THE EUROPEAN CHAMPIONSHIP 2012 Marketing delivery to the pub & bar trade

Prepared by Magnify Marketing

The European Championship 2012

•  The Euro’s provide one of the biggest opportunities to drive sales during a sporting event

•  To deliver this activity requires planning and quality implementation

•  Magnify Marketing help you do just this

Euro 2012 Opportunity

Euro 2012 opportunity •  Euro 2012 will be

watched by millions of UK and billions of international fans

•  Magnify aim to help you deliver the perfect Euro 2012 pub & bar experience

Euro 2012 Key Facts •  Euro 2012 will be hosted

by Poland & Ukraine •  Kick off times will be at

5pm or 7.45pm UK time •  16 nations including

England •  4 groups

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Sport delivery – 3 areas

Planning & Management

Customer Communication

Staff Communication

Website

Social Media

Posters

Communications - Customer

Fixture cards Screen media

E-magazines Viral emails Tournament Wallchart Coasters

Fixture sourcing

Communications - Staff

Back of house communication

Fixture scheduling

Managerʼs Comms Staff Event Guide (Managerʼs Brief)

Tracking sales and measuring impact

Planning & Management

Monthly reporting on results

Running managers incentives based on

results

Third party support for events

and branding

Can’t we do this ourselves? •  Magnify Marketing is a specialist agency that focuses on the on trade

with sport a key part of its business making it unique

•  We operate either as part of your current team or as a standalone resource

•  You can have as many or as few elements as you require to deliver your goals

•  Its cost effective – we can do things quicker as we are focused on one task – Economies of scale

•  Our knowledge and insight means we can do work quicker •  We actively look for partners to support and fund your key event

activity to improve awareness and more value for money

Contact Us

We do not offer a cookie cutter solution – we work where you need our support To find out more: •  Phone - 0207 625 7328 •  Email - sport@magnifymarketing.co.uk •  Visit - www.magnifymarketing.co.uk •  Follow - www.facebook.com/magnifymarketing

About us - Sport

We currently manage “sport” for a number of clients by offering a range of services that ensure all opportunities that sport presents are capitalised on We cover from the first to the last stage ensuring consistency and clarity – “joining the dots” and “doing the detail”

Euro 2012 Groups 16 finalists…..

Group A •  Poland •  Greece •  Russia •  Czech Republic

Group C •  Spain •  Italy •  Republic of Ireland •  Croatia

Group B •  Netherlands •  Denmark •  Germany •  Portugal   Group D •  Ukraine •  Sweden •  France •  England

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Magnify Marketing 23 Kimberley Court Kimberley Road London 0207 624 1911 www.magnifymarketing.co.uk