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Ethnic Eats (2)

Date post: 24-Jan-2017
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Ethnic Eats
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Page 1: Ethnic Eats (2)

Ethnic Eats

Page 2: Ethnic Eats (2)

Ethnic EatsThe food industry is one that many find quite challenging to get into.

While the single food truck on Stony Brook campus has tasty food we wanted to take it one step further and offer great tasting ethnic meals, switching them up daily while still serving the great foods people are

accustomed too!

Page 3: Ethnic Eats (2)

Meet The Team

David: Financial Jing: Product Adam: Food Professor Executive Development

Thalia: VP Roberta: Marketing Nicholas: Operations of Miscellaneous Director Manager

AJ: CEO of First Impressions

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The Real SituationOverall, the food on Stony Brook Campus can be significantly improved.

● Many complain about the dining hall food being plain and bland.● Others about how the food truck has few choices.● We noticed very limited options for international foods to be brought

onto our very culturally diverse campus.

The problems here are simple: taste and variety.

Page 5: Ethnic Eats (2)

The AnswerFood Truck Located on campus

Offering different ethnic foods

Five main dishes from each

country every other day

Page 6: Ethnic Eats (2)

What We Provide

Mission Statement: Providing Stony Brook

students with a unique and diverse alternative to food

provided on campus

Page 7: Ethnic Eats (2)

The Food Truck has a different theme every week from Friday to Tuesday.

Most of our menu will share similar ingredients (Rice, Chicken etc.). This will cut costs.

Since our competition (Backstreet Burger) focuses on “finger food”, our truck will serve platters to differentiate.

Product

Page 8: Ethnic Eats (2)

Service● Operating Hours are from 12pm-8pm

● Days open: Friday-Tuesday

● We will emphasize serving food during sporting events.

● The cart will be located at the Rec Center.

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We are targeting YOU ! Target Market

Demographics· Age: 17 and over· Location: Stony Brook University to begin· Gender: Male and Female· Education level: Student or nonstudent· Marital or family status: Both· Occupation: Any· Ethnic background: Any

Psychographics· Personality: Willing to try new things· Attitude: Willing to adapt· Interest: Trying new tastes or sticking to the one’s they like

Page 10: Ethnic Eats (2)

Target Market (continued) Evaluation of the target market

We will bring something new and appealing to everyone. We will not only be providing different food but also jobs for the students which will be an

opportunity to work with us and on campus for those who are interested in the food industry. We will be providing a service that is affordable and

tasteful.

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Marketing● Social Media

● Relationship Building

● Flyers on information boards throughout campus

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Competition● Backstreet burger

● Stony Brook Campus Dining

● Off campus dining

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Investing● Investing will mainly come from the the personal

savings of the founders○ $35,000 of pooled personal savings of all founders

● More investing will come from friends and family○ $15,000 from friends and family

● The rest will come from kickstarter○ $10,000 goal on kickstarter

● The financial goal is to have $60,000 raised from investments

Three hundred thousand five hundred thousand a million let's have a money shower-Future 2015

"How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case." - Robert G. Allen

Page 15: Ethnic Eats (2)

Any Questions?Your turn class...


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