Date post: | 01-Nov-2014 |
Category: |
Business |
Upload: | the-chazin-group-llc |
View: | 708 times |
Download: | 0 times |
Building The BrandCalled YOU
Thanks to:
Let Me Introduce Myself…
What You Should Know About Me
20 Years In Corporate America Began Career as Recruiter Marketing & Sales Background Teach Organizations How toSELL Themselves Transition in 2009 from Career Coach to Business Coach
In Today’s Global Economy, the OLD
Ways (price, quality, service) of Achieving
TRUE Competitive Advantage Are
DEAD!
Only Through BRANDING Can We Achieve Lasting
Differentiation
What’s a Brand?
Is it a LOGO?
…tagline?
“Finger-Licking Good.”
“We Bring Good Things
to Life.”
“Quality isJob One.”
…a jingle?
Could It Bea Promise?
…the promise ofsomething truly:
Memorable Invaluable
Unique
Definitions Abound
Definitions Abound
“A name, term, sign, symbol or a combination of these, that identify the maker or seller of the product.”
Phillip Kotler & Gary ArmstrongPrinciples of Marketing
Is it PERCEPTION?
How do people perceive YOU?
What’sYOUR
Brand?
The Q Score
What’s Your Q-Score?
Q Score
The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or a TV show, used in the US. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and PR industries.
$
$$
$
Stand Out in a Crowd
YourMarketing
5Ps
• PRICE: Know Your Worth
• PLACE: Meet With the Right People
• PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Want to Hire You?
• PACKAGING: Dressing for Success
• PRODUCT: Your Life As Features & Benefits
Your Marketing 5 Ps
Know Yourself:Your Product
Features &Benefits
EXPERIENCETRAINING
VOLUNTEER WORK
HOBBIES &
INTERESTS
CONTACTSLANGUAG
E
VALUES & BELIEFS
EDUCATION
Your Brand Goes Networking
Your Brand Goes Networking
The 5-2-1 Goal
Your Brand Goes Networking
The 5-2-1 Goal:5 SECONDS2 MINUTES
1 HOUR
Take a “STRATEGIC” Approach: Be SELECTIVE
The Meet Up/LinkedIn Backlash Track all of Your Contacts Follow Up In 24 Hours or Trash Those
Business Cards Get Personal Business Cards
Your Brand Goes Networking
• Extend Your Brand to Your Sales Collateral:– Bios: Written + – Brochures– Fact Sheet – Resumes– Cover Letters– Business Cards–Website– Blog
Your Brand Goes Networking
+
• Become a Subject Matter Expert• Get Published• Start a Blog• Post Relevant Comments EVERYWHERE to Build
Your Search Engine CRED• Produce White Papers• Build Rolodex of References• Obtain Testimonials & Case Studies• Know Your Worth
The Brand Called YOU
Identify Your USP
The Brand Called YOU
U UNIQUES SELLINGP PROPOSITION
The Brand Called YOU
The Brand Called YOU
One Last Thing…
It’s NEVERToo Early to Start
Building Your BRAND