Etsy Start-up Checklistblog.fuzzyandbirch.com/wp-content/uploads/2017/09/... · Learn how to do all...

FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2017

Etsy Start-up

ChecklistLEVEL 3: Boost


table of

ContentsSUPPLIES for Better Sales...................................................2

SOFTWARE for Better Sales...............................................4

YOUR NEXT 10 WEEKS: Checklist.....................................7

What’s Next??..........................................................................17


Suppliesfor Better Sales

Introduction................................................................................1

SUPPLIES for Better Sales...................................................2

SOFTWARE for Better Sales................................................5

YOUR NEXT 10 WEEKS: Checklist....................................12

Resources Index......................................................................69

2

Get it Here

Get it Here

Get it Here


WHAT IS IT?Portable, high-quality microphone

HOW DO I USE IT?It’s likely you’ll start making video, podcasts, or recording yourself at this level. This micro-phone can be plugged into the headphone jack on your phone or computer for easy recording.

WHERE DO I GET IT?Amazon, some electronic stores.

WHAT IS IT?Phone mount

HOW DO I USE IT?If you’re recording yourself at this level, you want STEADY, high quality video. Use this mount to get studio quality with a phone.

WHERE DO I GET IT?Amazon

WHAT IS IT?Phone lens

HOW DO I USE IT?Want to up your video quality without investing in an expensive camera? Use this lens to create high quality videos with your phone.

WHERE DO I GET IT?Amazon, camera shops

Business Supplies

https://www.amazon.com/Rode-VMGO-Lightweight-Microphone-Super-Cardioid/dp/B00GQDORA4/ref=sr_1_3?ie=UTF8&qid=1505982128&sr=8-3&keywords=rode+mic

https://www.amazon.com/Video-Rig-Ulanzi-iPhone-Videographer/dp/B01N0BGUY8/ref=sr_1_10?ie=UTF8&qid=1505982194&sr=8-10&keywords=iphone+mount+for+video

https://www.amazon.com/Android-Smartphones-Telescope-Fish-eye-Wide-angle/dp/B072C2PFFY/ref=sr_1_3?s=electronics&ie=UTF8&qid=1505982230&sr=1-3&keywords=iphone+lens


4

Softwarefor Better Sales

Introduction................................................................................1




Resources Index......................................................................69

Get it Here

Get it Here

Get it Here


WHAT IS IT?Video / audio editing software

HOW DO I USE IT?If you’re recording yourself at this level, it’s a good idea to have easy-to-use software for editing. Just load your video and go!

WHERE DO I GET IT?Camtasia.com, imovie

WHAT IS IT?Email marketing program

HOW DO I USE IT?Use this software to gain, track, and email your subscribers. Send them emails all at once, and track your results with this program.

WHERE DO I GET IT?Convertkit.com, Mailerlite.com

WHAT IS IT?Blogging Platform

HOW DO I USE IT?Start cultivating your presence online with a blog that you own! Use this program to create and organize your own blog content.

WHERE DO I GET IT?Wordpress.org, Squarespace.com

Software for Sellers

https://www.techsmith.com/video-editor.html

http://mbsy.co/dW2qB

https://www.squarespace.com/

Get it Here

Get it Here


WHAT IS IT?Shipping / Print on Demand Automation

HOW DO I USE IT?At this stage, it’s time to let the professionals take over. Send your pre-made items to a shipping company for faster shipping and an easier day to day schedule. Or get it all rolled into one with a print and ship company.

WHERE DO I GET IT?Printful.com, Shipwire.com

WHAT IS IT?Software to edit + make digital downloads

HOW DO I USE IT?Create your own digital downloads from scratch, and put them up for sale in your Etsy shop. Use this program to generate your downloadable files.

WHERE DO I GET IT?Canva.com, Adobe illustrator, Adobe Acrobat

Software for Sellers

https://www.printful.com/a/75511:fef507d298bfc0d5262a41fca1f45519

http://canva.com


10 weeks ofEtsy Tasks!

Introduction................................................................................1




Resources Index......................................................................69

7


NOTES FOR THIS WEEK:

THIS WEEK’S TASK: Profitable Emails Week 1 - Getting Started

TIME TO COMPLETION: It should take 1-2 days to complete this task.

TIME TO MORE SALES: This task likely won’t help you make more sales, but it’s the building block you need to make more sales next week!

Week 1: Email 101

Choose an email provider

Upload a mailing list image for your Etsy items

Create a landing page for email subscribers

Create an email with a discount code for new subscribers

https://blog.fuzzyandbirch.com/profitable-emails-st-part-1/



THIS WEEK’S TASK: Profitable Emails Week 2 - Lead Magnets

TIME TO COMPLETION: While it should only take a day to set up your lead magnet, it may take a week or more to create the content you plan to deliver.

TIME TO MORE SALES: This method is helping you collect subscribers -- which should lead to more sales each month! Make sure you take this step very seriously.

Week 2: Advanced Emails

Create your lead magnet content

Write the emails that link to your lead magnet content

Set up your email series in your email marketing program

Create a landing page so new people can subscribe to your lead magnet

https://blog.fuzzyandbirch.com/profitable-emails-part-2/



THIS WEEK’S TASK: Profitable Emails Week 3 - More subscribers

TIME TO COMPLETION: Email subscribers are a slow-burn task. The more places you can advertise your lead magnet, the more growth you’ll see. This is an ongoing task.

TIME TO MORE SALES: This tactic should lead to a slow build of more and more subscribers, so you can get more sales each month.

Week 3: More Email Subscribers

Set up your lead magnet on Etsy

Advertise your lead magnet on social media

Schedule regular lead magnet promotions

Make sure you add a spot for your lead magnet on your website or social profiles




THIS WEEK’S TASK: Profitable Emails Week 4 - Sales emails

TIME TO COMPLETION: Writing your sales emails should take 7-10 days using the templates provided.


Week 4: Emails that Sell

Complete the worksheet that goes with this module

Use the template to create your own sales emails

Send new subscribers your sales email automatically when they finish a lead magnet

Set up evergreen timers for limited-time offers that entice buyers

https://blog.fuzzyandbirch.com/profitable-emails-part-4/



THIS WEEK’S TASK: Profitable Emails Week 5 - Next-level success

TIME TO COMPLETION: Try to plan out your promotions and new opt-ins or lead magnets. This is an ongoing task that will help your business grow consist-ently.


Week 5: 1000 Subscribers

Choose 1-2 new methods to gain more subscribers

Create more lead magnets

Edit your existing lead magnets (change the wording) until you’re getting more subs

Whenever you’re feeling stuck, go through week 3 of this challenge again




THIS WEEK’S TASK: Learn how to create consistent income

TIME TO COMPLETION: A marketing funnel grows and changes over time. This is an ongoing task.

TIME TO MORE SALES: This method should lead to a very gradual, but permanent increase in sales.

Week 6: Your Marketing Funnel

Map your marketing funnel with the worksheet

Figure out which pieces you’re missing

Plan out ways you can add to and adjust your marketing funnel

Implement your ideas

https://wp.me/p8B8oM-2Mi



THIS WEEK’S TASK: Plan an upcoming launch, and learn how to promote it for consistent success

TIME TO COMPLETION: It should take you 7-10 days to plan a launch, and 4-6 weeks to carry out your promotion.

TIME TO MORE SALES: In the case of this strategy, you usually pro-mote for 4-6 weeks, then see a massive influx in sales for about 5-7 business days.

Week 7: Make it Rain with a Launch

Use the launch plan to create your own blueprint for a future promotion

Create the promotional materials needed for your launch (graphics, etc)

Create an email series promoting your launch

Put everything in your calendar, and execute each task as planned

https://wp.me/p8B8oM-2Mi



THIS WEEK’S TASK: Copyright or trademark important business assets

TIME TO COMPLETION: Copyright takes a little time to apply for, but it can be up to 6 months before you’re approved.

TIME TO MORE SALES: This action item won’t bring you more sales, but it will strengthen your business. Make sure your business is here to stay by completing this step.

Week 8: Copyright Your Work

Make a list of the items you want to copyright

Make a list of the items you want to trademark

Apply online for your copyright and trademark

Hire a lawyer if you want help (or someone to do it for you)

https://wp.me/p8B8oM-2Ml



THIS WEEK’S TASK: Protect yourself and your family legally by registering your business

TIME TO COMPLETION: It should take you less than a day to register, it takes 1-3 months for registration to be approved.


Week 9: Make it Legal

Decide whether you want to be a sole trader or LLC

Apply online if required

Create a legal folder so you can track and store all legal documents

Hire a lawyer if you want help (or someone to do it for you)

https://wp.me/p8B8oM-2Mn



THIS WEEK’S TASK: Learn how to do all things financial as an Etsy shop owner.

TIME TO COMPLETION: Once you learn these tricks, you should be using them every day, for about 5 minutes a day.


Week 10: It‘ s Tax Time

Learn how to track your day-to-day sales and expenses

Learn how to calculate and pay taxes

Learn how to calculate and pay yourself a salary

Create a regular routine for tracking your finances

What's

Next?


All Done with this Checklist? Congrats! This booklet contains all the things you need to go super ADVANCED with your Etsy biz!

Yup, you’re further along that 90% of people EVER get!

What’s next? You’ll keep getting courses, new content and other goodies by email!

Need Help?Get it in the Subscriber Tribe Community!

Click Here to Join Us!

17

https://blog.fuzzyandbirch.com/subscriber-tribe-community/

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