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Gary MillarGary MillarHead of MarketingHead of Marketing
Heidi AndrewsHeidi AndrewsOnline Marketing coordinatorOnline Marketing coordinator
The pressure is onpressure is on. . . . . .
MarginsMargins being squeezed
Demands frommanufacturersmanufacturers
Consumer Consumer demands
Credit Credit constraints
Financial Financial market fears
Our markets are moving more and more toOur markets are moving more and more to Multi-channel RetailingMulti-channel Retailing
Circa 1963Circa 1963
Circa 2012Circa 2012
There are many key elements to developing, supporting and managing developing, supporting and managing
the strategythe strategy
The 4 key pillars4 key pillars
"Achievement is largely the Product of steadily raising one’s steadily raising one’s levels of aspiration and levels of aspiration and expectation."expectation."Jose Maria Olazabal
after retaining the Ryder cup 2012
The EuronicsEuronics brand embraces our
Aspirations and ExpectationAspirations and Expectation
13
Our PropositionOur Proposition
What makes makes us differentus different?
Real people, Real service
Store layout
The retail store concept has been introduced to Support Euronics agents who wish to enhance their customers Shopping experience
• In order to effectively promote and support agency product through the agency we will need;
• Full marketing support
– Point of Sale packs supporting agency product
– Local press templates
– Leaflets/Brochures
– Window display, Window vinyl’s
– Advertising both on and off line
Fully transaction Fully transaction twin platform
Non transactional information onlyinformation only
Customer Journey (HEHD)Customer Journey (HEHD)
Euronics.co.uk Product selected Add to basket Payment Order placed
Order PickedOrder DispatchedOrder Delivery
Checkout
££
Consumer receives their product
Confirmation sent toEuronics (SAP)
E-mail and SMS sent to Member
Member contacts theconsumer
Member confirms contacts with the
Consumer via admin site
Euronics AgentEuronics Agent
Commission paid
Unique contentReliable ‘Key words’Use Key words effectivelyUse ‘Meta tags’ H1s & H2Use ‘Alt tags’ on imagesCreate ‘Back links’ Submit ‘Articles Use ‘Blogger outreach’Have a Social presence
TalkTalk to your consumer to your consumer don’t shoutdon’t shout
The UK market has approximately
40 Million40 Million social media users (30m facebook 10m twitter)
89% 89% of the worlds population use social media
54% 54% of monthly users access via a mobile device
36% 36% of UK consumers ALWAYSALWAYS research online before they buy
A further 58%58% sometimessometimes research on line before they buy
A massive 94%94% now Research on line
before they buy
Source Multichannel shopper stats 2012:
Before they get out of bed, 89% 89% of facebook users check their news feedscheck their news feeds
Twitter now has 10 million10 million active users in the UK and
140 million 140 million worldwide
4%4% of online sales are
directly influenced by
Social Media Social Media &
Status Status UpdatesUpdates
21%21%of
social media users willpay a premium for a brand who offer
good good customer customer Service on Service on
SocialSocialnetworks networks