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© Euromonitor International 1
COMPANY OVERVIEW AND CAPABILITIES
March 2015
© Euromonitor International 2
EUROMONITOR INTERNATIONAL
Global provider of Strategic Market Intelligence
Over 40 years researching and reporting on market activity
1000+ analysts in 80 countries
Consumer and B2B Market Coverage
Subscription services and consulting solutions
Eleven regional offices in key global economies
EUROMONITOR INTERNATIONAL OVERVIEW London
Singapore
Shanghai
Dubai
Vilnius
Cape Town
Santiago
Tokyo
Sydney
Chicago
Bangalore
© Euromonitor International 3
SYNDICATED AND CONSULTING BASED SOLUTIONSEUROMONITOR INTERNATIONAL OVERVIEW
Euromonitor provides market intelligence through syndicated systems and custom solutions
Highly customizable approach
Research conducted by local analyst in over 80 countries
Global market research database providing statistics, analysis, and reports, on industries, countries and consumers worldwide
Web-based access
Euromonitor
Market Intelligence Solutions
Consulting
© Euromonitor International 4
Modeling/Analytics
Trade Interviews
Site Visits and Store Audits
Secondary Research
CONSULTING GROUP
METHODOLOGY
Passport
Passport
Deliver cross country comparisons of category sizes and growth rates
Ascertain leading competitors at the country, regional and global level
Provide current and historic sales by channel and report on retailing trends
Identify key trends and drivers impacting the category
Secondary Research
Discover and report on existing products and services
Provide a broad overview of current and evolving cultural, societal and market conditions
Identify trends and unmet needs that could inform the development of new products and/or services
Site Visits and Store Audits
Identify and rank the leading manufactures and brands within a given category in a select set of countries
Provide insight into product positioning and messaging strategies of leading manufacturers
Understand the relationship between positioning and sales within the local market
Determine channels of distribution by product type and manufacturer
Understand and report on product claims, products by benefit area, price tiers, product format and ingredients
Trade Interviews
Determine the market size and growth of a category or categories in a select set of countries
Ascertain market share and position of the leading manufacturers and brands, develop competitive profiles, and provide insight into the overall competitive environment
Determine channel splits and understanding of distribution dynamics
Provide market drivers and trends shaping the sector and insight into consumer behavior
Modeling/Analytics
Dynamic sales forecasts to inform production planning
Portfolio optimization via substitute and cross-elasticity of demand analysis
Set pricing in line with income and price elasticity of demand
Adjust marketing expenditures in line with sales uplift
The consulting team leverages a variety of research approaches and sources to develop highly customizable solutions
© Euromonitor International 5
CONSULTING GROUP
CAPABILITIESThrough a wide range of research and analysis services, Euromonitor creates customized solutions that addresses each client’s specific needs
Category Competition Channel Product
• Size (unit/$)• Growth • Segmentation• Forecasting• Drivers• Trends
• Share• Positioning• Product Claims• Win/Loss
Analysis• SWOT Analysis• Sales Force
Analysis • Production
Capabilities• Channels• Global reach• Portfolio• Pricing
• Sales (unit/$)• Growth• Positioning• Pricing• Internet• Direct Selling• Private Label
• Claims• Pricing• Positioning• Packaging• Ingredients• Flavors• Pack sizes• Evolution• Regional/local
preferences
© Euromonitor International 6
© Euromonitor International 7
SAMPLE PROJECTSCONSULTING GROUP
Overview of the Consumer Appliances Sector in Canada– High-level overview of the Refrigerator, Laundry, Microwave and Cooking Appliances sector in
Canada for a leading manufacturer of durable goods using Passport and internal sources
Evolution of Asian Hair Care Habits, Markets and Trends– Compilation and analysis of emerging hair care and fashions trends in Asian for a major CPG
company using Passport, secondary research, internal and external interviews and site visits
Market Entry Strategy and Scorecard Development in India– Identification of market and channel strategies that have been successfully employed within the
Indian market and development of a road map and detailed scorecard for benchmarking purposes
Channel Analysis of the Food Waste Disposal Market in Brazil– Comprehensive overview of the food waste disposal category with a strong focus on channels
for a manufacturer looking to change the company’s distribution strategy
Landscape Analysis of the Soccer Industry in Mexico– In-depth study of soccer in Mexico, including infrastructure, micro drivers, and macro/social
drivers
Identification of Potential Acquisition Targets in Brazil– Identification and profiling of aluminum extruders in Brazil for the world’s largest extruder seeking
expansion into South America
Scenario Analysis and Forecasting Model for Hospital Beds and Other Capital Purchases– Robust analysis tool developed using different econometric and advanced modeling techniques
© Euromonitor International 8
THANK YOU FOR LISTENINGThomas PorterInternational Business Development [email protected]