Easier than you Think to Do

    2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

  • eTapestry is a Blackbaud Company

    Web 1.0 vs. Web 2.0Web 1.0 refers to first generation Web-based content that was typically one-way static communication.

    Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

    2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

  • eTapestry is a Blackbaud Company

    Web 1.0 vs. Web 2.0 Web 1.0 was about reading, Web 2.0 is about writing Web 1.0 was about organizations, Web 2.0 is about

    communities Web 1.0 was about home pages, Web 2.0 is about blogs Web 1.0 was about portals, Web 2.0 is about RSS Web 1.0 was about owning, Web 2.0 is about sharing

    Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

    2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

  • eTapestry is a Blackbaud CompanySource: The Wall St. Journal , 2006

    2. Relationship Building:2. Relationship Building:Web 2.0 Online Video UseWeb 2.0 Online Video Use

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 Social NetworkingWeb 2.0 Social Networking

  • eTapestry is a Blackbaud Company

    1,313

    Friends

    12,309

    Friends

    18,047

    Friends

    25,037

    Friends

    2. Relationship Building:2. Relationship Building:Web 2.0 Social NetworkingWeb 2.0 Social Networking

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 - PodcastsWeb 2.0 - Podcasts

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 Message BoardsWeb 2.0 Message Boards

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 - WikipediaWeb 2.0 - Wikipedia

  • eTapestry is a Blackbaud Company

    Peer Fundraising Online

    2. Relationship Building:2. Relationship Building:Web 2.0 Personal Fundraising PagesWeb 2.0 Personal Fundraising Pages

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 Personal Event FundraisingWeb 2.0 Personal Event Fundraising

  • eTapestry is a Blackbaud Company

    2. Relationship Building:2. Relationship Building:Web 2.0 Shopping CartWeb 2.0 Shopping Cart

  • eTapestry is a Blackbaud Company

    Average volunteer sends over 30 emails One in four emails sent by a volunteer results

    in a donation Average online event gift is $59 which is a

    50% increase over the average off-l ine gift Many volunteers reach their stated FR Goal!

    2. Relationship Building:2. Relationship Building:Web 2.0 Personal Event FundraisingWeb 2.0 Personal Event Fundraising

    Results:Results:

  • eTapestry is a Blackbaud Company

    How do you know which donors are loyal?

    Which are accessible?

    Which feel trapped?

    Which are at r isk?

    3. Donor LoyaltyQuestions

  • eTapestry is a Blackbaud Company

    3. Donor Loyalty

    Why Measure?Why Measure?

    More NPs Equal More Competit ionMore NPs Equal More Competit ion

    Appropriate Donor Strategy is EasierAppropriate Donor Strategy is Easier

    Donors Expect MoreDonors Expect More

    Everyone Loves to Provide Their Opinion Everyone Loves to Provide Their Opinion

  • eTapestry is a Blackbaud Company

    3. Donor Loyalty

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