Let’s Go Whale Hunting:Understanding True User Value
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Are you looking in the wrong place?
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Old Way
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New Way - Total User Value
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Example of Total User Value
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What is Social Value?
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Why do we care?
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Real World Churn Example
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Total User Value and User Acquisition
• Ad Attribution only provides a picture with the old model – INDIVIDUAL SPEND
• Social Value changes your understanding of who is your most valuable UA Partner
• Now that you know about Social Value Don’t you want to find more social whales?
• 40% VALUE Adjustment
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Better UA ROI
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So now…
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Summary
• Ninja Metrics provides you with the
full picture of your User’s Value
• Ninja can show you where to dig
• Your life will never be the same!
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Thanks
Eugene Youn, [email protected]
www.NinjaMetrics.com
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