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Ethical issues and Challenges with Emphasis on existing

IT/IS-related Policies(E-Commerce, IPR Acts)

Jarek Boilo T. Cabautan

MT-592 Information Systems

Technological University of the Philippines – Manila

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Definitionof Words

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Ethics

moral principles that govern a person's or group's behavior.

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IT and IS

Information Technology is the study or use of systems (especially computers and telecommunications) for storing, retrieving, and sending information.

Information Systems is an academic study of the complementary networks of hardware and software that people and organizations use to collect, filter, process, create and distribute data. Any specific IS aims to support operations, management and decision making.

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E-Commerce

commercial transactions conducted electronically on the Internet.

IPR

refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.

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Ethics inE-Commerce

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Ethics in Web Business Policies

Some businesses send spam messages to people’s inboxes to see who can get to purchase their products or services.

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Ethics in Web Business Policies

The web is controlled by a community of web surfers. There are limited amounts of laws online so enforcement is done by a community of people that use the internet.

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Ethics in Web Business Policies

Ethics is important if you want people to trust you and to do business with you. You can use to gain customers trust through:

Post Your Business Policies

Honor Your Policies

Protect Your Buyer’s Privacy

and Security

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Ethics in Web Business Policies

Data Mining - They discuss how businesses get customers personal information to better understand the customer’s needs and so forth. They go on to discuss that this is legal, but is it ethical.

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Unethical Policies

Spam – Email that is sent to thousands of random email addresses for a purpose. Some business will send their ads to people’s emails to gain new customers and increase sales.

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Unethical Policies Domain Squatting - Purchasing a domain name that is a variation on a popular domain name with the expectation that the site will get traffic off of the original sight because of a user's misspelling of the name. For example, registering the domain names unionbank.com or yahooo.com in the hopes that someone making a typo will get to that site unexpectedly.

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Unethical Policies Bait and Switch – When a company have ads that most of the time sounds to good to be true, to get people on their site and then once they are on the site the customer finds out what the ad said isn’t entirely true or misleading. Example: Ad claims $10 laptop (while supplies last) there was one a while ago that was 10 years old, but that ad wasn’t lying, but it was misleading and it got the customer onto their site.

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Unethical Policies

Adware - A form of spyware that collects information about the user in order to display advertisements in the Web browser based on the information it collects from the user's browsing patterns.

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Ethics in Intellectual Property

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Technologies change how we interact with (digital) cultural objects.

We are no longer merely a consumer; we can also be a producer.

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This is a shift from the late 20th century model:

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In Our Digital World, It Is Easier to Borrow, Copy and Manipulate.

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This means it is technically easier to express ourselves in new, creative ways.

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PROBLEM!Culture as a freely flowing current of ideas and practices runs head first into culture as intellectual property

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Ask permission each time.

Ask permission each use

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Copyright

Copyright law protects “creative and expressive works”

Automatic (do not have to file, register)Scope: http://copyright.gov/Does not extend to ideas or facts

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How Long Does It Last?

In 1709, copyright lasted 14 years

Since 1978 copyright lasts for either the life of the author + 70 years or, in the case of work-for-hire, 95 years from publication or 125 years from creation

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CONTROVERSY!Copyright purpose is to “promote the progress of science and the useful arts” … and the duration for exclusivity is to be “limited” …

-US Constitution

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Public Domain

When the copyright term expires, works revert to public domain.

The copyright holder may dedicate works to the public domain; eg, works funded by the US Government.

PD works are freely available for use by anyone for anything.

No Rights Reserved

All Rights Reserved

Some Rights Reserved

Attribution

Non-commercial

No Derivative Works

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Ethics

Value system by which a person determines what is right or wrong

For bloggers or authors:Be honestBe transparentCredit othersRespect position of opponents

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Digital technologies enable a “Tinkering Culture” -a "read write rip burn culture"

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Thank You!Finally!