ADVERTISING ETHICS & MINORITY

Legal ethics & minority

What are ethics??

Ethics are standards or moral values which dictate what is right and what is wrong, or good or bad, which are :-

•Culturally-based and formed based upon society’s expectations• vary by person, and by situation.

Legal ethics & minority

Do’s and Don'ts of advertising ethics

Do’s

Don’ts

Consider law and ethics of the countryTell truth and avoid distorting facts

1. Equality

2. Special considerations

There can be two ways to create advertisements for minority-

Legal ethics & minority

MINORITY GROUPS- 1.Religious

2.Gender

3. Language

4.Ethnic

5.Racial

6.Sexuality

Legal ethics & minority

Legal ethics & minority

RELIGION

Legal ethics & minority

• What is religion.

• Importance of religion in advertising.

• The measures that the advertiser should take into consideration.

Bajaj discover ad- shani shinganapur

- http://www.youtube.com/watch?v=6GEHPZbtb-I

Legal ethics & minority

PRINT AD

BIG BAZAAR- WOMEN’S DAY

Legal ethics & minority

http://www.youtube.com/watch?v=1K5ILXpmeE0

Siminn 3g mobile ad

GENDER

Legal ethics & minority

Depiction of women in society

Depiction of women in advertising

Stereotyping of women

Use of women as sex object

Legal ethics & minority

Legal ethics & minority

http://www.youtube.com/watch?v=6jEffV_8Nak

DLF IPL- COMMERCIAL

Legal ethics & minority

J.K super cement

http://www.youtube.com/watch?v=P2cqlw3pwFw

Legal ethics & minority

Language

Legal ethics & minority

Way of strong communication

Usage of language in advertising

Relevance in advertising

Legal ethics & minority

Tata sky- learn English ad

http://www.youtube.com/watch?v=7XVgsbNod74&feature=related

Legal ethics & minority

Learn english adhttp://www.youtube.com/watch?v=cUEkOVdUjHc

Legal ethics & minority

Ethnic groups

Legal ethics & minority

What are ethnic groups

Ethnic diversity of India

Importance of ethnic groups in advertising

Maggi sambar aata noodles

http://www.youtube.com/watch?v=UUX3pti2Myo

Legal ethics & minority

Legal ethics & minority

WILDSTONE BENGALI AD

- http://www.youtube.com/watch?v=F-btQYaK5Vg

Legal ethics & minority

racial

Legal ethics & minority

What is racism

Roots of racism and point of views of consumers

Relevance in advertising

The measures that a advertiser should take to stop racism.

Legal ethics & minority

Mc Donald's group ad

http://www.youtube.com/watch?v=UTSdUOC8Kac

Legal ethics & minority

KFC racist ad

http://www.youtube.com/watch?v=MQ8GbKjUkgs

Legal ethics & minority

SEXUAL MINORITY

Legal ethics & minority

Minority groups

Fighting for its rights

Indian and world scenario of homosexuals.

Legal ethics & minority

http://www.youtube.com/watch?v=L9DLPKgzGOc

Brazilian clothing range commercial

Legal ethics & minority

- http://www.youtube.com/watch?v=A_OnP4JKi08&feature=related

House bill 436- governor lynch ad

Group members-Ankita Joshi- 210

Anuja rane- 231

Shradhangi date- 208

Ranal nair- 223

Prathamesh kulkarni- 218

Praful shetty- 240