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Ethics 2013 Class notes BCIT

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    1

    Fundamentals ofBusiness Ethics

    BUSA 5200

    BCIT

    2013

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    Ethics in Business

    Ethics: systematic thinking aboutthe moral consequences of decisions

    (right vs. wrong)

    Business ethics: ethics applied tobusiness and managementsituations

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    Business ethics issues: some examples

    Owners accurate disclosure

    Employees

    hiring; firing; wages;

    privacy; discrimination;honesty; conflicts ofinterest; insiderinformation

    Consumers

    sales techniques;advertising; productsafety

    Competitors unfair competitive

    behaviours; industrialespionage

    Suppliers kickbacks; gifts; bribes

    Government

    legal compliance;

    unethical lobbying Society

    respect for environment

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    Why Study Business Ethics?

    Not any different than ethics in any other

    aspect of life

    Business ethics not an oxymoron business is

    not only economic-based, but often trust-based

    To improve ethicsin business & other

    organizations

    To remind us that our decisions (in

    organizations) have consequences for others

    (we are not alone the stakeholderconcept)

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    What do some Stakeholders see:

    Expectations versus Reality

    Ethical Problems

    EthicalProblems

    SocietysExpectations

    ActualBusinessEthics

    1950s 2010sTime

    Ethics Today vs. The Past

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    Publics Opinion of Ethics in Business

    Gallup Poll: only 20% of public thought the

    ethics of business executives to be high

    To understand public sentiment; Consider: Has business ethics really deteriorated? [probably

    not]

    Has media reporting become more frequent &vigorous? [yes, very much so]

    Are past acceptable practices becoming no longer

    socially acceptable? [they are less acceptable now]

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    Consequences of

    Unethical Decisions

    Loss of job/ harm to career (for individuals)Poor public image

    Loss of customers

    WhistleblowingPotential legal liability

    Additional government regulation

    Financial lossesUnethical culture develops inside organization

    (may harm morale & efficiency)

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    Paying Attention to Ethics in Business

    Gives individuala good reputation

    Provides apositive image for the firm

    Improves stakeholder relationsIs an insurance policyagainst

    unethical behaviour, poor stakeholderrelations, more govt. regulation, somelaw suits, etc.

    Has often improved society

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    10

    Some Sources of Ethical Norms

    FellowEmployees

    Friends &Family

    Education

    ReligiousBeliefs

    EmployersFormal Rules

    ProfessionalNorms

    LocalCommunity

    Society atLarge

    EmployerExpectations

    Laws

    The Individual

    Conscience

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    Sources of Influence on Ethics

    Sources of influence that affect apersons ethics (approach to ethics &

    actual behaviours)

    Sources can be categorized as:1. Cultural

    2. Legal

    3. Organizational

    4. Individual

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    Cultural Influences

    Culture (& subcultures in society)

    Religion (upbringing & current contact)

    Media/Entertainment (TV, movies, videos,books, news, etc. indirectly show what is

    considered ethical in the society)

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    Legal Influences

    Laws: (laws prohibiting discrimination, pricefixing, etc. Disclosure requirements in real

    estate, stock market, etc.)

    Although there is some overlap between the

    law (legal/illegal) & ethics (right/wrong), they

    are not the same

    However, the question Is it legal? is a useful

    starting point for ethics analysis; but more is

    needed

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    14

    Organizational Influences are

    Critical

    Behaviours by organizations leadersOrganizational culture: the way we do things

    here

    Role models in organization (tendency to copyheroes or exemplary performers)

    Perceived pressure for results

    What is rewarded/punished? (The folly of

    hoping for one thing while rewarding another)

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    Organizational Influencescontinued

    Corporate codes of conduct/ethics (writtencodes & oral statements by senior executives)

    Professional codes of conduct/ethics

    (accountants, doctors, lawyers, real estateagents, etc.)

    Business/industry groups (e.g., BetterBusiness Bureau)

    Behaviour of competing firms (copyingothers, or not)

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    Organizational Culture & Ethical Climate

    Organizational culture: shared values in an organization

    about how to think & behave appropriately

    Ethical climate:

    (1) Self-centered approach values individual self-interest

    & economic efficiency of the firm(2) Concern-for-others approach values cooperation &

    social responsibility (ethic of care)

    (3) Integrity approach values procedures/rules, laws,

    codes of conduct (ethic of justice)

    Some organizations have aspects of all 3

    approaches; others 1 or 2 of the approaches

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    Organizational Factors Influencing

    Ethical Behaviour

    How strong is loyalty to the organization?How much respect is there for the authority

    structure?

    Conformity(Asch Experiment) &Obedience(Milgram Experiment) (how strong is adherenceto corporate culture?)

    Expectations regarding performance & results

    are ends/results more importantthemeans/methods used to achieve them? Successat all costs?

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    Organizational Culture

    1. Obedience to authority MilgramExperiment demonstrated howlegitimatepowercan influence behaviours offollowers (read: employee; member of

    an organization)

    2. Conformity to norms Asch Experiment

    demonstrated howpeerscan influenceindividual behaviour (read: behaviour of aorganizational colleague; fellow employee)

    18

    Th A h E i t C f it t

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    The Asch Experiment: Conformity to

    the Behaviours of Peershttp://www.youtube.com/watch?v=rPEDS-0jMgs (asch 4:10)

    19

    http://www.youtube.com/watch?v=rPEDS-0jMgshttp://www.youtube.com/watch?v=rPEDS-0jMgs
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    The Milgram Experiment on

    Obedience to Authority

    20

    http://www.youtube.com/watch?v=8g1MJeHYlE0 (zimbardo on milgram / pull either

    way 4:40)

    http://www.youtube.com/watch?v=0L-hKsjGP1M (milgram anim. 2:53)

    http://www.youtube.com/watch?v=8g1MJeHYlE0http://www.youtube.com/watch?v=0L-hKsjGP1Mhttp://www.youtube.com/watch?v=0L-hKsjGP1Mhttp://www.youtube.com/watch?v=8g1MJeHYlE0
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    Zimbardo: Behaviour is infectious. We are social models

    for both ethical or unethical behaviour.

    21

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    4 2006 The McGraw-Hill Companies, Inc. All rights reserMcShane/ Canadian OB 6e

    IndividualBehaviour &

    Results

    Role

    Perceptions

    Situational

    Factors

    Motivation

    Ability

    Individual

    Differences:

    ValuesPersonality

    Perceptions

    Emotions

    Attitudes

    Stress

    MARS Model of Individual Behaviour

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    Individual Influences

    Personality (internal/external locus of control)

    Moral principles (stage of moral developmentof

    person)

    History of reinforcement (how has adherence or

    non-adherence to ethics standards affected person

    in the past? Did things go well, or poorly?)

    Values (unique to each person, but values

    influenced by other sources mentioned previously)

    Other internal factors operating at the individual

    level (family upbringing, education, etc.)

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    Why Do Individuals Behave Ethically?

    24

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    Kohlbergs Stages of Moral Development

    Pre-conventional: Focus on Self

    (1) Avoid punishmentby following rules. Obedience isimportant.

    (2) Follow rules only when in your immediate interest (toreceive rewards).

    Conventional: Focus on Others(3) Be a good person. Consider welfare of others.

    Loyalty is important.

    (4) Act right to comply with law/order/norms in

    society; fulfill your duties.

    Principled: Focus on Humankind

    (5) Follow self-chosen ethics principles even if theyconflict with the law.

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    26

    Kohlbergs Stages of Moral Development

    Stages of moral development just described fit

    well with an approach to ethics called the ethicof justice (or fairness)

    This approach is commonly used in ethicsanalysis

    However, it is not the only approach to ethics

    Some critics say this is a overly male-orientedview of ethics

    Is it overly concerned with justice/fairness/rulesto the exclusion of the important value ofcare/stakeholder relationships?

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    3 Approaches to Business Ethics

    1. Immoral Approach purposely unethical;a style devoid of ethical principles & opposeswhat is ethical

    2. Moral Approach conforms to high standards

    of ethical behaviour3. Amoral Approach

    Intentional doesnt consider ethics;

    thinks ethics doesnt fit into business affairs Unintentional casual or careless about

    ethics & the resulting consequences

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    3Approaches to Stakeholder Thinking (SHT)

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    Which Approach Do People Use?

    Individual Hypothesis: Individuals shiftfrom

    one approach (immoral, amoral, moral) toanother depending on the situation or context

    they are in (refer to Asch, Milgram, Zimbardo). OR

    Population Hypothesis: Individuals tend toadopt one of the 3 approaches on a consistent

    basis

    Implications: Ethical behaviour of employeescan be influenced (for at least some persons).

    The immediate situation does matter and is

    important. As does the broader system.29

    l h

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    Population Hypothesis

    30

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    Applying the 3 Approaches to Business Ethics

    1. Perpetrator of unethical behaviour(immoral approach)

    2. Thinker & Doer. Realize that you are in a

    Milgram Momentor an Asch Moment.Listen to your intuition & consider ethics &develop other options (moral approach)

    3. Passive follower (go along with others orfollow the culture or obey the boss)(amoral approach)

    31

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    Milgram and Zimbardo

    Why do people act unethically?1. The individual (bad apple)

    2. The situation (expectations of managers,

    behaviours of managers & colleagues,pressure for results, reward structure, etc.)(bad barrel)

    3. The system (organizations culture asshaped by executives/leaders, culture of theindustry) (bad barrel maker)

    32

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    Bad Apples?

    From Milgram and Zimbardo:

    Bad Systems Bad Situations Bad

    Apples Bad Behaviours (even in

    otherwise good people)

    33

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    As Leaders/Managers/Colleagues: You Can Help

    Pull Others To The Moral End Of The Distribution

    H ?

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    How? Increasing Ethical Behaviour inOrganizations

    1. By focusing on the organization (the immediate

    work situation & the broader system of the firm)

    e.g., leadership; nature of authority/power

    relations; is debate/discussion valued or not;organizations ethics culture; reward structure

    2. By focusing on the individual (including

    yourself) e.g., ethics training; ethics awareness(being aware of and prepared to deal with thechallenge of the Milgram or Asch momentif & when

    it arises)

    35

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    Reinforcing Ethical Behaviour

    in Organizations: Behavioural Aspects

    Senior & other managers own behaviours setgood examples

    Senior & other managers expectations of

    employees encourage ethical behaviour

    Culture established by leaders in organization

    Behaviours offellowemployees set good example

    Organizational culture developed by both leaders

    & fellow employees encourage ethical behaviour

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    Reinforcing Ethical Behaviour

    in Organizations: Educational Aspects

    Ethics education (taught incolleges/universities & professionalassociations to increase ethics awareness)

    Ethics training delivered in-house(awareness of typical issues & how to handlethem)

    Explanation of firms code of conduct/ethics

    Ethical self-awareness & reflection (done onindividual basis & preferably voluntarily)

    37

    Reinforcing Ethical Behaviour

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    Reinforcing Ethical Behaviour

    in Organizations: Other Aspects

    Statement of corporate values & philosophy(vision & mission statements)

    Executive speech-making

    Written code of conduct/ethics(for the firm and/or for particular professions)

    Ethics audits (to review ethics

    climate/behaviours)

    38

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    Other Aspects continued

    Procedures to handle ethics concerns(Do they exist? Are they used? Are theyeffective?)

    Ethics officer/ombudsman (for investigations)Whistleblowing procedure (is a procedure

    available to report concerns)

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    Ivey Pledge

    University of Western Ontario: Richard Ivey

    School of Business

    http://www.ivey.uwo.ca/alumni/get-involved/ivey-alumni-association/ivey-ring-

    tradition.htm

    d f d d h

    http://www.ivey.uwo.ca/alumni/get-involved/ivey-alumni-association/ivey-ring-tradition.htmhttp://www.ivey.uwo.ca/alumni/get-involved/ivey-alumni-association/ivey-ring-tradition.htmhttp://www.ivey.uwo.ca/alumni/get-involved/ivey-alumni-association/ivey-ring-tradition.htmhttp://www.ivey.uwo.ca/alumni/get-involved/ivey-alumni-association/ivey-ring-tradition.htm
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    .

    Codes ofConductand Ethics

    Codes of conduct: Explicitly state what

    appropriate behaviour is by identifying what isacceptable & unacceptable. Tend to bedetailed.

    Codes of ethics: Statement ofprinciples/values to guide behaviour bydescribing the general value system within

    which organization attempts to operate. Lessdetailed. (Recall the Ivey MBA pledge discussedin class)

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    .

    Criticisms of CodesOften unenforceable no enforcement mechanism

    If enforced, penalties often insignificantMaybe unnecessary (if the organization already

    operates ethically)

    Often very idealistic

    Written in meaningless generalities

    Merely to prevent government regulation

    Mere response to public criticism

    However: As part of a larger effort to reinforceethical behaviour, they have some value

    Ethi P i O i ti

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    Chapter 6

    Ethics Programs in Organizations:

    Comparison of 2 Approaches

    Compliance-based

    Focus on: Rules, laws

    To preventillegal/criminal conduct

    Lawyer-driven

    Employee discretion

    is limited

    Code of conduct

    Integrity-based Values/ethics/principles

    To enable responsibleconduct

    Management-driven

    Employee discretion isincreased

    Code of ethics

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    44

    Making Ethical Judgments

    An action ordecision thathas been /

    will be taken

    Prevailingnormsof

    acceptability

    J udgmentsof the

    observer

    (includingthose basedon ethics

    tests)

    compared with (any discrepancy?)

    Characteristics of Ethics Problems: Taking

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    Characteristics of Ethics Problems: Taking

    Action

    1. Awareness of discrepancy? (something thatoffends your sense of right/wrong, your intuition,

    firms ethics culture, government laws, etc.)

    2. Pressure to act? (based on personal beliefs,corporate culture, professional codes of conduct,

    laws, media, stakeholders, etc.)

    3. Sufficient resources to do something? (do youhave enough power, influence, knowledge, etc.?)

    (Recall the Auditor Case done in lab)

    When your intuition tells you to take some

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    When your intuition tells you to take some

    time to think, think about these:

    46

    Personal virtues (would this look good on TV?)

    Government requirements (is it legal?)

    Economic efficiency (dont overuse this ethics test)

    Utility (dont overuse this ethics test)

    Rights (are rights respected?)

    Justice (fair balance of costs & harms/benefits?)

    Care (care for stakeholders, but avoid favouritism)

    Try to achieve the best aspect of each of theabove to the greatest extent possible

    P i lid & CSR P id ti ll th

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    Previous slide & CSR Pyramid essentially say the same

    thing; CSR is for firms while previous slide applies to

    both individuals & firms

    Economic Responsibility

    Legal Responsibility

    Ethical Resp.

    Philan-thropic

    Be profitable

    Obey the law

    Be ethical

    Be a goodcorporate citizen

    Desired

    Expected

    Required

    Required

    Source: Archie Carroll, 1991

    Integrating Approaches to Ethics

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    Integrating Approaches to Ethics

    ASK:

    Utility (do benefits exceed costs/harms?)

    Rights (are rights respected?)

    Justice (are costs & benefits fairly distributed?)

    Care (are relationships preserved/strengthed?)

    COMPARE ANSWERS: If yes is answer to all 4, the action being

    analyzed is probably ethical.

    If no is answer to all 4, action likely unethical.

    If answers are mixed, try to design actions that,as much possible, respect all 4 approaches.


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