EUREKA visual guidelines-2014b Layout 1 · 2015-06-02 · vivid colours. For example: reds, when...

5

VISUAL GUIDELINES

Table of contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1. LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.1. Logo with tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51.2. EUREKA symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61.3. Colour variations and background. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71.4. Use on images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81.5. Clearance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91.6. Size specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101.7. Things to avoid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

2. COLOURS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122.1. Main colours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132.2. Supporting colours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142.3. Picture colours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

3. FONTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163.1. Fonts print and digital documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173.2. Fonts web productions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

4. PRODUCTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204.1. Business card. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214.2. Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224.3. Compliments card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234.4. Envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244.5. Email signature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254.6. EUREKA News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264.7. Annual report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 344.8. Powerpoint presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 364.9. e-zine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Introduction

The importance of visual guidelines for any business or organisation could be summarised in one sentence: “Don’t put the cart before the horses”. It is one thing to create visually appealing communica-tion tools, but it is of crucial importance to remember that these tools will eventually define what EUREKA is. Appending our logo on dissimilar productions, streaming in from every direction, would leavean impression of untidiness. But it would also make our brand less recognisable.

Consistently following visual guidelines, on the other hand, helps people define who and how differentEUREKA is. It also saves precious time which would otherwise be spent trying to reinvent the wheel orbriefing subcontractors. A consistent branding means more hours spent on content and less on unnecessary layout experimentation.

This document provides a new set of visual guidelines for EUREKA, which are meant to lay the new foundations of our existing communication products while leaving room for creativity. They revolve aroundtwo core elements: a refreshed logo, which ensures visual continuity while seamlessly integrating ourbrand name and tagline, and a strap.

The strap is typical of our new brand identity: it is simple, sober, clear, easily scalable and meaningful. It translates the idea of “Innovation across borders”, which is now how EUREKA defines itself. Theseguidelines are now an integral part of this definition as well, and as such should become a point of reference for anyone working on internal and external communication products.

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LOGO

1.1. Logo with tagline

The EUREKA logo is our signature. This signature is the key building block of our identity. It must be atall times consistent. It reinforces the message of a clear, strong identity for EUREKA. every aspect ofEUREKA’s activities on view internally and externally should by identified by use of the logo.

All elements of the logo have a fixed relationship and this must never be adjusted, redrawn or modifiedin any way, and must always be reproduced by using approved digital versions.

The form of the logo must not be changed. Elements may be neither added nor removed. Only those logos that are provided digitally may be used. The logo may not be reconstructed independently.

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SymbolBrand name

Logo

Tagline

!

6

• The symbol can sometimes be used by itself. In order to match the rounded layout of the other elements in the logo, each of the three elements composing it features rounded corners.

• The eureKa symbol contains the greek letter ‘sigma’. In mathematics, sigma stands for the sum ofmore than one factor. in the case of eureKa, it represents the sum of two or more countries cooperating in a eureKa project.

• The exclamation mark is the mathematical symbol for ‘faculty’, or the multiplication of elementscontained in a previous element – in this case, it refers to the sigma symbol, thereby increasing itsvalue.

1.2. EUREKA Symbol

Sigma Exclamationmark

Roundedsquare

7

1.3. Colour variations and backgroundThe EUREKA logo can be used in four different variants.

• The three-colour original logo on white background is used on all business stationery and on internalorganisation tools.

• The reversed variant can be placed on other productions with coloured background, such as brochureback pages. Only EUREKA supporting colours can be used as backround colours with the logo.

• The black-and-white version is only used in exceptional cases, if the use of colour is not possible, e. g.on faxes or in black-and-white newspapers. In cases where neither colours nor shades are technicallypossible, such as screenprint or etching, a lineart version shall be used.

Col

oure

dB

lack

and

whi

te

On white background On coloured background

8

1.4. Use on imagesThe EUREKA logo may also be placed on an image. In such scenario, maximum readability must be ensured. The part of the image containing the logo should be uncluttered and contrast correspondinglywith the logo. Alterations to the appearance of the logo using shadows, outlines or similar effects arenot permitted.

On a light background On a dark background

To ensure the integrity of the EUREKA logo, no design elements such as typography or graphics may intrude on the logo clearance. The logo clearance is equivalent to the height of the logo as appliedaround the whole logo.

1.5. Clearance

9

X

X

X

XX

For diverging paper formats, the standard size is increased or reduced proportionally. If a logo sizesmaller than the minimum size is required, the subline may be omitted in exceptional cases. Applica-tions of this type include for example small promotional items such as pens and matches, plus logolines in which the EUREKA logo appears along with other companies’ logos.

1.6. Size specifications

10

Standard size for DIN A4: width 35 mm

Minimum size with sublinewidth 22 mm

Example of the use of the logo without subline

1.7. Things to avoid...

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EUREKAinnovation across borders

Lorem ipsum dolor sit amet,consectetur adipiscing elit. Aenean ut tortor euismod, vehicula ligula vel, lobortis sapien.

... distorting the logo (horizontal distortion)

... changing the logo’s colour ... displacing the logo’s elements

... modifying the logo’s font

... diforming the logo

... putting the logo at an angle ... encroachment on the logo’s clearance

... using the logo in too low resolution

... changing the elements’ underlying proportions

... distorting the logo (vertical distortion)

5

COLOURS

In addition to white, which will often be used as a predominant background colour, the EUREKAbrand revolves around three main colours: green, black and grey.

Highly recognisable, the green can be used to highlight elements such as texts and images. The black is mainly used for texts and the grey for alternative, sober backgrounds.

2.1. Main colours

13

Green

Pantone

376 C

CMYKC 50M 0Y 100K 0

RGBR 140G 198B 63

Web

#669900

Black

Pantone

Black

CMYKC 0M 0Y 0K 100

RGBR 0G 0B 0

Web

#000000

Grey

Pantone

Black 25%

CMYKC 0M 0Y 0K 25

RGBR 204G 204B 204

Web

#cccccc

Eeach supporting colour refers to a technological area. They are proposed to dynamise your communi-cation. Use them in an appropriate context, keeping in mind that the basic colour of EUREKA is greenPantone 376. The colours are quite bright, so use them with parcimony.

2.2. Supporting colours

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Pantone 631

CMYKC 67M 0Y 12K 2

RGBR 38G 188B 215

1. Electronics, IT and telecoms technology

Pantone Magenta

CMYKC 0M 100Y 0K 0

RGBR 236G 0B 140

6. Biological sciences

Pantone4715

CMYKC 0M 42Y 45K 34

RGBR 176G 118B 96

2. Industrial manufacturing, material &...

Pantone 313

CMYKC 100M 0Y 8K 13

RGBR 0G 154B 197

7. Electronics, IT and telecoms technology

Pantone 321

CMYKC 100M 0Y 31K 23

RGBR 0G 140B 153

3. Other industrial technologies

Pantone 131

CMYKC 0M 32Y 100K 9

RGBR 231G 166B 20

8. Agrofood

Pantone 1787

CMYKC 0M 76Y 60K 0

RGBR 241G 100B 93

4. Energy technology

Pantone 144

CMYKC 0M 48Y 100K 0

RGBR 248G 151B 29

9. Measurements & standards

Pantone 220

CMYKC 0M 100Y 13K 17

RGBR 188G 4B 110

5. Chemistry, physical & exact sciences

Pantone 382

CMYKC 29M 0Y 100K 0

RGBR 193G 246B 47

10. Technology for protecting man &...

2.3. Picture coloursThe pictures used throughout EUREKA’s different communication channels shoud be of appropriateresolution, and of good technical quality but it is also important that the picture’s colours should havea crisp and fresh feel. Try to find “natural-looking” stock pictures, with a good mix of well-saturated,vivid colours. For example: reds, when too dark and unsaturated, tend to turn to rusty browns.

15

The image lacks focus

Good colour balance

The blue gloves and the red bassin catch the eye’s attention, creatingdynamism and depth

The image looks dull and flat

FONTS

5

3.1. Fonts print and digital documentsTwo font families are used in EUREKA texts in digital and print documents: Arial and Akkurat.

Arial is used for internally produced and electronic publications such as faxes, PowerPoint presentations and labelling.

17

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#€%^&*( )

The quick brown fox jumps over the lazy dog

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#€%^&*( )


Arial italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#€%^&*( )


Arial bold



Arial bold italic

Akkurat is used for all professionally produced publications such as commercial papers, annual reports, brochures, flyers, adverts and posters. No other fonts may be used for the core texts.

Bebas Neue may be used as an alternative to Akkurat for boxes’ titles or infographics.

Be cautious with coloured backgrounds!Good readability should always be ensured when using typography. White text on colouredsurfaces shall therefore only be used sparingly, with an appropriately large font size and agood contrast ratio (at least superior to 3:1 and ideally superior to 7:1). The contrast ratio caneasily be checked with free analysers available online.

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Bebas Neue



Akkurat Light



Akkurat Light Italic



Akkurat Regular



Akkurat Regular Italic



Akkurat Bold



Akkurat Bold Italic

!

19

3.2. Fonts web productionsFor its web publications (website and newsletter), EUREKA uses the following Google Fonts:• For headlines: Comfortaa • For texts: Droid Sans

For older browsers, developers should always list Helvetica and Arial as alternative fonts.



Comfortaa Regular



Comfortaa Bold



Droid Sans



Droid Bold

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PRODUCTS

4.1. Business cardThe EUREKA business card features two sides: one with the EUREKA logo and a QR code on a greenbackground, and one with the contact details of both EUREKA and the owner.

The QR code can feature link either to the EUREKA website or to a Vcard with the name, emailadress and phone number of the owner.

21

Marcus Vitruvius

EUREKA Secretariat

Rue Neerveld 107

B-1200 Brussels / Belgium

Tel +32 (0)2 777 09 50

Fax +32 (0)2 770 74 95

[email protected]

www.eurekanetwork.org

Function

Tel +32 (0)2 777 09 50Mob +32 476 562 [email protected]

28 mm

14 mm

7 mm

14 mm

X

X

X

X

X

X

X

X

X X

Marcus Vitruvius

EUREKA Secretariat

Rue Neerveld 107

B-1200 Brussels / Belgium

Tel +32 (0)2 777 09 50

Fax +32 (0)2 770 74 95

[email protected]


Function

Tel +32 (0)2 777 09 50Mob +32 476 562 [email protected]

X

X

X

X

X

½X

½X

X

X 7 mm

½ X 3,5 mm

Name Akkurat Bold 9,4 pt

Green PMS 376 C

Function Akkurat 8,6 pt

Details Akkurat Light 7,2 pt

EUREKA details Akkurat Light 7,2 pt

QR code

vCard with contact details

OR

link to EUREKA website

≥

!

4.2. Letterhead

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Dear Mrs Johnson,

Am quam ipit, consecte dolesse quamcon sequisim non utpat lamet utatem quat, cortiscilit ex

eum vero et at, consequisi eumsan hent alit luptat. Os ad dolutem dolor alit volestruddolor il

ero et ullum eumsandit wis nulluptat.

Conum ipisim iurero estrud dolobore coreet ullum etum quate commod del iriustrud del iureet

lobor sequips umsandrem niat. Faccum zzriustrud dolobore mincilit, quisi. Faci bla facip eril

ut irilis etummodolor atio odolesto eriusto coreros augait lam alis dolor augue verilis atum ea

augait vel eu facillam.

Em quam ipit, consecte dolesse quamcon sequisim non utpat lamet utatem quat, cortiscilit ex

eum vero et at, consequisi eumsan hent alit luptat.

Faccum zzriustrud dolobore mincilit, quisi. Faci bla facip eril ut irilis etummodolor atio

odolesto eriusto coreros augait lam alis dolor augue verilis atum ea augait vel.



ero et ullum eumsandit wis nulluptat. Ipisim estrud dolobore coreet ullum etum quate

commod del iriustrud del iureet lobor sequips umsandrem niat. Cum zesriustrud dolobore

mincilit, quisi. Faci bla facip eril ut irilis etummodolor atio odolesto eriusto coreros augait lam

alis dolor augue verilis.

First name Last name

Brussels, 01-06-2014

Mrs Kate Johnson

Lorem ipsum partners

14, Avenue Clemenceau

75008 Paris

France

EUREKA Secretariat / Rue Neerveld 107 / B-1200 Brussels / Belgium /Tel +32 (0)2 777 09 50 / Fax +32 (0)2 770 74 95 / [email protected] / www.eurekanetwork.org /

Dear Mrs Johnson,

Am quam ipit, consecte dolesse quamcon sequisim non utpat lamet utatem quat, cortiscilit ex


ero et ullum eumsandit wis nulluptat.

Conum ipisim iurero estrud dolobore coreet ullum etum quate commod del iriustrud del iureet

lobor sequips umsandrem niat. Faccum zzriustrud dolobore mincilit, quisi. Faci bla facip eril

ut irilis etummodolor atio odolesto eriusto coreros augait lam alis dolor augue verilis atum ea

augait vel eu facillam.


eum vero et at, consequisi eumsan hent alit luptat.

Faccum zzriustrud dolobore mincilit, quisi. Faci bla facip eril ut irilis etummodolor atio

odolesto eriusto coreros augait lam alis dolor augue verilis atum ea augait vel.



ero et ullum eumsandit wis nulluptat. Ipisim estrud dolobore coreet ullum etum quate

commod del iriustrud del iureet lobor sequips umsandrem niat. Cum zesriustrud dolobore

mincilit, quisi. Faci bla facip eril ut irilis etummodolor atio odolesto eriusto coreros augait lam

alis dolor augue verilis.

First name Last name

Brussels, 01-06-2014

Mrs Kate Johnson

Lorem ipsum partners

14, Avenue Clemenceau

75008 Paris

France

EUREKA Secretariat / Rue Neerveld 107 / B-1200 Brussels / Belgium /Tel +32 (0)2 777 09 50 / Fax +32 (0)2 770 74 95 / [email protected] / www.eurekanetwork.org /

X

36 mm

120 mm

60 mm

12 mmX X

X

X

X X X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

XX

X

X X

X

24 mm

The EUREKA letterhead features the green strap that is now a distinctive feature of our branding andhelps highlight the EUREKA logo. All elements in the letter should respect very strict placement rules,which are defined below.

X 12 mm

Recipient name Arial bold 10 pt

Recipient address Arial regular 10 pt

Body Arial

EUREKA address Akkurat Light 9,5pt

4.3. Compliments cardThe reverse side of the compliments card uses a strap with the EUREKA logo placed horizontally.

23

40 m

m

40 mm

68 mm

68 mm

With our complimentsEUREKA Secretariat

Rue Neerveld 107B-1200 Brussels – Belgium

Tel +32 (0)2 777 09 50Fax +32 (0)2 770 74 95

[email protected]/ / /

X

X

X 7,5 mmEUREKA details Akkurat Light 7,5 pt

4.4. EnvelopeThe EUREKA envelope features a strap with the logo below its top left corner.

24

EUREKA Secretariat

Rue Neerveld 107 / B-1200 Brussels / Belgium

X

X

X

X 13 mm

EUREKA Address Akkurat Light 7 pt

Green PMS 376 C + black

4.5. E-mail signatureIt is of high importance for all staff members to use the same signature as displayed below. This is anintegrant part of our visual branding and raises our profile as a serious, highly organised institution.

25

Tel +32 (0)2 777 09 50Mob +32 476 562 568www.eurekanetwork.org

Marcus Vitruvius / Function

Comfortaa,Helvetica,

Arial12 px

Colour:#8CC63F

Comfortaa,Helvetica,

Arial10 px

Colour:#999999

@EUREKA_NETWORK

4.6. EUREKA NewsThe EUREKA News brochure features two sets of cover pages, depending on the nature of the picture selected. Where the picture is considered as original and central (a picture from a project for instance), the strap appears in white, from left to right below the top-left corner of the page. This gives more prominence to the picture.Where the picture is more generic or ornamental, a green transparent strap crosses the page from its top-leftto its bottom-right.

26


LoremipsumA special edition on Mater Lorem ipsum

EUREKA NEWS#100

The biannual magazineof the EUREKA network

WINTER 2015

X½X

½X

½X

½X

X X

½ X

½ X

EUREKA NEWS#100


WINTER 2015

A special edition on Mater Lorem ipsum

Loremipsum

X½X

¾X


½X

½X½ X

Article title Akkurat Bold 45 pt

Article subtitle Akkurat Bold 25 pt

EUREKA Symbol(permanent)

Smallwhite strap

Title and # Akkurat Light 50 ptLarge green strap50% opacity

X 20 mm

½ X 10 mm

X 20 mm

½ X 10 mm

4.6. EUREKA NewsThe title of the brochure always appears in white. It may therefore be that the contrast between thistitle and the picture behind it is not sufficient. In such case, the designer may add an additional, greentriangle as background for the title.

27


LoremipsumA special edition on Mater Lorem ipsum

EUREKA NEWS#100


WINTER 2015

X½X

½X

½X

½X

X X

½ X

½ X

Green triangle

X 20 mm

½ X 10 mm

28

4.6. EUREKA NewsSeveral representative inside pages for EUREKA News are displayed below, with specific rules fortitles, lead-in texts, content boxes, pictures, graphs and captions.

Designers should pay specific attention to creating a clean layout, with good balance between freshcolours, light grey and white.

TitleAkkurat Light30 pt

Akkurat 8,5 ptPicture from edge to edge

Lead paragraphAkkurat Bold11 pt

QuoteAkkurat Bold Italic11 pt

3 colums layout

SubtitleAkkurat Light17 pt

BodyAkkurat 9 pt

Interview page

29

Regular page Special pageFull page coloured backround, for contrast purposes with the left page2 columns layout

4.6. EUREKA News (general lay-out)

4.6. EUREKA News (infographics)

30

Focus page on white background Infographics on coloured background, for contrast

The infographics should be in a clean, “flat design” style.The colour-scheme has to be consistent (in this case: greens + greys)

4.6. EUREKA News (opening pages)

31

1 column layoutEditorial and summary pagePoint of view page

32

Cut at the edge

One column picture

Two column picture Entire page picture

Coloured caption boxover the picture’s width

From edge to edge From edge to edge

From edge to edge

The coloured caption box shouldn’tcover the entire picture’s width

4.6. EUREKA News (images)

33

4.6. EUREKA News (boxes)

One column box Entire page box

When the wide box is used, picturescan be inserted within the box

From edge to edge

4.7. Annual reportEUREKA’s annual report shall have a unique look and feel whilst being in line with the visual identitydefined for other EUREKA brochures. It also allows for more creative freedom, as its yearly cycle lendsitself to an evolution in line with EUREKA’s core expertise: technology.

Just like research and technology, the annual report should evolve according to new and upcomingtrends in graphic design.

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EUREKAANNUALREPORT2014



X

½X

Example of a cover, with the diagonal strap

X 13 mm

½ X 6,5 mm

35

4.7. Annual report

Limited access to provide financialsupport to thepost-R&D phases of innovation impedes the development of new products, services or processesand hampers entrepreneurial activity or the startupof new businesses. Closing this ‘innovation gap’, oftenreferred to as the ‘valley of death’, is a challenge particularly for SMEs and young entrepreneurs.

The role of EUREKA to become an enabler in terms offinancing innovation has been exploed in the past andis followed up with the aim to support access to innovation financing. A need for follow-on activities ofEUREKA projects The ESE with the guidance of theHungarian Chair conducted two surveys to verify theneed and availability of second-round financing.Asurvey was sent to all NPCs to check the availability ofloans, guarantees and private equity funds for SMEslooking for second round financing. 16 member Statesanswered, of which 13 had a government involved insupporting the commercialisation of R&D.

Seven countries had only grants as support instru-ments, nine also loans, four also guarantees and twoalso equity. The schemes were operated by govern-ments for three countries, by public-private partner-ship for another three, by semi-government for twoothers and by bank for another two. An additionalon-line survey was sent in January 2012 to 1,500 EUREKA companies with finished or running EUREKApojects (2008-2011). 135 companies replied to thesurvey and 90% indicated that they need additionalfund to reach the commercialisation of their R&D results. Two-thirds explained that they need up to 1 million euro and more than half indicated that theyhad raised less than 500 000 euro. Most enterpriseswould prefer equity investment rather than loans and90% stated that they were not aware of existingschemes such as JEREMIE, RSff. These two surveyshave clearly show the need for follow-on activities.

Dialogue with European financial institutional stake-holdersOn March 22, 2012, a EUREKA delegation ledby the EUREKA chairmanship, met with representa-tives of the European Investment Fund in Luxem-bourg. The meeting was organised to discuss underwhat conditions the EIB and EIf should consider fi-nancing Euopean SMEs that, having successfullycompleted EUREKA and Eurostars projects, aim atnew expansion projects to increase exports and gaincompetitiveness. The discussion focused especiallyon the new Risk Sharing Instrument (RSI). There areclear complementarities between EUREKA’s activitiesand the objectives of RSI. So much so that SMEs withapproved EUREKA / Eurostars projects are eligible toRSI, meaning that they are recognised by EIF as being‘Innovative’ and ‘Research Performing’. However, thisdoes not grant them automatic approval by the intermediary institutions.

FOLLOW-ON ACTIVITIESOF EUREKA PROJECTS

| 14

projects overview Individual projects CLUSTERS Eurostars Overall

Projects approved in 2012:

EUREKA Hungarian Chairmanship

Number of projects 5 4 5 14

Financial contribution 2,55 3,64 2,29 8,47 M€

Projects approved: Overall

Number of projects 270 36 38 344

Financial contribution 182,41 22,98 12,56 217,95 M€

gg

PORTUGAL

Biotech

Number projects

approved

15 |

Total budget

allocated

Individual projects

Chairyear

17,44%

Energy Environment ICT Industrial OTHER

4,37% 1,85%

15,20% 14,75% 7,75%

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Clusters Eurostars

Example of a content page (on coloured background to increase contrast)

Infographics page

4.8. Powerpoint presentationThe PowerPoint master file guarantees a standard look while allowing a degree of flexibility regarding theuse of images and graphs etc. The EUREKA logo is always displayed on the title page. On subsequentslides the logo is in the upper right corner. The presentation closes with the website on the final slide.

36

Title slide Chapter slide

Regular slide End slide

4.9. e-zine EUREKA’s e-zine consists of five sections:• The header, which features the EUREKA logo, the issue number, the e-Zine tagline and social media links• Four lead-in stories, including one with text only, one with picture and headline, and two for the success

stories with pictures, headline and short description.• Four news boxes for EUREKA, Eurostars, clusters and EUREKA in the era• A content box for upcoming events• The footer, with a short presentation of EUREKA and various links.

37

Highlight thefirst articlewith a nice picture

Section1:Featured news

HeaderChange onlythe edition’snumber

Title “Featured news” Comfortaa Bold 19pt

Body article Arial 14 pt

Title “Article 2 & 3” Comfortaa Bold 23pt

Subtitle “Article 2 & 3” Comfortaa Bold 13ptTo read in e-mail format on a PC screen

Article 2 and 3 should be spreadover 2 columns of equal width

4.10. e-zine

38

Detailed news section

Forthcoming events boxFooter Colour: R 0 – G 204 – B 255

4.10. e-zine (responsive design)

39

To read on asmartphone

All articles are arranged into one single column

To ensure optimal readability on smartphones, the e-zine uses responsive design, a technique which allows for content blocks and other elements to resize and appear in one column only. This prevents usersfrom resorting to zoom and horizontal scrolling in order to be able to read the content.

5

VISUAL

EUREKA SecretariatRue Neerveld 107

B-1200 Brussels – Belgium

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