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ETHICS Lecture 3 Gandhian Philosphy

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    THE PROPERTYLESSMANAGER: CULTURE &

    ETHICS IN INDIA The Gita concept --- Doing ones !t"

    without seeking for the fruits

    Man!s p#ecept$-- Of inhe#itin% etsas well as property

    Ma!#"an iea$$$ Of acco!ntai'it"provides a basis for Gandhis belief

    Ganhis e'ie($$$$ That po'itics an!siness )!st *o#+ han in hanfor thedevelopment of the nation.

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    Ethics in the Gita In the Bhagavad Gita !rishna laid down the rights and

    obligations of ea"h one of us.

    !rishna says that a manager must look upon the taskthat he has been set or that he sets himself not inte#)s o( pe#sona' %ain o# p#o,t but purely in terms ofits ful#llment and the satisfa"tion that he gets out of that

    . There "an be no better de#nition of an ethi"al manager

    $.g. %r. &rakash Tandon and 'ord (eyworth meetingfrom (industan 'ever

    )n )meri"an s"holar E''iot -ac.!es "reated anew termfor this kind of professional manager (e "alled himp#ope#t" 'ess )ana%e# / one who manages the"ompany but does not own any part of it as his personalproperty

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    Man! & Inhe#itance In the A#"an ethi"al "ode there were rights

    and obligations for the sons who inherited their

    fathers property.

    They also inherited his debt and the debt went

    down to two generations so that if the #rstgeneration did not "lear it the se"ondgeneration had to do so.

    This is similar to *oman law whi"h +, yearslater laid down similar obligations. %anu"reated our "aste system and gave a separatefun"tion to the trader or the mer"hant

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    0!has theo#"

    (e said the trader is like a honeybee whi"hsu"ks honey out of the ower but does notharm the ower.

    Buddha of "ourse did not reali/e what wemoderns know namely that the beea"tually helps the pro"ess of fertili/ation.

    0hat Buddha did see was that while takingpro#t out no harm must be done as onemight do when in 1uest of personal gain.

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    Ma!#"an Acco!ntai'it" The "on"ept of acco!ntai'it"of mangers

    was laid down for the #rst time .

    In a "omple2 but "arefully de#ned

    operational framework the A#tha Shast#alays

    it down as a duty of a manager that heshould be sub3e"t to an audit that hisa""ounts should be looked at every nowand again for their "larity and truth

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    In later "enturies India su4eredvarious invasions

    $thi"s weakened be"ause the traderwas often held to ransom and hadre"ourse to e2tortion so as to be ableto fend for himself

    (en"e $thi"s no longer played thesame role.

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    A+a# an the Ope#ationa'1#a)e*o#+

    (owever ethi"s did "ome ba"k in )kbarstime be"ause )kbar gave us somethingindispensable for regular ethi"al fun"tioning 5

    A c'ea# an sta'e co))e#cia' set !p2

    0e in the management know today thatthere "an be no proper performan"e of duty

    no ethi"al and so"ial responsibility unless theframework in whi"h one operates has beenwell de#ned for 1uite often it is thevagueness that leads to loss of ethi"s.

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    The 0#itish pe#io

    )kbar laid down an e2"ellent land revenuesystem

    British emulated )kbar in three things6

    +7 in giving India unity and a wholeness

    87 ) land revenue system and

    ,7 Trying to bring about (indu 5%uslim unity.

    British su""essful in #rst two but failed in thelast

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    The 0#itish pe#io3cont4

    This brings us to the British $ast India9ompany where ethi"s wavered.

    The British government operating till+:;< gave India a co)p'e5 !t a%oo s"ste) of rights obligations

    duties an operational framework su"has we had in )kbars time

    and %auryan time.

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    Gandhis philosophy = >ewIndia

    The British rulers had looked down upon trade andindustry be"ause traders "ame from a "lass of so"ietywhere trading

    was "onsidered to be an o""upation suitable for the'o*e# c'asses o( societ"2

    But Gandhi belonged to the trading "ommunityhimself so he renewed the ne2us between governmentand trade and industry of the %auryan times and%anus time.

    (e openly 3oined with the business "ommunity? he felt

    there should be intera"tion between theadministrators the intelle"tuals and the businessmenwho should no longer be sidelined.

    t t

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    o!n at ons o o#po#ateSte*a#ship

    0ho owns the "orporation@

    *esponse would simply beSha#eho'e#s

    Ahareholders own a shareC in the "apital of the"orporation whi"h entitles them to vote on "ertain

    ma3or de"isions and importantly represents a kindof property whi"h "an be owned sold orotherwise disposed of as the owner desires .

    But under no "ir"umstan"es does the shareentitle a shareholder or a shareowner to "laim ashis own property a proportionate sli"e of theassets of the "ompany whi"h stri"tly remain itsproperty.

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    The Indian position on "orporateresponsibility towards stakeholders also fullysupports the per"eived needs to balan"e

    shareholder and stakeholders interests .

    The SE0I %!ie'ines e2pressly provide forstakeholders interests to be addressed even

    while pursuing "ompanys prin"ipalob3e"tive of ma2imi/ing shareholders wealthon a long term basis.

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    Au""essful "orporations have a balan"edapproa"h to "orporate governan"e

    $g Gene#a' E'ect#ic 3 GE4 ca''s its top)ana%e)ent a t#!stee #esponsi'e formanaging the enterprise in the best balan"edinterest of shareholders "ustomers

    employees suppliers= plant "ommunity "ities. The alue statement of Tata G#o!p sets out

    its purpose as improving the .!a'it" o( 'i(eo( the co))!nities *e se#6e7

    8ip#o Co#po#ation among the top + interms of market "apitali/ation puts 9 Itspeop'e 1i#st7

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    s 'eadership "ompanies around the world feel

    that their boards role is to steer a middle"ourse that while prote"ting = enhan"ingshareholders wealth they also ensure that the#ea' sta+eho'e#s aspi#ations a#e (acto#ein 2

    In re"ent times it is be"ome evident thatorgani/ation in pursuit of their pro#ts "annot

    ignore their impa"t on the other two dimensionsof their interfa"e with the en6i#on)ent anthe societ" in *hich the" ope#ate 2

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    Inspite of all this a no of high pro#le banksthat su4ered in the aftermath of the subprime

    mortgage triggered #nan"ial meltdown whi"hlead to 1uestions as to whether the boards =dire"tors e2er"ise ne"essary levels of "are ="aution that as trustees of other peoples

    monies they were re1uired to .

    Taken together all these are symptomati" of ageneral state of indi4eren"e to "ertain values= morals many of whi"h Gandhi stressed asthe "ornerstone of good responsible human

    behavior in a "ivili/ed so"iety .

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    Ganhi & Socia' Responsii'it" e" concepts Gandhi advo"ated = lived by

    whi"h are indeed adaptable = e2tendable to the

    world of pro#t making "orporations . TRUSTEESHIP6

    ) trustee is a person to whom anothers propertyor the management of anothers property is

    entrusted . (e had no problems with people = business

    "reating wealth = working for pro#t

    Gandhi did not look down upon the wealthy so

    long as the a""umulation or a""retion was throughwhat he "alled pureC means .

    Gandhi was rigidly "on"erned with the means ofmaking money that they should be fair =

    pra"ti"al

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    (aving legitimately madeE or inherited 7 themoney Gandhi felt beyond what was re1uired for

    maintaining oneself and ones immediate family inline with their so"ietal norms the rest should be"onsidered held in trust for so"iety .

    (e asked the ri"h "lass to redu"e its needs to abasi" minimum "onsistent with what the average"iti/en of the "ountry "ould a4ord .

    (e argued against overly "onspi"uous "onsumption= e2penditure on wedding feasts = "elebrations ongrounds of their being immoral in the "onte2t of alarge part of the "ountrys population su4eringfrom starvation = malnutrition

    P#incip'e (o# t#!stee ship

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    P#incip'e (o# t#!stee shipconcept

    The prin"ipal ground for trusteeship"on"ept was that su"h wealth "amefrom so"ietal "onstituents and

    E beyond modest personal needs 7truly belonged to them and hen"eshould be kept in trust prudently

    and produ"tively used for the bene#tof so"iety

    # nc p e o #!s ees p o

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    # nc p e o #!s ees p oco#po#ates

    0hile they should optimi/e pro#ts for their

    shareholders after addressing their other stakeholders interest they need to put all thesurpluses to produ"tive use to "reate morewealth = hold them in trust for theirshareholders until they are distributed to them .

    $g the prin"ipal shareholders in Tata Sons amulti billion dollar worth unlisted parent

    "ompany of Tata group in India are a "lut"h of"haritable trusts whose wealth = in"ome weredefrayed to support so"ietal welfare pro3e"ts two thirds of every rupee earned by Tata sonsthus goes to "harity

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    TRUTH : There was no ifs = buts in the Gandhian le2i"on

    where truth was "on"erned

    Gandhis view was that truth resides in everyhumans heart and one has to sear"h for it thereand be guided by truth as one sees it .

    )s given in the %ahabharata To sa6e othe#s(#o) ein% +i''e is the )ost e5a'te ha#)a2I( " spea+in% a 'ie / a 'i(e is p#otecte / thenspea+ the 'ie / & p#otect that 'i(e

    Gandhi "hose a )i'e co!#se . (e was "lear thatone must never tell a lie but one may refuse totell people what they want to know when they are

    likely to put the information to evil purpose

    N ;i ' Ahi

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    Non$;io'ence o# Ahi)sa

    )himsa means non-in3ury = of "ourse in"ludesnon-killing it would also ree"t abstaining inthought word and a"tion from "ausing in3ury orviolation to any living being

    (is "on"ept of violen"e was not limited tophysi"al violen"e alone but "overed other formsof violen"e as well for eg psy"hologi"al or

    traumati" violen"e involved in instan"es ofgender based or work- pla"e harassment =dis"rimination as well as a"1uies"en"e either bya"tive support or ta"it ina"tion in the fa"e ofsu"h violen"e .

    Sat"a%#a a o# T#!t

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    Sat"a%#a a o# T#!t1o#ce

    Aatyagraha was a missile or

    me"hanism that Gandhi employed todevastating e4e"t .

    The important element insatyagraha is the e)phasis on theiss!e rather than the personaeresponsible for it

    Ganhian tho!%ht & co#po#ate

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    Ganhian tho!%ht & co#po#ateResponsii'it"

    9orporations bear a strong resemblan"e to so"ial =

    politi"al networks of willing = resour"eful people "omingtogether for produ"tive purpose albeit for private gain .

    The shareholders espe"ially those not in operational

    "ontrol part with their monies of their own free will toinvest in the e1uity of the "orporation

    in this sense they do bear a striking similarity to the"iti/ens of a "ountry foregoing part of their individual

    freedom to 3oin in with other like minded people into apoliti"al entity to safeguard their "ommon interests withgreater "ertaininty than if they were on their own .

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    Ganhian tho!%ht & co#po#ateResponsii'it"

    The employees bring in their skills =

    e2pertise the "ommunity provides themwith their san"tion to operate = serve theneeds of the so"iety . %odern "orporates areso large = powerful that they truly resemble

    nation states in their "omple2ity =operation .

    0ith su"h power "omes also the potentialdanger of abuse = it is in that ba"kgroundwe e2plore the appli"ation of Gandhian

    prin"iples to "orporate governan"e .

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    O

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    I)po#tance o( 0!siness Ethics

    Drive home that business is6

    not only for growth of businessman alsofor long term growth of business itself

    long term "reation of wealth

    "reation of better so"ial image and

    build investor "on#den"e

    S i i ' ( 0 i

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    So)e p#incip'es o( 0!sinessEthics

    Take "are of stakeholders owners employees

    "ustomers suppliers "ommunity and environment

    Fair dealings and fair pra"ti"es in business

    )void e2ploitation of "onsumers

    )void pro#teering

    $n"ourage healthy "ompetition

    )""ept so"ial responsibility

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    8hat is P#o,t=

    0!siness Ethics is not a%ainst P#o,t

    The P#o,t is:

    *eturn on "apital

    *eward for risk

    &lough-ba"k for growth It is a driving for"e in business but without

    e2ploiting market "onsumers = otherstakeholders

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    0!siness Ethicsco)p#ises

    $thi"s of the %anager

    9orporate $thi"s

    Industry $thi"s

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    Co#po#ate Ethics:

    9orporations develop their own "ode ofethi"s based on their mission andprevalent industry spe"i#" ethi"s.

    Au"h ethi"al framework provides strategi"

    advantage over "ompetitors helps thema"hieve long terms business results in allthe markets they operate.

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    8HAT IS CREDO=

    - 9odi#ed ethi"al prin"iples for "arrying on

    business.

    - Di"tionary %eaning6

    8este# Inte#nationa' Dictiona#":

    ) strongly held or fre1uently aHrmed belief or"onvi"tion? a generality or system adopted as aguide to a"tion or a"hievement? tenet? do"trineC.

    O5(o# Dictiona#":

    ) statement of belief? a "reedC

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    RELE;ANCE O1 CREDO 9redo will help "orporations to fa"e "hallenges of

    today and tomorrow and help them to stay on"ourse and a"hieve their mission.

    9redo of ohnson = ohnson helped them to

    a"hieve their mission

    Co#po#ate Mission o( -&- 5

    JTo be the best and the most "ompetitive and"omprehensive health "are "ompany in theworld.

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    -ohnson & -ohnson

    has e)oie its ethica'p#incip'es

    in thei# *e'' +no*n oc!)ent

    Ca''e

    9O!# C#eo7

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    CREDO

    0e believe our #rst responsibility is to the do"tors nurses andpatients

    to mothers and fathers and all others who use our produ"tsand

    servi"es.

    In meeting their needs everything we do must be of high1uality.

    0e must "onstantly strive to redu"e our "osts

    in order to maintain reasonable pri"es.

    9ustomersK orders must be servi"ed promptly and a""urately. Our suppliers and distributors must have an opportunity

    to make a fair pro#t.

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    0e are responsible to our employees

    the men and women who work with us throughout the

    world.

    $veryone must be "onsidered as an individual. 0e must respe"t their dignity and re"ogni/e their merit.

    They must have a sense of se"urity in their 3obs.

    9ompensation must be fair and ade1uate

    and working "onditions "lean orderly and safe.

    0e must be mindful of ways to help our employees ful#ll

    their family responsibilities.

    $mployees must feel free to make suggestions and

    "omplaints.

    There must be e1ual opportunity for employmentdevelopment

    and advan"ement for those 1uali#ed.

    0e must provide "ompetent management

    and their a"tions must be 3ust and ethi"al.

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    0e are responsible to the "ommunities in whi"h

    we live and work and to the world "ommunity as well.

    0e must be good "iti/ens 5 support good worksand "harities

    and bear our fair share of ta2es.

    0e must en"ourage "ivi" improvements andbetter health and edu"ation.

    0e must maintain in good order

    the property we are privileged to use

    prote"ting the environment and naturalresour"es.

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    Our #nal responsibility is to our sto"kholders.

    Business must make a sound pro#t. 0e must e2periment with new ideas.

    *esear"h must be "arried on innovative programs

    developed

    and mistakes paid for. >ew e1uipment must be pur"hased new fa"ilities

    provided

    and new produ"ts laun"hed.

    *eserves must be "reated to provide for adverse times.

    0hen we operate a""ording to these prin"iples

    the sto"kholders should reali/e a fair return.

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    1o!# Responsii'ities

    L *esponsibility to 9ustomers

    L *esponsibility to $mployees

    L *esponsibility to 9ommunity

    L *esponsibility to Ato"kholdersEAhareholders7

    S S O C S O S

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    ANALYSIS O1 EACH RESPONSI0ILTY

    Responsii'it" to C!sto)e#s

    &rodu"e high 1uality produ"ts and servi"es.

    In order to maintain reasonable pri"es be "ost"ons"ious in everything we do to redu"e the pri"es.

    9onstantly strive to provide value for money in ourprodu"ts and servi"es.

    Give an opportunity to our suppliers anddistributors to make a fair pro#t.

    Aervi"ing our "ustomers orders promptly anda""urately.

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    Responsii'it" to E)p'o"eesL$a"h one to be "onsidered as individual by respe"ting

    hiMher dignity.

    L*e"ogni/e the merit of the individual and provideopportunity for promotionM advan"ement.

    L&rovide "lean and safe working "onditions.

    L&rovide fair and ade1uate "ompensation.

    L(elp "reate a sense of se"urity and provide anenvironment to make suggestions and also"omplaints.

    L$n"ourage ways to help employees ful#ll their family

    responsibilities

    L&rovide e1ual opportunity for employmentdevelopment and advan"ement for those 1uali#ed.

    L$n"ourage open "ommuni"ation in the organi/ation.

    L&rovide "ompetent 3ust and ethi"al management.

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    Responsii'it" to Co))!nit"L Be a good "orporate "iti/en by following

    the laws of the land.

    L Aupport good works and "harities.

    L $n"ourage "ivi" improvements and betterhealth and edu"ation.

    L Take "are of the property we are using.

    L Take steps to prote"t he environment and

    natural resour"es.

    Responsii'it" to Stoc+ho'e#s

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    Responsii'it" to Stoc+ho'e#s The business must make a sound pro#t.

    L $2periment with new ideas and develop innovativesystems and pra"ti"es.

    L )"tivities related to resear"h and development.

    L Investment in new e1uipment and fa"ilities.

    L 'aun"h new produ"ts

    L *eserves must be "reated for adverse times


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