Eureka Facts Capabilities Overview

© EurekaFacts LLC- www.EurekaFacts.com

Technical Capabilities Overview

EUREKAFACTS LLC


About EurekaFacts

Inspired by the feeling of success brought when newly discovered facts

uncover ways to improve an organization and shape its strategies, EurekaFacts

was established in early 2003. From day one, we centered our efforts on delivering

top quality service and building core capabilities to become a new kind of insight

provider.

With a strong team and highly competitive technical and management

capabilities, the company is constantly achieving new heights. Today, EurekaFacts

is the custom research and analysis firm that provides insights to support targeted

communications, program evaluations, strategic decisions and data-driven tactics.

EurekaFacts is quickly becoming a favored customer insight provider and an

emerging leader in the field.

EurekaFacts, LLC is an approved US SBA 8(a) program participant, a

certified Hispanic-owned US SBA SDB firm and a GSA Schedule contract holder

for marketing research and analysis services.

“The value of EurekaFacts is that they make visible the invisible.”

Paul Ward, Strategist

Rock Creek Strategic Marketing


Our Commitment

We are committed to meeting and exceeding the needs and

expectations of each and every client. With dedication, quality and

attention to detail we serve using our core technical and

methodological skills in quantitative and qualitative research,

marketing, data analysis, and project management.

Our work is based on strong project planning, proven methodology,

quality assurance, and high-performance teams supported by

technology.

We leverage our efforts to create maximum value for each client

through a commitment to total customer satisfaction and dedication to

continuous improvement.

“Jorge and his team are THE market research experts to go to for information about

target audiences and their behavior.”

Laura Van Eperen, CEO

Van Eperen Public Relations


© EurekaFacts

LLC

Capabilities Overview

EurekaFacts Core Capabilities

Demographic

and public use

micro-data

Understanding of public

use demographic and

school data including

Census files,

PUMS micro data

American Community

Survey (ACS)

Tiger files. FIPS,

BLS CEX, Dept of Ed

CCD, PSS, HHS CDC

data.

Expertise in geo-

demographics including

ACORN, Claritas PRIZM

and Tapestry,

Data Analysis

Statistical analysis

Data mining

Advanced analytics

Multivariate analysis

Statistical testing

Forecasting

Predictive modeling

Time series/ trends

Data imputation, weights

Segmentation analysis

Decision modeling

Classification trees

Meta analysis

Geography-based

analysis & reporting

Secondary dataset

integration with large

databases

Data visualization

Survey

Research

National Surveys

Survey design and

execution

Sampling design

Snapshot &

longitudinal

Mixed mode studies

Online survey

programming and

deployment

Response analysis

Web-based survey

data collection

Paper, telephone data

collection

Knowledge Discovery and Data Transformation – Expertise in the capture and transformation of data into actionable insight

Content and Knowledge Management – Processes for data management, documentation, content creation, editing, collaboration, publishing and distribution

Quality Assurance – Standard project methods and processes, review and approval procedures, integrity, accuracy controls

Technology Support – Intensive use of current technologies to support workflow, data capture and transformation, delivery and security

Project Management – Use of professional collaboration and project management tools and methodologies to meet objectives and maximize resources

Team Approach – Multicultural and multidisciplinary high performance team environment

Strategic Strengths

Government & Nonprofit

FocusSpecialized in social marketing non-profit

and government services

Customer SatisfactionVoice of the customer, tracking studies,

enterprise feedback management

Program EvaluationImpact and outcome assessments

Audience ExpertiseExpertise in recruiting and interviewing

hard to reach populations: Spanish

speakers, teenagers, teachers, school

administrators, executives and agency

personnel

Co

re T

ech

nic

al C

ap

ab

ilities

Co

re S

up

po

rting

Fo

un

datio

n

Communications

& Marketing

Targeted outreach

Branding

Market segmentation

Offer / service targeting

Positioning

Direct response

Marketing communications

Strategic and tactical market

planning

Cross-sell & up-sell modeling

Price & resource optimization

List services

Consumer and organizational

behavior knowledge &

attitudes


Strategic Strengths

Specialization in custom research to support service offers, social marketing

communications and high-stakes decision-making for government and nonprofit

organizations

Customer satisfaction, highlighting the voice of the customer, customer value

analysis and enterprise feedback management

Program evaluation and outcome/impact assessments

Track record in engaging and obtaining response from hard to reach populations

including Spanish speakers, teenagers, educators, school personnel and

executives

Experience using multiple data sources and conducting mixed mode studies that

incorporate qualitative and quantitative information

"They bring you the story behind the numbers. Writing copy was so much easier

knowing what these customers actually wanted

and what hot buttons to push.”Jackie Flynn, Copywriter.


Specialized Research Facilities

Supporting the EurekaFacts consulting, research and analysis capabilities is a strong

data collection and data processing structure that includes:

Focus Group & One-On-One Interviewing Facilities

A fully equipped focus group facility with one-way-mirrors and new digital recording equipment is

located in Rockville, Maryland, a central location two blocks away from metro. A team of

multilingual moderators and interviewers is available to support various needs.

Telephone Research Contact Center

EurekaFacts features a contact center with capacity for up to 100 stations. Trained agents

support inbound and outbound projects for telephone interviewing and special population

recruitment.

Analytical and GIS support

Our team of analysts utilizes STATA, SPSS, SAS, Answertree, Mapinfo, Arcview and other

software to deliver robust statistical and data-mining analysis.

Survey Programming and Online Communications

Our IT staff is ready to support programming of complex surveys, online communications

deployment and web-enabled databases to support research study programming, pilot program

web development, conferences/event logistics coordination, and other short turnaround

programming projects.

“They take the stress factor out.”

Gina Cross, Project Manager

NeighborWorks America


A Selection of ClientsAlabama State Employees Association

American Association of School Administrators

Center for Education Reform

Decision Analyst

Florida Association of School Administrators

Global College/ Long Island University

Hostelling International USA

Lipman Hearne Inc.

International Society of Pharmaceutical Engineering

Marketing General

Maryland Hispanic Business Conference

MENC The National Association for Music Education

National Association of Home Builders

National Association of Secondary School Principals

National Association of Student Councils

National Honor Society

National Institutes of Health

National Science Teachers Association

Navy Supply Corps

NeighborWorks America

Peace Corps

Renal Physicians Association

Rock Creek Strategic Marketing

Sibley Memorial Hospital

The Media Network

The Washington Post

US Army Medical Command

US Department of Education

US Department of State

Virginia Commerce Bank

WESTAT

Youth for Understanding USA

“Eureka Facts LLC, under

the expert guidance and

management of Jorge

Restrepo, provides excellent

and reliable data analysis

and research services.

When working with

EurekaFacts and Mr.

Restrepo, you can expect

sound and reliable advice in

market research and survey

data analysis, and a first rate

product in documentation,

analysis, and business

solutions.

I highly recommend that you

call him for your next project

in survey analysis and

research. You can only

benefit from the call. “

Carmen Larsen,

President AQUAS Inc.


Success Stories

The following pages illustrate some examples of the types

of projects we have completed.

Survey Research

Data Analysis

Qualitative Insight

Evaluation

“EurekaFacts did the data mining and we got the gold. Their targeting

analysis helped us generate record-breaking results."Frank Peterson, CEO, Catalyst Communications


Segmentation & Demographic

Targeting

CDC – The Center for Disease Control, the principal agency in the United States government for

protecting the health and safety of all Americans and for providing essential human services.

Objective: Support the primary agency (The Media Network) in the development of a campaign

to educate non-acculturated Hispanic women of the need to consume vitamin supplements with

folic acid to help prevent birth defects (Spina Bifida).

Method: Through the use of public and private data sources, EurekaFacts was able to develop a

set of segmentation schemas in order to assist the development and appropriate targeting of a

public education campaign to reach non-acculturated Hispanic women. Data from multiple

sources including Census 200 micro-data, Bureau of Labor Statistics’ Consumer Expenditure

(CEX) data (in vitamin supplements), existing survey data (March of Dimes surveys) and other

data was incorporated into the multivariate analysis. The demographic segments were identified

and characterized in terms of acculturation, risk, consumption, attitudinal media habits, and

geographic locations, and then scored. Target segments were recommended.

Outcome: The segmentation process identified several segmentation schemas and provided

recommendations on evaluation criteria. The identified target segments resulted in a manageable

number of target segments with distinct educational, language preferences, age groups and risks

so that the public education campaign could be developed to target each distinct segment with

appropriate messaging.


Moderation and Recruitment

Westat / The National Institutes of Health - Westat is an employee-owned corporation

providing research services to agencies of the U.S. Government, as well as businesses,

foundations, and state and local governments.

Objective: The National Institutes of Health commissioned Westat to conduct a study to test the

usability of multiple web-based surveys being developed for individuals over the age of 50.

Westat asked EurekaFacts to conduct extensive in-person in-depth interviews as well as recruit

individuals for these interviews.

Activity: The Eureka Facts team recruited a mix of individuals in accordance to the quotas set in

place by NIH and Westat. Recruitment was done using a mixed-mode methodology combining

telephone, online and face-to-face efforts. Moderation was conducted by the experienced

EurekaFacts’ team. The EurekaFacts focus group facility was used to conduct the in-depth

interviews, and video-recorded them to ensure data integrity.

Outcome: Westat and NIH were able to use the data collected through the in-depth interviews to

further revise and polish the survey applications.


Customer Profile & Needs

Hostelling International USA - Hostelling International USA is a 501(c)(3) nonprofit membership

organization founded in 1934 to promote international understanding of the world and its people through

hostelling. HI-USA operates a network of nearly 80 quality hostel accommodations throughout the

United States ranging from urban high-rise buildings with hundreds of beds to small remote hostels in

rural settings.

Objective: Hostelling International USA wanted to explore the behavior, preferences, and needs of

travelers staying in their hostels, HI-USA members, and HI-USA volunteers in order to build a more

comprehensive network with the ultimate goal of increasing involvement and promoting expanded

understanding of cultures around the world.

Method: EurekaFacts utilized qualitative interviews of current volunteers spanning various generational

cohorts. National rounds of in-person focus groups were conducted involving travelers staying at local

hostels. Online focus groups of HI-USA members was also employed at the qualitative stage. Following

the qualitative research, online surveys were conducted to gather survey data among those who have

stayed at HI-USA hostels, HI-USA members, and HI-USA volunteers to discover the needs, satisfaction,

and expectations of these diverse audiences. Econometric modeling and additional exploration was

conducted to support development of new affiliation offers, volunteer models, membership and web 2.0

involvement strategies

Outcome: HI-USA is using the results of the research to promote awareness of hostels in the US and

more importantly, foster cultural and global understanding through inexpensive travel. The organization

now makes business decisions based on what matters to its customers, members, and volunteers.

Specifically, results from the statistical modeling of the behavior, attitudes, and preferences of HI-USA's

customers, members, and volunteers allowed HI-USA to prioritize its business efforts on the factors that

have the largest influence on the decision-making and customer satisfaction of its audiences.


Program & Branding National Association of Student Councils (NASC) - National-level organization supporting middle

school and high school student councils and their advisers.

Objective: NASC was concerned with declining participation in student councils and asked

EurekaFacts to research the situation and recommend appropriate action.

Method: Four phases were utilized to assess program effectiveness and recommend appropriate

marketing and program improvements to increase participation in student council groups nationwide

and involvement with the local, state, and national student council organizations. Phase one involved

database analysis to identify segments within US schools that experienced different levels of growth

or loss of student council activity in relation to the universe of public and private schools in the US.

After exhausting available data, phase two captured in-depth qualitative information from three

primary audiences: school principals, middle and high school students, and activity advisers. To

accomplish this task, a national round of focus group sessions and in-depth interviews were held in

five states, identifying barriers to participation, areas of interest and value that each audience would

expect from the student councils at the local and national levels. Phase three involved survey design

for all key audiences, to obtain representative measurement and feedback on key concepts that

emerged within qualitative findings of phase two. The survey instrument captured quantitative

information from four key audiences: principals, advisers, middle school students, and high school

students (both student council members and students not active in student council). A follow up

study explored possible re-branding solutions to assist in the communication of changes in the

student councils.

Outcome: Recommendations on positioning, branding and program offerings were provided.

Supporting data included key messaging for a national campaign, identification of barriers to

participation/influence and highly sought program elements likely to resonate among each audience.

Additional membership structure and membership dues pricing optimization recommendations were

also provided.


Campaign Evaluation

Center for Education Reform - The Center for Education Reform asked EurekaFacts to conduct an

outcome evaluation of its PIRC public awareness campaign grant with the US Department of

Education.

Objective: CER’s effort, the Parents Network for Better Education (PNBE) program sought to educate

parents of school-age children on their rights under the No Child Left Behind Act in four states in the

Southeastern United States.

Method: EurekaFacts developed a plan to assess the effectiveness of the communications campaign

in terms of awareness, consideration of action and actual changes in behavior among parents residing

in areas served by underperforming schools. Target populations included low income, diverse and low

literacy populations; therefore, the evaluation instruments were designed to third-grade-level reading

ability in English and Spanish.

Campaign evaluation spanned two years and included telephone surveys of parents of school-age

children in target areas across four states. A follow-up evaluation was also administered to those who

requested information by calling the campaign’s toll-free number. Evaluation cards were collected from

those who participated in workshops, community sessions and other events provided direct feedback

from individuals served by grass-roots volunteers.

Changes in the use of resources available under NCLB were tracked at the school district level using

secondary data sources -- public data from the Department of Education for each target state.

Statistical analysis and geographic information systems were used to identify and represent where

progress was being made. Analysis was also performed using measures of activity by grassroots

volunteers and awareness of the campaign by community centers and target partnering local

organizations.

Outcome: EurekaFacts provided an assessment of the PIRC grant and provided insight that assisted

in maximizing impact.


Jorge Restrepo M.G.A.

CEO and Chief [email protected]

Direct Line: (240) 403-1636

EUREKAFACTS LLC

“It was a pleasure working with Jorge and his company EurekaFacts. They

were very thorough. The results have helped the association with our

membership development activities. In addition to providing the research,

they offered excellent recommendations to help us plan for the future. I

intend to use EurekaFacts again in the future.” CJ Reid, Associate Executive Director

American Association School Administrators

Advertising and Integrated

Marketing Solutions (AIMS)

Main (301) 610-0590 - 1(866) 693-2287 Main Fax (301) 610 0640 www.EurekaFacts.com451 Hungerford Drive (Rockville Pike) Suite 515Rockville, Maryland 20850

GS-23F0104S

DBE/ MBE Certified

mailto:[email protected]

mailto:[email protected]

http://www.eurekafacts.com/certifications.html

http://www.mdot.state.md.us/

http://www.eurekafacts.com/GSA/

http://www.eurekafacts.com/

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