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ETT 2011 BERLIN
www . a l d e a . f r Mai 2011 1
Presentation of the French market
Agenda
1.Key numbers2.The “cultural exception”3.Who’s are the players
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3.Who’s are the players
4.What’s happening
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Key numbers (1)
> 65 Million Inhabitants
0 450 million tickets
0 20-25 million distribution tickets
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Inhabitants
0 30-40% hard-tickets
0 10-15 % tickets sold online
Key numbers (2)
Cinemas :�1300 cinema theaters�210 M tickets in 2009
Stadium :�67 sport s stadiums with
Ski :�197 stations � 58,5 million days skiers in 2008 / 2009Museums:
�over 1200�40 M tickets in 2008
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�67 sport s stadiums with capacity > 10000�14 million tickets for football and rugby in 2008 / 2009Opera, theaters,
Concert Halls:� Over 1000
Festival :� 3800 festivals
Leisure parks:> 200 parks
Public involvement in culture
� Financial support
� Central budget : 2.82 billion €
The cultural exception
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� Central budget : 2.82 billion €
� Territorial budget : 4.5 billion €
� High control
� Ticketing Law from 1993
� Democratic values
Aldea - Conseil en Organisation et Systèmes d'Information
Favoring long term investment
The cultural exception – Public financed culture
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0 High level of quality of the ticketing solutions
0 High degree of specialization
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Heavy regulation
0 Market dominated by “pure French
The cultural exception – The state control
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0 Market dominated by “pure French players”
0 The Omniticket and Secutix cases
� Small number of companies on the market
� Restrain of innovation
� The p@h case
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"Culture for all”
0 The shop-comities
The cultural exception – Enforcing democratic values
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0 The shop-comities
0 Low ticket prices
Public interest versus private interest
0 Low number of distribution tickets
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Who are the players
1.The general organization of the ticketing market
2. Focus on the software side
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2. Focus on the software side3. Focus on the primarily
distribution side
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Who are the players – the general market organization
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Who are the players - The software side
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Who are the players - The distribution side
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What’s happening
1. Vertical integration2. Technical innovation
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2. Technical innovation3. Secondary market
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What’s happening – The vertical integration
� Fnac takes a participation into the softwarecompany Kyro Concept
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� Live Nation Takes over Fnac challenger Ticketnet
� Digitick acquires the software company Satoriand Vivendi takes over 92% shares from Digitick
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What’s happening – Technical innovation
P@H - Mobile Ticketing - RFID
CRM - Crossseling – Upselling – Yield
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CRM - Crossseling – Upselling – Yield management
Social networks
What’s happening – Secondary Market
Rule:
• Tickets resale for a higher price than the facial value of a ticketis illegal(Loi Loppsi: a law plans the prohibition of the tickets resale between consumers and define it as
a criminal offence (unless the sale is made on an non-profit basis)
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a criminal offence (unless the sale is made on an non-profit basis)
Practice :
• Social network, auctions and classified adds
• Specialized network and foreign portals
Conclusion
The Point of view of the consultant
The point of view of the ticketing professional
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The point of view of the ticketing professional
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