Eulsoo Seo

Counseller, SMEs Division, WIPO

eulsoo.seo@wipo.int

2

Traditional Teaching Methods2

Few studentsImpractical Boring

Non-participating

33

Characteristics of IP PANORAMA

Storytelling

Each module is designed based on a practical story regarding IP

Animation

IP PANORAMA is developed with full animation.

IP for Business

IP PANORAMA deals with IP issues from a business perspective.

Guaranteed Quality

The World Intellectual Property Organization and the Korean Intellectual Property Office guaranteed the quality of learning content of IP PANORAMA.

E-learning multimedia toolkit

Electronically supported learning tool which is operable with Internet Explorer

44

Contents of IP PANORAMA

Previous modules

Module 1 : Importance of IP for SMEs

Module 2 : Trademarks and Industrial Designs

Module 3 : Inventions and Patents

Module 4 : Trade secrets

Module 5 : Copyright and Related rights

Module 6 : Patent Information

Module 7 : Licensing of IP

Module 8 : IP in the Digital Economy

Module 9 : IP and International Trade

Module 10 : IP Audit

New modules

Module 11 : IP Valuation

Module 12 : Trademark Licensing

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How to Access to IP PANORAMA

Online: Out of Charge

- IP PANORAMA portal website, see at http://www.ippanorama.com

- WIPO SME website, see at http://www.wipo.int/sme/en/multimedia

- Korea Invention Promotion Association (KIPA)’s e-learning website, see at http://global.ipacademy.net

CD-ROMs: Free

- Operable with Internet Explorer

Book: Free

- Only for learning points of each module

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Components of Each Module

Learning Flow

IntroductionIntroduction Inside the storyInside the story ReflectionReflection

Today’s issue

People in the story

Story scenes

Learning Point

MoreReferences

Quiz

Self-reflection Journal

Heart-to-Heart Talk

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Module 2: Trademarks and Industrial Designs

88

Development History of IP PANORAMA (1)

Joint Project amongst WIPO, KIPO and KIPA

- WIPO: Manuscript, validation and quality check

- KIPO: Finance (more than CHF 500,000) and quality check

- KIPA: Producer as a technical partner

Ownership

- All rights jointly owned by WIPO and KIPO

99

Development History of IP PANORAMA (1)

2003

- Discussed development of e-learning multimedia on IP in business based on texts of WIPO SMEs Division, funded by KIPO

2004

- Singed a Joint Development Agreement among WIPO, KIPO, and developed a module 1 as a prototype

2005 - 06

- Developed modules 2 – 10 in cooperation with WIPO, KIPO and KIPA

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Development History of IP PANORAMA (2)

2007

- Officially released at the WIPO General Assembly

2008 ~

- Further developed two more modules IP Valuation; and Trademark Licensing

- Distribution of CD-ROMs, Customization and localization of IP PANORAMA

- Developing one more module: Franchising

1111

Development Process (English version)

Manuscript(by WIPO)

Building up an instructional design strategy (by KIPA)

SynopsisWith Learning contents Analysis

(by KIPA)

Synopsis examination

(by WIPO, KIPO)

RestructuredManuscript(by KIPA)

Scenario(by KIPA)

Storyboard(by KIPA)

Storyboard examination

(by WIPO, KIPO)

Characters,Basic designs

(by KIPA)

Contents development

(by KIPA)Quality Check(by WIPO, KIPO)

Contentsmodification(by KIPA)

End

Narration script& recording(by KIPA)

Expert committee

Evaluation committee

Translation into Korean

Translation into English

Translation into English

Building up the detailed instructional design strategy

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Customization Types of IP PANORAMA (1)

Type A customization (Full customization):  Everything in local language

Type B customization:  Dialogues (sound) still in English, but subtitles (narration text) and other texts in local

language.

Type C customization:  Dialogues and subtitles still in English, but all other text in local language.

Type D customization:  Everything in the multimedia remains in English,

but all texts are published in local language in a separate book, accompanying the English CD-ROM version.

Type E customization:  Everything remains in English, and only some texts

(heart to heart talk, learning points and multiple choice questions) are published in local

language in a separate book, accompanying the English CD-ROM version.

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Customization Types of IP PANORAMA (2)

DevelopmentDevelopment FinalizationFinalizationTranslationTranslation

Graphic design, Text

Sound effect, subtitles

Animation

Programming

Developing e-learning content

Creating Arabic storyboard and narration script based on the

English storyboard and narration script

Quality check&

Technical test

Modification&

Completion

Narration recording(in Egypt)

Proofreading & examination of the

translated storyboard and narration script

Modification of original version

1414

Customization Types of IP PANORAMA (3)

- Arabic in 2009

- French and Spanish are being developed this year

- Russian will be developed next year

Local language Versions

- Thai version was developed in 2009

- Hungarian was developed, and Vietnamese and Swahili versions are being developed this year

- Indian, Polish and Serbian versions are in consideration

UN Official Language Versions

1515

Use of IP PANORAMA in Korea

- Obligatory course for new IP attorney

- 2007 : 65 attorneys , 2008 : 201, 2009 : 201

Special course for IP attorney

- On-line course and an off-line course based on IP PANORAMA, see at http://global.ipacademy.net

- Credit courses for students of Engineering, Law, and International Relations

- 2007: 169 students, 2008: 813 students

Academic course in university

- POSCO, SAMSUNG Electronics, HYUNDAI Motors, etc

Internal Use by Big Company

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Eulsoo SeoCounsellor, SMEs Division, WIPO

eulsoo.seo@wipo.int